Building digital brands

Business & market   |   Marketing   |   Term papers   |   04/29/2009   |   .doc   |   40 pages
Document abstract : « The promise. Reasons for repositioning; Conclusion. Building digital brands Table Of Content Online has always taken a back seat to offline in brand building. ...»

Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»

A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap

Business & market   |   Business strategy   |   Research papers   |   05/26/2009   |   .doc   |   57 pages
Document abstract : « players, who are essentially intangible, brands are even In the era of digital technology, companies compete not Therefore, building a successful brand name on ...»

Synopsis abstract : «Introduction. Statement of the problem. Need for the study. Objectives of the study. Research methodology. Academic research. Secondary data. Hypothesis (Framework). Methodology assumption. Method of collection. Type of data used. Sample size. The...»

Marketing challenges when targeting developed markets: How to overcome them?

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   10 pages
Document abstract : « televisions, DVD players and recorders, projectors and digital cameras as Can Chinese brands make it Building a new brand is a hard challenge According to P ...»

Synopsis abstract : «Introduction.. Presentation of the (fictional) brand.. Presentation of the company.. The products.. Targeting developed markets.. Identification & evaluation of the challenges.. Recommendations about how the different challenges can be...»

The changing face of consumer behavior in response to organized retail markets in India

Business & market   |   Business strategy   |   Research papers   |   04/02/2009   |   .doc   |   33 pages
Document abstract : « its customers, but rather favor relationship building with him with Reliance Retail through "iStore by Reliance Digital". in respect of luxury brands and other ...»

Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Industry profile. An overview of retail sector. Malls in India. A study on consumer behavior. Various stages in the buying process. Marketing strategy for a retailer. Data...»

Communication & youth

Political science   |   Social sciences   |   Term papers   |   01/12/2009   |   .doc   |   6 pages
Document abstract : « new faces of youth in Britain today and their relationships with brands. The digital environment is GfK Europe Ad hoc Research with the aim of building a basis ...»

Synopsis abstract : «Introduction.. How youth is defined nowadays: A communication point of view.. The subject of the youth market.. Mc Gowan and the definition of youth.. Mc Gowan and a qualitative study aimed at revealing the new faces of youth.. Developments in the...»

The impact of advertisement on the buying behavior with reference to the consumer durables

Business & market   |   Marketing   |   Theses   |   03/21/2009   |   .doc   |   47 pages
Document abstract : « the impact of advertisements on building and managing the intelligent networking of digital products that the healthy competition between the various brands. ...»

Synopsis abstract : «Introduction. Theoritical background of the study. Advertising and advertisements. Advertisers. Advertising agencies. Support organization. Media. Consumers. Advertising as marketing tool. Role of advertising in modern business world. Industry...»

Sephora customer relationships management analysis

Business & market   |   Management   |   Presentation   |   01/20/2009   |   .doc   |   10 pages
Document abstract : « large, flashing video screens, a digital ticker of are dedicated Sephora shows with new brands and/ or exclusively on its core business: building valuable long ...»

Synopsis abstract : «Introduction: Presentation of Sephora brand.. LVMH group.. History of Sephora.. Sephora's structure and organization.. Competition.. Company strategy.. CRM in Sephora.. CRM objectives and strategy.. CRM value chain analysis.. Customer portfolio...»

Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola

Business & market   |   Marketing   |   Theses   |   05/26/2009   |   .doc   |   23 pages
Document abstract : « to work Selection of brands in order These building blocks include open-architecture hardware, rich for cellular and iDEN integrated digital-enhanced networks ...»

Synopsis abstract : «Introduction. Nokia. Sony Ericsson. Motorola. Samsung. LG Electronics . Company profiles. Multiple ways to customize. Nokia Asia Pacific ( India). Sony Ericsson. Motorola. Commercial, Government and Industrial Solutions Sector (CGISS). Global...»

A study on the White Goods Corporates

Business & market   |   Business strategy   |   Research papers   |   05/28/2009   |   .doc   |   35 pages
Document abstract : « parent company AB Electrolux is focusing on building strong market is pinning its hopes on two of its frontline brands. At the top end, BPL has Digital BPL, a ...»

Synopsis abstract : «Introduction. The concept of business concept. Elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. White goods sector -...»

Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : « parent company AB Electrolux is focusing on building strong market is pinning its hopes on two of its frontline brands. At the top end, BPL has Digital BPL, a ...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

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