Integrated marketing communications

Business & market   |   Marketing   |   Presentation   |   01/13/2009   |   .ppt   |   25 slides
Document abstract : «Concept under which a company integrates and coordinates its many communications channels to deliver a clear and consistent message about the organisation and its products. The challenge of the marketing communications is to communicate the right...»

Synopsis abstract : «Definition of marketing communication.. Integrated Marketing Communication (IMC): Definition, benefits, 4 E's and 4 C's of the IMC.. The IMC process model.. The IMC planning model.. The IMC mix model.. Case: Skoda.....»

Surasia's Ministry of Internal Affairs (Headquarters)

Political science   |   Political science   |   Case study   |   01/13/2009   |   .doc   |   16 pages
Document abstract : «This paper will analyse the Suraisia government Ministry of Internal Affairs attempt to introduce an innovative culture to the Ministry of internal affairs HQ (MIQ) through the creation of "SSS" and "3i" initiatives. This analysis will take into...»

Synopsis abstract : «Introduction.. Outline of change.. Drivers of change.. Nature of change.. Stakeholders involved.. Approach taken.. Consequences of change.. Theoretical analyses.. Lewin's planned approach.. Dawson's emergent approach.. Dunphy & Stace's changing...»

Francotours: A human resources strategy

Business & market   |   Human resources   |   Presentation   |   01/13/2009   |   .doc   |   4 pages
Document abstract : «Organizational Development is a term used to define the growing process of an organization. An organization's successful development and evolution depends on its ability to create the following: a vision (or identity) that clearly defines its...»

Synopsis abstract : «Introduction.. General overview of Francotours.. Organization chart of Francotours.. Analysis of the Francotours stragetic expansion and weaknesses.. Suggestions and conclusion.....»

"Corporate virtue" strategies are more likely to cause "good governance" than stricter "compliance and control" regimes

Business & market   |   Management   |   Presentation   |   01/15/2009   |   .doc   |   4 pages
Document abstract : «What is "good corporate governance"? And how an enterprise can achieve to have it? A number of writers and researchers gave their contribution to this subject. Nevertheless, some disagreements and conflicting points of view appeared among them....»

Synopsis abstract : «Introduction.. Corporate virtue strategies do cause 'good governance'.. Limitations.. Conclusion.. Bibliography.....»

Cultural diversity is a source of competitive advantage. Discuss

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   4 pages
Document abstract : «« To succeed internationally, we need to understand the cultures of the world; and we have all the cultures of the world represented right here - a tremendous competitive advantage. » ― Ernest Thompson, Proctor and Gamble Nowadays,...»

Synopsis abstract : «Introduction.. Globalization today.. Diversity and encouraging employees to develop their individual skills and perspectives.. Group and inter-group factors.. Globalisation and businesses.. The cost.. People as customers and firms representing a...»

How do Toy industries react about the problem of counterfeiting & product piracy?

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   9 pages
Document abstract : «The fight against counterfeiting is a battle which requires an approach on many levels. It is estimated that counterfeit toys account for 12 per cent of the European toy market. Counterfeiting is a danger for the health of the consumer whose...»

Synopsis abstract : «Executive summary.. The counterfeiting industry.. Counterfeiting.. Definition and terminology.. Geographical origin.. Price and quality.. The economic and social impact.. The role of the authorities.. The loss to industry.. The danger for the...»

Corporate Strategy: Chop Chop Analysis of Total Group

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   3 pages
Document abstract : «Total is France's largest corporation as well as the fourth largest publicly-traded integrated oil and gas company in the world. Total is involved in three major segments: downstream, upstream, and chemicals. In the following report, we carefully...»

Synopsis abstract : «Introduction.. Strategies in the downstream segment.. The success in the upstream segment.. Efficiency of use in chemicals and suggestions to improve the efficiency.. Comparison to Analyst Report.. Conclusion.. Sources...»

Barclays versus RBS, Santander and Fortis

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   9 pages
Document abstract : «ABN Amro bank comes from the merger between two Dutch banks Algermene Bank Netherlands N.V. and Amsterdam Rotterdam Bank N.V. in 1991. ABN Amro's strategic focus is on consumer and commercial clients in local markets and on corporations and...»

