Presentation, Market studies, Term papers and Resumes in Business and Market

Women fаce greаter chаllenges thаn men in their аttempts to climb to the top of the corporаte lаdder

Document abstract : «Women mаke up close to а hаlf pаrt of the U.K. workforce, аnd this proportion is likely to grow. Working women аre а diverse group (e.g., White women, minorities, women with children, immigrants, older...»

Synopsis abstract : «Introduction.. Different experiences of work for men and women. . The relations between men and women.. The idea that men should be entitled to the same flexible working opportunities as women.. Basis for the developmental perspective.. Women's...»

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The rolled-up holiday pay

Document abstract : «The Working Time Regulations ("WTR") were introduced in the UK in 1998 to implement the EU Working Time Directive 93/104/EC ("the Directive") and are intended to be a health and safety measure. Under the Regulations, workers are entitled to four...»

Synopsis abstract : «The question of the compatibility of the regime of 'rolled-up holiday pay' to the working time directive.. The regime of 'rolled-up holiday pay'.. The facts in the two cases.. The refusal of the ECJ to validate the regime of 'rolled-up' holiday...»

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Study of Renault's strategy

Document abstract : «Renault is a famous car-constructor. It was created in 1899 by the brothers Renault and was considered one of France's flourishing industry throughout the XXth century. But now the firm has adapted itself to a new global and more complex...»

Synopsis abstract : «Introduction.. Fighting obstacles and gaining successes.. Presentation of the world car industry.. Pre-1996 Renault: Too little, too lonely, too French.. Successful developments.. How Renault became international: Sstrategy and...»

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Operating methods in global business

Document abstract : «When companies decide to enter foreign markets and start doing international business, there are different kinds of entry models they can use. In our report we give an overview of some of the entry modes, including benefits/motivations, risks and...»

Synopsis abstract : «Introduction.. Export.. Exporting services.. Why export?. Risks of exporting.. Export requirements.. Import.. Why import?. Risks of importing.. Importing requirements.. Licensing.. Why license?. Principal issues in negotiating licensing...»

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Management of international human resources: Coca Cola

Document abstract : «According to Armstrong in 2006 "International human resource management is the process of employing, developing and rewarding people in global organisations". However, nowadays, one of the most complex challenges for a MNC, across the globe, is the...»

Synopsis abstract : «Introduction.. Managing diversity in Coca-Cola.. Actual context of diversity.. Definition of 'managing diversity'.. Theories.. The way that Coca-Cola manages diversity.. Conclusion.. Employee relations in Coca-Cola.. General statement in...»

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Learning and innovation: What is a learning organization?

Document abstract : «In this report I will try to explain what I know and understand about this topic: learning organization. After research about this subject, I am going to show you my personal idea with some examples from my work experience. I planned to start this...»

Synopsis abstract : «Introduction.. Definition.. Presentation of Peter Senge.. Explanation of the five disciplines.. Why use this concept?. References.....»

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What is the role of Human Resources Management (HRM) in the implementation of a Sustainable Development Program?

Document abstract : «Nowadays, Sustainable Development is a movement that is increasing in our society. Companies are progressively realizing the stakes of such policies, and are willing to have a try at it. However, it is important to guide them through this process,...»

Synopsis abstract : «Introduction.. A social environment calling for human resources efficiency.. The stakeholders theory.. Major social issues human resources management has to deal with nowadays.. How can a company use human resources management in the implementation...»

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Supermarkets face out food discounters: from buying to shopping

Document abstract : «The following report encompasses four main parts, i.e. a literature review developing theories on the selected topic, a research methodology helping in the selection of the most accurate research method, findings following from the primary research...»

Synopsis abstract : «Abstract.. Introduction.. Similarities and differences between supermarkets and food discount stores.. Some definitions.. Differences: 4 P's.. How food stores influence and affect the making decision process of consumers?. Low price strategies.. A...»

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Business plan on exporting redgreen (Danish chic sportswear products) to Brazil

Document abstract : «Brazil has become one of the most promising emerging countries besides China and India and counts a very large population, whereby extreme poverty and extreme wealth coexist. In this context Redgreen, a Danish company specializing in high end and...»

Synopsis abstract : «The Brazilian macro-environment.. Investment climate analysis.. PESTL analysis.. The keys to success: A marketing approach.. Marketing vision.. Marketing concept.. Communication.. Product selection.. A strategic distribution choice.. Expansion...»

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Market study hotel industry business 2005

Document abstract : «Marriott International's Q1 2005 net income was $145 million, a 27% increase compared to the same period last year. Marriott International recorded earnings per share (EPS) of $0.61 in the first quarter of 2005, up 30% from the same period in...»

Synopsis abstract : «Introduction.. Marriott.. Financial performance.. Stock market performance.. Mergers & acquisitions.. New properties.. Refurbishments.. Product development.. Starwood.. Finance.. Stock market performance.. Mergers & acquisitions.. New...»

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Global trade relations: Opportunities and challenges for direct investment in Brazil

Document abstract : «Brazil is the largest and most populous country in Latin America, and the fifth largest in the world in both area and population. The country possesses a developed agriculture as well as mining and manufacturing resources, Brazil also has a large...»

Synopsis abstract : «Introduction.. PEST.. Facts and figures.. Why invest in Brazil?. Challenges.. Conclusion.. Bibliography.....»

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Service operations management

Document abstract : «The service concept which will be analysed throughout this report concerns the after-sales service of the branch Alcatel's Enterprise Solution Division. This branch of the French company Alcatel provides worldwide companies with solutions of...»

Synopsis abstract : «Description of the service operation and its service concept.. Methodology.. Critical evaluation relating to the capacity management of the operation.. An apparent efficient capacity management.. Chasing the out-of-stock.. Ishikawa diagram: Cause...»

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Analysis of advertisements techniques

Document abstract : «Advertisers use every possible means and techniques to sell all kinds of products, from the cheapest to the most expensive ones, from the most to the least useful. When making an advertisement they make sure that their product will be attractive,...»

