McDonald's Corporation

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   5 pages
Document abstract : «McDonald's is the leader throughout the world in the fast-food market. Set up on the 15th of May 1940 , the symbol of America, fast-food and globalisation is present throughout 121 countries, in strategic places in cities. McDonald's is part of our...»

Synopsis abstract : «The Speed of service by McDonalds.. Example of McDonalds service.. Scope for improvement in service.. The price factor.. Attractive prices of McDonalds.. Operation objectives.. The two main objectives of McDonalds.. The conflicts between the...»

Reward strategy in a HRM context: Its role in motivating and retaining staff

Business & market   |   Human resources   |   Presentation   |   01/15/2009   |   .doc   |   11 pages
Document abstract : «"Human Resource Management (HRM) is both an academic theory and a business practice that addresses the theoretical and practical techniques of managing a workforce." (Cameron & Quinn, 1999). HRM is part of an organization which recruits and trains...»

Synopsis abstract : «Introduction.. Motivation.. Definition.. Theories of motivation.. Maslow's hierarchy of needs.. Alderfer's ERG theory.. McGregor's Theory X, Theory Y.. McCelland's Acquired Needs theory.. Herzberg's dual-factors theory.. Vroom's Expectancy...»

Pernod-Ricard "Local Roots, Global Reach"

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   9 pages
Document abstract : «The word "alcohol" derives from Arabic al-kuhul and is applied to the many members of the family of alcohols. Beverage alcohol has a well-established place in the global economy. The industry is usually defined in terms of a value chain centered on...»

Synopsis abstract : «Introduction.. Spain strategic implementation.. PESTEL analysis.. 2 main P's relative to the Spanish market.. U.S strategic implementation.. PESTEL analysis.. 2 main P's relative to the U.S market.. China strategic implementation.. PESTEL...»

Website evaluation : Audi

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   11 pages
Document abstract : «Audi is a German car manufacturer and a part of the group Volkswagen AG. The official name of the company is Audi AG, and its registered office is located at Ingolstadt in Bavaria. The name Audi is the acronym of Auto Union Deutsche Industrie. This...»

Synopsis abstract : «Introduction.. Presentation of the company.. Summary of Audi history.. www.audi.com : An extension of Audi's philosophy.. Audi and its customers: A real passion.. Analysis of the Audi website in a technical point of view.. Design and...»

How Air France could be differentiated from low-cost carriers?

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   5 pages
Document abstract : «The objective of this investigation project is to show, analyse and discuss about the way that Air France would fight against low-cost carriers in the same market. In our contemporary world, the airline industry is one of the most important tools in...»

Synopsis abstract : «Introduction.. Review of airline business.. Types of airlines.. Understanding the business.. The core and the secondary expectations.. Different ways of development.. Conclusion.. References.....»

Essay on the separation of powers in Europe - A comparative study

Law & contracts   |   Constitutional law   |   Case study   |   01/15/2009   |   .doc   |   16 pages
Document abstract : «"Each country must find a solution which is sensitive to its domestic culture" this is the position of Lord Irvine of Lairg on the separation of powers. This can be regarded as a politically correct position on a very discussed topic in that it...»

Synopsis abstract : «Introduction.. The separation of powers: A theory, critisms and several interpretations.. The forms and functions of a government.. Threefold division of labour, between a legislator, an administrative official, and an independent judge.. Further...»

How culture affects the style of management in Mexico?

Business & market   |   Management   |   Presentation   |   01/15/2009   |   .doc   |   11 pages
Document abstract : «How to deal with our new intercultural world? Is it possible to act in the same way with everybody? Should we try to adapt to each country to be successful? What would it involve for companies if it's not done? All these questions are current issues...»

Synopsis abstract : «Introduction.. Economy.. Key figures.. Immigration.. Emigration.. International trade.. Free trade agreements.. Culture.. Language.. Time.. Behavior.. Lunch customs.. Fashion.. How culture affects work in Mexico?. Cultural patterns.. Work...»

What is the role of the Mission in strategic management?