Synopsis abstract : «Timeline.. Overview of banks involved.. ABN Amro.. Barclays.. The banks.. Motivations for a merger.. ABN Amro.. Barclays.. The banks.. Bank of America.. Deal structure.. ABN Amro/Barclays.. Constraints.. ABN Amro/Barclays.. ABN Amro/'The...»

Global marketing Basis

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   4 pages
Document abstract : «A company that engages in global marketing focuses its resources on global market opportunities and threats. Successful global marketers such as Nestlé, Coca-Cola and Honda use familiar marketing mix elements - the 4 PS - to create global marketing...»

Synopsis abstract : «Introduction to global marketing.. The marketing mix, value chain, competitive advantage and focus.. Global marketing strategy.. Driving and restraining forces.. The global economic environment.. The global trade environment.. Preferential trade...»

Structuralism and history: Levi-Strauss, Althusser, Foucault

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   10 pages
Document abstract : «Structuralism may originate from Saussurian linguistics. In the Course of General Linguistics, Saussure defines one essential methodological principle: in response to previous methodologies, which defined historical evolution as the main object of...»

Synopsis abstract : «Introduction.. Levi-Strauss and universal structuralism.. History in structuralism.. The methodological priori assumption.. The role of history: As a discipline.. Levi-Strauss' introduction of potential contradictions into his model.. Althusser and...»

Implantation of waffles in Brazil

Business & market   |   Marketing   |   Market study   |   01/15/2009   |   .doc   |   3 pages
Document abstract : «Lotus bakeries is looking for new markets to sell its traditional waffles. Why Brazil would be an appropriate market? Brazil is the 10th most important economy in the world. The financial policies leaded by Lula, established the trust in the...»

Synopsis abstract : «Introduction.. About the Brazilian market.. SWOT analysis.. Strength.. Opportunities.. Weaknesses.. Threats.. Lotus' waffles marketing mix.. Product.. Price.. Place.. Promotion.. Bibliography...»

Impacts of RFID on the supply chain

Business & market   |   Management   |   Presentation   |   01/15/2009   |   .doc   |   6 pages
Document abstract : «RFID (Radio Frequency Identification Technologies) has become very popular and is considered as a major advanced in supply chain management. In fact, RFID is the fastest growing segment of the automatic data capture and identification market. RFID...»

Synopsis abstract : «Introduction.. Business application of RFID.. Wal-Mart: The precursor.. The European distribution speed up with the example of Metro.. Application in the textile industry.. Application in the pharmaceutical industry.. Advantages.. The data storage...»

SNCF - Short strategic overview: Example of business process redesign

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   5 pages
Document abstract : «The SNCF (Société National des Chemins de Fer) is the national railway operator in France and manager of the railway infrastructure owned by the RFF (Réseau Ferré de France). The company is a French public entity with autonomous management...»

Synopsis abstract : «Introduction.. Short strategic overview.. Swot analysis.. Improve customer service.. Business process redesign: The example of the maintenance branch.. Context.. Redesign process steps.. Benefits.. Conclusion...»

An analysis of the structure of the Canadian retail industry

Business & market   |   Management   |   Presentation   |   01/15/2009   |   .doc   |   9 pages
Document abstract : «A common theme of the Canadian retail industry is that it is evolving at a rapid pace. External factors, such as the growth in the relative purchasing power of the Canadian dollar; increasing competition from discount rivals such as Wal-Mart;...»

Synopsis abstract : «Executive summary.. Introduction.. History of the retail industry and Hudson's Bay Company.. Relevant sectors of retail industry.. Direct competition in the retail industry.. Hudson Bay Company.. Canadian retailers.. US retailers.. Substitutes to...»

One luxury for one country

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .ppt   |   36 slides
Document abstract : «Globalization is one of the most important changes that the countries have suffered in the last years. As a consequence of this, enterprises have being looking for a way to expand their market as well as a way to make bigger their brand in order to...»

Synopsis abstract : «Introduction.. Selected countries to be compared in the project.. Luxury brands around the world.. World luxury brands in China.. World luxury brands in France.. World luxury brands in U.S.. World luxury brands in Mexico.. Variables that can change...»

