Book review of America's right turn: From Nixon to Clinton and a book review of America's right turn: How conservatives used the new and alternative media to gain power.

Type :

Presentation

Pages :

6 pages

Format :

.doc

Published date :

07/17/2008

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Summary :

 
 

Table of Contents Book review of America's right turn: From Nixon to Clinton and a book review of America's right turn: How conservatives used the new and alternative media to gain power. Table of Contents

 
  1. America's right turn: from Nixon to Clinton.
    1. The slow demise of the New Deal Coalition.
    2. Civil Rights Act of 1964 and the shift in politics.
    3. The Southern strategy.
    4. Reagan and his alliances with Christian groups.
    5. Christian Coalition.
  2. How conservatives used the new and alternative media to gain power.
    1. Background.
    2. Purpose of the book.
    3. Period focused on in the book.
    4. The Direct Mail Campaign.

Abstract

The book is a logical presentation of the historical development of the Republican's success in campaigning for wedge issues. Wedge issues have been instrumental in the campaign of Republican's since wedge issues like gay marriage, illegal immigrants, abortion are very appealing to the emotions of the general public. It is enough to pander spicy details of any of the wedge issues to the masses to gain popularity. At the beginning of the book, the heavy struggle between Goldman and Lyndon was immediately presented. The author analyzed the reasons how Goldman achieved popularity in the South that became instrumental later on in creating a good solid block for the Democrats. The author was incisive in remarking that Lyndon capitalized immensely on the JFK assassination which was indirectly instrumental in catapulting him to power.

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About the author :

pencil image John D. writer
Level :General public Study : Finance School/University : Hertfordshire University

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