Synopsis abstract : «Introduction.. The logic behind aligning the use value with the exchange value.. Commodity fetishism.. Glamour: Preferred tools to attract consumers.. The notion of glamour.. Conclusion.. References.....»

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Cadbury Schweppes

Document abstract : «Cadbury Schweppes is one of the world's largest beverage and confectionery company, with over 50 different brands, manufacturing plants in 25 countries, sales in a further 165 and a market extension that covers countries all over the world, such as...»

Synopsis abstract : «Introduction.. Historical background: The Impact of values, management strategies and governmental regulations on business success.. The values: The past and today.. From 'Scientific Management' to 'Management for Values'.. The role of national and...»

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Implementing Monoprix in Japan

Document abstract : «This business plan is used to deal with the development plan for entering into the Japanese retail market. Based on the company's long-term need for world expansion and brand identity development, we choose Japan as the test land for Asian market...»

Synopsis abstract : «General introduction.. Executive summary.. Objective.. Company summary.. Company ownership.. Products.. Japan business environment summery.. General strategy.. Entry means: Choosing local partner.. Business scale and category.. Target...»

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The tobacco industry

Document abstract : «The origin of tobacco is quite old, and it became an industry when European discovered it. But the future of this particular industry is uncertain. Tobacco is not really an innocent product, since it has been proved to be addicting and to favour...»

Synopsis abstract : «Introduction.. History of tobacco industry.. Overview of the tobacco market.. Market definition.. The tobacco industry from a demand side perspective.. Study of concentration.. Global overview.. The American case.. Cost Structure of the...»

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The importance of consumer behaviour through the example of Dim's marketing: A successful French tights company

Document abstract : «"Consumer behaviour has been described as the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives" (Blythe, J. The essence of consumer behaviour, p.2). In...»

Synopsis abstract : «Introduction.. The first phase of Dim's positioning: The tights market.. The process of purchase.. Understanding the unconscious wants of its target.. The reinforcement process.. Conclusion.....»

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Supply chain security in the United States

Document abstract : «A global supply chain links the United States and the rest of the world. Across the time, the focus has been put on reducing the costs of transport, and therefore resulted in a decrease of the ship crew, customs duty and requirements. However, Sept...»

Synopsis abstract : «Executive summary.. Pain points in global supply chains.. The organization of a global supply chain.. The security risks in a global supply chain.. US government initiatives.. Customs-Trade Partnership Against Terrorism - CT-PAT.. Operation Safe...»

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Motivation in work management

Document abstract : «In 1966, Leavitt said: "Motivation is so much in the spotlight these days that some of us have come to believe motivation is management." This quotation proves that motivation has been a very important notion and has been taken into account by firms...»

Synopsis abstract : «Introduction.. The importance of motivation and work.. Determining motivation.. Valence (what's important to you).. Expectancy (am I able to do it?).. Instrumentality.. Motivation and self-actualization.. Sievers and hypocrisy in the so called...»

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Implementation of European Law in a federal state: The Belgian case between coherence and autonomy

Document abstract : «'Ultimately the impact of EU rules depends on the willingness and capacity of Member States authorities to ensure that they are transposed and enforced effectively and fully and on time' (Graver) . This statement from the European Commission in its...»

Synopsis abstract : «Introduction.. The issue of autonomy in federal states and the implementation of Eu law.. The general issue of implementation deficit in federal states.. The paradoxical Belgian case.. Imperfect domestic reforms to reconcile autonomy and...»

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Terra chips

Document abstract : «TERRA CHIPS, a USA-based company, founded in 1990, offers a wide range of vegetable and potato chips, which have created a new niche on the salty snack market. Terra has always had a tradition of creating masterful combination's of unique vegetables...»

Synopsis abstract : «Introduction.. Swot analysis.. Company.. Product.. Competition.. Market trends.. The snack food market.. The salty snack food market.. The position of terra chips on the market.. Positioning strategies.. The nutritional snackers.. The economical...»

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Strategic management: Mercator Dolenjska

Document abstract : «In this case study for strategic management, we will analyse the company Mercator Dolenjska. The reason we do that is to look how the future of the company could look like, taking into account its advantages and disadvantages. For that we made an...»

Synopsis abstract : «Introduction.. An ambitious project.. The motivations and objectives of the Lisbon strategy.. A changing economic context.. A half-hearted assessment.. Progress have been accomplished.. Deficit of implementation.. Perspectives.. The mid-term review:...»

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Green marketing and sustainable development in France: What are their impacts on companies' strategies?

Document abstract : «The environment and its protection occupy an increasingly significant part of our quotidian. The safety actions of our environment are growing, thus we can see the development of the selective sorting, green transport (bus functioning with gas for...»

Synopsis abstract : «Introduction.. Environment and responsible consumption.. Responsible consumption presentation.. Responsible consumption's background.. The context.. The green consumer.. All the parties involved in sustainable development.. Consumers' analyze.. The...»

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Growth and development: Case study of Rahmqvist

Document abstract : «We will in this thesis examine the growth and development opportunities for Europe's largest organisation within direct sale, i.e. Rahmqvist. The empiric will be analysed and evaluated with a base of theories. The main bottom theory used is the SWOT...»

Synopsis abstract : «Introduction.. Overview.. Purpose.. Method.. Outline.. Rahmqvist.. The development of Rahmqvist, 1953-2006.. Aspects of future growth and development.. Theories: Growth and development.. SWOT analysis.. Supplementary growth aspects.. Sustainable...»

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Project initiation document: The map shop

Document abstract : «The project initiation document is prepared as a response to an appeal from Geoffrey Smith, Map Shops, on the issues concerning the Map Shops proposed by Geoffrey and the issues identified by the consultant team, through the examination of the Map...»

Synopsis abstract : «Introduction.. Identification and analysis.. Introduction.. Identification of stakeholders.. Stakeholder relations.. Identification of issues regarding succession and modernisation.. Solutions and feasibility.. Introduction.. IS...»

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What is the role of the Mission in strategic management?

Document abstract : «In the business world, one that is becoming evermore difficult to be competitive, organisations strive to find other ways of gaining a competitive advantage over one another. Organisations need to think about processes that allow them to find back a...»

