Banking services marketing
Synopsis abstract : «Introduction. 4 I's of banking. 7 P's of the banking sector. Product mix. Credit cards. The most favorable pricing strategy. Place mix. Promotion mix. People. Process. Physical evidence. Service quality. RATER...»
Efficiency of tele-marketing activities and its viability
Synopsis abstract : «Introduction. The nationalized banks. MNC's banks in India. Marketing of banking products. Industry profile of ABN AMRO. The three global strategic business units. Consumer & commercial clients . Private clients & asset management...»
Data Mining and Warehousing and its Impact on Banking Organizations
Synopsis abstract : «Introduction. Data Mining, OLAP and Warehousing in the Banking Industry. OLAP?Online Analytical Processing. Data Warehousing. Conclusion....»
Formal report on the marketing operations of UK's Royal Mail Ltd 2008
Synopsis abstract : «Introduction.. Purpose of the report.. Limitation of the report.. Scope of the report. The Royal Mail Ltd.. The current situation.. Basis for operations.. Management structure.. Operations code.. Analysis of internal marketing...»
Financial services through non branch delivery channels
Synopsis abstract : «An overview of banking. Revolution in the banking industry. Indian banks cash in on delivery channels. Understanding the psychology of the customer. Using technology for serving customers. Objective of the study. Reseach methodology. Review of...»
E-banking and Canara Bank
Synopsis abstract : «Introduction: History of banks. E-business. Advantages of E-business. Resources required for the successful E-business implementation. Security and safety of business transaction on E-business. Disadvantages of E-business. Process of E-business...»
Analysis of the development strategy of Société Générale in Europe
Synopsis abstract : «The European banking market. . The development strategy of société générale in Europe. . In detail banking, the central and eastern European choice. . Czech Republic: Komercni Banca (bought in 2001). . Slovenia. . Romania....»
Customer relationship management in banks
Synopsis abstract : «Introduction to customer relationship management (CRM). The evolution of CRM. Concept of CRM. Role of CRM in banks. CRM's objectives in banking sector. CRM tools for banking. Analysis of the current banking scenario. Customer retention and CRM...»
Strategic management at Qatar Bank
Synopsis abstract : «Introduction. Strategic management practices. Methodology and data. Strategic positioning of QNB (Qatar National Bank). Quality of leadership and personnel. The strength of network. Reputation and goodwill of the bank. Evaluation of the impact of...»
Money and transaction over the internet: Online banking
Synopsis abstract : «Introduction. Role of Internet in the global banking sector. Electronic revolution . How does online banking work?. Advantages of online banking. Disadvantages of online banking. Online banking as for one stop bill payment. Buidling security for...»
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