Blissful thinking: Advertising aspirations for a modern media mindset

Type :

Presentation

Pages :

5 pages

Format :

.doc

Published date :

07/02/2008

Category :

Political science

Sub category :

Social sciences

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Summary :

Where there are people, there countless advertisements of some nature.
The bliss campaign.
Today's consumer is more likely to be environmentally aware.
Due to the recent popularity of energy drinks, there is a lot of competition in our product market.
The difficult part about energy drink market - so many choices available to consumers.
One technique used by the bliss campaign in order to achieve uniqueness.
The campaign will consist of several parts to get the company name mass exposure.
Trying to take advantage of the fast-paced media landscape that exists today.
One way that bliss can hope to get free publicity.

Abstract

You drop off your children at school and drive as fast as possible to work because you got off to a late start, and you know it is going to be a hectic day. When you arrive at work, your boss heaps work onto you, pleasantly unaware of the type of day you are having. You end up staying at work late and rushing to pick up your children from school. Sadly, your day has only just begun; there are music lessons, soccer practices, dance classes, mouths to feed, housework to do, and leftover office work to do. It seems as though the day just lingers on and on with no reprieve. Unfortunately, this is not necessarily a fabricated story; millions of people across the United States and all over the world have to deal with stressful routines similar to this one day after day. This feeling of hurriedness has penetrated all aspects of today's society, including the media and new media. Anywhere there are people, there are bound to be countless advertisements of some nature. With the rise of the Internet, more and more people are susceptible to be bombarded by advertisements from a wide variety of sources every minute. The recent improvements in portability of such developments as the Internet has also encouraged today's instantaneous lifestyle.