Synopsis abstract : «Introduction.. Reasons why the mission is put first.. Involvement of decisions.. The basic strategic planning model.. The approach of John Argenti.. Argenti's view.. Conclusion.. Bibliography.....»

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How culture affects the style of management in Mexico?

Document abstract : «How to deal with our new intercultural world? Is it possible to act in the same way with everybody? Should we try to adapt to each country to be successful? What would it involve for companies if it's not done? All these questions are current issues...»

Synopsis abstract : «Introduction.. Economy.. Key figures.. Immigration.. Emigration.. International trade.. Free trade agreements.. Culture.. Language.. Time.. Behavior.. Lunch customs.. Fashion.. How culture affects work in Mexico?. Cultural patterns.. Work...»

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Essay on the separation of powers in Europe - A comparative study

Document abstract : «"Each country must find a solution which is sensitive to its domestic culture" this is the position of Lord Irvine of Lairg on the separation of powers. This can be regarded as a politically correct position on a very discussed topic in that it...»

Synopsis abstract : «Introduction.. The separation of powers: A theory, critisms and several interpretations.. The forms and functions of a government.. Threefold division of labour, between a legislator, an administrative official, and an independent judge.. Further...»

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How Air France could be differentiated from low-cost carriers?

Document abstract : «The objective of this investigation project is to show, analyse and discuss about the way that Air France would fight against low-cost carriers in the same market. In our contemporary world, the airline industry is one of the most important tools in...»

Synopsis abstract : «Introduction.. Review of airline business.. Types of airlines.. Understanding the business.. The core and the secondary expectations.. Different ways of development.. Conclusion.. References.....»

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Website evaluation : Audi

Document abstract : «Audi is a German car manufacturer and a part of the group Volkswagen AG. The official name of the company is Audi AG, and its registered office is located at Ingolstadt in Bavaria. The name Audi is the acronym of Auto Union Deutsche Industrie. This...»

Synopsis abstract : «Introduction.. Presentation of the company.. Summary of Audi history.. www.audi.com : An extension of Audi's philosophy.. Audi and its customers: A real passion.. Analysis of the Audi website in a technical point of view.. Design and...»

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Pernod-Ricard "Local Roots, Global Reach"

Document abstract : «The word "alcohol" derives from Arabic al-kuhul and is applied to the many members of the family of alcohols. Beverage alcohol has a well-established place in the global economy. The industry is usually defined in terms of a value chain centered on...»

Synopsis abstract : «Introduction.. Spain strategic implementation.. PESTEL analysis.. 2 main P's relative to the Spanish market.. U.S strategic implementation.. PESTEL analysis.. 2 main P's relative to the U.S market.. China strategic implementation.. PESTEL...»

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Reward strategy in a HRM context: Its role in motivating and retaining staff

Document abstract : «"Human Resource Management (HRM) is both an academic theory and a business practice that addresses the theoretical and practical techniques of managing a workforce." (Cameron & Quinn, 1999). HRM is part of an organization which recruits and trains...»

Synopsis abstract : «Introduction.. Motivation.. Definition.. Theories of motivation.. Maslow's hierarchy of needs.. Alderfer's ERG theory.. McGregor's Theory X, Theory Y.. McCelland's Acquired Needs theory.. Herzberg's dual-factors theory.. Vroom's Expectancy...»

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McDonald's Corporation

Document abstract : «McDonald's is the leader throughout the world in the fast-food market. Set up on the 15th of May 1940 , the symbol of America, fast-food and globalisation is present throughout 121 countries, in strategic places in cities. McDonald's is part of our...»

Synopsis abstract : «The Speed of service by McDonalds.. Example of McDonalds service.. Scope for improvement in service.. The price factor.. Attractive prices of McDonalds.. Operation objectives.. The two main objectives of McDonalds.. The conflicts between the...»

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Emotional intelligence and leadership

Document abstract : «For a very long time, in common sense, the only intelligence was measured by the intelligence quotient. Indeed, in each company, intellectual intelligence took precedence over the other kinds of intelligence. People who showed their emotions were...»

Synopsis abstract : «Introduction.. Emotional intelligence and leadership importance in the workplace.. Emotional intelligence and leadership effectiveness.. Emotional intelligence training.. Conclusion.. Bibliography.....»

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Cross-cultural management

Document abstract : «In times of Globalization the role of foreign countries is more and more increasing. To be more competitive in the global market it is necessary to research international markets i.e. in order to increase growth opportunities, to reduce costs for...»

Synopsis abstract : «Introduction.. Fensterbau Becker AG.. Introduction of Brazil.. Application of Hofstede's five dimensions.. Managerial implications.. Hierarchies and structure.. Decision making.. Rules and regulations.. Communication.. Motivating...»

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Spa business plan

Document abstract : «Mia Day Spa is a new type of Day spa in Toulouse and even in France, offering complete day services for women who gave birth recently. We offer a 5 ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment. We will use...»

Synopsis abstract : «Executive summary.. Presentation of our offer.. Objectives.. Keys to success.. Management.. Company ownership and team.. Start-up summary.. Products and benefits.. Market analysis summary.. Market analysis summary.. Target market.. Competition and...»

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Multi - National enterprises

Document abstract : «A uni national company is an enterprise or a business, a venture which target is to have some customers in order to make some profits. But, it is represented in only one country. They can be smalls or big like the railway company in France SNCF for...»

Synopsis abstract : «Introduction.. Development.. Superior in terms of employment.. Quantitative and qualitative aspects.. Employee remunerations.. Working conditions and employee recruitment.. Gender issues.. Superior in terms of industrial relations.. Trade Unions and...»

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Bass model

Document abstract : «Most Companies recognise that a continuing stream of new product developments is essential to ensure long term organisational health, but they also recognise that innovation is accompanied by high cost and risks. These risks can be controlled...»

Synopsis abstract : «Introduction.. Model development.. Assumptions Of the bass.. Model collaboration.. Application & analysis.. Output.. Conclusion.. References.....»

