Articles, Assignments and College Term papers in Economics, Finance, business and Marketing

Comparative analysis of the political parties and the party systems: the case of the Czech Republic and Slovakia

Document abstract : «Although sharing institutions for over seventy years, and the transition pathways from communism, the two successor states of the former Czechoslovakia have faced different challenges in the state-building process and adopted distinct economic...»

Synopsis abstract : «Introduction.. Sharing between the the two successor states of the former Czechoslovakia.. The aim of this paper - analyzing comparatively the party systems of the two countries.. The structuring of the political cleavages in the Czech Republic and...»

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The tend offer on Marionnaud

Document abstract : «Bernard Marionnaud is a family company. It is the history of Marcel Frydman (73 years old) who decided 20 years ago to buy a perfume shop for his wife with only 100 000 Francs. But he realised after a while that he was very interested in this shop...»

Synopsis abstract : «The historical background of Marionnaud.. A way to a tender over.. Rescue package.. The financial management implications.. The consequences of the tender offer.....»

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Airbus - Boeing War

Document abstract : «The 27 of April 2005, at 10h29 the A380 plane has taken off for the first time of the airport of Toulouse. The A380 property of AIRBUS, company which conceives, develops, builds, sells and ensures the technical support after sale of the planes of...»

Synopsis abstract : «Introduction.. Main part.. Airbus.. Civilian products.. Boeing.. The conflict.. Commercial battle.. The combat of the Titans.. The blows marketing.. 'Gros porteurs' against long-distance.. A competitor for the 747.. Airbus-Boeing WTO dispute.. Who...»

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Evolution of success in the Japanese automotive industry

Document abstract : «"The work of helping Toyota grow and of helping Toyota's people realize their ambitions has for me been a kind of mission. Yet I also realize that a corporation is just one part of society, that Japan is just one society in the world, and that the...»

Synopsis abstract : «Introduction - The miracle of the Japanese automotive industry.. New businesses and imported technology.. Assimilating foreign technology and improving upon it. . Two important developments that allowed for the expansion of these industries.. The...»

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Soviet Literature: A clearly defined and a Poor quality Literature? Literary policies and their consequences on Soviet Literature, and perceptions of this one

Document abstract : «The Soviet Communist ideology which has ruled everything in the Soviet Union for decades was based on Marx's ideas, concepts as Dialectical Materialism. In this theory the world was in perpetual process of change, this through a dialectical movement...»

Synopsis abstract : «Introduction.. The Soviet Communist ideology.. Literature as any other art.. Lenin's heritage and literary movements confrontation.. Lenin's legacies and his 1905 article 'On party organization and Party Literature'.. Questions that areose after the...»

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Strategic management

Document abstract : «Apple was created by Steve Jobs and Steve Wozniak in the Jobs family garage, California. They launched the Apple II in 1977, their first big success: the computer which has created the personal computing market. Then in 1980, the firm was introduced...»

Synopsis abstract : «Introduction.. History of Apple.. Steve Jobs: Apple's revival.. Apple's core competencies.. Apple today.. Conclusion.....»

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Leading as if your life depended on it

Document abstract : «In Extremis Leadership: Leading As If Your Life Depended On It, by author Thomas A. Kolditz, is the kind of book, and contains the kind of concepts, that every serious leader should read. It does an excellent job of detailing the personal growth...»

Synopsis abstract : «Introduction.. A true leader needs to be gifted.. Examples used by Colonel Thomas A. Kolditz in his book.. Conflict does not occur solely on the battlefield. . Principles that appear in combat also appear in disputes between organizations or...»

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The Beer market in the People's Republic of China

Document abstract : «One fateful day in ancient Egypt (or perhaps China), a grain storage pit accidentally filled with warm water and fermentation occurred. A brave soul tasted this nasty concoction, felt the world's first beer buzz, and the rest is history. While the...»

Synopsis abstract : «General situation of China beer production.. History.. Output.. Beer raw material supply.. Product.. Variety of beer in China.. Beer quality.. Package.. Market.. Market size.. Market potential.. Market characteristics.. Competitive position of top...»

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L'Oréal management profile

Document abstract : «L'Oreal is a French company, worldwide leader in cosmetics, based in Paris. The company was founded in 1907, since then, experience and knowledge in the making and the selling of cosmetics have enriched and passed on from generation to generation....»

Synopsis abstract : «Introduction and background.. Company structure.. Theoretical background.. Organisational culture.. Cultural context.. Fitness for purpose.. Critical reflection.. Recommendations.....»

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De-colonization, immigration and integration (Study based on The Battle of Algiers and Living in Paradise)

Document abstract : «The Algerian war. It is only in 1999 that the French National Assembly voted to recognize it, after years during which it has been referred to as an "operation of restoring order", whereas on the Algerian side it was referred as a "war of...»

