Business development plan for cleaning service company

Type :

Presentation

Pages :

7 pages

Format :

.doc

Published date :

07/07/2008

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Summary :

 
 

Table of Contents Business development plan for cleaning service company  Table of Contents

 
  1. Introduction.
  2. Target Market.
  3. Relevant Business Environment?PEST Analysis.
  4. Political/Legal Issues.
  5. Economic Considerations.
  6. Social Issues.
  7. Technological Issues.
  8. Marketing Mix.
  9. Promotion/Place.
  10. Financials.

Abstract

for the purposes of this investigation a comprehensive review of a new cleaning company will be provided. The company, named "Next Best to Mom" seeks to provide college students and young professionals with all of the home-based and cleaning-based services provided by "mom." The goal of the project is to begin operations in Waterloo Ontario and eventually expand operations to other college towns. In an effort to provide a solid basis for the development of this business venture, the following report contains: an analysis of the proposed market for the service, a review of the relevant business environment, a review of the marketing mix being utilized, and a financial performance analysis. Through a careful consideration of these issues, it will be possible to provide a comprehensive overview of how the business will initiated and developed.
Target Market
As noted above the target market for this service will be college students and young professionals-i.e. individuals between the ages of 18 and 35-living in the Waterloo Ontario area. The decision to initiate this business venture is predicated upon two specific issues related directly to this population: increased discretionary income and the inability to manage hectic professional and student schedules while managing many of the household duties typically performed by mom.

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About the author :

pencil image Sunmade A. research
Level :Advanced Study : Accounting School/University : westminster

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