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What are the reasons of Zara's success?

Document abstract : «In 1973 Amancio Ortega Gaona, Inditex Group president and main shareholder, created a textile company, which specialised in producing dressing gowns and underwear. Two years later he opened the first Zara store in La Coruña. Nowadays, the Inditex...»

Synopsis abstract : «Introduction.. Inditex group.. Localisation all around the world.. Global strategy.. A particular case: Zara.. Zara's success story.. Zara's strategy.. Zara's competitors.. Conclusion.. Bibliography.....»

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Cadbury on the Irish market

Document abstract : «Cadbury Schweppes is a global confectionery manufacturer and a soft drink producer in North America. The company is the number-one worldwide for confectionery products. The company is headed by Todd Stitzer, the Chief Executive Officer (CEO), and...»

Synopsis abstract : «Analysis of the global industry of confectionary.. PESTEL analysis.. SWOT analysis.. Current position in the market place.. Boston Consulting Group (BCG) growth-share matrix.. Competition environment.. The various strategic development directions...»

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Creating a new marketing service

Document abstract : «With 7.2 millions of people, including 306,000 graduate student and 47% of people between 16 and 44 years old, London is the biggest city in UK. There are 3,900 pubs and 233 clubs which shows an important nightlife in London (Visit London). In...»

Synopsis abstract : «Introduction.. Concept design.. Introducing the concept.. Functions of the service.. Points of difference.. How does the service work?. Services marketing models.. Shostack's model.. Blueprinting.. Marketing implications.. Market segmentation,...»

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Financial aspects of international operations: Case study - weapons export to Brazil

Document abstract : «In the framework of the "financial aspects of international operations" we were invited to analyze the case of exporting weapons from Belgium to Brazil. We are going to introduce the analysis with a description of the weapon sector in Belgium and...»

Synopsis abstract : «Introduction.. Description of the Belgian activity sector.. Description of the foreign country from an import/export point of view.. SWOT Analysis of the sector.. Needs.. Financial strategy.. Conclusion.. Biblio...»

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Corporate culture

Document abstract : «Culture appears for many managers as a quite simple deal: it corresponds to what the company stands for, its "identity", being widespread in the organization, easy to manipulate and to embed, a tool for making all the stakeholders going in the same...»

Synopsis abstract : «Introduction - Management of culture.. Beyond the surface level in an organization.. Example of Nadja Sorgade.. Change of culture.. Considering organizations as unique entities.. Culture management.. Relationship between identity and...»

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What is strategic human resource management? Critical evaluation of the concept in terms of theory and practice

Document abstract : «In the 1980's, a new concept called 'Human Resource Management' was born. This trend comes after an intense period of Taylorisation, Fordism and now, McDonaldisation. HRM came to counter balance these trends and consider the concept of Man as a man...»

Synopsis abstract : «Introduction.. Strategic human resource management: Definition.. Different approaches in strategic human resource management.. Vertical Integration goes hand in hand with the best-fit school approach.. An evolution of 'tight' fit models introducing...»

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Valuating transformation through net interest margin and asset-liability matching: The case of CFM

Document abstract : «Our thesis, entitled "Valuating transformation through net interest margin and asset-liability matching: the case of CFM", proposes the optimization of the risk-adjusted performance of transformation thanks to interest risk management. The goal of...»

Synopsis abstract : «Research question.. Optimizing the risk-adjusted performance.. Identifying risks.. Measuring risks.. Managing risks.. Motivation & theoretical or empirical backgroung.. Motivation.. Theoretical background.. Empirical background.. Data &...»

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Compare HMR models of 2 or 3 different countries or continents

Document abstract : «Raymond Miles introduced the term 'human resources' in 1965 after the evidence that human beings and human relations were changing in the company's environment. Human resources is considered as an 'umbrella' gathering several different approaches...»

Synopsis abstract : «Introduction.. HRM Models description.. The Chinese model.. The French model.. Mobility increase inside of the labour market.. Environment's impact on HRM.. Individualism.. Power distance.. Uncertainty avoidance.. Masculinity and...»

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Organizing a global company: the Caterpillar case

Document abstract : «Within the framework of the course "Organizing a Global Company" we are invited to realize a group work composed of two parts. The objective of the first part is to try to analyze and to understand the organizational structure of an international...»

Synopsis abstract : «Introduction.. Presentation of the company.. Bergerat Monnoyeur.. Overview of the company from an HR point of view.. HR problematic.. Values and beliefs.. Rites.. Myths and symbols.. Summary.. Internal communication.. Type of...»

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The services marketing management in a four star hotel: focus on Four Seasons

Document abstract : «Services' marketing, or third generation marketing, is one of the most significant preoccupations in the current business world. Indeed, services are more and more important in the developed countries' economy. It represents between 70 and 80% of...»

Synopsis abstract : «Introduction.. Role of servicescape.. Segmentation.. Targeting.. Positioning.. Servicescape.. New segment.. Segmentation.. Targeting.. Positioning.. Conclusion.. References....»

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Twingo II in Japan

Document abstract : «Renault is a famous French vehicle manufacturer, which produces cars, buses, tractors and trucks. Previously known as Société Renault Frères, the company was founded in 1898. Since 2000, the group signed an Alliance with Nissan, the Japanese...»

Synopsis abstract : «Executive summary.. Introduction.. The Japanese market.. The car industry in Japan.. The demand in Japan.. The Renault Twingo.. The launch of the Twingo in Japan.. Analysis of the market.. The...»

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The current brand situation: EDF

Document abstract : «There are great modifications in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that consequently the invisible power of...»

Synopsis abstract : «The current brand situation.. Strategic behavior of the group.. Improvement of the marketing policy.. Positioning of the activities by country.. Competing situation of EDF in Europe.. Porter Matrix.. The Importance of brand management in value...»

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Placement report: The launch of eBay in an OXFAM charity shop

Document abstract : «From the 13th of May to the 4th of August, I was in Bristol, a town from the South West of England. From the beginning, I knew that I wanted to go to England because it is the nearest country to learn English and also because I was interested to...»

