Hissène Habré's case: Origins and current debate

Law & contracts   |   Other law subjects   |   Case study   |   01/16/2009   |   .doc   |   9 pages
Document abstract : «In February 2003, the Darfur conflict, an ethnic clash in western Sudan, began and, in March 2004, Mukesh Kapila, called it the "world's greatest humanitarian crisis". Thus, in January 2005, the UN Secretary-General's Commission of Inquiry on Darfur...»

Synopsis abstract : «Introduction.. A current situation conditioned by several historical phenomena.. The role of the conditions of the rise of Hissene Habre to power.. A socio-political context favouring the use of violence in Chad.. A desire for justice: From a local...»

Importance or otherwise for multinational enterprises of developing codes of ethics

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   10 pages
Document abstract : «According to Milton Friedman, there is one and only one social responsibility of business - to use its resources and engage in activities designed to increase its profits so long as it engages in open and free competition without deception or fraud....»

Synopsis abstract : «Introduction.. Important issues linked with the ethical code.. Human rights.. Environment.. Corruption.. Genetically modified food.. Conclusion.. References.....»

Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   22 pages
Document abstract : «Sakichi Toyoda became famous as the inventor of the automatic loom such as a non-stop shuttle change type Toyoda automatic loom. Following in his fathers footsteps, Kiichiro Toyoda devoted his life into the manufacturing of cars. He founded, in...»

Synopsis abstract : «Introduction.. Marketing objectives and strategy.. Situation analysis of Lexus Brand.. Objectives.. Lexus LS 460's target market.. Proposition to the target audience.. Communications plan.. Choice of the media and reasons.. Estimated results and...»

Accor

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   9 pages
Document abstract : «For more than 40 years, Accor has constantly reinvented its businesses to keep pace with the world around it, with the goal of providing innovative, high-quality products to Hospitality and Services customers. In Hospitality, Accor's ambition is to...»

Synopsis abstract : «Abstract.. Executive summary.. Introduction / background.. The management of the company.. Financial analysis.. Recommendations and estimates.. Conclusion.....»

The different approaches to develop strategy. Is there evidence in today's business world to suggest there is one best way?

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   4 pages
Document abstract : «For a couple of years, the concept of strategy has become fundamental for any type of business. According to Ansoff (1965), the practice of strategic planning is now widespread among large, medium and small firms. The strategy comes from the Greek...»

Synopsis abstract : «Introduction.. The two main perspectives from which strategy can be defined.. Examination and comparison the different approaches to develop strategy.. The different names of approaches.. The perspective approach.. The two principal...»

The building of customer loyalty and retention strategies in sports marketing

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   23 pages
Document abstract : «The research in this dissertation focuses on the building of customer loyalty and retention strategies in sports marketing with the Chinese Professional Baseball League (CPBL) as an example. This research aims to provide the factors which influence...»

Synopsis abstract : «Introduction.. The profile of Chinese Professional Baseball League.. The research objectives.. Literature review.. Customer loyalty and satisfaction.. Identification and the team.. Research design and participant recruitment.. Data collection and...»

Risk management: Risk analysis of the company Gaudin Systemes

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   10 pages
Document abstract : «I have decided to focus my risk analysis on the company Gaudin Systèmes. The core of this analysis is to launch a new line of production in a foreign country, in Algeria. The best thing to do is to analyze the risk of failure in order to sue it....»

Synopsis abstract : «Abstract.. Executive summary.. Program in risk management.. Planning.. Organizing.. Writing.. Risk positioning.. Risk analysis.. Descriptive analysis.. Quantitative and qualitative analysis.. Solution analysis.. Identity.. Quantitative and...»

Business plan: Washybar, why wash and wait when you can drink and wash?

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   18 pages
Document abstract : «The target market: People who don't have a washing machine at home (usually clients of launderette, mostly young people) and generally people who want to spend time in a bar. What they think now: It is boring to wait while your clothes are being...»

Synopsis abstract : «Summary.. The team.. Where do we want to be?. Vision.. Mission.. Values.. The market.. Segments.. Size of the market.. Trends.. Customer needs (questionnaire in appendix).. The actual customer behaviour.. Factorial...»

Lego case study: Danish vs. British culture

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : «Modern companies can not longer hold on to a "go-it-alone" philosophy in the modern networked business world. Global companies look for business opportunities outside their traditional boarders and have therefore to deal with cross-cultural issues...»

Synopsis abstract : «Introduction.. The Company's background.. A pure Danish toymaker and a British Subsidiary.. Cross-cultural differences between Danish and British managers.. In the everyday life context.. Exploring cross-cultural theory as it relates to Denmark and...»

Strategic procurement and commercial relationship

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   3 pages
Document abstract : «'Supplier relationship' is an expression that, it can be argued, has positive connotations, indicating as it does that a relationship between buyer and supplier exists and that it is such that both sides derive benefit from it. However, this has not...»

Synopsis abstract : «Introduction.. Relationship and Partnership: Definitions and goals.. Choose suppliers relationships.. Advantages that the two parts have worked units.. Conclusion.. Reference.....»

Petrolivia and the olive oil producers market

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   4 pages
Document abstract : «For many years, the olive oil producer market has been dominated by three European countries: Spain, Italy and Greece, which account 97 per cent of the European production and 77 per cent of the world production. These three European countries are...»

Synopsis abstract : «Introduction.. The purpose of this essay.. Looking at the numbers.. The market segmentation.. The top five supermarkets: 80 per cent of the total olive oil sales in the UK market.. Conclusion.. References.....»

The modern portfolio theory

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   7 pages
Document abstract : «The aim of the Modern Portfolio Theory is to provide to a portfolio owner the tools necessary to implement an efficient and sustainable strategy focusing on minimizing the risk. According to this theory, risk is supposed to be reduced through the...»

Synopsis abstract : «Introduction.. The balance between the risk and the potential return.. The variance as a major tool.. The Markowitz theory.. Tha analysis of the price of an asset.. Evaluation of the risk.. Capital asset pricing model.. Active vs passive...»

Market definition - Theory and case study

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   7 pages
Document abstract : «The market is referred as the group of organizations or consumers that have an interest in certain product either from supply or demand side of it. "The definition of the relevant market is an important initial step in establishing whether a...»

Synopsis abstract : «The Massmart Holdings Limited and Moresport Limited merger.. Definition of the relevant market.. The evidence and the merits of the parties' arguments.. The views of the competition commission and the competition tribunal of the relevant...»

