Basic concepts of CRM

Business & market   |   Management   |   Term papers   |   05/28/2009   |   .doc   |   23 pages
Document abstract : « life cycle; Key elements of CRM; Advantages of CRM; Potential drawbacks of CRM; CRM model; Basic concepts of CRM: Data mining; Collaborative ...»

Synopsis abstract : «What is customer relationship management?. Origin of CRM: history. The value of CRM . Aspects of CRM. Operational CRM. Collaborative CRM. Analytical CRM. Technology considerations. Key functionalities. Marketing. Sales. Service. Privacy and data...»

Conceptual framework of CRM in hotels

Business & market   |   Management   |   Term papers   |   04/08/2009   |   .doc   |   19 pages
Document abstract : « PRESENT The key differences between the concepts of marketing it is to develop an effective CRM strategy Core benefits: the basic need satisfied by the hotel in ...»

Synopsis abstract : «Abstract. Origin of customer related management (CRM). A framework on the customer relationship management. Status of customer relationship management in India. The five strategies for practicing relationship marketing. Organising Customer...»

The importance of CRM in the insurance sector

Business & market   |   Management   |   Term papers   |   05/09/2009   |   .doc   |   4 pages
Document abstract : « CRM has its origin in the basic paradigm of research references in the area of CRM to augment the The concepts of creating customer lifetime value are analyzed ...»

Synopsis abstract : «Introduction. CRM in the insurance sector. Steps in the CRM process. Identifying the most potential customer. Understanding the needs and buying patterns of customers. Interacting with them so as to meet their expectations. The purpose of...»

A study on customer relationship management

Business & market   |   Business strategy   |   Research papers   |   04/02/2009   |   .doc   |   58 pages
Document abstract : « is one of those magnificent concepts that swept parts of application architecture of CRM: operational - automation to the basic business processes ...»

Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»

Report on Reliance Insurance Company Ltd

Economics & finance   |   Finance   |   Indian project   |   03/12/2009   |   .doc   |   45 pages
Document abstract : « Life insurance may be divided into two basic classes - term 450 AD, most of the concepts of insurance A customer Relationship Management Tool (CRM) and Lead ...»

Synopsis abstract : «Insurance industry. Meaning of insurance. Importance of insurance. Difference between insurance and assurance. Principles of insurance. History of insurance. Time line in insurance history. Meaning of life insurance. History of life insurance. Key...»

The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)

Business & market   |   Business strategy   |   Theses   |   04/02/2009   |   .doc   |   75 pages
Document abstract : « one of the world's most successful exponents of CRM. been one of the most misunderstood concepts of recent This chapter provided us with a basic guideline of ...»

Synopsis abstract : «Introduction. Overview and background of the study. Aims and objectives of the study. Scope of the study. Rationale of the study. Methodology of the study. Categorization of the customer loyalty concept. A frame on loyalty. Critical evaluation. The...»

Radio frequency identification (RFID). Hudson Bay Company's next great competitive advantage

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   17 pages
Document abstract : « $175M Customer Relationship Management CRM is expected to to conduct, as the quantification of concepts such as Analysis While the most basic RFID badges ...»

Synopsis abstract : «Executive summary.. Introduction.. Technology definition.. Industry analysis.. HBC analysis.. Decision criteria.. Alternatives.. Analysis of current system.. Company-level feasibility analysis.. Benefits and limitations of RFID technology at...»

A Study on customer satisfaction towards Cipla products

Business & market   |   Business strategy   |   Market study   |   03/31/2009   |   .doc   |   40 pages
Document abstract : « give satisfactions to the customer through marketing concepts. that is price is the basic consideration consumers used as part of a CRM (Customer Relationship ...»

Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»

Identifying a customer: Bharti Broadband Networks Limited

Business & market   |   Marketing   |   Indian project   |   05/27/2009   |   .doc   |   38 pages
Document abstract : « The basic questions put forward are: Who am I new combinations from two or more concepts already in professional service organization beyond CRM by including ...»

Synopsis abstract : «Introduction. All about broadband. Company profile. About Bharti. Focus. Why is Bharti a specialist. Product information: Broadband interactive terminal. Features . Research methodology. Primary data. Secondary data. Internet Page accelerator (IPA)...»

Business community and automation of business processes

Science & technology   |   Business strategy   |   Research papers   |   05/22/2009   |   .doc   |   36 pages
Document abstract : « trends as far as these concepts of computerization Customer relationship management solution (CRM) Enterprise Resource on top of a basic operating system like ...»

Synopsis abstract : «Introduction. Neotecra India pvt. Ltd in New York. Organization's mission . Neotecra's value addition . SME's business solutions. The list of products offered by Neotecra India Pvt.Ltd . Indian software industry. Domestic software...»

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