Synopsis abstract : «Introduction.. Presentation of the company.. This is Oxfam.. The history of Oxfam shops.. The Oxfam shop I worked for.. Launch pf Ebay in the Oxfam shop.. eBay: A new way of selling for Oxfam.. The functioning of eBay according to Oxfam.. Results...»

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New opportunities for women in France: The case of Ségolène Royal

Document abstract : «Throughout the history of France, it seems that women have always appeared to be inferior to men, at least since the settling process in the Gallic period. The dominant religion, Catholicism, has intensified this state of mind as it considers God as...»

Synopsis abstract : «Introduction.. Family and equality at work and at home.. Evolution thanks to new fields of research.. Women and work.. Parity: Is it the sign of a crisis of democracy?. the impact of the French Revolution.. Before the declaration.. After the...»

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The evolution of sex imagery in French advertising

Document abstract : «The term "Chic Porn" is sometimes seen differently by the customers. On one hand, it reveals something that the customer rejects and on the other hand something exciting. It is very interesting to analyze the use of sex imagery in advertising and...»

Synopsis abstract : «Abstract.. Methodology.. Introduction.. 'Chic porn': The marketing trend.. Sex imagery is essentially used by luxury brands.. Chic Porn: Raised in a socio-cultural context.. A strategy which draws attention.. A particular marketing method.. A...»

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Coursework assignment: Marketing plan

Document abstract : «The Coca-Cola Corporation is the leader throughout the world in the soft-drinks market thanks to its international famous drink, the Coca-Cola. The company developed a range around the most unavoidable product (Diet Coca-Cola, Coca-Cola Zero, Cherry...»

Synopsis abstract : «Description and analysis of company and industry.. The Coca-Cola Corporation: an international firm.. A strategic marketplace for a specific industry.. The sparkling mineral water.. Idea generation.. Concept and concept test.. A clear...»

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How Clarins and its "Body Lift" can be a total success in Brazil?

Document abstract : «After three centuries under the rule of Portugal, Brazil became an independent nation in 1822. Exploiting vast natural resources, it is today South America's leading economic power and a regional leader. Meanwhile Brazil continues to develop its...»

Synopsis abstract : «Brazil: geography.. Natural resources.. Terrain.. Climate.. Environment.. Population.. History.. Social institutions.. Family value.. Women in Brazilian society.. Political system in Brazil.. Legal system.. Organization of the judiciary...»

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Discuss the link between procurement, sourcing, suppliers, and production strategies in supply chains

Document abstract : «The mission of supply chain management is to have processes integrated between the functions of the firm. Consequently, procurement, production, distribution, and marketing are members of a network. The vision of the supply chain management is to...»

Synopsis abstract : «Introduction. . Definitions.. Supply chain management.. Strategy.. The supply chain management as modules.. Links between activities.. Link...»

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The business cycle in South Africa

Document abstract : «The economic powerhouse of the continent, South Africa produces one fifth of its entire production. The gross domestic product (GDP) is four times that of its southern African neighbors and covering around 25% of the entire continent's GDP....»

Synopsis abstract : «Introduction.. The current state of the business cycle in South Africa.. The current prospects for the business cycle in South Africa.. Conclusion.. Bibliography.....»

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Why should a company improve its employees' working conditions? Inquiry on Bouygues construction

Document abstract : «How can business improve people's lives? That is the issue of this inaugural seminar, and we decided to study a sector where there are real risks for employees, such as the building trade. On this way we chose Bouygues Construction, because we were...»

Synopsis abstract : «Introduction.. Legal framework.. What is the legal framework in France about security?. Home rules.. From words to actions.. Human resources: Interview of Valerie Ferrand.. On a builders yard: Interview of Jonathan Angotti.. Ethics or...»

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Political governance and corporate governance

Document abstract : «The 20th century was viewed as the age of management; the early 21st century is predicted to be more focused on governance. There is a distinction between politics and governance, where the former is regarded as cooperation between people with...»

Synopsis abstract : «Introduction.. Political and corporate governance: Similarities.. The term 'governance'.. Simultaneous evolution.. The entrepreneur and the Industrial Revolution.. The apparition of the shareholder and the parliamentary government.. Managerial...»

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Chesebrough-Pond's Inc. Vaseline petroleum jelly (VPJ) (2005)

Document abstract : «Robert Augustus Chesebrough, a 22-year-old chemist from Brooklyn, New York, created Vaseline Petroleum Jelly. "Oil rig workers discovered that rod wax, a petroleum by-product from oil rig pumps, healed their cuts and burns. Chesebrough extracted...»

Synopsis abstract : «Product and company presentation.. VPJ uses.. VPJ position in the company.. Place, price and advertising.. VPJ SWOT analysis.. Competition for VPJ.. Segmentation for VPJ.. People in VPJ marketing mix.. Segmentation recommendations.. Possible plans...»

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Placement report: Assurances générales de France of Allianz AGF

Document abstract : «The AGF Group is a major player in insurance and financial services, both in France and in more than twenty countries around the world. It has more than 60 billion clients from more than 70 countries world-wide. Backed by the n 1 in European...»

Synopsis abstract : «Structure and activities of AGF.. Contact details.. Nature of the business.. Legal structure of AGF.. Management structure of AGF.. Size, number of staff, key figures for 2000-2003.. Vision of AGF.. Strategic objectives.. Product/service...»

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Business plan: Personal traveller - tourism in China

Document abstract : «Personal Traveler is a travel related service company which links with travel agencies in leading European markets in forming a customized package to fit the need of "third-age" foreign travelers in main Chinese cities. The venture will leverage on...»

Synopsis abstract : «Executive summary.. The product.. Current problems.. Language of tour guides.. General language ability in China and cultural misunderstandings.. Road signs.. Mission statement.. The product.. Tourism industry in Beijing, China.. Visitor...»

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Francotours: A human resources strategy

Document abstract : «Organizational Development is a term used to define the growing process of an organization. An organization's successful development and evolution depends on its ability to create the following: a vision (or identity) that clearly defines its...»