Olympic accounting authority- Cost control systems

Business & market   |   Accounting   |   Presentation   |   01/16/2009   |   .doc   |   4 pages
Document abstract : «In your role as head management accountant, you have been asked to prepare a report for your new junior colleagues in the organization who are new to accounting and have little management accounting experience. In your report you may decide to focus...»

Synopsis abstract : «Executive summary.. Introduction.. Cost budget.. Plans.. Implementation.. Costing system.. Performance reports and analysis.. Cost centers.. Control board.. Variance analysis.. Conclusion.. Bibliography.....»

Organizational development: Mergers and Acquisitions

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   8 pages
Document abstract : «Nowadays, mergers are very common in all sectors. Indeed, in many sectors, the competitive pressure, the decline of prices and research costs provoke numerous mergers. However, all mergers aren't successful; there are some steps to follow to avoid...»

Synopsis abstract : «Introduction.. Daimler - Chrysler.. Pernod Ricard - Allied Domecq.. Totalfina - Elf Aquitaine.. Microsoft - Multimap.. Nestle - Dreyer's.. IBM - Lenovo.. BP - Amoco.. Rentokil - BET.. Conclusion.. References.....»

Conceptual models in strategic management: The Boston Consulting Group growth / share matrix

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   9 pages
Document abstract : «Nowadays, in a stronger context of globalisation, companies have to face more and more complex challenges such as a higher international competition, emerging markets, many economic changes or new technological progresses etc. Strategic management...»

Synopsis abstract : «Introduction.. General discussion: Common usage of models in strategic management.. Different challenges facing managers.. Usage of conceptual models in strategic management.. The Boston Consulting Group Matrix explained and represented.. Reflection...»

US management and leadership: Steve Jobs

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   9 pages
Document abstract : «The aim of this assignment is to consider the leadership style of the Apple's CEO Steve Jobs through the analysis of the articles and works connected with his business activity. Steve Jobs is the current CEO and co-founder of Apple, Inc. Steve Jobs...»

Synopsis abstract : «Introduction.. Brief biography of Steve Jobs: Part one.. Early years, Steve Jobs and apple, Jobs' other projects and Jobs returns to apple.. Brief biography of Steve Jobs: Part two.. A charismatic leader.. Steve jobs's ideas and leadership.. Brand...»

Information systems in Amazon.com

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   11 pages
Document abstract : «Business managers are moving from a tradition where they could avoid, delegate, or ignore decisions about IT to one where they cannot create a marketing, product, international, organizational, or financial plan that does not involve such...»

Synopsis abstract : «Introduction.. Presentation of the company Amazon.com.. Description and history of Amazon.com.. Swot analysis.. Porter's five forces analysis.. Business information systems.. Conclusion.. References.....»

International marketing: the French company Caroll in Brazil

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   16 pages
Document abstract : «In order to enter the Brazilian market, the French company Caroll has to adapt its strategy. Indeed there are a lot of competitors like Zara, Etam and the local competitors. The Brazilian market represents a good opportunity for the firm and Caroll...»

Synopsis abstract : «Executive summary.. Introduction.. Presentation of the company Caroll.. Vivarte group.. History.. The essence of the business.. Organization of the company.. Innovation.. Strategy.. Brazil: An opportunity for Caroll's expansion.. Brazil: Market...»

New British second homeowners in the French countryside: The Cathar country's case

Arts & media   |   Journalism   |   Case study   |   01/16/2009   |   .doc   |   24 pages
Document abstract : «The study examined the motivations of the British buying a second home in France and more particularly in the "Cathar Country". The research then focused on their economic impacts on the region, and their integration in the local community....»

Synopsis abstract : «Abstract.. Introduction.. Literature review.. Motivations of to buy a second home in the French countryside.. Impacts of second homes development.. The Cathar country.. Aims of the...»

Marketing challenges when targeting developed markets: How to overcome them?

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   10 pages
Document abstract : «Over the past decade, many Asian companies have established branded products in several emerging markets (consumer electronics industry or domestic appliances for example). But nowadays, the next challenge is, for emerging market companies, to...»

Synopsis abstract : «Introduction.. Presentation of the (fictional) brand.. Presentation of the company.. The products.. Targeting developed markets.. Identification & evaluation of the challenges.. Recommendations about how the different challenges can be...»

The core-satellite model revisited, tracking error control, ETF's and satellites possibilities

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   10 pages
Document abstract : «A core-satellite management consist in having a core portfolio made up of passive management vehicles (index funds, ETFs, etc.) with low management fees, and separately one, or several, very active satellites that are made up of funds with a strong...»

Synopsis abstract : «Introduction.. The Core-Satellite model.. Reasons for the Core-Satellite model.. The tracking error.. Other advantages/drawbacks.. The satellites.. Exchange Traded Funds (ETFs).. Overview of Exchange Traded Funds.. Meaning of ETFs.. The kinds of...»

Corporate entrepreneurship: The case of Naturis

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   10 pages
Document abstract : «The study of Corporate Entrepreneurship (CE) is gaining increasing interest within the field of Entrepreneurship. Much research has been carried out, mainly focusing on identifying determinants and outcomes of CE. Scholars suggest that the term...»

Synopsis abstract : «Introduction.. Presentation of Riso Gallo and Naturis.. Corporate entrepreneurship and corporate venture in Riso Gallo: The role of Naturis.. The organization of Naturis.. Formalization.. The production...»

The study of a famous Australian wine company : Banrock Station

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   5 pages
Document abstract : «Banrock Station is an Australian wine company situated within three hours drive from Adelaide, in South Australia. Its slogan "Good earth, Fine wines" perfectly embodies the two main motivations of the company: the protection of ecological balance...»

Synopsis abstract : «Introduction.. How to meet the demands of a new market?. How to find necessary communication tools?. How to use the brand name 'Australia' as a market position reinforcement?. A name for each wine.. A possible creation of a label.. Teaching...»

An in-depth study of the operations of Bistro Villemanzy

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   16 pages
Document abstract : «Bistro Villemanzy is part of the "Bistrot des Cuisiniers" group (10 Bistros located in Lyon), which itself is a part of the Leon de Lyon/ Jean-Paul Lacombe group. Bistrot des Cuisiniers is a group aiming at offering upper quality meals in a bistro...»

Synopsis abstract : «Introduction.. A customer.. First impression.. Ishikawa diagram.. An auditor.. Strategy of the firm.. Financing.. Customers.. Purchasing and subcontracting.. Inventory management.. Product and process innovation.. Human resources...»

