Articles, Assignments and College Term papers in Economics, Finance, business and Marketing

Market Research: The launch of a hybrid diesel engine by PSA group

Document abstract : «In 2004, Toyota launched a hybrid car: Prius. The principle of this car is the addition of an electric motor to the traditional petrol engine. The objective is to request the electric motor with starting and low speed and to request the petrol...»

Synopsis abstract : «Context.. Research design.. Method advantages.. Disadvantages.. Data collection.. Structure level.. Disguised/undisguised.. Administration of the survey.. Sampling issues.. Target population.. Sampling frame.. Sample size.. Sampling...»

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Qualitative vs. quantitative research techniques in tourism

Document abstract : «Research in the field of tourism has not been very important until the early nineteen seventies; it has begun to spread only since that time. Marketing research is a broad concept including various techniques, but a main distinction should be done...»

Synopsis abstract : «Introduction.. Quantitative methods.. Domination of quantitative methods in tourism.. Factors to be considered.. The kind of marketing research required.. Importance of differentiating primary data and secondary data.. Quantification of the...»

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Heineken in Russia

Document abstract : «Heineken is the first European Brewer and one of the first brewers in the world. Also, to give a better idea of the situation of the company, let's state some figures. In 2005, net profit was 761 million €, with sales above 10 billion €...»

Synopsis abstract : «Heineken's strategy for growth.. The challenges facing Heineken in meeting its objectives.. The overall economic situation in the different countries.. The Americas - the most profitable regions for Heineken.. The fast growing market of...»

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Leadership : Review of the literature

Document abstract : «Research on leadership has been part of organisation behaviour for the last one hundred years and is seen as one of social science's most researched subject (Antonakis, Cianciolo and Sternberg, 2003:5). It is believed that in 1896, the Library of...»

Synopsis abstract : «Overview.. Leadership literature quandary.. Leadership domains.. Leadership, power and management.. Leader type and role.. Leadership research.. Leadership measurement.. Leadership taxonomy.. Leadership theories.. Trait theory.. Behaviour...»

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How strategy and network changes are linked?

Document abstract : «This paper focuses on the relation between the network changes and the strategy of an organization. It also provides a description of the links between those two concepts. The network change is an essential part of the understanding of industrial...»

Synopsis abstract : «Summary.. Introduction.. Network change: What is it and what are the main characteristics?. Network change and strategy perspectives.. Broad network change.. Is change beneficial or risky?. Network change and Strategy: Common...»

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British housing policies Case study: Impact on the social exclusion experienced by the Pakistani minority

Document abstract : «Water and food are commonly accepted as the basic needs of life. Housing, by providing us a shelter, is also necessary so that you survive. Therefore it is also a fundamental need. However, every house should not only be a shelter, but also a real...»

Synopsis abstract : «Introduction.. The social exclusions.. The condition of African-Caribbean and Africans.. The situation of the Pakistanis.. The housing policies for the Pakistanis.. The effects of such policies.. Conclusion.. Bi...»

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Study of Auchan: Understanding its consumers behaviour

Document abstract : «Auchan is one of the world's leading retail groups. As shown on appendix 1, this group operates 357 hypermarkets in 11 countries across the world, and 649 supermarkets in France, Spain, Italy, Poland, Russia and Morocco. In France, Auchan has two...»

Synopsis abstract : «Introduction.. Auchan and its environment.. Auchan and its strategy.. What are the main weaknesses of Auchan and their consequences?. Purchases with habitual decision making.. Stock-outs.. Retail atmospherics.. What does Auchan do to know and...»

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Work Motivation: Review of the literature

Document abstract : «Work motivation has been an important component of industrial and organisational psychology since the 1930s (Donovan, 2001:55) and continues to play an important role in organisational research (Büssing, 2001:372). The amount of research on...»

Synopsis abstract : «Overview.. History.. Definition.. Core tenets of work motivation.. Intrinsic versus extrinsic.. Perspective from which work motivation can be studied.. Different work motivation paradigm.. Work motivation theories.. Content theories.. Process...»

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Business report: Nikon

Document abstract : «Advertising and co., our agency is pleased to present the business report of the advertising campaign we want to implement throughout this closing date April 2006-March 2007 for the camera Coolpix on behalf the Japanese company Nikon. After...»

Synopsis abstract : «An overview on Nikon's camera market.. Nikon: A global brand.. Specificities of digital camera: Seasonality & maturity.. Strong brand values: Unique Selling Point & aesthetic design.. Campaign objectives.. Campaign objectives.. Secondary...»

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Compare and contrast the main claims of Goal Setting and Expectancy Theories with regard to Employee Performance Appraisal. What are the implications for the design of employee appraisal systems?