Synopsis abstract : «Introduction.. General overview of Francotours.. Organization chart of Francotours.. Analysis of the Francotours stragetic expansion and weaknesses.. Suggestions and conclusion.....»

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Surasia's Ministry of Internal Affairs (Headquarters)

Document abstract : «This paper will analyse the Suraisia government Ministry of Internal Affairs attempt to introduce an innovative culture to the Ministry of internal affairs HQ (MIQ) through the creation of "SSS" and "3i" initiatives. This analysis will take into...»

Synopsis abstract : «Introduction.. Outline of change.. Drivers of change.. Nature of change.. Stakeholders involved.. Approach taken.. Consequences of change.. Theoretical analyses.. Lewin's planned approach.. Dawson's emergent approach.. Dunphy & Stace's changing...»

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Marketing plan: fresh juice

Document abstract : «As a young health-oriented student I decided to launch the idea to bring health products to people instead of the other way around because these days everyone is concerned with being healthy and slim (clearly evidenced in the number of people...»

Synopsis abstract : «Description of the idea - fresh juice.. Mission Statement.. Purpose of the product.. Unique features.. Environmental analysis.. SWOT-analysis.. STEP-analysis.. STP-analysis.. Porter five forces.. Pricing profile.. Advertising and...»

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An Irish firm in the Chinese Market

Document abstract : «Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the...»

Synopsis abstract : «Introduction.. Political and socio cultural environment.. Politics as a tool to encourage or discourage activities depending on its interests.. The political risk in the host country.. The three categories of actions.. Entry modes.. Selecting the...»

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Easy Jet, Strategic management project

Document abstract : «The airlines industry has been highly perturbed by many new external and internal events since the last five years (September 11th, increasing of fuel value, and recently many technical incidents in some flights). All these components transform...»

Synopsis abstract : «Introduction.. External environment: Industry analysis.. Internal environment analysis.. Main Strategic recommendations.. The first strategy: A concept that works.. Diversification strategy for the future.. Developing other ...»

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Oracle Systems Corporation

Document abstract : «In 1990, the CEO of Oracle Systems Corporation is facing increasing pressure from analysts about the aggressive revenue-recognition policy. As a result, the stock price is plumbed and the CEO is worried about the cost of new equity capital to...»

Synopsis abstract : «Assumptions that underlie Oracle's recognition of revenue for license fees? . Estimate Oracle 1990 sales if revenue is recognized at delivery rather than when the contract is signed. . The firm's 1990 cost of sales to sales ratio and average tax...»

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Orcanta in Russia

Document abstract : «Russia is one of the largest markets in the world. As the western culture slowly infiltrated the eastern mentality many young people began adopting western culture and appearances. In the past few years Russia has not only began to accept western...»

Synopsis abstract : «Introduction.. Risk analysis.. Political.. Legal.. Banking.. Currencies.. Competition.. History.. The product.. The brands.. Strategy to adopt.. Internal analysis.. Marketing strategy of Orcanta.. Financial objective.. Marketing objective.. Mix...»

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Taylor and scientific management

Document abstract : «Even if Taylor's main researches date from the end of the XIXth century, these still exert an important influence on nowadays' industries, such as the car industry. Indeed, Taylor's works remain an important basis in the organizational structure of...»

Synopsis abstract : «Introduction.. Background and career of Frederick Winslow Taylor.. Situation and conditions leading to the development of the model.. General context.. Bond with Taylor's personal experience.. First experiment.. Second experiment.. Third...»

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Management of a terroir company: The example of the Burgundian cheese producer Berthaut

Document abstract : «The Fromagerie Berthaut is one of the four AOC Epoisses producers. It is located in Côte d'Or, in Burgundy. Since 1956, this cheese dairy has produced the "Epoisses", a terroir soft dough cheese made with raw milk. Over the last ten years, the...»

Synopsis abstract : «Introduction.. The external environment of the Fromagerie Berthaut.. The PESTEL analysis.. Internationalization drivers and their influence on the company's activity.. The offer on the Epoisses market: Porter's five forces.. The internal environment...»

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Coach: introduction of an American leather goods producer to the French market

Document abstract : «Let us briefly recall the features of the French leather goods market. This market is composed of 123 enterprises generating a turnover of 1703.2 billions euros. In France, approximately 14.000 employees are working for leather goods companies. The...»

Synopsis abstract : «Overview of the French leather good market.. Segmentation, targeting and positioning.. Product policy.. Definition of the range of products.. Choice of the product line.. Price positioning.. The distribution policy.. Communication...»

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The impact of demographic development in international marketing

Document abstract : «This paper seeks to show the different impacts of demographic development on International Marketing and how enterprises may deal with this phenomenon. With the worldwide population ageing, new markets and new opportunities are opening for...»

Synopsis abstract : «Abstract.. Introduction.. How is the world population ageing?. The population ageing is an opportunity for a new market.. The marketers: Not able to deal with the older consumers.. How to deal with older consumer...»

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Diamonds on ice

Document abstract : «In An Inquiry into the Nature and Causes of the Wealth of Nations (1776), Adam Smith said: "A diamond, (), has scared any value in use; but a very great quantity of other goods may frequently be had in exchange for it". Thus, a diamond is not...»

Synopsis abstract : «Introduction.. Identification and definition of issues.. Main facts.. The Canadian Diamond industry within the global diamond industry.. Problem statement and main issues.. Analysis of external factors, opportunities and threats.. Political,...»

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Patagonia company

Document abstract : «Nowadays, people increasingly realize that the earth is in danger and that if we keep on damaging it the future generation will face significant problems such as lack of water, of natural resources and global warming. That's why many actions are...»

Synopsis abstract : «Introduction.. Market analysis.. The outdoor clothing market.. Consumer trends.. The competitors.. The company.. History of the company.. Analysis of the company.. Patagonia as a business model.. Environmentally-based marketing program.. The role of...»

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Critics on the research paper: The market pricing of accruals quality (Jennifer Francis, Ryan LaFond, Per Olsson, Katherine Schipper)

Document abstract : «The paper "The market pricing of accruals quality" sustains that the quality of accruals is priced by the financial markets. We can judge the value of this research by wondering to what extent, from a methodological and theoretical point of view,...»

