Articles, Assignments and College Term papers in Economics, Finance, business and Marketing

Placement report: Assurances générales de France of Allianz AGF

Document abstract : «The AGF Group is a major player in insurance and financial services, both in France and in more than twenty countries around the world. It has more than 60 billion clients from more than 70 countries world-wide. Backed by the n 1 in European...»

Synopsis abstract : «Structure and activities of AGF.. Contact details.. Nature of the business.. Legal structure of AGF.. Management structure of AGF.. Size, number of staff, key figures for 2000-2003.. Vision of AGF.. Strategic objectives.. Product/service...»

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Chesebrough-Pond's Inc. Vaseline petroleum jelly (VPJ) (2005)

Document abstract : «Robert Augustus Chesebrough, a 22-year-old chemist from Brooklyn, New York, created Vaseline Petroleum Jelly. "Oil rig workers discovered that rod wax, a petroleum by-product from oil rig pumps, healed their cuts and burns. Chesebrough extracted...»

Synopsis abstract : «Product and company presentation.. VPJ uses.. VPJ position in the company.. Place, price and advertising.. VPJ SWOT analysis.. Competition for VPJ.. Segmentation for VPJ.. People in VPJ marketing mix.. Segmentation recommendations.. Possible plans...»

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Political governance and corporate governance

Document abstract : «The 20th century was viewed as the age of management; the early 21st century is predicted to be more focused on governance. There is a distinction between politics and governance, where the former is regarded as cooperation between people with...»

Synopsis abstract : «Introduction.. Political and corporate governance: Similarities.. The term 'governance'.. Simultaneous evolution.. The entrepreneur and the Industrial Revolution.. The apparition of the shareholder and the parliamentary government.. Managerial...»

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Why should a company improve its employees' working conditions? Inquiry on Bouygues construction

Document abstract : «How can business improve people's lives? That is the issue of this inaugural seminar, and we decided to study a sector where there are real risks for employees, such as the building trade. On this way we chose Bouygues Construction, because we were...»

Synopsis abstract : «Introduction.. Legal framework.. What is the legal framework in France about security?. Home rules.. From words to actions.. Human resources: Interview of Valerie Ferrand.. On a builders yard: Interview of Jonathan Angotti.. Ethics or...»

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The business cycle in South Africa

Document abstract : «The economic powerhouse of the continent, South Africa produces one fifth of its entire production. The gross domestic product (GDP) is four times that of its southern African neighbors and covering around 25% of the entire continent's GDP....»

Synopsis abstract : «Introduction.. The current state of the business cycle in South Africa.. The current prospects for the business cycle in South Africa.. Conclusion.. Bibliography.....»

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Discuss the link between procurement, sourcing, suppliers, and production strategies in supply chains

Document abstract : «The mission of supply chain management is to have processes integrated between the functions of the firm. Consequently, procurement, production, distribution, and marketing are members of a network. The vision of the supply chain management is to...»

Synopsis abstract : «Introduction. . Definitions.. Supply chain management.. Strategy.. The supply chain management as modules.. Links between activities.. Link...»

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How Clarins and its "Body Lift" can be a total success in Brazil?

Document abstract : «After three centuries under the rule of Portugal, Brazil became an independent nation in 1822. Exploiting vast natural resources, it is today South America's leading economic power and a regional leader. Meanwhile Brazil continues to develop its...»

Synopsis abstract : «Brazil: geography.. Natural resources.. Terrain.. Climate.. Environment.. Population.. History.. Social institutions.. Family value.. Women in Brazilian society.. Political system in Brazil.. Legal system.. Organization of the judiciary...»

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Coursework assignment: Marketing plan

Document abstract : «The Coca-Cola Corporation is the leader throughout the world in the soft-drinks market thanks to its international famous drink, the Coca-Cola. The company developed a range around the most unavoidable product (Diet Coca-Cola, Coca-Cola Zero, Cherry...»

Synopsis abstract : «Description and analysis of company and industry.. The Coca-Cola Corporation: an international firm.. A strategic marketplace for a specific industry.. The sparkling mineral water.. Idea generation.. Concept and concept test.. A clear...»

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The evolution of sex imagery in French advertising

Document abstract : «The term "Chic Porn" is sometimes seen differently by the customers. On one hand, it reveals something that the customer rejects and on the other hand something exciting. It is very interesting to analyze the use of sex imagery in advertising and...»

Synopsis abstract : «Abstract.. Methodology.. Introduction.. 'Chic porn': The marketing trend.. Sex imagery is essentially used by luxury brands.. Chic Porn: Raised in a socio-cultural context.. A strategy which draws attention.. A particular marketing method.. A...»

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New opportunities for women in France: The case of Ségolène Royal

Document abstract : «Throughout the history of France, it seems that women have always appeared to be inferior to men, at least since the settling process in the Gallic period. The dominant religion, Catholicism, has intensified this state of mind as it considers God as...»