The successful setting up of Accor in Brazil

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : «Accor is a French company, born after the merger in 1983 between Novotel (created in 1963) and JBI (Jacques Borel International, created in 1967). Today, the company can be found in 140 countries all over the world, hires 168 500 people and had a...»

Synopsis abstract : «Brief overview of Accor Group.. Difficult beginnings of the Novotel establishment in Brazil.. The decision to establish Novotel hotels.. The economic crisis in Brazil as of the first years of the Novotel's establishment.. Expansion inspite of an...»

Pepsi's entry into India: A well planned out strategy

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   7 pages
Document abstract : «With other Pepsi markets nearing saturation, Pepsi decided to expand its international operations into India in the late 1980s. However, even prior to entering India, Pepsi was met with strong objections by one of India's leading political parties....»

Synopsis abstract : «Case summary.. SWOT analysis.. Internal analysis.. External analysis.. Pepsi's need to globalize.. Pepsi and the Indian government.. Pepsi after India's liberalization.. Working towards improving the foreign economy.. Recommendations for Pepsi's...»

A recursive correlation between economy and psychology: A specific focus on the new corporate governance theory

Business & market   |   Management   |   Case study   |   01/16/2009   |   .doc   |   12 pages
Document abstract : «It has always been an intrinsic issue of economy: accused of being disconnected from individuals' reality, this science has been attacked for long times, by various researchers and experts, such as psychologists. And effectively, a plethora of...»

Synopsis abstract : «Introduction.. Economists versus psychologists: A prejudicial opposition.. A prejudicial opposition.. How economists have understood the limits of their theories and the underlighted anomalies.. Economical flexibility and adaptation: How to...»

Schneider-LeGrand merger

Business & market   |   Business strategy   |   Case study   |   01/16/2009   |   .doc   |   13 pages
Document abstract : «Beginning with a certain turnover, the EU merger rules are to be applied to cross-border concentrations, irrespective of the size of the company or area of their activity. A pre-merger notification to the European Commission is obligatory. Most...»

Synopsis abstract : «Why the European Commission blocked the French merger.. Acquisition of sole control. . Low-voltage electrical equipment sector.. Impose the prices and control the market.. Restricting effective competition.. Links that exist between competition and...»

'Fairbus' or 'Unfairbus'

Business & market   |   Business strategy   |   Case study   |   01/16/2009   |   .doc   |   10 pages
Document abstract : «By the end of the 1960s, European aircraft manufacturers realized that continued competition among them could result in continued American dominance in the industry. While European airlines operated 25% of the global airliner fleet, the European...»

Synopsis abstract : «Why did European countries build a new industry?. How did European countries build a new aircraft industry in 1970's?. Is there fair competition between Airbus and Boeing or unfair competition?. Airbus as a part of EADS, with a new project A380: The...»

Evaluation and recommendations in terms of the five functions of human resource management: The case of Accenture

Business & market   |   Human resources   |   Case study   |   01/16/2009   |   .doc   |   9 pages
Document abstract : «The most important resource in an organization is its people. So the role they play, how they play, how they interact through formal and informal processes and the relationships they build are crucial to the success of strategy" say Johnson and...»

Synopsis abstract : «Introduction.. Overview of Accenture in terms of HRM.. Accenture needs people to achieve its strategic objectives.. The core values of Accenture and its culture.. Accenture and the HRM functions: Evaluation and suggestions.. Planning and organising...»

International human resources management: A comparison between the USA and China

Business & market   |   Human resources   |   Case study   |   01/16/2009   |   .doc   |   6 pages
Document abstract : «At times of globalization, organizations have to face a business environment which involves quick responses to change, such as new laws or social trends, in order not to expire (Gibson, 1989). It is evident that only people, and not machines, are...»

Synopsis abstract : «Introduction.. Description of United States and China HRM models.. Political situation and national cultures' impacts on the Human Resource Management.. Power distance.. Uncertainty avoidance.. Individualism/collectivism dimensions.. Masculinity and...»

The implementation of an information system and its consequences for the success of the companies

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : «Today, we are led to think that every company which wants to stay "on the run" has to implement an information system. Success stories of online businesses led companies, even those which exist from the 20th century, to develop an e-business...»

Synopsis abstract : «Introduction.. Brief overview of the 2 studied companies.. GM: The Colossus with agile feet.. Land Rover: The established giant.. Two convergent approaches.. Information system's effects on the value chain.. Presentation of the concept.. A total...»

The impact of the lack of oil on the activity of the Promens company

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   10 pages
Document abstract : «As far as energy is concerned, natural and in particular petroleum resources are running out and this would be one of the biggest issues world companies will have to deal with. Indeed, the world business and economy are run by oil: companies are...»

Synopsis abstract : «The lack of oil, a key intelligence topic.. Presentation of the Promens company.. Promens' activity.. Promens' products.. Promens' technologies.. Promens' mission and values.. Critical needs in intelligence.. Study of the environment.. Study of the...»

Case study: Woolworths turnaround strategy 2007

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   8 pages
Document abstract : «Woolworths Holdings Limited is a South African based retail group that operates locally and internationally through two subsidiaries, Woolworths (Pty) Ltd and Country Road Ltd. Stores are based in Africa, the Middle East, Australia, New Zealand,...»

Synopsis abstract : «Introduction.. The industry's dominant economic features.. Forces that drive the industry change and impact of each on competitive intensity and industry profitability. . The market positions that rivals occupy.. The strategic moves that rivals...»

Analysis of the main organizational changes in Carrefour and the role of Informational Technology in this organizational change process

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : «Contrary to their considerable growth in terms of number and value, the operations of mergers and acquisitions reveals, for more than one operation out of two, a failure from the economic and organizational point of view (McKinsey 2000; Mercer...»

Synopsis abstract : «Introduction.. Presentation of Carrefour.. The merger story.. The new Carrefour.. Information Systems within the new entity.. Conclusion.. References.....»

Analysis of an oligopoly phone industry in South Africa

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   5 pages
Document abstract : «With more than 30 million South African mobile phone owners in 2007, the most powerful and the most developed country of Africa plays an important role on the international mobile phone market. According to data from the "SA Mobile Market"...»

Synopsis abstract : «Introduction.. The concentration ratio of the industry.. The nature of the competition.. Is there is a price leader in the industry?. The evidence of abnormal profits.. The barriers to entry in the industry.. The...»

Analysis of SNCF's information system management

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   8 pages
Document abstract : «The first interest of analyzing SNCF 's ISM is that SNCF is, above all, a production business. Moreover, what interests me is the Customer Relationship Management concerning the travelers part of SNCF (not the commercial one). Although in France it...»