Synopsis abstract : «Introduction.. Europe after World War II.. The Algerian war.. The films 'The Battle of Algiers' and 'Vivre au Paradis (Living in Paradise)'.. Numerous visions of the same event.. Seeing the two sides of the FLN.. The most striking scene of Living in...»

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Entertainment industries and globalisation: Focus on the music industry

Document abstract : «For the past decades, globalisation has represented the centre of each and every interest from the populations, the firms, the states and the international organizations. It has invaded every aspect of our lives in a way or so, from the way we dress...»

Synopsis abstract : «Introduction.. The music industry in the turmoil of the web.. The situation of the music industry in the globalised economy.. The impact of downloading on the CD market.. A slow and hard adaptation to the technological revolution.. The music...»

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De Soto, H. (2000) "The mystery of capital - Why capitalism triumphs in the West and fails everywhere else"

Document abstract : «In 2004, at the meeting of the World Economic Forum, Bill Clinton publicly declared that Hernando De Soto - founder and president of the Institute of Liberty and Democracy (ILD) in Lima and consultant to numerous heads of state - was "probably the...»

Synopsis abstract : «Introduction.. De Soto documenting the capacity of the poor for accumulating assets. . A grand calculation by his research team.. Dead capital.. De Soto's dismissal of the argument on culture.. Conclusion.. Bibli...»

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Airline companies strategy and Open Skies Agreement

Document abstract : «From Icarus to Airbus 380, the dream of the "flying man" seems to be universal. During the 20th century this dream was becoming real through the development of the plane and airline companies which manage it. The rising need to travel has obliged...»

Synopsis abstract : «Introduction.. Airline company strategies.. September 11 and the SARS in 2003.. Important strategic issue.. Open skies agreement.. Domestic sky opening - a decrease in the national Identity for a European one? . An opportunity for the economy?. A...»

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Danone global strategy

Document abstract : «Danone is one of the world leaders in the food industry. The group focuses on three worldwide business lines: Fresh Diary Products, Beverages, and Biscuit & Cereal Products. Its turnover in 2005 was 13.02 billion Euros. We have chosen this group...»

Synopsis abstract : «General presentation of Danone: past and today's position.. Danone's position in the food market.. Background history of the group.. Division by sector.. Geographical division.. Danone global strategy.. Internationalisation to take...»

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Lucozade Sport vs. Highland Spring

Document abstract : «Water in general is considered as a low risk, low involvement product. Despite the fact of being an 'ever-since existing' product and fulfilling the primary need of survival, people's awareness of the importance of drinking water is a rather recent...»

Synopsis abstract : «The projected images created by advertisements and brands.. Lucozade Sport as UK's favourite sports drink.. Projected advertisement and the creation of an image of natural pureness.. Techniques employed by the marketers.. Highland Spring's use of...»

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Is Islam an obstacle to democracy?

Document abstract : «'On my arrival in the United States the religious aspect of the country was the first thing that struck my attention', Tocqueville reports in Democracy in America. Even though religion cannot be considered formally as a part of the American...»

Synopsis abstract : «Introduction.. The vitality of the culturalist deterministic approach to democracy.. The pillars of the culturalist thesis.. The Protestant connection to democracy: Protestantism as a prerequisite to democracy.. Empirical arguments in favour of the...»

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Pornography in the Finnish context

Document abstract : «Since 1970s, some changes have been made in the Swedish and Finnish pornography market. The consumption of pornography has increased in terms of supply, variability, and accessibility. Pornography and pornographic material for a variety of tastes...»

Synopsis abstract : «Introduction.. Consumption of pornography.. Growth of pornography.. Government and pornography.. Conclusion.....»

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Ready meals vs. Pot Noodle

Document abstract : «The aim of this report is to understand and analyze the consumer behaviour towards two products of two major brands which operate in a same sector. First of all, we chose the food industry in the specific market of "ready meals"; we immediately...»

Synopsis abstract : «Outlines.. Objectives.. Research development.. Research methodology.. Secondary research.. Primary research.. The market: Industry overlook and future trends on the market.. Qualitative and quantitative data.. Quantitative data: Survey.. Qualitative...»

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How does marketing communication build and maintain strong brand?

Document abstract : «The challenge for a lot of companies nowadays is to adapt their traditional functions and operations to the new world. They have to integrate marketing. Today, it is important to build a relationship with the customers. This is the key to finding,...»

Synopsis abstract : «Introduction.. Define marketing communication, branding and integration.. Marketing communication.. Branding.. Integration.. How does marketing communication work?. Attitudes.. Hierarchy of effects models.. Black box and consumer behaviour.. How...»

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Nokia's corporate communications

Document abstract : «Until the 1980s, Nokia was a Finnish company, in the 1980s Nokia was a Nordic company and in the beginning of 1990s an European company. Now, we are a global company," declared Jorma Ollila, President and Chief Executive officer of Nokia, in 1997....»

Synopsis abstract : «Introduction.. Deal and Kennedy's theory of corporate culture.. The five elements of a strong corporate culture.. The four generic corporate cultures.. Nokia's corporate culture.. Nokia's business environment.. Nokia's values.. Nokia's...»

