Articles, Assignments and College Term papers in Economics, Finance, business and Marketing

What skills does it take to "manage" cross-cultural M&A?

Document abstract : «Comment réussir des fusions-acquisitions "cross-culturelles"? Mergers and acquisitions continue apace in spite of an alarming failure rate and evidence that they rarely manage to benefit shareholders. Most completed takeovers damage one party:...»

Synopsis abstract : «Introduction. Assessment stage. What do we mean by 'assessment'?. Critical notions to be envisaged during assessment. The problem of complementarity of corporate cultures, openness and similarity in business values. Openness to work cooperatively...»

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« EU loses a landmark sugar case at the WTO », by SAPA-AP & Blomberg, business Report, 29 April 2005

Document abstract : «The trade of agricultural products is increasing a lot all over the world. In many countries (mainly the poorest ones), agriculture is the dominant sector of the economy and plays a very important role. To control the trade of agricultural products...»

Synopsis abstract : «Executive summary . Introduction . The agriculture industry . The trade of agricultural products . Commercial policies before the institution of the World Trade Organisation . Agricultural negotiations of the Uruguay Round. The agreement on...»

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SERVQUAL: a tool to measure service quality

Document abstract : «SERVQUAL consists of a model developed by Parasuraman, Zeithaml and Berry (1986) which helps measure service quality through a series of steps. It concentrates on the notion of perceived quality. "Perceived quality refers to a consumer's judgment...»

Synopsis abstract : «Overview of service quality. . What is service?. What is service quality?. What is the difference between service quality and manufacturing quality?. How to measure service quality?. Servqual.. How the scale was determined?. Other tools and theories...»

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Total Productive Maintenance

Document abstract : «Total Productive Maintenance (TPM) manufactures activities that are productive and implemented by everyone in the organization. The main focus of TPM is to maximize the overall equipment effectiveness of the asset which is utilized to produce the...»

Synopsis abstract : «Introduction. What is TPM?. Benefits of TPM. History of TPM. Total Productive Maintenance: From 5S to the 7 pillars. Company Experiences with TPM. Siemens Malacca. MRC Bearings' experience. Agilent's experience: Pareto Approach vs. TPM. Western vs....»

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US seaports: how to avoid congestion in the future?

Document abstract : «The continuous increase of port congestion in the San Pedro Bay is pushing every day more importers to relocate the port of entry of their goods. However, both ports of Long Beach and Los Angeles provide facilities and service that can not be found...»

Synopsis abstract : «Executive summary. Background. Factors to determine alternative ports. Sea transportation. Port and area infrastructure. Lead time. Costs. Factor relevance. Alternative ports available. Northwest Ports: Vancouver, Seattle and Tacoma. Californian...»

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Impact of Internet Channel on Auto Insurance Industry

Document abstract : «The influence of the internet on insurance industry is increasing in accordance with the spread of internet retailing. Quotes submitted and policies purchased through internet channel grew 23% and 29% respectively from 2004 to 2005. The proper...»

Synopsis abstract : «Executive summary. Overview. Definition of the insurance industry. The role of insurance agents/brokers. History and structure of the auto insurance industry. Selling costs and scale economies. Five industry forces analysis. Barriers to...»

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Volvo's Modern Management

Document abstract : «Volvo Group is a manufacturer that develops trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services. It also provides solutions for financing and services. This international...»

Synopsis abstract : «Introduction. Mission and vision statement. Policies for corporate responsibility and ethical behaviour and their outcomes . Organisation for global operations. Conclusion. Bibliography ....»

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Foxtel TCO Analysis

Document abstract : «"Sourcing in China started with low-tech products but it has evolved beyond that," says Jim Hemerling, a senior vice president in The Boston Consulting Group's Shanghai office. "Now, in addition to traditional products, another huge area is consumer...»

Synopsis abstract : «Executive summary. Assumptions. Discussion of analysis results. Summary of results. Analysis results. Sensitivity analysis. Non-quantifiable risks. Recommendation. Initial recommendation. Incorporating risk factors/soft costs. Exhibits. Process flow...»

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An implementation of the AIM and DRIVE method

Document abstract : «Based on industry benchmarks, Bob's Farm Stores is spending more than it needs to on its purchasing process. We believe that they could save a total of $1,065,462 by implementing three strategies, namely 1) implementing a mid-tier ERP system, 2)...»

Synopsis abstract : «Executive summary. Background. Bob’s farm stores. Description of commodity/service to analyze. Why this particular project. Agreeing on a primary cost. Identifying critical costs in the supply chain. Process maps. Secondary and tertiary...»