Synopsis abstract : «Introduction.. Summary.. Initial status: SNCF viewed as the production company.. SNCF: A company which makes production first.. SNCF specifities.. Information Technologies history.. E-business history.. E-tourism.. SNCF modified status....»

The impact of negative rumors on consumers' behaviors

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   13 pages
Document abstract : «Mac Donald's has been one of the most famous victim of negative rumors, with the "wormburgers' scare" (Newsweek, 1977). "Wormburgers" are hamburgers made with worms-based steak. In 1977, an astonishing rumor took birth in the United States, blaming...»

Synopsis abstract : «Introduction.. Meaning of the word rumor.. Definition and the main characteristics of the word.. Reasons why rumors start and develop.. Origin of the word.. Transmission and expansion.. Previous examples.. The impact of negative information on...»

The scope of human resource management functions and activities

Business & market   |   Human resources   |   Presentation   |   01/16/2009   |   .doc   |   3 pages
Document abstract : «The most important resource in an organization is its people. So the role they play, how they play, how they interact through formal and informal processes and the relationships they build are crucial to the success of strategy" say Johnson and...»

Synopsis abstract : «Introduction.. Planning and organising for work, people and human resource management.. Staffing the organization with the necessary employees.. Using and maintaining human resource.. Conclusion.. Bibliography....»

Corporate valuation: Laurent Perrier analysis

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   9 pages
Document abstract : «Laurent Perrier is a French company specialized in champagne, which is a luxury product. Laurent Perrier manages both the production and the distribution of its champagne and wines. The Group owns its distribution network (through restaurants,...»

Synopsis abstract : «Executive summary.. Business overview.. Company's overview.. The champagne market.. Valuation of Laurent Perrier.. Net restated asset value method.. Discounted cash flow model.. DCF based on a 30-years period.. DCF with a cash flow fade.. Multiples...»

Business venturing - feasibility study (March 2008): Hexabus

Business & market   |   Business strategy   |   Case study   |   01/16/2009   |   .doc   |   19 pages
Document abstract : «The main objective of feasibility study is to know if our business idea is sustainable, and if we could invest it. for this, first we are going to do the analysis of potential customers and competitors. This analysis will approach company's target...»

Synopsis abstract : «Acknowledgements.. Executive summary.. Introduction.. Methodology.. The service.. Description of the service.. Group product declaration form.. Study of service.. The market.. Description of the market.. Analysis of the potential...»

Business performance improvement: The Zara process

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : «Nowadays, taking all brands into account, the INDITEX parent company accounts for more than 2 900 shops in 62 countries and 58 000 employees all over the world. In the same way, the number of ZARA shops is about 930 all over the world out of which...»

Synopsis abstract : «Summary.. Presentation of the ZARA company.. Key dates.. Key figures.. The competitive advantages.. Presentation of the ZARA process.. Diagram of the D-15 model.. Creation and design.. Confection of bagged cut pieces.. Production, distribution and...»

Volkswagen's Touareg "Kong" advertising campaign study

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : «December 2005, one of the most anticipated films of the year has come to the cinemas all around the world. This film is King Kong, produced by Universal Studios. January 2005, Volkswagen, the largest car manufacturer in Europe, had made an alliance...»

Synopsis abstract : «Introduction.. Situation.. Strengths.. Weaknesses.. Opportunities.. Threats.. Objectives.. Marketing objectives.. Communication objectives.. Strategy.. Push or pull strategy?. Target...»

The corporate culture

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   9 pages
Document abstract : «Today, companies need to create and develop their corporate culture to transmit an image and identity. It permits to build a stimulant and attractive environment in the company and the employees feel the affiliation to a group. In this way, firms...»

Synopsis abstract : «Problems.. Summary.. Introduction.. The definition and identification of the corporate culture.. The elements of the corporate culture.. The role of the corporate culture.. The impact and the results of a corporate culture.. The SWOT analysis of the...»

Individual behavior in an organization

Business & market   |   Human resources   |   Presentation   |   01/16/2009   |   .doc   |   11 pages
Document abstract : «Individual behavior is dependent upon whether a person is in a group or not. Individuals act differently in accordance with their situation. A group is composed of a minimum of two people. There are Two types of groups that have been identified by...»

Synopsis abstract : «Introduction.. People differences.. Individual differences.. Personality's differences.. Motivation.. Organization al behavior analysis.. Leadership.. Function.. Difficulties.. Team.. How to be a successful team?. Con...»

How can organizations tackle environmental constraints to reach an eco-efficient supply chain?

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   10 pages
Document abstract : «For many years, being ecologically and environmentally friendly was not a concern for companies; they mostly focused on costs no matter how harmful their practices and processes might be for the environment. However, today, environmental issues are...»

Synopsis abstract : «Summary.. Introduction.. Environmental Constraints: A new issue for organizations.. State of the environment.. Pressure from stakeholders.. Current responses from organization.. Suppy chain redefined: From traditional suppy chain to reverse...»

Corporate Social Responsibility (CSR): A multi-lateral approach to the subject

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   13 pages
Document abstract : «Corporate Social Responsibility (CSR) has been a highly debated topic during the last recent years in most developed and developing countries. We can today distinguish among three main general views on the role that CSR could play in shaping...»

Synopsis abstract : «Introduction.. Germany.. The concept of Corporate Social Responsibility.. The internal aspects of Corporate Social Responsibility.. Reporting: Fundamental in Corporate Social Responsibility.. The German ranking of sustainability reports.. The need...»

The war on talent: Korn/Ferry International in China

Business & market   |   Human resources   |   Presentation   |   01/16/2009   |   .ppt   |   16 slides
Document abstract : «With $452 million in global fee revenue, 474 consultants worldwide, 70 offices globally, and 4.4 million candidates in its database, Korn/Ferry has been successful due to the high quality, process and speed at which its consultants have placed...»

Synopsis abstract : «Executive summary.. Global and macroeconomic trends.. Regional trends in asia.. Changes in industry market forces over time.. Korn/Ferry business model.. Korn/Ferry value chain proposition.. Why has Korn/Ferry been successful?. How has Korn/Ferry...»

Genetics: Case France and bio-technologies (business model)

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   15 pages
Document abstract : «Agricultural chemical industry has always been considered to be all but environmental friendly. Nevertheless it is also one of the industries trying to find out solutions to population's growth, overpopulation and their calamitous consequences on...»