Business & market   |   Management   |   Presentation   |   01/15/2009   |   .doc   |   5 pages
Document abstract : «In the business world, one that is becoming evermore difficult to be competitive, organisations strive to find other ways of gaining a competitive advantage over one another. Organisations need to think about processes that allow them to find back a...»

Synopsis abstract : «Introduction.. Reasons why the mission is put first.. Involvement of decisions.. The basic strategic planning model.. The approach of John Argenti.. Argenti's view.. Conclusion.. Bibliography.....»

Project initiation document: The map shop

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   20 pages
Document abstract : «The project initiation document is prepared as a response to an appeal from Geoffrey Smith, Map Shops, on the issues concerning the Map Shops proposed by Geoffrey and the issues identified by the consultant team, through the examination of the Map...»

Synopsis abstract : «Introduction.. Identification and analysis.. Introduction.. Identification of stakeholders.. Stakeholder relations.. Identification of issues regarding succession and modernisation.. Solutions and feasibility.. Introduction.. IS...»

Growth and development: Case study of Rahmqvist

Economics & finance   |   Economics   |   Case study   |   01/15/2009   |   .doc   |   23 pages
Document abstract : «We will in this thesis examine the growth and development opportunities for Europe's largest organisation within direct sale, i.e. Rahmqvist. The empiric will be analysed and evaluated with a base of theories. The main bottom theory used is the SWOT...»

Synopsis abstract : «Introduction.. Overview.. Purpose.. Method.. Outline.. Rahmqvist.. The development of Rahmqvist, 1953-2006.. Aspects of future growth and development.. Theories: Growth and development.. SWOT analysis.. Supplementary growth aspects.. Sustainable...»

Green marketing and sustainable development in France: What are their impacts on companies' strategies?

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   14 pages
Document abstract : «The environment and its protection occupy an increasingly significant part of our quotidian. The safety actions of our environment are growing, thus we can see the development of the selective sorting, green transport (bus functioning with gas for...»

Synopsis abstract : «Introduction.. Environment and responsible consumption.. Responsible consumption presentation.. Responsible consumption's background.. The context.. The green consumer.. All the parties involved in sustainable development.. Consumers' analyze.. The...»

Strategic management: Mercator Dolenjska

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   11 pages
Document abstract : «In this case study for strategic management, we will analyse the company Mercator Dolenjska. The reason we do that is to look how the future of the company could look like, taking into account its advantages and disadvantages. For that we made an...»

Synopsis abstract : «Introduction.. An ambitious project.. The motivations and objectives of the Lisbon strategy.. A changing economic context.. A half-hearted assessment.. Progress have been accomplished.. Deficit of implementation.. Perspectives.. The mid-term review:...»

Terra chips

Business & market   |   Business strategy   |   Case study   |   01/15/2009   |   .doc   |   22 pages
Document abstract : «TERRA CHIPS, a USA-based company, founded in 1990, offers a wide range of vegetable and potato chips, which have created a new niche on the salty snack market. Terra has always had a tradition of creating masterful combination's of unique vegetables...»

Synopsis abstract : «Introduction.. Swot analysis.. Company.. Product.. Competition.. Market trends.. The snack food market.. The salty snack food market.. The position of terra chips on the market.. Positioning strategies.. The nutritional snackers.. The economical...»

Global Logistics: Ikea's global supply chain model

Business & market   |   Logistics   |   Presentation   |   01/15/2009   |   .doc   |   17 pages
Document abstract : «The decisions regarding the supply chain design highly depends of the kind of products or services a company is dealing with. Issues such as the sourcing location or the distribution method will be affected by a whole range of requirements given by...»

Synopsis abstract : «Executive summary.. Product characterstics and its impact on a global logistics model.. Customer needs and requirements.. Value proposition.. Supply chain strategy.. Product and service factors.. IKEA's Global Logistics analysis.. Traditional...»

Implementation of European Law in a federal state: The Belgian case between coherence and autonomy

Law & contracts   |   European law   |   Case study   |   01/15/2009   |   .doc   |   9 pages
Document abstract : «'Ultimately the impact of EU rules depends on the willingness and capacity of Member States authorities to ensure that they are transposed and enforced effectively and fully and on time' (Graver) . This statement from the European Commission in its...»

