Business development plan for cleaning service company
Summary :
Table of Contents
- Introduction.
- Target Market.
- Relevant Business Environment?PEST Analysis.
- Political/Legal Issues.
- Economic Considerations.
- Social Issues.
- Technological Issues.
- Marketing Mix.
- Promotion/Place.
- Financials.
Abstract
for the purposes of this investigation a comprehensive review of a new cleaning company will be provided. The company, named "Next Best to Mom" seeks to provide college students and young professionals with all of the home-based and cleaning-based services provided by "mom." The goal of the project is to begin operations in Waterloo Ontario and eventually expand operations to other college towns. In an effort to provide a solid basis for the development of this business venture, the following report contains: an analysis of the proposed market for the service, a review of the relevant business environment, a review of the marketing mix being utilized, and a financial performance analysis. Through a careful consideration of these issues, it will be possible to provide a comprehensive overview of how the business will initiated and developed.
Target Market
As noted above the target market for this service will be college students and young professionals-i.e. individuals between the ages of 18 and 35-living in the Waterloo Ontario area. The decision to initiate this business venture is predicated upon two specific issues related directly to this population: increased discretionary income and the inability to manage hectic professional and student schedules while managing many of the household duties typically performed by mom.
Target Market
As noted above the target market for this service will be college students and young professionals-i.e. individuals between the ages of 18 and 35-living in the Waterloo Ontario area. The decision to initiate this business venture is predicated upon two specific issues related directly to this population: increased discretionary income and the inability to manage hectic professional and student schedules while managing many of the household duties typically performed by mom.
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