Synopsis abstract : «Project's genesis and context.. Management and infrastructures.. The Herbfree system in the organization.. Staff and infrastructures evolutions.. Management issues.. Market research.. Demand research.. Customer...»

A look at the Bass model: Report structure

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   16 pages
Document abstract : «Diffusion is a popular theory of communication used in marketing to model the first-purchase sales growth of a new product over time. As Mahajan et al (1990) put it diffusion theory suggests that a new product is first adapted by a few innovators...»

Synopsis abstract : «New product diffusion using the bass model.. Meaning of new product diffusion model.. An overview of the bass model.. Using analogous products in diffusion modeling.. The assumptions and limitations of the bass model.. Technical description of the...»

Car import logistics: Responding to changes

Business & market   |   Logistics   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : «The whole car industry in Europe is experiencing great changes, mostly due to a new regulation imposed by the European Union of the Block Exemption. Aimed at increasing competition in car distribution, those new rules will have an impact on every...»

Synopsis abstract : «Introduction.. Three of the main actors in the case.. The actual distribution process.. Direct role.. Indirect role.. Upstream actor in the distribution process.. Downstream end of the process.. The new rules of the Block Exemption.. The production...»

knowledge management report

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : «The long-term survival of any company is dependent on its ability to generate and exploit innovative ideas, bringing to market those products or services that differentiate it from its rivals. While most companies may dismiss this statement as...»

Synopsis abstract : «Introduction.. Bakground.. Defining knowledge management.. Methods, tools and contexts.. Web-based knowledge management tools.. Web-based (enabled) information technology tools for knowledge management.. Traditional data base tools.. Enterprise...»

The Chinese wine market (2006)

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   8 pages
Document abstract : «We are going to enter Shanghai wine market with our French wine such as Roman County, which is expensive but excellent taste. Now is the most perfect time to go into China wine market of high income because there three advantages for us. Our goal is...»

Synopsis abstract : «Executive summary.. China wine market.. Current situation.. Market summary: Demography, needs, trends and growth.. SWOT Analysis.. Competition.. Key to success.. Critical issues.. Marketing strategy.. Marketing mission.. Marketing...»

Marketing policy Mk 32003: The means-end theory and converse

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   5 pages
Document abstract : «The consumer's behaviour is something complex to define and to understand. In fact, various reasons influence the consumer's choices, like his personal values, education, product attributes and its benefits. Therefore, in order to help and to...»

Synopsis abstract : «Means-End Theory and its relevance.. The Means- End theory concept.. The Means-End-theory and the brand management.. Converse and the Means-End theory.. Converse: Hierarchical value map and it's analysis.. Converse: Specific recommendations for the...»

Are the French rail strikes ethical?

Business & market   |   Human resources   |   Presentation   |   01/16/2009   |   .doc   |   7 pages
Document abstract : «What are ethics? The definition of the dictionary is the following: "a set of principles of right conduct". It is linked to morality too. We can find this concept in a lot of aspects of life. It touches the social environment. A good person is...»

Synopsis abstract : «Introduction.. Dilemma description.. Stakeholder map.. Ethical discussion.. Personal view.. Conclusion.. Bibliography.....»

Business ethics: The moral and ethical aspect of the French strikes

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   7 pages
Document abstract : «The American newspaper International Herald Tribune (Edition from Saturday and Sunday 17-18 November) decided to do its front page about the strike in France. That shows the importance of the strike and its paralyzed effects on the economy and on...»

Synopsis abstract : «Introduction.. Definition of its owns moral compass.. The impulsion of the conflict: The willing of the government to reform the system.. The opinions: Unions and users.. The state situation: A reason to reform.. The role of the media: Ethical and...»

Pirelli vs Continental

Business & market   |   Business strategy   |   Case study   |   01/16/2009   |   .doc   |   6 pages
Document abstract : «Around 1990, due to a substantial number of tyre manufacturers on the market, Pirelli SpA though of taking over the German tyres company named Continental AG. And after a long merger attempt which lasted more than two years, it finally ended with...»

Synopsis abstract : «Introduction.. Summary.. The reasons why Pirelli wanted to merge with Continental?. The shareholders meeting.. The reason of the failure.. Conclusion.. Bibliography.....»

Market research: Mobiles in Ireland

Business & market   |   Marketing   |   Market study   |   01/16/2009   |   .doc   |   12 pages
Document abstract : «In Ireland at present there are three leading network suppliers for the mobile phone industry. These are Vodafone, O2 and Meteor. While these three networks dominate the market between them there are a number of smaller networks such as the network...»

Synopsis abstract : «Background and objectives.. Executive summary.. Methodology.. Entering of Vodafone into the Irish market.. Performance of Vodafone in the Irish market.. Meteor: The third largest mobile phone operator in Ireland.. Ireland: Ireland's network.. Tesco...»

Improving the most important logistics- Changing the supply chain of International Federation of Red Cross Red crescent Societies (IFRC)

Business & market   |   Logistics   |   Presentation   |   01/16/2009   |   .doc   |   7 pages
Document abstract : «Logistics management is "that part of the supply chain process that plans, implements and controls the efficient, effective flow and storage of goods, services and related information from the point of origin to the point of consumption in order to...»

Synopsis abstract : «Introduction.. Inputs into logistics.. Output of logistics.. Management actions.. 13 logistics activities.. Key problem areas.. Recommended solutions and their impacts.. Sources.....»

Overview of the consulting market in Shanghai

Business & market   |   Marketing   |   Market study   |   01/16/2009   |   .ppt   |   49 slides
Document abstract : «Global industry chain make China an integrated part of world workshop, so experience and management rules are welcome and quickly get implemented. Cost-down pressure make every manager look into ways to improve sourcing and operation. Fast-growing...»

Synopsis abstract : «Market size and trend.. World market trend.. World market potential for consulting services.. Chinese market trend.. SWOT analysis of two sectors which matter for Masai.. Cost optimization consulting.. Strategy consulting.. Operation...»

McDonald's commitment to their communities

Business & market   |   Business strategy   |   Term papers   |   01/16/2009   |   .doc   |   7 pages
Document abstract : «McDonald's has been for many decades the leading global food service retailer in the world. 30 000 restaurants have been implemented over 119 countries since the creation of the first restaurant in California sixty years ago. McDonald's employees...»

Synopsis abstract : «McDonald's corporation and its values.. McDonald's commitment to their community.. Daily actions.. Ronald McDonald House Charities.. Comparison: Burger King.. Criticism.. Conclusion.. Bibliography indicative.....»