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Green marketing issues about Total

Document abstract : «Total is a leading multinational energy company with 111, 401 employees and operations in more than 130 countries. Together with its subsidiaries and affiliates, Total is the fourth largest publicly-traded oil and gas integrated company in the...»

Synopsis abstract : «Introduction of the company. History. Facts about total. Strategy . General analysis about total. Respect of the regulations and norm. Porter Five Forces. Value chain analysis . Eco performance matrix. Products analysis . Leveraging oil and gas...»

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Marketing case: Palm

Document abstract : «To develop the PalmPilot, Palm Computing used the following steps: New product Strategy development Idea generation Development Market testing Commercialisation The PalmPilot target market includes technology opinion leaders; they...»

Synopsis abstract : «Steps of the new product process. Target market. Changes required by consumers. Points of difference between palm and substitute products. Reasons for success or failure. Market research. Competition. Market shares. Competitive market...»

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Customer Loyalty

Document abstract : «With the globalisation of the world competition has become challenging. Competitors from emerging markets are entering into the developed markets. Attracting new customers has become a more expensive and exhausting business. Therefore the customer...»

Synopsis abstract : «Introduction. Difference between a satisfied and a loyal Customer. The 3 different customer attitudes . Opportunities. How to build customer loyalty. Customer loyalty programs. Improve the loyalty of your customers....»

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Gfk Group. Market research

Document abstract : «The GfK Group is the 4th market research organization worldwide. Its activities cover five business divisions Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare. The Group has approximately 130 companies located in more...»

Synopsis abstract : «Introduction of the company. Risk management within the company and the international department. External risks for the group . Public image and the risk of deterioration . Stakeholder relationships . Customers . Shareholders. Media . Commercial...»

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Relationships between the Giants in Retailing: how WalMart and Procter&Gamble trade together - from Fear to Trust prevalence in the Supply-Chain

Document abstract : «The paper shows how the relationships between suppliers and retailers have experienced several important changes over the last decades. By analysing the main developments of these relationships and the different tools implemented to improve them,...»

Synopsis abstract : «Abstract. Introduction. Defining the relationship between a retailer and a supplier. The organisation and development of the buying function . The initiation and development stages . Trade marketing. Partnering. Category management . The...»

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Credibility is a critical resource at start up and represents an important element of the entrepreneur's personal contact network

Document abstract : «Traditionally, entrepreneurs have been considered as individuals with a strong, often charismatic, leadership as well as a high drive for individualism and independence. However, a business unit does not exist in isolation since it is, or will be,...»

Synopsis abstract : «Introduction. Basis for credibility. what makes people have confidence in you?. The first component: Trust. The second component: Competence. The 'symbolic' or 'social network'. The problem met while networking. The difficulty in establishing...»

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Strategy and planning process in the Small Business and the Small & Middle Enterprises (SME) Sector

Document abstract : «Business planning is perceived by both governments and business support infrastructure, such as the Business Links, to be an essential ingredient to the success of small businesses (Beaver, 2002, p88). Similarly, O'Gorman bases his idea on the fact...»

Synopsis abstract : «Introduction. The impacts of planning on the success of a strategy. Attitude of owner-managers towards Planning. The drawbacks of Planning. How entrepreneurs actually formulate their strategy. Conclusion. References....»

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How to use rumours as a marketing tool?

Document abstract : «Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of...»

Synopsis abstract : «Introduction. Rumours as a new marketing tool. Using a rumor as a marketing tool?. Transmission and belief of positive rumours. Internet: a fantastic media to convey rumours. New types of marketing campaigns. A content analysis of positive rumours...»

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Sample Resume for MBA Student with NGO and Marketing Background

Document abstract : «Sample Resume for MBA Student with NGO and Marketing Background. Contains: Education Professional Experience ...»

Synopsis abstract : «Education. Name of business school. Name of undergrad institition. Experience. Environmental consulting firm name. Environment NGO name. Personal. Native Language. Fluent in Language. Proficient in Language....»

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Report on the workforce monitoring and surveillance practices: a practical guidance for employers

Document abstract : «Employers have always been monitoring theirs employees in one way or another to assess the quantity and the quality of a worker's performance. Monitoring should be understood in a broad meaning: employers can decide to use hidden cameras, CCTV...»

Synopsis abstract : «Background. The legislative framework concerning employees monitoring: Your rights and your duties. All you have to know about the relevant legislation. The employment codes of practices. The legislative framework remains somehow unclear and can be...»

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Radio frequency identification implementation in the supermarket industry

Document abstract : «This paper discusses the implementation of Radio Frequency Identification (RFID) in the supermarket industry. RFID is based on the transmission of radio frequency waves by RFID tags to RFID readers. The RFID tags are attached to products or...»