Synopsis abstract : «Introduction.. The issue of autonomy in federal states and the implementation of Eu law.. The general issue of implementation deficit in federal states.. The paradoxical Belgian case.. Imperfect domestic reforms to reconcile autonomy and...»

Motivation in work management

Business & market   |   Management   |   Presentation   |   01/15/2009   |   .doc   |   4 pages
Document abstract : «In 1966, Leavitt said: "Motivation is so much in the spotlight these days that some of us have come to believe motivation is management." This quotation proves that motivation has been a very important notion and has been taken into account by firms...»

Synopsis abstract : «Introduction.. The importance of motivation and work.. Determining motivation.. Valence (what's important to you).. Expectancy (am I able to do it?).. Instrumentality.. Motivation and self-actualization.. Sievers and hypocrisy in the so called...»

Supply chain security in the United States

Business & market   |   Management   |   Presentation   |   01/15/2009   |   .doc   |   10 pages
Document abstract : «A global supply chain links the United States and the rest of the world. Across the time, the focus has been put on reducing the costs of transport, and therefore resulted in a decrease of the ship crew, customs duty and requirements. However, Sept...»

Synopsis abstract : «Executive summary.. Pain points in global supply chains.. The organization of a global supply chain.. The security risks in a global supply chain.. US government initiatives.. Customs-Trade Partnership Against Terrorism - CT-PAT.. Operation Safe...»

Organizational behavior and change management at engineering contracting company LLC

Business & market   |   Management   |   Presentation   |   01/15/2009   |   .doc   |   13 pages
Document abstract : «This report discusses the organisational behaviour and change management issues of Engineering Contracting Company LLC (ECC); a Dubai based civil works Construction Company. It is a large company with a good success record and handsome profits. The...»

Synopsis abstract : «Executive summary.. Research methodology.. Organisational background.. Profile of ECC.. Strategic goals and objectives.. Conceptual framework.. Analysis of the organisational behaviour at ECC.. Values of ECC. Organisational structure.. Organisation...»

The importance of consumer behaviour through the example of Dim's marketing: A successful French tights company

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   5 pages
Document abstract : «"Consumer behaviour has been described as the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives" (Blythe, J. The essence of consumer behaviour, p.2). In...»

Synopsis abstract : «Introduction.. The first phase of Dim's positioning: The tights market.. The process of purchase.. Understanding the unconscious wants of its target.. The reinforcement process.. Conclusion.....»

The tobacco industry

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   7 pages
Document abstract : «The origin of tobacco is quite old, and it became an industry when European discovered it. But the future of this particular industry is uncertain. Tobacco is not really an innocent product, since it has been proved to be addicting and to favour...»

Synopsis abstract : «Introduction.. History of tobacco industry.. Overview of the tobacco market.. Market definition.. The tobacco industry from a demand side perspective.. Study of concentration.. Global overview.. The American case.. Cost Structure of the...»

Parfum d'Orsay: A strategic marketing proposal

Business & market   |   Marketing   |   Presentation   |   01/15/2009   |   .doc   |   9 pages
Document abstract : «The purpose of this report is to make an analysis of the luxury fragrance market and, after this said analysis, to propose some strategies to the D'Orsay rare fragrance company so that they might improve their financial and marketing performances....»

Synopsis abstract : «Introduction.. Description of the luxury perfume market.. Market size and market developments.. Competition.. Consumer segments and consumer buying behaviour.. Distribution structure and trends in distribution current situation, swot analysis and...»

Implementing Monoprix in Japan

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   13 pages
Document abstract : «This business plan is used to deal with the development plan for entering into the Japanese retail market. Based on the company's long-term need for world expansion and brand identity development, we choose Japan as the test land for Asian market...»

Synopsis abstract : «General introduction.. Executive summary.. Objective.. Company summary.. Company ownership.. Products.. Japan business environment summery.. General strategy.. Entry means: Choosing local partner.. Business scale and category.. Target...»