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Internet & direct marketing

Document abstract : «The direct and database marketing can be differentiated from classic marketing as it is an individual approach of the customer. As the consumer behaviours are in constant evolution, direct and database marketing help companies integrate rapidly...»

Synopsis abstract : «Executive summary.. Principles of direct and database marketing: The new way of doing marketing.. Principles of direct marketing.. The database marketing.. Focusing on Internet marketing.. Benefits of direct marketing.. Limits of direct...»

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Actimel Advertising and Media's

Document abstract : «Nowadays, working on a discipline like advertising is not an easy task to achieve. Advertisers have to be more and more attentive to the competition which is very large, even in the business to business market. They have to do the difference, in a...»

Synopsis abstract : «Executive summary.. Introduction and methodology.. Background of the company.. Market Analysis.. Actimel's advertising strategy.. Identifying of target audience.. USP/Positionning.. Articuling a message.. Creating an...»

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The battle over leadership in the sport industry: Adidas vs. Nike

Document abstract : «According to public opinion, sport is undoubtedly related to pleasure, relaxation and physical activity. However the reality is in fact poles apart from this simplistic landscape and sport is above all a colossal industry, which represents a...»

Synopsis abstract : «Introduction.. The undeniable benefits of the deal between Adidas and Reebok. . Increase in market power.. The complementary strengths of Adidas and Reebok in different geographic locations.. The genuine motivation of the acquisition.. Stakes...»

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Dell's case: the build-to-order business model

Document abstract : «Michael Dell founded the company in 1984 while he was at the University of Texas at Austin. He began by selling improvements of IBM-compatible PCs and started to sell his own brand of PCs one year later (the Turbo). The concept was very simple: from...»

Synopsis abstract : «Company background.. Dell and the technology complex: The build-to-order business model.. The role of IT and Internet in coordinating Dell's value chain: Dell as an e-commerce company.. Direct PC value chain: Dell'™s hardware delivery...»

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Are the four P's of international marketing of equal importance to all firms? What factors might cause some to be more or less important than others?

Document abstract : «The term "Marketing Mix" became popular when Neil H. Borden published his article "The concept of the Marketing Mix", in 1964. Today, this expression is one of the most employed in international marketing. The Marketing Mix is also called "The Four...»

Synopsis abstract : «Introduction. The Four P's.. Factors which cause differences.. The market.. The segmentation.. The targeting.. The product.. The product life cycle.. Conclusion.. Bibliography.....»

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Discuss the role of classification, measurement and inscription in techniques of recruitment and selection

Document abstract : «Recruitment and selection in organizations have not always played a significant role. Indeed, some firms had no Human resources department twenty years ago. This fad for human resources management depends on many factors, either external ones or...»

Synopsis abstract : «Introduction.. Recruitment and selection.. The use of classification, measurement and inscription.. Christopher Lewis view on the two words in the book Employee selection.. Personality measurement.. 'Explicit rules' to rate the...»

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Is the French concept of quality as the same at Japanese concept of quality? If it is not, how would you relate it to the differences between the Japanese and French cultures? If it is, why is quality a culturally universal concept?

Document abstract : «In this rapport, we will see if the French concept of quality is the same than the Japanese one. We will explain why they are or they are not the same. In the first part, we will define the concept of quality, in the second, we will analyse what is...»

Synopsis abstract : «Introduction.. The concept of quality.. France.. Japan.. Comparison.. Conclusion.. Bibliography.....»

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Competition Law

Document abstract : «The area of EC Competition Law has experienced major structural and substantial changes over the past two decades. The last decade of reforms of EC Competition Law is often cited as the « modernisation process » . Since competition rules always...»

Synopsis abstract : «Introduction.. The relevant market : A key concept in the EC Competition Law.. From the relevant market to the market power.. From a formalistic approach to an economical approach.. The relevant market : A useful tool to be improved.. The...»

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Management - Contingency theories of leadership

Document abstract : «Contingency theories of leadership were intended to resolve the problems of Trait and Behavioural theories. To what extent have they achieved? According to the dictionary, leadership is « the process whereby one person influences the thoughts and...»

Synopsis abstract : «Introduction.. To what extent did Contingency theories of leadership resolve the problem of trait and behavioural theories? . Some of the main traits according to Stogdill.. Behavioural theories through 'a managerial grid'.. Situational and...»

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Critically review the opportunities and challenges that the Internet had brought to a particular industrial sector

Document abstract : «In 2006, the total e-commerce spending by customers and businesses would reach and even surpass five trillion Dollars according to e-marketer (2004). This astonishing number confirms that e-commerce and e-business must be taken into consideration...»

Synopsis abstract : «Introduction.. The airlines and transport industries.. Confusing e-commerce with e-business. . Splitting e-commerce into different categories.. Electronic markets.. Electronic data interchange.. Internet commerce.. The opportunities linked with the...»

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