Synopsis abstract : «Introduction. The impact of RFID on the value chain. The primary activities. The support activities. The impact of RFID on the supermarket industry. The costs of RFID implementation. Conclusion. References....»

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The transformation of Hoechst into Aventis

Document abstract : «THE COMPANY Hoechst was a chemical and pharmaceutical company founded in 1863 Hoechst internationalizes its production after WWII AVENTIS 1999: Hoechst and Rhône-Poulenc decide to create a subsidiary company, Aventis THE FUSION 1999 : Hoechst...»

Synopsis abstract : «Introduction. Hoechst's transformation . The main steps of Hoechst development . A need for change. HRM and change regarding this transformation . Implementing strategy . Choosing the right men. Communicating. Legal and philosophical obstacles...»

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Comparing two advertisements: "Got milk?"

Document abstract : «The first advertisement that I have chosen was found in an issue of teen people magazine. This magazine is geared toward teenagers and young adults, around the age of 13-20. The advertisement itself depicts a famous young singer, Fefe Dobson,...»

Synopsis abstract : «Introduction. The projected images by comparing and contrasting the 2 different advertisements and brand themselves. Advertisement 1: Issue of teen people magazine. Advertisement 2: Issue of ladies home journal. Comparison of both ads. The...»

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Is it ethical to market to children?

Document abstract : «For-profit corporations increasingly tend to infiltrate (overtly and subliminally) our lives. One example of their interference is marketing strategies aimed at children. Adult consumers are like roaches: they tend to become "immune" to classical...»

Synopsis abstract : «Introduction. The lack of a consolidated character. The parents' intervention and responsibility. Teaching children to punish parents. Conclusion....»

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Product Placement: "Casino Royale"

Document abstract : «In this latest Bond movie, the British Mi6 agent is assigned the mission to thwart international terrorism financed by money won through gambling. In order to do this, he needs to track down the financier "Le Chiffre". Bond movies are classically...»

Synopsis abstract : «Introduction. The movie. Produced by Sony Pictures . The Original Soundtrack issued by the Sony BMG Music label. The main character's cellular phone . Ford Motors and the cars in the movie. Other products placed in the movie. The deal made by the...»

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Experiencing Acquisition Through a Process of Culture Change in a Serbian Organization

Document abstract : «This study addresses the issue of culture, acquisition and change in Serbia. Specifically, the project focuses on a Serbian bank which has recently been taken over by a Greek bank and explores organisational culture in a Serbian bank. Culture can...»

Synopsis abstract : «Abstract. Addressing the issue of culture, acquisition and change in Serbia. Providing useful information to potential investors. Primary data for the research . Background Information to the project. Literature...»

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Skills in the Work Place

Document abstract : «I have had the experience of working in different industries and different-sized companies, and have to say that I know myself well enough to be able to predict my behavior under different situations with a great deal of accuracy. However, after...»

Synopsis abstract : «Introduction. Purpose. What skills are critical. Building relationships. Being respected in a powerful role. The power of positive feedback. Solving problems. Relevance of ability in performance. Incentives = Performance?. Importance of healthy...»

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North American Palladium: Where is company going?

Document abstract : «Precious metals such as palladium have been in great demand for the past five years, and thus there have been strong pushes for production increases. This year, palladium production by North American Palladium is expected to be 290,000 ounces, which...»

Synopsis abstract : «Where is company going?. Position in market. Financial analyses. Investments and liquidity. Corporate governance. Management philosophy. Management strategy. Conclusion....»

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Executive Planning

Document abstract : «Steve Kaye shows how to become more effective by working smarter. He helps companies that value learning as the key to increased profitability. Here's why. Steve Kaye thinks out of both sides of the brain. Kaye brings a system approach to his work,...»

Synopsis abstract : «Background. Introduction. Executive planning. Conclusion....»

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Cover Letter for Internship

Document abstract : «Dear NAME: Please accept this cover letter and attached resume as my application to the summer internship with Houghton Mifflin's College Division. I would very much like to work in your editorial department, and I believe I have the required...»

Synopsis abstract : «Sender's Address.. Date.. Recipient's Address.. Dear recipient.. Content.. Your name.....»

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Graduate Student Resumé

Document abstract : «This resumé will help all who wish to apply for a job. Massachusetts Continuing Legal Education Boston, MA Copyeditor & Editorial Assistant Oct 2006-Jan 2007 Copyeditor responsible for formatting, line-by-line editing, & application of...»

Synopsis abstract : «Name.. Summary and accomplishments.. Professional experience.. Publications.....»

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