Brand management

It is very important & foremost to understand the two terms "brand" & "management" into its totality otherwise there is a sure possibility of misunderstanding "brand management".

"brand" is a class of goods or services identified by name as the product of a single firm or manufacturer. And "management" is -an activity of getting things done with the aid of people and other resources.

brand is germinating in customer's mind, growing in Customer's Mind and sometimes also ending in customer's mind. brand is an interface between customer & company which fulfilling a customer's expectations, emotions, and attachment - this is called a shapeless brand which is residing into customer's inner-self. For a trade name & common identity amongst all the customers a brand shall be in physical form of logo or an image, artistic shape that is confirming the company's vision, commitment & conviction of the business activities & product / service delivery to its market segments.