Brasserie Duyck

Business & market   |   Business strategy   |   Case study   |   01/16/2009   |   .doc   |   4 pages
Document abstract : «This article is about studying the case of the Duyck breweries, a company that is four generations old and that is leading the tradition relentlessly free on the French beer Market. The Duyck brewery is one of the remaining independent local...»

Synopsis abstract : «Context.. Structure of the market.. The Duyck niche strategy.. The product line.. The consumer.. Consumer perception.. 4 P analysis of the launch strategy.. Bibliography.....»

Monography: The human resources management policy of the Société Générale

Business & market   |   Human resources   |   Presentation   |   01/16/2009   |   .doc   |   4 pages
Document abstract : «According to the talk with Charles Millon, there are four main issues that have been put forward during the reshuffling of the bank Crédit du Nord. One of them is manpower planning in the new area, determined by both Société Générale, the buyer, and...»

Synopsis abstract : «Human Ressources Management (HRM) policy when the Societe generale bought the Credit du Nord.. Advantages of manpower planning.. Steps in Manpower planning.. Factors which affect the efficiency of labour.. Downsizing of manpower.. Problems and the...»

Expansion of business to new countries: JC Decaux (2006)

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : «Expanding to new countries is nowadays an important stake for companies, considering the cost benefit they can get from this. Economies of scales, of scope permit them to drive their cost down and thus to be more and more competitive on the global...»

Synopsis abstract : «Introduction.. Polish environment.. Trompenaars analysis and business culture.. Negotiation and communication.. Hofstede's cultural dimension.. Conclusion.. Bibliography.....»

Radio frequency identification (RFID). Hudson Bay Company's next great competitive advantage

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   17 pages
Document abstract : «The hype around Radio Frequency Identification (RFID) technology - a revolutionary information-gathering method whereby information in a tag can be read from up to 300 feet away - has caught the attention of many retailers in North America....»

Synopsis abstract : «Executive summary.. Introduction.. Technology definition.. Industry analysis.. HBC analysis.. Decision criteria.. Alternatives.. Analysis of current system.. Company-level feasibility analysis.. Benefits and limitations of RFID technology at...»

Marketing to women

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   9 pages
Document abstract : «A few weeks ago, the French brand Celio launched a very original concept aimed at women. Celio is a men apparel brand, but 50% of their customers are women who want to buy clothes as a present. In more and more Celio shops, women can find "The...»

Synopsis abstract : «Introduction.. Women and shopping: A complicated love story.. Shopping as a duty.. Shopping as a pleasure and an entertainment.. The growing importance of women in the strategies of firms.. Portrait of the shopping woman today.. Women and...»

Wilkinson sword intuition

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   9 pages
Document abstract : «Every woman old enough to remove hair knows the Wilkinson Sword Intuition. It is a product which has been launched on the women shaver market because it is a market which is strongly expanding nowadays and represents potential profits for producers:...»

Synopsis abstract : «Introduction.. Wilkinson Sword Intuition: Legal and logistical constraints.. Legal.. Logistical.. Competition.. Direct and indirect competition.. Consumer's profile.. Consumer expectations.. The answers of Wilkinson to these expectations.. The...»

Global marketing: Russian food market

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   8 pages
Document abstract : «The object of this case study is to develop a market strategy that could be used by firms dealing with Russian food market, namely concerning the waffle market. Lots of marketing surveys of waffle consumption in Russia has been done, dealing with...»

Synopsis abstract : «Introduction.. Consumer analysis.. Primary consumption profiles.. Russian and the foreign brands.. Women vs. Men most tempted by bakery products.. The age.. Russian consumers behaviours.. Market Analysis.. Lotus Bakeries company profile.. SWOT...»

The international development of Starbucks (2004)

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   4 pages
Document abstract : «The Starbucks Coffee Company owns today more than 6,000 retail locations in 37 countries: It is situated in all the continents: North America, Latin America, the Middle East and the Pacific Rim, that is to say "wherever there is a demand for good...»

Synopsis abstract : «Introduction.. The international approach of Starbucks is globa-local.. The differences.. The similarities.. The pros and the cons of the international approach.. A high brand's value for the consumer.. The brand benefits.. The brand...»

Evaluating supermarket power: Carrefour promodes

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   8 pages
Document abstract : «In recent years, large buyers that had previously been in fragmented industries have increased their purchasing power through mergers and acquisitions. This change has placed more importance on the topic of limiting bargaining power and preserving...»

Synopsis abstract : «Evaluating supermarket power.. Is there a need for competition law?. The Carrefour/Promodes merger: Analysis of key players.. How Promodes and Carrefour came together.. The merger proposal.. The European Commission: Analyzing the facts.. Relevant...»

The international executive across cultures - France and India

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   12 pages
Document abstract : «India's official name is the Republic of India and its capital is New Delhi. It measures over 3 million square kilometers for a population of around 1.1 billion inhabitants. India is located on the Indian sub-continent and can be divided into 4...»

Synopsis abstract : «About India.. Cultural comparisons.. High context versus low context.. Power distance.. Individualism versus collectivism.. Masculine versus feminine.. Uncertainty avoidance.. Universalist versus particularist.. Affective versus neutral.. Specific...»

Child labor in the clothing industry

Business & market   |   Human resources   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : «The world is becoming more and more interconnected and firms are facing evolving challenges. With the increased globalization, companies are competing not only within their national borders but also against multinational companies. This heightens...»

Synopsis abstract : «Introduction.. The cool casual company - CCC.. CCC and corporate social responsibility.. The international labour organization & legal age.. Types of child labour.. Industry trends & Nike.. The global alliance.. The Pakistan...»

The impact of congruency and contrast on the effectiveness of happy ads

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   11 pages
Document abstract : «Big companies have more and more interest in improving the image of their brand to increase their sales but also their profits and there are several reasons for this: According to Malinvaud, using ads enable the brand differentiate itself from its...»

Synopsis abstract : «Introduction.. Theoretical framework.. Research questions.. Hypotheses.. Research design.. Results.. Analysis of the results concerning evaluations.. Analysis of the questionnaire two days later.. Marketing implications.. Limits of our...»

Rezidor SAS: CRM in the hospitality industry

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   8 pages
Document abstract : «It's a key issue for Rezidor SAS to know who its customers are and what are their needs and expectations in order to align the best strategy in order to target them and to make them more loyal. Moreover, it will allow determining who customers are...»

