Brand identity mapping in India
Synopsis abstract : «Introduction. Band identity structure. Core identity. Extended identity. Brand identity strategy. Names and logos as identity mortar. Brand identity prism. Brand identity for Onida. The brand identity worksheet. Brand identity of Infosys. Brand...»
Cyber law in India
Synopsis abstract : «Introduction.. Internet.. Cyber space.. Information Technology Act 2000.. Why cyber-laws In India.. Cyber crimes.. Cyber crime against a 'Person'. Cyber crimes against property.. Cyber crime against the government.. Laws on cyber crimes...»
The Information Technology Act 2000
Synopsis abstract : «Executive summary.. Introduction.. Some of the peculiar features of the cyber world.. Highlights of the Information Technology Act 2000.. Exemption/Exclusion.. Formation of online contracts.. The provisions of the Information Technology Act...»
Competitor analysis of financial securities industries: Religare
Synopsis abstract : «Introduction. Objectives of the study. An overview of security market in India. Company profile. Security and exchange board of India (SEBI). What is depository participation. National securities depository limited (NSDL). Central depository...»
Risk management in the banking industry
Synopsis abstract : «Introduction. An overview of the banking sector. Risk factors. What is a home loan?. Salient features of home loans. What are the types of home loans available?. What is an EMI?. Risks involved in banking. Types of risks. An introduction to risk...»
Evolution of mobile commerce
Synopsis abstract : «Introduction. M-commerce (mobile commerce). Content delivery over wireless devices. Evolution of Mobile Commerce. Mobile commerce opportunities. The emerging mobile lifestyle. Moving to mobile. Beyond E-commerce. A generic model for mobile commerce...»
Service marketing in multiplex
Synopsis abstract : «Executive summary. Introduction. Industry analysis. Indian entertainment industry. Indian film industry. Growth drivers. Key players. Services marketing concepts as applied in multiplex. 7 Ps of services marketing. Service profit chain. Service...»
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