Synopsis abstract : «Introduction.. Family and equality at work and at home.. Evolution thanks to new fields of research.. Women and work.. Parity: Is it the sign of a crisis of democracy?. the impact of the French Revolution.. Before the declaration.. After the...»

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Placement report: The launch of eBay in an OXFAM charity shop

Document abstract : «From the 13th of May to the 4th of August, I was in Bristol, a town from the South West of England. From the beginning, I knew that I wanted to go to England because it is the nearest country to learn English and also because I was interested to...»

Synopsis abstract : «Introduction.. Presentation of the company.. This is Oxfam.. The history of Oxfam shops.. The Oxfam shop I worked for.. Launch pf Ebay in the Oxfam shop.. eBay: A new way of selling for Oxfam.. The functioning of eBay according to Oxfam.. Results...»

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The current brand situation: EDF

Document abstract : «There are great modifications in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that consequently the invisible power of...»

Synopsis abstract : «The current brand situation.. Strategic behavior of the group.. Improvement of the marketing policy.. Positioning of the activities by country.. Competing situation of EDF in Europe.. Porter Matrix.. The Importance of brand management in value...»

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Twingo II in Japan

Document abstract : «Renault is a famous French vehicle manufacturer, which produces cars, buses, tractors and trucks. Previously known as Société Renault Frères, the company was founded in 1898. Since 2000, the group signed an Alliance with Nissan, the Japanese...»

Synopsis abstract : «Executive summary.. Introduction.. The Japanese market.. The car industry in Japan.. The demand in Japan.. The Renault Twingo.. The launch of the Twingo in Japan.. Analysis of the market.. The...»

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The services marketing management in a four star hotel: focus on Four Seasons

Document abstract : «Services' marketing, or third generation marketing, is one of the most significant preoccupations in the current business world. Indeed, services are more and more important in the developed countries' economy. It represents between 70 and 80% of...»

Synopsis abstract : «Introduction.. Role of servicescape.. Segmentation.. Targeting.. Positioning.. Servicescape.. New segment.. Segmentation.. Targeting.. Positioning.. Conclusion.. References....»

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Organizing a global company: the Caterpillar case

Document abstract : «Within the framework of the course "Organizing a Global Company" we are invited to realize a group work composed of two parts. The objective of the first part is to try to analyze and to understand the organizational structure of an international...»

Synopsis abstract : «Introduction.. Presentation of the company.. Bergerat Monnoyeur.. Overview of the company from an HR point of view.. HR problematic.. Values and beliefs.. Rites.. Myths and symbols.. Summary.. Internal communication.. Type of...»

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Compare HMR models of 2 or 3 different countries or continents

Document abstract : «Raymond Miles introduced the term 'human resources' in 1965 after the evidence that human beings and human relations were changing in the company's environment. Human resources is considered as an 'umbrella' gathering several different approaches...»

Synopsis abstract : «Introduction.. HRM Models description.. The Chinese model.. The French model.. Mobility increase inside of the labour market.. Environment's impact on HRM.. Individualism.. Power distance.. Uncertainty avoidance.. Masculinity and...»

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Memo Human resources: The Lidl case (2008)

Document abstract : «The Concept of purchasing power has been highly debated in France for the last few months. Because of a recent and substantial increase in prices, grocery retailers have been under suspicion of being the main engine of this inflation. Why have...»

Synopsis abstract : «Introduction.. Presentation of Lidl.. Corporate organization.. Human resources organization.. Human resources management.. Human resources strategy and values.. Human resources practices.. Corporate social responsibilities.. Comparison of human...»

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Valuating transformation through net interest margin and asset-liability matching: The case of CFM

Document abstract : «Our thesis, entitled "Valuating transformation through net interest margin and asset-liability matching: the case of CFM", proposes the optimization of the risk-adjusted performance of transformation thanks to interest risk management. The goal of...»

Synopsis abstract : «Research question.. Optimizing the risk-adjusted performance.. Identifying risks.. Measuring risks.. Managing risks.. Motivation & theoretical or empirical backgroung.. Motivation.. Theoretical background.. Empirical background.. Data &...»

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International marketing case study: The mineral water MOUZAïA

Document abstract : «Within the framework of our course, Marketing Internationally, we were invited to realize a group work on "which marketing strategy could Mouzaïa adopt in order to establish its products in French speaking Western Europe countries?" From the...»

Synopsis abstract : «Introduction.. Situation analysis.. Description of the product and its environment.. Description of the Belgian market.. Development of a strategy.. SWOT analysis.. Market/segment.. Tangibles/intangibles analysis.. Differentiation element and...»

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What is strategic human resource management? Critical evaluation of the concept in terms of theory and practice

Document abstract : «In the 1980's, a new concept called 'Human Resource Management' was born. This trend comes after an intense period of Taylorisation, Fordism and now, McDonaldisation. HRM came to counter balance these trends and consider the concept of Man as a man...»