Synopsis abstract : «Introdction.. Synthesis of strengths.. Accruals quality and its impact on the information risk and the cost of capital.. Innate accruals quality vs discretionary accruals quality.. Methodological weaknesses.. The specific sample that cannot be...»

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A number of assumptions are typically made on preferences to give so-called "well-behaved indifference curves"

Document abstract : «The consumer choice theory aims, among other things, at modeling preferences that will guide the consumer in his choices. To do this, an assumption will be made: the consumer is able to rank any two consumption bundles as to their desirability, that...»

Synopsis abstract : «Introduction.. Assumptions on preferences.. Three axioms about preferences: The consumer is rational.. Assumptions specific to well-behaved indifference curves.. Assessment of these assumptions.. Are the axioms of consumer theory reasonable?. Are...»

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Explain the role of conjectural variations within the context of quantity settings duopoly. Use this idea to explain the difference between Cournot and Stackelberg models of duopoly

Document abstract : «In the context of oligopoly, firms do not have to worry about strategic behaviour as do monopolies, as far as consumers are concerned. Nonetheless, as they face competition from a few other firms, strategies in terms of price-setting and...»

Synopsis abstract : «Introduction.. Conjectural variations.. The underlying idea of duopoly and more generally of oligopoly.. The Cournot model of duopoly.. Stackelberg v. Cournot.. Cournot.. Stackelberg.. Con...»

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Gender related differences in patterns of employment in Sweden, and the effects of the parental leave in a woman's employment

Document abstract : «Sweden is very often taken as a model when a conversation comes to any gender or equity related question. It is said to be, not without any reason, one of the most if not the most advanced country in the world as far as equality of chances or the...»

Synopsis abstract : «Introduction.. Motivations.. Theoretical overview and the importance of gender (equality) in Sweden.. The mainstream theories of welfare and of the welfare state.. The characteristics of the countries belonging to the social-democratic...»

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One luxury for one country

Document abstract : «Globalization is one of the most important changes that the countries have suffered in the last years. As a consequence of this, enterprises have being looking for a way to expand their market as well as a way to make bigger their brand in order to...»

Synopsis abstract : «Introduction.. Selected countries to be compared in the project.. Luxury brands around the world.. World luxury brands in China.. World luxury brands in France.. World luxury brands in U.S.. World luxury brands in Mexico.. Variables that can change...»

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An analysis of the structure of the Canadian retail industry

Document abstract : «A common theme of the Canadian retail industry is that it is evolving at a rapid pace. External factors, such as the growth in the relative purchasing power of the Canadian dollar; increasing competition from discount rivals such as Wal-Mart;...»

Synopsis abstract : «Executive summary.. Introduction.. History of the retail industry and Hudson's Bay Company.. Relevant sectors of retail industry.. Direct competition in the retail industry.. Hudson Bay Company.. Canadian retailers.. US retailers.. Substitutes to...»

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Impacts of RFID on the supply chain

Document abstract : «RFID (Radio Frequency Identification Technologies) has become very popular and is considered as a major advanced in supply chain management. In fact, RFID is the fastest growing segment of the automatic data capture and identification market. RFID...»

Synopsis abstract : «Introduction.. Business application of RFID.. Wal-Mart: The precursor.. The European distribution speed up with the example of Metro.. Application in the textile industry.. Application in the pharmaceutical industry.. Advantages.. The data storage...»

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Implantation of waffles in Brazil

Document abstract : «Lotus bakeries is looking for new markets to sell its traditional waffles. Why Brazil would be an appropriate market? Brazil is the 10th most important economy in the world. The financial policies leaded by Lula, established the trust in the...»

Synopsis abstract : «Introduction.. About the Brazilian market.. SWOT analysis.. Strength.. Opportunities.. Weaknesses.. Threats.. Lotus' waffles marketing mix.. Product.. Price.. Place.. Promotion.. Bibliography...»

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Global marketing Basis

Document abstract : «A company that engages in global marketing focuses its resources on global market opportunities and threats. Successful global marketers such as Nestlé, Coca-Cola and Honda use familiar marketing mix elements - the 4 PS - to create global marketing...»

Synopsis abstract : «Introduction to global marketing.. The marketing mix, value chain, competitive advantage and focus.. Global marketing strategy.. Driving and restraining forces.. The global economic environment.. The global trade environment.. Preferential trade...»

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Barclays versus RBS, Santander and Fortis

Document abstract : «ABN Amro bank comes from the merger between two Dutch banks Algermene Bank Netherlands N.V. and Amsterdam Rotterdam Bank N.V. in 1991. ABN Amro's strategic focus is on consumer and commercial clients in local markets and on corporations and...»

Synopsis abstract : «Timeline.. Overview of banks involved.. ABN Amro.. Barclays.. The banks.. Motivations for a merger.. ABN Amro.. Barclays.. The banks.. Bank of America.. Deal structure.. ABN Amro/Barclays.. Constraints.. ABN Amro/Barclays.. ABN Amro/'The...»

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Corporate Strategy: Chop Chop Analysis of Total Group

Document abstract : «Total is France's largest corporation as well as the fourth largest publicly-traded integrated oil and gas company in the world. Total is involved in three major segments: downstream, upstream, and chemicals. In the following report, we carefully...»

Synopsis abstract : «Introduction.. Strategies in the downstream segment.. The success in the upstream segment.. Efficiency of use in chemicals and suggestions to improve the efficiency.. Comparison to Analyst Report.. Conclusion.. Sources...»

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How do Toy industries react about the problem of counterfeiting & product piracy?

Document abstract : «The fight against counterfeiting is a battle which requires an approach on many levels. It is estimated that counterfeit toys account for 12 per cent of the European toy market. Counterfeiting is a danger for the health of the consumer whose...»

Synopsis abstract : «Executive summary.. The counterfeiting industry.. Counterfeiting.. Definition and terminology.. Geographical origin.. Price and quality.. The economic and social impact.. The role of the authorities.. The loss to industry.. The danger for the...»