Gender related differences in patterns of employment in Sweden, and the effects of the parental leave in a woman's employment

Business & market   |   Human resources   |   Presentation   |   01/15/2009   |   .doc   |   15 pages
Document abstract : «Sweden is very often taken as a model when a conversation comes to any gender or equity related question. It is said to be, not without any reason, one of the most if not the most advanced country in the world as far as equality of chances or the...»

Synopsis abstract : «Introduction.. Motivations.. Theoretical overview and the importance of gender (equality) in Sweden.. The mainstream theories of welfare and of the welfare state.. The characteristics of the countries belonging to the social-democratic...»

Explain the role of conjectural variations within the context of quantity settings duopoly. Use this idea to explain the difference between Cournot and Stackelberg models of duopoly

Business & market   |   Marketing   |   Market study   |   01/15/2009   |   .doc   |   6 pages
Document abstract : «In the context of oligopoly, firms do not have to worry about strategic behaviour as do monopolies, as far as consumers are concerned. Nonetheless, as they face competition from a few other firms, strategies in terms of price-setting and...»

Synopsis abstract : «Introduction.. Conjectural variations.. The underlying idea of duopoly and more generally of oligopoly.. The Cournot model of duopoly.. Stackelberg v. Cournot.. Cournot.. Stackelberg.. Con...»

A number of assumptions are typically made on preferences to give so-called "well-behaved indifference curves"

Business & market   |   Management   |   Presentation   |   01/15/2009   |   .doc   |   5 pages
Document abstract : «The consumer choice theory aims, among other things, at modeling preferences that will guide the consumer in his choices. To do this, an assumption will be made: the consumer is able to rank any two consumption bundles as to their desirability, that...»

Synopsis abstract : «Introduction.. Assumptions on preferences.. Three axioms about preferences: The consumer is rational.. Assumptions specific to well-behaved indifference curves.. Assessment of these assumptions.. Are the axioms of consumer theory reasonable?. Are...»

Critics on the research paper: The market pricing of accruals quality (Jennifer Francis, Ryan LaFond, Per Olsson, Katherine Schipper)

Business & market   |   Marketing   |   Market study   |   01/15/2009   |   .doc   |   8 pages
Document abstract : «The paper "The market pricing of accruals quality" sustains that the quality of accruals is priced by the financial markets. We can judge the value of this research by wondering to what extent, from a methodological and theoretical point of view,...»

Synopsis abstract : «Introdction.. Synthesis of strengths.. Accruals quality and its impact on the information risk and the cost of capital.. Innate accruals quality vs discretionary accruals quality.. Methodological weaknesses.. The specific sample that cannot be...»

Patagonia company

Business & market   |   Business strategy   |   Case study   |   01/15/2009   |   .doc   |   17 pages
Document abstract : «Nowadays, people increasingly realize that the earth is in danger and that if we keep on damaging it the future generation will face significant problems such as lack of water, of natural resources and global warming. That's why many actions are...»

Synopsis abstract : «Introduction.. Market analysis.. The outdoor clothing market.. Consumer trends.. The competitors.. The company.. History of the company.. Analysis of the company.. Patagonia as a business model.. Environmentally-based marketing program.. The role of...»

Diamonds on ice

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   5 pages
Document abstract : «In An Inquiry into the Nature and Causes of the Wealth of Nations (1776), Adam Smith said: "A diamond, (), has scared any value in use; but a very great quantity of other goods may frequently be had in exchange for it". Thus, a diamond is not...»

Synopsis abstract : «Introduction.. Identification and definition of issues.. Main facts.. The Canadian Diamond industry within the global diamond industry.. Problem statement and main issues.. Analysis of external factors, opportunities and threats.. Political,...»

The impact of demographic development in international marketing

Business & market   |   Marketing   |   Market study   |   01/15/2009   |   .doc   |   5 pages
Document abstract : «This paper seeks to show the different impacts of demographic development on International Marketing and how enterprises may deal with this phenomenon. With the worldwide population ageing, new markets and new opportunities are opening for...»

Synopsis abstract : «Abstract.. Introduction.. How is the world population ageing?. The population ageing is an opportunity for a new market.. The marketers: Not able to deal with the older consumers.. How to deal with older consumer...»

Google case study

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   6 pages
Document abstract : «Nowadays, Google is considered more as a daily useful tool than a large worldwide company. This Google website is so essential for all the IT users that we have the tendency to forget the men, the women and the know-how behind this wonderful and...»