Synopsis abstract : «Introduction.. CRM value chain analysis.. Customer portfolio analysis.. Customer intimacy.. Network development.. Value proposition development.. Manage customer lifecycle.. Leadership.. Recommendations.. Gold points by Rezidor SAS...»

Total, a successful long-term strategy

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : «Total is today the fourth largest oil and gas company in the world. This Paris-based firm is the largest European company (based on market capitalization in 2006), it has over 95 000 employees in more than 130 countries and a net income of €...»

Synopsis abstract : «Introduction.. 1924 to 2007: From a traditional French 'national champion' to a global giant.. An integrated strategy.. Today's strategy: Focused on Canadian oilsands.. Total E&P Canada, a fast-growing subsidiary.. Total competitive advantages...»

Commercial strategies and management policies of Lagardère

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   16 pages
Document abstract : «Lagardère SCA is a French media and high-technology company. The Company, headquartered in Paris, operates through two business segments: Lagardère Media, which constitutes the core of its activities, and the high-technology division, EADS, in which...»

Synopsis abstract : «Introduction.. Human Resources Management.. Introduction.. Temporary employment.. Recruitment.. Gender diversity.. Code of ethics.. Training and education.. Internal mobility.. Profit-sharing.. Stock options.. Conclusion.. Financial management.. The...»

Peugeot in the United States (2006)

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   10 pages
Document abstract : «A MNE (Multi National Enterprise) is a company that has an integrated global philosophy concerning both domestic and overseas operations. It means that these companies have to adapt their strategy and structure according to their different actions,...»

Synopsis abstract : «Introduction.. Firm identity.. History.. Organisation.. Market statistics.. Objectives.. SWOT analysis.. SWOT matrix.. Expanding in the United States of America?. Characteristics of the country (P.E.S.T. Analysis).. Characteristics of the...»

Red Bull marketing for the Philippine market (2007)

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   10 pages
Document abstract : «The functional drink market in The Philippines is driven by the more active lifestyles (GMID, 2005). "A loyal group of enthusiasts remain addicted to sport, and on the other end of the functional drinks consumer group, laborers and other blue-collar...»

Synopsis abstract : «Brief overview of the Philippine energy drink market.. The Philippines market.. Competitors.. Market characteristics.. The main marketing challenge.. Objective & benchmarks.. The marketing mix: A standardized and adaptive...»

L'Oreal crisis scenario (2006)

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   19 pages
Document abstract : «This summary has been provided to allow top managers and executives at L'Oreal a rapid appreciation of the content of this report. Those with a particular interest in the crisis scenario management and communication may read the report to take...»

Synopsis abstract : «Company presentation.. The type of organization, industry, and activities.. The companies mission statement.. The financial situation.. Identification of company stakeholders.. Issus analysis.. Issues for the beauty industry.. Risks Assessment for...»

Corporate governance - What are the arguments for and against agency theory as a basis for understanding corporate governance?

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   4 pages
Document abstract : «Corporate governance and the theory of the firm are two of the fastest growing topics in modern economic theory. Berle and Means argued that modern corporations were so dependent upon professional managers that a managerial economy had emerged,...»

Synopsis abstract : «Introduction.. Agency theory.. Managers bear the entire cost of failing to pursue their own goals.. The agency costs.. Two broad approaches to remedying agency problems.. Conclusion.. Bibliography.....»

Employee development in relation to General Electric (GE)

Business & market   |   Human resources   |   Presentation   |   01/16/2009   |   .ppt   |   18 slides
Document abstract : «GE is a diversified technology, media and financial services company dedicated to creating products that make life better. From aircraft engines and power generation to financial services, medical imaging, television programming and plastics. GE...»

Synopsis abstract : «Brief summary of GE.. GE on employee development.. How would you choose a leader for GE?. Tools employed in GE to succeed in employee development.. What is the fundamental problem with the tools implemented in GE? . Summary...»

The green future of the car industry

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   8 pages
Document abstract : «Cars and, through them, all the automotive industries, from the conception to the end of the vehicles is one of the most polluting industries. Nowadays nobody can ignore that the effect of the pollution on the earth is the major problem that...»

Synopsis abstract : «Introduction.. Appraising of the cars situation nowadays.. Appraising of the production situation nowadays.. Appraising of the recycling situation nowadays.. Progress in work.. The cars of tomorrow.. The green cars energy for tomorrow.. Tomorrow, a...»

Eurocamp : Proposal for development in Slovenia

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   11 pages
Document abstract : «Eurocamp is a UK-based tour operator specializing in self-drive camping holidays. The company was founded in 1975 and began with camping holidays in Brittany. Initial success spurred the managers on to expand the product range over the next 10 years...»

Synopsis abstract : «Introduction.. The tourism market.. Generalities.. Tourism in France.. An attractive new market : Slovenia.. The structure.. The consumer profile.. Slovenia and tourism.. Eurocamp's future development in...»

Creating a marketing communication campaign for the entertainment industry

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : «Sensation white is one of the world best dance event. For each party, around 40,000 people buy tickets and dance for 7 hours, listening to 10 famous DJs. The first party was held in 1999, and for the New Year 2008 celebration, they create a special...»

Synopsis abstract : «Introduction.. Market introduction.. Target customers.. Communication message.. Communication objectives.. Communication strategy.. Time of operations.. Operational costs.. Controls.. Bibliography.....»

Creating artificial needs, the sinews of phone industry?

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   8 pages
Document abstract : «The cell-phone equipment rate in the UK has reached the amazing level of 112% (i.e.: on average over one cell-phone per inhabitant). With this rate, the UK sets a European record, yet the average rate on the continent is above 75% (France: 86%). ...»

Synopsis abstract : «Introduction.. Design and creation.. How to keep on selling?. How to choose and who decides what to sell?. Marketing policies.. Technologies.. Subscriptions.. Perception of the end consumer.. The tools of our observation.. Consumer...»

Alko

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   6 pages
Document abstract : «For the past few years, the profits of ALKO have shrunk because of a more active concurrence. Then, the board of directors of this company, which produces lighting fixtures, decided to hire Gary Fisher to try to find a solution to reduce the...»

Synopsis abstract : «Basic assumptions.. Annual inventory and distribution costs.. Changes in setting up a national distribution centre.. Suggestions.. Conclusion.....»

BMW new 5-Series

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .ppt   |   34 slides
Document abstract : «Company background- Founded in 1917 Munich airplane motor maker. Hit series: BMW 303, 328. Total annual output: 950K. Diesel cars cover more miles than petrol engine. People are more concerned with the price of running a car than the price of...»

