Analyzing buyer behavior in relation to Aviva Life Insurance in India

Type :

Term papers

Pages :

4 pages

Format :

.doc

Published date :

08/28/2009

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Summary :

 
 

Table of Contents Analyzing buyer behavior in relation to Aviva Life Insurance in India Table of Contents

 
  1. Executive summary
  2. Objective
  3. Analysis
  4. Pattern of arriving at brand choice
  5. Conclusion
  6. Appendices

Abstract

This research has been conducted with a view to understand the buyer's behaviors and to get some insight about the typical traits of buying behavior for the insurance policy. Important insights obtained through the in-depth interview has been analyzed and interpreted to facilitate the marketing decisions of the company. The objective of the research is to broaden the understanding of the company about the buyer's behavior for the insurance policy. In-depth interview has been conducted with a view to understand the decision process that governs the purchase of insurance policy.

Bancassurance and Corporate Agents, parts of multi-distribution channel system of the modern companies, are also started doing well. Therefore it is necessary to have all possible distribution channels to reach the customers in an efficient and effective manner.

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About the author :

pencil image VINAYAKA H. MANAGER- SALES
Level :General public Study : Management School/University : IIM INDORE

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