Synopsis abstract : «Introduction.. The factors being the Google's early success.. Concerning the corporate values and the corporate culture.. The search business has or not to be concentrated.. Search as Winner-take-all business.. The deal with AOL.. Microsoft, AOL and...»

Business communication: Netflix and Amazon.com

Business & market   |   Business strategy   |   Case study   |   01/15/2009   |   .doc   |   7 pages
Document abstract : «Amazon is company which has been experiencing strong expansion. They moved from book distribution to, tools, auto, industrial, sports, health & beauty, grocery, electronics & computers and other products and services. Amazon is constantly scrutiny...»

Synopsis abstract : «Executive summary.. Introduction.. Why Amazon should consider investing in Netflix.. The Netflix Brand.. Mission statement.. The brand in few words.. Key dates.. Market analysis.. Porter's 5 forces: The industry analysis. Netflix's marketing...»

Coach: introduction of an American leather goods producer to the French market

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   8 pages
Document abstract : «Let us briefly recall the features of the French leather goods market. This market is composed of 123 enterprises generating a turnover of 1703.2 billions euros. In France, approximately 14.000 employees are working for leather goods companies. The...»

Synopsis abstract : «Overview of the French leather good market.. Segmentation, targeting and positioning.. Product policy.. Definition of the range of products.. Choice of the product line.. Price positioning.. The distribution policy.. Communication...»

Management of a terroir company: The example of the Burgundian cheese producer Berthaut

Business & market   |   Management   |   Presentation   |   01/15/2009   |   .doc   |   15 pages
Document abstract : «The Fromagerie Berthaut is one of the four AOC Epoisses producers. It is located in Côte d'Or, in Burgundy. Since 1956, this cheese dairy has produced the "Epoisses", a terroir soft dough cheese made with raw milk. Over the last ten years, the...»

Synopsis abstract : «Introduction.. The external environment of the Fromagerie Berthaut.. The PESTEL analysis.. Internationalization drivers and their influence on the company's activity.. The offer on the Epoisses market: Porter's five forces.. The internal environment...»

American HRM model vs. European HRM model: Is the American model exportable to Europe?

Business & market   |   Human resources   |   Case study   |   01/15/2009   |   .doc   |   5 pages
Document abstract : «The success of the American firms and the rapid economic growth of the country seem to give significant emphasis on the US way of managing a business. Seen as part of management, the US strategic human resource management models are often considered...»

Synopsis abstract : «Introduction.. Definition of American HRM models.. The hard and the calculative approaches.. HRM strategy and corporate strategy.. The issue of cultural gap or the cultural divergence.. Disparities within Europe itself.. The European...»

Marketing plan: Manix

Business & market   |   Marketing   |   Market study   |   01/15/2009   |   .doc   |   7 pages
Document abstract : «Manix competes on the condoms market, which is composed of two important brands: Durex and Manix itself. Durex is the market leader with 35% of market share and Manix follows it with 26%: their competition is based on branding (advertising campaigns...»

Synopsis abstract : «Basic facts.. French condoms market and position of Manix.. Manix's goals and vision.. Problems and opportunities.. Issues confronted.. Opportunities.. Segments and objectives.. The targeted segments.. Qualitative and quantitative objectives of the...»

Taylor and scientific management

Business & market   |   Management   |   Presentation   |   01/15/2009   |   .doc   |   10 pages
Document abstract : «Even if Taylor's main researches date from the end of the XIXth century, these still exert an important influence on nowadays' industries, such as the car industry. Indeed, Taylor's works remain an important basis in the organizational structure of...»

Synopsis abstract : «Introduction.. Background and career of Frederick Winslow Taylor.. Situation and conditions leading to the development of the model.. General context.. Bond with Taylor's personal experience.. First experiment.. Second experiment.. Third...»

Business plan: Personal traveller - tourism in China

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   26 pages
Document abstract : «Personal Traveler is a travel related service company which links with travel agencies in leading European markets in forming a customized package to fit the need of "third-age" foreign travelers in main Chinese cities. The venture will leverage on...»

Synopsis abstract : «Executive summary.. The product.. Current problems.. Language of tour guides.. General language ability in China and cultural misunderstandings.. Road signs.. Mission statement.. The product.. Tourism industry in Beijing, China.. Visitor...»

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