Blissful thinking: Advertising aspirations for a modern media mindset
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document in English
social sciences social sciences
 
presentation
published 02/07/2008
 
review : Completed
level : General public
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section Summary
 
 
You drop off your children at school and drive as fast as possible to work because you got off to a late start, and you know it is going to be a hectic day. When you arrive at work, your boss heaps work onto you, pleasantly unaware of the type of day you are having. You end up staying at work late and rushing to pick up your children from school. Sadly, your day has only just begun; there are music lessons, soccer practices, dance classes, mouths to feed, housework to do, and leftover office work to do. It seems as though the day just lingers on and on with no reprieve. Unfortunately, this is not necessarily a fabricated story; millions of people across the United States and all over the world have to deal with stressful routines similar to this one day after day. This feeling of hurriedness has penetrated all aspects of today’s society, including the media and new media. Anywhere there are people, there are bound to be countless advertisements of some nature. With the rise of the Internet, more and more people are susceptible to be bombarded by advertisements from a wide variety of sources every minute. The recent improvements in portability of such developments as the Internet has also encouraged today’s instantaneous lifestyle.
 
 
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