Document abstract : «The history of performance appraisal in the literature is quite recent. Its roots in the early 20th century can be traced to Taylor's pioneering time and motion studies, which interestingly also sets the beginning of the goal-setting theory. But...»

Synopsis abstract : «Introduction.. What is performance appraisal?. Goal setting theory.. Expectancy theory.. Consequences on the design of employee appraisal systems.. Goal definition process.. Eval...»

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How to evaluate the performance of the human resource department?

Document abstract : «It is important for companies to evaluate the quality and performance of their different departments (Baruch, 1997). Evaluating the human resource department (HRD) is even more important due to its many links with and influences on other items -for...»

Synopsis abstract : «Introduction.. Evaluation.. Owner/manager evaluation.. Employees' evaluation.. Conclusion.. References.....»

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Consumer empowerment

Document abstract : «With the growing industry of ethics consumption and environmental friendly products, the marketing industry has radically changed its traditional system of approaching their consumers. Indeed their marketing strategies are much more customer driven...»

Synopsis abstract : «Introduction.. Concept of consumer empowerment.. More than an customer King.. The Hawthorne effect.. Factors influencing the growth of consumer empowerment.. Impact of technological development.. Global economy.. Shift in consumption.. Effects of...»

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Heinz case

Document abstract : «Heinz is one of the most profitable companies operating in the food processing industry. This essay will try to describe the industry and environment of this company. Then, we will see how the competitive advantage has been developed within this...»

Synopsis abstract : «The industry environment(s) Heinz operates in.. The stage in which the food industry is located.. The level of sales.. the Porter's five forces.. Barrier for new entrants.. Rivalry among established companies.. Heinz's attempt to develop a...»

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Strategy Analysis on the gambling industry with the example of MGM Mirage

Document abstract : «We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though,...»

Synopsis abstract : «Introduction.. Industry.. Industry scope.. General environment.. Market segmentation.. Market leader.. Competition.. Key strategic issues facing the industry in the next 5 years.. The key success factors of the gambling industry explained with the...»

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Literature is replete with moments of failed communication. Paying close attention to the causes and consequences of this failure, discuss this notion using two works of literature

Document abstract : «Henrik Ibsen in A Doll's House, first performed in 1879, created an unforgettable figure of our literary heritage, presenting to the contemporary audience of his day a shockingly modern and innovative drama in which his heroine, Nora, one of the...»

Synopsis abstract : «Introduction.. A streetcar named desire.. Nora's crisis and inner moment.. Helmer's marriage.. Blanche Dubois.. The failure of the tragic heroine.. Conclusion.. Bibliography.....»

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The New organisation of Auchan France

Document abstract : «Most of the biggest French firms are doing new organisations in order to save operating cost. It is directly linked with the fact that the growth of yearly turnover is very low (less than 2%). Indeed, there is a structural decline of the purchasing...»

Synopsis abstract : «Executive summary.. Introduction.. History of the company.. Key figures about Auchan.. Corporate culture.. The reflections on a new organisation: A necessity.. The method.. The new organisation: Work in progress.. The new geographical...»

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Marketing strategy of EMI group

Document abstract : «I choose to do my arts marketing report on the EMI Group operational in the music industry because it's an English company which many people are unaware of and is one of the world's leaders in the music industry. The company is an independent music...»

Synopsis abstract : «Introduction.. Analysis & Review.. Recommendations.. Bibliography.....»

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Green or environmental logistics

Document abstract : «For a number of years, environmental issues have been a growing concerns in society, particularly in the business practices. Under influences of lobby, customers or stakeholders, the idea of sustainable development and of ecological respect has...»

Synopsis abstract : «Introduction.. Supply chain and environmental issues.. The EU programs.. The three hypotheses.. The implementation of green logistics.. Implementing reverse logistics.. Conclusion.. Bibiliography.....»

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What does 'MNE'S need to be both "global" and "local"?' mean

Document abstract : «Since the rise of liberalisation with the opening of markets in the mid 1980's, the business world has entered the era of globalisation where companies have dramatically expanded their business abroad. Indeed, the abolition of barriers of entry was...»

Synopsis abstract : «Introduction.. Key sources of the transnational structure.. Competitiveness through global efficiency.. Flexibility through local responsiveness.. Learning as part of the innovation process.. Side effects of the transnational structure.. Tight...»

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Case study of General Electric

Document abstract : «Jack Welch was the CEO of General Electric (GE) from 1981 until 2001. He is regarded as one of the most successful CEOs of the 20th century. This essay intends to analyze Jack Welch's two-decade leadership by answering the question of what made him...»

Synopsis abstract : «Introduction.. Assuming leadership.. Restructuring of General Electric in the early 80'™s.. Launching new initiatives.. Running for the best continuing improvements.. Facing the last challenge.. References.....»

