Basic concepts involved in planning the set up of a hotel

Type :

Term papers

Pages :

17 pages

Format :

.doc

Published date :

08/25/2009

Category :

Business & market

Sub category :

Business strategy

Oboulo.com selection criteria

$ 19.95 Add to cart

Summary :

Introduction
1. Origin of hotel industry
2. Hotel: The concept
Tourism
Tourists
1. Type of tourist
2. Tourism infrastructure
3. Components of tourism
Types of accomodation
Role of hotel in tourism
High spending category of tourists
Importance of hotel industry
Characteristics of a hotel
Operational definition of the concept
1. Hotel
2. Working capital
3. Break even analysis
4. Break even point
5. Cash flow statement
6. Return on investments
Demand analysis
1. Average business clientele
2. Average holiday clientele
3. Average clientele
4. Average occupancy
5. Break even point
Planning of the proposed hotel
Details of the hotel
1. Front office
2. Lobby
3. Restaurant
4. Other features
Types of rooms
1. Single rooms
2. Double room
3. Suite room
Market mix
1. Place
2. Product
3. Restaurants
4. Facilities
5. Price
6. Promotions
Personal selling
1. Shot gun approach
2. Riffle approach
Target market
Demand analysis
Facilities

Abstract

Till the downfall of the Roman Empire, i.e., about 500 A.D., the inns and taverns were well developed. The churches, monasteries, cathedrals and temples made suitable arrangements for devout traveling taken by the pilgrims. But, the downfall of the Roman Empire created problems, and for several hundred years, the traveler's inns were lost to civilization. Inn keeping could not flourish as travel was infrequent and trade largely at a stand still. The crusades in Europe, which started in 1095 A.D., lasted for two hundred years. This provided elbowroom for laying the foundation of a social revolution resulting in the emergence of a new class, i.e., middle class. The import of Renaissance was initially visible in Italy and gradually in several countries of Europe. Inn keeping thus became a remunerative business. The first tavern was opened in U.S.A. in 1963, and hotels developed from the taverns.

Significant development in transportation facilities, inventions and innovations in the field of communication, laying of strong foundation for intense industrialization and urbanization and further development of tourism as an industry paved ways for the development of hotels and motels. Besides, the growing significance of foreign trade, internationalization of culture and civilization and the need for setting the foreign exchange balance became instrumental in the organized development of classified and unclassified hotels.