Document abstract « During the first half, the company opened 5 stores, including a flagship in Barcelona, three Burberry stores in Heathrow, HK, and Florida, and one outlet store ...»
Synopsis abstract «Burberry's identity before the revival plan..
History..
Burberry's identity..
Situation in 09/2002..
Evolution and future..
Burberry's revival with Rose Marie Bravo..
A new brand design..
A new brand identity..
Distribution strategy...»
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Document abstract « analysis and the; Conclusion and recommendations; Bibliography. Decisions of investments in the Stock Exchange - The case study of Burberry General Presentation ...»
Synopsis abstract «Introduction: General presentation.
Strengths and weaknesses.
Opportunities and threats.
Financial analysis and the .
Conclusion and recommendations.
Bibliography....»
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Document abstract « The group has 4 brands (Clarins, Azzaro, Thierry Mugler and Stella Cadente) and licences to display perfumes (Burberry, Hermes?). ...»
Synopsis abstract «Terms of reference.
Company review.
Executive summary.
Marketing audit.
External marketing audit.
Internal marketing audit.
Strategic issues analysis.
SWOT analysis.
Marketing objectives.
Strategic thrust.
Strategic objectives.
New products...»
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Document abstract « BCBG MAXAZRIA: top-of-the-range women's ready-to-wear clothes, the main competitors of the brand are: Burberry or Max Mara Target customers of the brand: Women ...»
Synopsis abstract «Introduction..
The market and its evolution..
Opportunities and threats of the market..
Main competitors of BCBG MAXAZRIA..
Factors of evolution, long term prospects and issues of this sector..
Appendices..
Appendix 1: The level of consumer markets...»
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