Business analysis & recommendations report:Southwest Airlines Co.

Type :

Presentation

Pages :

9 pages

Format :

.doc

Published date :

09/10/2008

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Summary :

 
 

Table of Contents Business analysis & recommendations report:Southwest Airlines Co.
 Table of Contents

 
  1. Company overview.
  2. Business analysis.
  3. The southwest experience.
  4. Fuel Hedging.
  5. Competitors.
  6. Recommendation.
  7. Conclusion.

Abstract

southwest airlines Co. was founded in 1967, but its first scheduled flight was delayed until 1971 due to lawsuits from competitors. The company began as a small, regional carrier with three routes. In its initial public offering in June of 1971, the company reported that the funds raised would be used to begin operations and to offer flights from Dallas-Fort Worth's Love Field to Houston and San Antonio.
After the construction of the Dallas-Fort Worth Airport in 1974, southwest decided to continue flights from Love Field instead of migrating to the new airport like other airlines. Over the years, this decision has allowed the company to virtually gain a monopoly at Love Field due to restrictions placed on the amount of flights and gates there.
Since 1971, southwest has expanded from serving three cities in Texas to serve 63 cities in 32 states, and now operates over 3,300 flights daily in the United States. In 2006, it was the 300th largest company and sixth largest airline in America by gross annual revenue.

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About the author :

pencil image Robert F.  
Level :Advanced Study : Business strategy School/University : University of Utah

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