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Cultural diversity is a source of competitive advantage. Discuss

Document abstract : «« To succeed internationally, we need to understand the cultures of the world; and we have all the cultures of the world represented right here - a tremendous competitive advantage. » ― Ernest Thompson, Proctor and Gamble Nowadays,...»

Synopsis abstract : «Introduction.. Globalization today.. Diversity and encouraging employees to develop their individual skills and perspectives.. Group and inter-group factors.. Globalisation and businesses.. The cost.. People as customers and firms representing a...»

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"Corporate virtue" strategies are more likely to cause "good governance" than stricter "compliance and control" regimes

Document abstract : «What is "good corporate governance"? And how an enterprise can achieve to have it? A number of writers and researchers gave their contribution to this subject. Nevertheless, some disagreements and conflicting points of view appeared among them....»

Synopsis abstract : «Introduction.. Corporate virtue strategies do cause 'good governance'.. Limitations.. Conclusion.. Bibliography.....»

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Sensory marketing

Document abstract : «Almost our entire understanding of the world is experienced through our senses. Our senses are our link to memory and can tap right into emotion. A bright fresh spring day has a particular smell to it. Manufacturers try to bottle this feeling of...»

Synopsis abstract : «Introduction.. Sensory marketing.. Historical overview of the brand.. The future of branding.. Sensorial Marketing ingredients.. Vision.. Sound.. Smell.. Touch.. Taste.. Sensorial marketing in fashion industry.. Branding in five-dimensional...»

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What is High Performance Measurement? Should every organisation adopt this system? If not, what kind of organisations should adopt it if they wish to improve their performance? Explain how it should help them

Document abstract : «The evolution from the notion of Manpower Management to the concept of Strategic Human Resources Management has made it fashionable to say in organisations that people are the greatest asset. But it can be hypocrite to make such a hollow statement,...»

Synopsis abstract : «Introduction.. Definition of a concept.. Offering an incentive structure that enhances motivation and commitment.. An increasing workforce skill level.. Providing employees with discretion and opportunities to use their skills in collaboration with...»

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Brand analysis and recommendation: Carlton Draught

Document abstract : «The survey we made about Carlton Draught showed us the positive and negative points of its brand image in customers' minds. In order to improve the brand image we will proceed in three parts. First, in the brand analysis we will analyse all the...»

Synopsis abstract : «Executive summary.. Brand analysis .. Limitations.. Recommendations.. Conclusion.. Acknowledgements.. Appendix.. Cover sheets.....»

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Case study of General Electric

Document abstract : «Jack Welch was the CEO of General Electric (GE) from 1981 until 2001. He is regarded as one of the most successful CEOs of the 20th century. This essay intends to analyze Jack Welch's two-decade leadership by answering the question of what made him...»

Synopsis abstract : «Introduction.. Assuming leadership.. Restructuring of General Electric in the early 80'™s.. Launching new initiatives.. Running for the best continuing improvements.. Facing the last challenge.. References.....»

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What does 'MNE'S need to be both "global" and "local"?' mean

Document abstract : «Since the rise of liberalisation with the opening of markets in the mid 1980's, the business world has entered the era of globalisation where companies have dramatically expanded their business abroad. Indeed, the abolition of barriers of entry was...»

Synopsis abstract : «Introduction.. Key sources of the transnational structure.. Competitiveness through global efficiency.. Flexibility through local responsiveness.. Learning as part of the innovation process.. Side effects of the transnational structure.. Tight...»

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Green or environmental logistics

Document abstract : «For a number of years, environmental issues have been a growing concerns in society, particularly in the business practices. Under influences of lobby, customers or stakeholders, the idea of sustainable development and of ecological respect has...»

Synopsis abstract : «Introduction.. Supply chain and environmental issues.. The EU programs.. The three hypotheses.. The implementation of green logistics.. Implementing reverse logistics.. Conclusion.. Bibiliography.....»

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Marketing strategy of EMI group

Document abstract : «I choose to do my arts marketing report on the EMI Group operational in the music industry because it's an English company which many people are unaware of and is one of the world's leaders in the music industry. The company is an independent music...»

Synopsis abstract : «Introduction.. Analysis & Review.. Recommendations.. Bibliography.....»

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Literature is replete with moments of failed communication. Paying close attention to the causes and consequences of this failure, discuss this notion using two works of literature

Document abstract : «Henrik Ibsen in A Doll's House, first performed in 1879, created an unforgettable figure of our literary heritage, presenting to the contemporary audience of his day a shockingly modern and innovative drama in which his heroine, Nora, one of the...»

Synopsis abstract : «Introduction.. A streetcar named desire.. Nora's crisis and inner moment.. Helmer's marriage.. Blanche Dubois.. The failure of the tragic heroine.. Conclusion.. Bibliography.....»

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Strategy Analysis on the gambling industry with the example of MGM Mirage

Document abstract : «We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though,...»

Synopsis abstract : «Introduction.. Industry.. Industry scope.. General environment.. Market segmentation.. Market leader.. Competition.. Key strategic issues facing the industry in the next 5 years.. The key success factors of the gambling industry explained with the...»

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Heinz case

Document abstract : «Heinz is one of the most profitable companies operating in the food processing industry. This essay will try to describe the industry and environment of this company. Then, we will see how the competitive advantage has been developed within this...»

Synopsis abstract : «The industry environment(s) Heinz operates in.. The stage in which the food industry is located.. The level of sales.. the Porter's five forces.. Barrier for new entrants.. Rivalry among established companies.. Heinz's attempt to develop a...»

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Consumer empowerment

Document abstract : «With the growing industry of ethics consumption and environmental friendly products, the marketing industry has radically changed its traditional system of approaching their consumers. Indeed their marketing strategies are much more customer driven...»

Synopsis abstract : «Introduction.. Concept of consumer empowerment.. More than an customer King.. The Hawthorne effect.. Factors influencing the growth of consumer empowerment.. Impact of technological development.. Global economy.. Shift in consumption.. Effects of...»

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