Cadbury Schweppes

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   13 pages
Document abstract : «Cadbury Schweppes is one of the world's largest beverage and confectionery company, with over 50 different brands, manufacturing plants in 25 countries, sales in a further 165 and a market extension that covers countries all over the world, such as...»

Synopsis abstract : «Introduction.. Historical background: The Impact of values, management strategies and governmental regulations on business success.. The values: The past and today.. From 'Scientific Management' to 'Management for Values'.. The role of national and...»

Analysis of advertisements techniques

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   3 pages
Document abstract : «Advertisers use every possible means and techniques to sell all kinds of products, from the cheapest to the most expensive ones, from the most to the least useful. When making an advertisement they make sure that their product will be attractive,...»

Synopsis abstract : «Introduction.. The logic behind aligning the use value with the exchange value.. Commodity fetishism.. Glamour: Preferred tools to attract consumers.. The notion of glamour.. Conclusion.. References.....»

Service operations management

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   4 pages
Document abstract : «The service concept which will be analysed throughout this report concerns the after-sales service of the branch Alcatel's Enterprise Solution Division. This branch of the French company Alcatel provides worldwide companies with solutions of...»

Synopsis abstract : «Description of the service operation and its service concept.. Methodology.. Critical evaluation relating to the capacity management of the operation.. An apparent efficient capacity management.. Chasing the out-of-stock.. Ishikawa diagram: Cause...»

Global trade relations: Opportunities and challenges for direct investment in Brazil

Business & market   |   Business strategy   |   Research papers   |   01/15/2009   |   .doc   |   9 pages
Document abstract : «Brazil is the largest and most populous country in Latin America, and the fifth largest in the world in both area and population. The country possesses a developed agriculture as well as mining and manufacturing resources, Brazil also has a large...»

Synopsis abstract : «Introduction.. PEST.. Facts and figures.. Why invest in Brazil?. Challenges.. Conclusion.. Bibliography.....»

Market study hotel industry business 2005

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   11 pages
Document abstract : «Marriott International's Q1 2005 net income was $145 million, a 27% increase compared to the same period last year. Marriott International recorded earnings per share (EPS) of $0.61 in the first quarter of 2005, up 30% from the same period in...»

Synopsis abstract : «Introduction.. Marriott.. Financial performance.. Stock market performance.. Mergers & acquisitions.. New properties.. Refurbishments.. Product development.. Starwood.. Finance.. Stock market performance.. Mergers & acquisitions.. New...»

Business plan on exporting redgreen (Danish chic sportswear products) to Brazil

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   7 pages
Document abstract : «Brazil has become one of the most promising emerging countries besides China and India and counts a very large population, whereby extreme poverty and extreme wealth coexist. In this context Redgreen, a Danish company specializing in high end and...»

Synopsis abstract : «The Brazilian macro-environment.. Investment climate analysis.. PESTL analysis.. The keys to success: A marketing approach.. Marketing vision.. Marketing concept.. Communication.. Product selection.. A strategic distribution choice.. Expansion...»

Supermarkets face out food discounters: from buying to shopping

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   24 pages
Document abstract : «The following report encompasses four main parts, i.e. a literature review developing theories on the selected topic, a research methodology helping in the selection of the most accurate research method, findings following from the primary research...»

Synopsis abstract : «Abstract.. Introduction.. Similarities and differences between supermarkets and food discount stores.. Some definitions.. Differences: 4 P's.. How food stores influence and affect the making decision process of consumers?. Low price strategies.. A...»

What is the role of Human Resources Management (HRM) in the implementation of a Sustainable Development Program?

Business & market   |   Human resources   |   Presentation   |   01/15/2009   |   .doc   |   5 pages
Document abstract : «Nowadays, Sustainable Development is a movement that is increasing in our society. Companies are progressively realizing the stakes of such policies, and are willing to have a try at it. However, it is important to guide them through this process,...»

Synopsis abstract : «Introduction.. A social environment calling for human resources efficiency.. The stakeholders theory.. Major social issues human resources management has to deal with nowadays.. How can a company use human resources management in the implementation...»

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