Banking services marketing

Economics & finance   |   Finance   |   Presentation   |   04/29/2009   |   .ppt   |   22 slides
Document abstract : «Introduction; 4 I's of banking; 7 P's of the banking sector: Product mix. Credit cards; The most favorable pricing strategy; Place mix; ...»

Synopsis abstract : «Introduction. 4 I's of banking. 7 P's of the banking sector. Product mix. Credit cards. The most favorable pricing strategy. Place mix. Promotion mix. People. Process. Physical evidence. Service quality. RATER...»

Efficiency of tele-marketing activities and its viability

Business & market   |   Marketing   |   Term papers   |   05/20/2009   |   .doc   |   24 pages
Document abstract : «Introduction; The nationalized banks; MNC's banks in India; Marketing of banking products; asset management; Wholesale clients. Major products and services of ABN ...»

Synopsis abstract : «Introduction. The nationalized banks. MNC's banks in India. Marketing of banking products. Industry profile of ABN AMRO. The three global strategic business units. Consumer & commercial clients . Private clients & asset management...»

Data Mining and Warehousing and its Impact on Banking Organizations

Science & technology   |   Computer science   |   Presentation   |   06/04/2008   |   .doc   |   5 pages
Document abstract : « improve customer relationships offer targeted marketing to increase of the organization s services and track the development of the banking organization, it is ...»

Synopsis abstract : «Introduction. Data Mining, OLAP and Warehousing in the Banking Industry. OLAP?Online Analytical Processing. Data Warehousing. Conclusion....»

Formal report on the marketing operations of UK's Royal Mail Ltd 2008

Business & market   |   Business strategy   |   Case study   |   02/26/2009   |   .doc   |   6 pages
Document abstract : « prerequisite for gaining an insight into the marketing plan which Office service line include postal services, financial and banking services, travel services ...»

Synopsis abstract : «Introduction.. Purpose of the report.. Limitation of the report.. Scope of the report. The Royal Mail Ltd.. The current situation.. Basis for operations.. Management structure.. Operations code.. Analysis of internal marketing...»

Financial services through non branch delivery channels

Economics & finance   |   Finance   |   Indian project   |   04/21/2009   |   .doc   |   42 pages
Document abstract : « banks are offering varied kind of Internet banking services). Internet sites offer only most basic services. company information and basic marketing materials. ...»

Synopsis abstract : «An overview of banking. Revolution in the banking industry. Indian banks cash in on delivery channels. Understanding the psychology of the customer. Using technology for serving customers. Objective of the study. Reseach methodology. Review of...»

E-banking and Canara Bank

Economics & finance   |   Finance   |   Indian project   |   05/27/2009   |   .doc   |   56 pages
Document abstract : « 2) Supply chain management 3) E-marketing 4) On-line marketing 5) On Customers access e-banking services using an intelligent electronic device such as personal ...»

Synopsis abstract : «Introduction: History of banks. E-business. Advantages of E-business. Resources required for the successful E-business implementation. Security and safety of business transaction on E-business. Disadvantages of E-business. Process of E-business...»

Analysis of the development strategy of Société Générale in Europe

Business & market   |   Business strategy   |   Case study   |   08/21/2006   |   .doc   |   8 pages
Document abstract : « of different back-offices and general services (such as the joint marketing of products the rationalization of domestic and/or international banking networks ...»

Synopsis abstract : «The European banking market. . The development strategy of société générale in Europe. . In detail banking, the central and eastern European choice. . Czech Republic: Komercni Banca (bought in 2001). . Slovenia. . Romania....»

Customer relationship management in banks

Business & market   |   Management   |   Term papers   |   04/13/2009   |   .doc   |   25 pages
Document abstract : « provide best possible products and services to ensure been active efforts in the banking circles to technology questions associated with marketing, sales and ...»

Synopsis abstract : «Introduction to customer relationship management (CRM). The evolution of CRM. Concept of CRM. Role of CRM in banks. CRM's objectives in banking sector. CRM tools for banking. Analysis of the current banking scenario. Customer retention and CRM...»

Strategic management at Qatar Bank

Economics & finance   |   Finance   |   Term papers   |   05/11/2009   |   .doc   |   6 pages
Document abstract : « more efficient and I&T corroborated services to the offer EAZYinternet, its internet banking solution to PW, Moustakatos, T. (1996a), Marketing and investment ...»

Synopsis abstract : «Introduction. Strategic management practices. Methodology and data. Strategic positioning of QNB (Qatar National Bank). Quality of leadership and personnel. The strength of network. Reputation and goodwill of the bank. Evaluation of the impact of...»

Money and transaction over the internet: Online banking

Economics & finance   |   Finance   |   Term papers   |   04/14/2009   |   .doc   |   28 pages
Document abstract : « an e-mail-based payment systems and person-to-person credit card payments and escrow services. BIBLIOGRAPHY E-Banking Dr. PK Gupta. Marketing In Banking Romeo ...»

Synopsis abstract : «Introduction. Role of Internet in the global banking sector. Electronic revolution . How does online banking work?. Advantages of online banking. Disadvantages of online banking. Online banking as for one stop bill payment. Buidling security for...»

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