Synopsis abstract : «Introduction.. Company background.. BMW France.. Market analysis.. The car market in France.. Segment and target.. Target customer demography.. Motivation of purchase.. Series 5 competitors.. Consumer loyalty.. Marketing strategy.. Marketing...»

Changing mentalities: An analysis of Dove's "Campaign for real beauty" (2006)

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   9 pages
Document abstract : «The brand Dove is part of the English-Dutch group Unilever. It accounts for 3% of Unilever's turnover. In 1957, Dove created soaps that contained 1/4th moisturizing cream, especially for sensitive skins (50% of women). Since then, Dove has always...»

Synopsis abstract : «Introduction.. Presentation of the campaigns.. A campaign for real beauty?. Used formats and means.. Why such a campaign? What for?. Background analysis.. Social and commercial goals.. Results : A great success.. A great commercial success.. Impact...»

Working time management

Business & market   |   Management   |   Presentation   |   01/15/2009   |   .doc   |   12 pages
Document abstract : «The evolution of the working time is seen as a key indicator of the improvement of living and working conditions. Although the quantity is easy to calculate, we mustn't forget that time management depend on personal factors like the speed at work,...»

Synopsis abstract : «What is working time?. How do we measure the time at work?. Few explicative assumptions on the relationship between the intensity and duration of working hours.. The time management attached to a company.. The different conceptions of...»

Tesco case (2005)

Business & market   |   Business strategy   |   Case study   |   01/15/2009   |   .doc   |   4 pages
Document abstract : «The growth of Tesco has been surprising: the company announced a forecast of $1.4 billion in annual profits in 2001, and the sales volume in the first semester of this year reached $16.8 billion. Its current market share in the UK is strong: it is...»

Synopsis abstract : «Executive summary.. Domestic growth of Tesco.. Global expansion of Tesco.. Ability to reach the good markets.. Good combination of the 4 Ts.. A global management scheme.. How Tesco learn from other...»

M&M's, the "funniest" strategy

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   11 pages
Document abstract : «What famous chocolate does a person who likes cinema, NASCAR races and has a fun spirit, buy first? M&M's!! This chocolate brand is known all around the world. This reputation is not the result of the hazard's but the consequence of a historic...»

Synopsis abstract : «Introduction.. History.. The first target.. The second target.. Evolution of the characters from their creation to present days.. Evolution of the packages.. M&M's chocolate market.. Evolution of the range of products.. Conclusion.. The...»

Ikea culture

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   6 pages
Document abstract : «Power Distance Index (PDI) focuses on the degree of equality, or inequality, between people in the country's society. In Sweden, the low Power Distance ranking indicates that in this society, there is no difference between citizen's power and...»

Synopsis abstract : «Introduction.. The Swedish culture.. The IKEA concept.. IKEA's concept in Sweden: The 'IKEA Spirit'. How is the firm culture constructed in general?. The sources of the IKEA firm culture.. The characteristics of IKEA firm culture.. IKEA's adaptation...»

Parenthood in French law and filiation

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   9 pages
Document abstract : «The purpose of this paper is first to understand French parenthood, namely the way to be the legal father or mother of a child. Investigating further, we will see whether the current legislation is modern enough or not, which will be our main...»

Synopsis abstract : «Introduction.. The legal filiations.. Definition.. How to prove the legal filiations in French law?. Presumption of fatherhood of the husband.. The parental authority.. The natural filiations.. Natural filiations by recognition.. Natural filiations...»

Knowledge management according to Castells

Business & market   |   Management   |   Presentation   |   01/15/2009   |   .doc   |   4 pages
Document abstract : «In this report you will find things that I learned about Manuel Castells. First I would like to introduce this author. I think it is important to know who he is. After that it should be easy to understand his thought about knowledge. Manuel Castells...»

Synopsis abstract : «Introduction.. General ideas of Castells.. Social aspects.. Political aspect.. Conclusion.. References.....»

Internаtionаl humаn resource mаnаgement

Business & market   |   Human resources   |   Presentation   |   01/15/2009   |   .doc   |   13 pages
Document abstract : «One of the few certainties in this uncertain world is the growing influence of internationalization on organizations, both large and small. There are increasing numbers of internationally operating organizations and internationally operating...»

Synopsis abstract : «Introduction.. Company profile.. PEST analysis.. Political.. Legal.. Economic.. Social.. Labour market and demographic trends.. The education system and approaches to technology development.. National cultural approaches to work.. People management...»

Motown: A history of success

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   6 pages
Document abstract : «"Music, Money, Sex and Power." That is how, in four unequivocal words, Gerald L. Posner defines Motown, the record label which transformed the landscape of American popular culture. The personage who embodies this definition is Berry Gordy Junior....»

Synopsis abstract : «Introduction.. The creation of the Motown Record Label.. Crossover.. A particular sound.. A factory-like strategy to produce hits.. Brilliant songwriters: The example of Holland-Dozier-Holland.. Talented musicians.. Great Singers turned into stars:...»

Shell Canada

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .pdf   |   12 pages
Document abstract : «Shell Canada Limited is one of Canada's largest integrated oil companies. The corporation's head offices are in Calgary and Alberta. Lead by Mr. W. Adrian Loader, Shell Canada Ltd employs 4772 people worldwide and added over 600 new full-time...»

Synopsis abstract : «Overview of Shell Canada Ltd.. Employment environment analysis.. Human resources management.. Diversity and employment equity.. Performance management.. Training & skills development.. Health, financial & family benefits.. Vacation &...»

Senergy

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   20 pages
Document abstract : «Government support through financial incentives and the public's trend toward environmentally friendly products has opened the way for alternative energy based companies to thrive. In the French market, with little direct competition, we believe our...»

Synopsis abstract : «Executive summary.. Marketing analysis summary.. Management and staffing summary.. Regulatory issues summary.. Summary of financial analysis.. Company summary.. Company ownership.. Company locations and facilities.. Services.. Service...»

Does Maslow's hierarchy of needs apply to all cultures?

Business & market   |   Human resources   |   Case study   |   01/15/2009   |   .doc   |   4 pages
Document abstract : «Motivating employees is one of the primary responsibilities of a manager in any organization. It is critical in the management practice to understand what motivates people. Motivation is defined as "a psychological process through which unsatisfied...»

Synopsis abstract : «Introduction.. Basis of Maslow's Hierarchy of Needs.. Description of each of the needs.. Maslow's Hierarchy of Needs as a universal theory.. Conclusion.. References.....»

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