Business analysis of Coca-Cola in India

Type :

Term papers

Pages :

15 pages

Format :

.doc

Published date :

05/28/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
The leading brands of Coca-Cola
Quality management system of Coca-Cola
Position/ standing in the market place
Brand ambassadors of Coca-Cola
Communication and marketing strategy used by Coca-Cola
Promotion and advertising strategy of Coca-Cola
Rural market penetration
Analysis of research conducted and data collection
Conclusion
Bibliography

Abstract

While, The coca-cola Company is a global company with some of the world's most widely recognized brands, the coca-cola business in india, as in each country where it operates, is a local business. Its Marketing Co. are produced locally, employing Indian citizens, our product range and marketing reflect Indian tastes and lifestyles, and we are deeply involved in the life of the local communities in which it operate.

After a 16-year absence, coca-cola returned to india in 1993. The Company's presence in india was cemented in November that year in a deal that gave coca-cola ownership of the nation's top soft-drink brands and bottling network.

coca-cola india has made significant investments to build and continually improve its business in india, including new production facilities, wastewater treatment plants, distribution systems and marketing equipment. During the past decade, the coca-cola system has invested more than US$1 billion in india. As such coca-cola is one of the country's top international investors. In 2003, coca-cola india pledged to invest a further US$100 million in its operations. The coca-cola business system directly employs approximately 10,000 local people in india. In addition, several independent studies have documented that, by providing opportunities for local enterprises, the coca-cola business also generates a significant employment "multiplier effect". In india, we indirectly create employment for more than 1,25,000 people in related industries through our vast procurement, supply and distribution system.