Synopsis abstract : «Introduction.. Strategic human resource management: Definition.. Different approaches in strategic human resource management.. Vertical Integration goes hand in hand with the best-fit school approach.. An evolution of 'tight' fit models introducing...»

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Corporate culture

Document abstract : «Culture appears for many managers as a quite simple deal: it corresponds to what the company stands for, its "identity", being widespread in the organization, easy to manipulate and to embed, a tool for making all the stakeholders going in the same...»

Synopsis abstract : «Introduction - Management of culture.. Beyond the surface level in an organization.. Example of Nadja Sorgade.. Change of culture.. Considering organizations as unique entities.. Culture management.. Relationship between identity and...»

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Financial aspects of international operations: Case study - weapons export to Brazil

Document abstract : «In the framework of the "financial aspects of international operations" we were invited to analyze the case of exporting weapons from Belgium to Brazil. We are going to introduce the analysis with a description of the weapon sector in Belgium and...»

Synopsis abstract : «Introduction.. Description of the Belgian activity sector.. Description of the foreign country from an import/export point of view.. SWOT Analysis of the sector.. Needs.. Financial strategy.. Conclusion.. Biblio...»

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Creating a new marketing service

Document abstract : «With 7.2 millions of people, including 306,000 graduate student and 47% of people between 16 and 44 years old, London is the biggest city in UK. There are 3,900 pubs and 233 clubs which shows an important nightlife in London (Visit London). In...»

Synopsis abstract : «Introduction.. Concept design.. Introducing the concept.. Functions of the service.. Points of difference.. How does the service work?. Services marketing models.. Shostack's model.. Blueprinting.. Marketing implications.. Market segmentation,...»

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Cadbury on the Irish market

Document abstract : «Cadbury Schweppes is a global confectionery manufacturer and a soft drink producer in North America. The company is the number-one worldwide for confectionery products. The company is headed by Todd Stitzer, the Chief Executive Officer (CEO), and...»

Synopsis abstract : «Analysis of the global industry of confectionary.. PESTEL analysis.. SWOT analysis.. Current position in the market place.. Boston Consulting Group (BCG) growth-share matrix.. Competition environment.. The various strategic development directions...»

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What are the reasons of Zara's success?

Document abstract : «In 1973 Amancio Ortega Gaona, Inditex Group president and main shareholder, created a textile company, which specialised in producing dressing gowns and underwear. Two years later he opened the first Zara store in La Coruña. Nowadays, the Inditex...»

Synopsis abstract : «Introduction.. Inditex group.. Localisation all around the world.. Global strategy.. A particular case: Zara.. Zara's success story.. Zara's strategy.. Zara's competitors.. Conclusion.. Bibliography.....»

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Bass model

Document abstract : «Most Companies recognise that a continuing stream of new product developments is essential to ensure long term organisational health, but they also recognise that innovation is accompanied by high cost and risks. These risks can be controlled...»

Synopsis abstract : «Introduction.. Model development.. Assumptions Of the bass.. Model collaboration.. Application & analysis.. Output.. Conclusion.. References.....»

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Multi - National enterprises

Document abstract : «A uni national company is an enterprise or a business, a venture which target is to have some customers in order to make some profits. But, it is represented in only one country. They can be smalls or big like the railway company in France SNCF for...»

Synopsis abstract : «Introduction.. Development.. Superior in terms of employment.. Quantitative and qualitative aspects.. Employee remunerations.. Working conditions and employee recruitment.. Gender issues.. Superior in terms of industrial relations.. Trade Unions and...»

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Spa business plan

Document abstract : «Mia Day Spa is a new type of Day spa in Toulouse and even in France, offering complete day services for women who gave birth recently. We offer a 5 ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment. We will use...»

Synopsis abstract : «Executive summary.. Presentation of our offer.. Objectives.. Keys to success.. Management.. Company ownership and team.. Start-up summary.. Products and benefits.. Market analysis summary.. Market analysis summary.. Target market.. Competition and...»

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Cross-cultural management

Document abstract : «In times of Globalization the role of foreign countries is more and more increasing. To be more competitive in the global market it is necessary to research international markets i.e. in order to increase growth opportunities, to reduce costs for...»

Synopsis abstract : «Introduction.. Fensterbau Becker AG.. Introduction of Brazil.. Application of Hofstede's five dimensions.. Managerial implications.. Hierarchies and structure.. Decision making.. Rules and regulations.. Communication.. Motivating...»

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Emotional intelligence and leadership

Document abstract : «For a very long time, in common sense, the only intelligence was measured by the intelligence quotient. Indeed, in each company, intellectual intelligence took precedence over the other kinds of intelligence. People who showed their emotions were...»

Synopsis abstract : «Introduction.. Emotional intelligence and leadership importance in the workplace.. Emotional intelligence and leadership effectiveness.. Emotional intelligence training.. Conclusion.. Bibliography.....»

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