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Effect of psychological contract forms on employee attitudes toward Affirmative Action

Document abstract : «Psychological contracts are individual beliefs in reciprocal obligations between employees and employers. In a sample of 1377 South African white collar-employees, this study examined the effects of Affirmative Action on psychological contract...»

Synopsis abstract : «Introduction.. Background to the study.. Chapter outline.. Hypotheses.. Research model.. Limitation of the study.. Psychological contract.. Introduction.. Components of psychological contracts.. Changes in psychological contracts.. Subjectivity in...»

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Brand analysis and recommendation: Carlton Draught

Document abstract : «The survey we made about Carlton Draught showed us the positive and negative points of its brand image in customers' minds. In order to improve the brand image we will proceed in three parts. First, in the brand analysis we will analyse all the...»

Synopsis abstract : «Executive summary.. Brand analysis .. Limitations.. Recommendations.. Conclusion.. Acknowledgements.. Appendix.. Cover sheets.....»

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What is High Performance Measurement? Should every organisation adopt this system? If not, what kind of organisations should adopt it if they wish to improve their performance? Explain how it should help them

Document abstract : «The evolution from the notion of Manpower Management to the concept of Strategic Human Resources Management has made it fashionable to say in organisations that people are the greatest asset. But it can be hypocrite to make such a hollow statement,...»

Synopsis abstract : «Introduction.. Definition of a concept.. Offering an incentive structure that enhances motivation and commitment.. An increasing workforce skill level.. Providing employees with discretion and opportunities to use their skills in collaboration with...»

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Sensory marketing

Document abstract : «Almost our entire understanding of the world is experienced through our senses. Our senses are our link to memory and can tap right into emotion. A bright fresh spring day has a particular smell to it. Manufacturers try to bottle this feeling of...»

Synopsis abstract : «Introduction.. Sensory marketing.. Historical overview of the brand.. The future of branding.. Sensorial Marketing ingredients.. Vision.. Sound.. Smell.. Touch.. Taste.. Sensorial marketing in fashion industry.. Branding in five-dimensional...»

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Orcanta in Russia

Document abstract : «Russia is one of the largest markets in the world. As the western culture slowly infiltrated the eastern mentality many young people began adopting western culture and appearances. In the past few years Russia has not only began to accept western...»

Synopsis abstract : «Introduction.. Risk analysis.. Political.. Legal.. Banking.. Currencies.. Competition.. History.. The product.. The brands.. Strategy to adopt.. Internal analysis.. Marketing strategy of Orcanta.. Financial objective.. Marketing objective.. Mix...»

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Oracle Systems Corporation

Document abstract : «In 1990, the CEO of Oracle Systems Corporation is facing increasing pressure from analysts about the aggressive revenue-recognition policy. As a result, the stock price is plumbed and the CEO is worried about the cost of new equity capital to...»

Synopsis abstract : «Assumptions that underlie Oracle's recognition of revenue for license fees? . Estimate Oracle 1990 sales if revenue is recognized at delivery rather than when the contract is signed. . The firm's 1990 cost of sales to sales ratio and average tax...»

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Easy Jet, Strategic management project

Document abstract : «The airlines industry has been highly perturbed by many new external and internal events since the last five years (September 11th, increasing of fuel value, and recently many technical incidents in some flights). All these components transform...»

Synopsis abstract : «Introduction.. External environment: Industry analysis.. Internal environment analysis.. Main Strategic recommendations.. The first strategy: A concept that works.. Diversification strategy for the future.. Developing other ...»

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An Irish firm in the Chinese Market

Document abstract : «Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the...»

Synopsis abstract : «Introduction.. Political and socio cultural environment.. Politics as a tool to encourage or discourage activities depending on its interests.. The political risk in the host country.. The three categories of actions.. Entry modes.. Selecting the...»

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Marketing plan: fresh juice

Document abstract : «As a young health-oriented student I decided to launch the idea to bring health products to people instead of the other way around because these days everyone is concerned with being healthy and slim (clearly evidenced in the number of people...»

Synopsis abstract : «Description of the idea - fresh juice.. Mission Statement.. Purpose of the product.. Unique features.. Environmental analysis.. SWOT-analysis.. STEP-analysis.. STP-analysis.. Porter five forces.. Pricing profile.. Advertising and...»

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General Motors Company : an analysis

Document abstract : «It is hard to imagine that General Motors, one of the leading car companies, occupying 15% of the automobile market and that in 2003 alone earned $3.8 billion on record revenue of $185.5 billion, was founded in the small town of Flint, Michigan, by...»

Synopsis abstract : «History.. Environment.. General environment.. Stakeholders.. Business environment.. Institutional structure.. Ownership.. Governance.. Corporate Strategy.. Organisational profile.. Organisational structure.. Organisational systems.. Organisational...»

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