Articles, Assignments and College Term papers in Economics, Finance, business and Marketing

Learning and innovation: What is a learning organization?

Document abstract : «In this report I will try to explain what I know and understand about this topic: learning organization. After research about this subject, I am going to show you my personal idea with some examples from my work experience. I planned to start this...»

Synopsis abstract : «Introduction.. Definition.. Presentation of Peter Senge.. Explanation of the five disciplines.. Why use this concept?. References.....»

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Management of international human resources: Coca Cola

Document abstract : «According to Armstrong in 2006 "International human resource management is the process of employing, developing and rewarding people in global organisations". However, nowadays, one of the most complex challenges for a MNC, across the globe, is the...»

Synopsis abstract : «Introduction.. Managing diversity in Coca-Cola.. Actual context of diversity.. Definition of 'managing diversity'.. Theories.. The way that Coca-Cola manages diversity.. Conclusion.. Employee relations in Coca-Cola.. General statement in...»

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Operating methods in global business

Document abstract : «When companies decide to enter foreign markets and start doing international business, there are different kinds of entry models they can use. In our report we give an overview of some of the entry modes, including benefits/motivations, risks and...»

Synopsis abstract : «Introduction.. Export.. Exporting services.. Why export?. Risks of exporting.. Export requirements.. Import.. Why import?. Risks of importing.. Importing requirements.. Licensing.. Why license?. Principal issues in negotiating licensing...»

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Buyer interview

Document abstract : «To conduct my buyer interview, I have contacted a French company named Alimentation Fine de France (AFF), which means French Fine Food. My contact was Marie-Dominique X, the key buyer of the company. I asked her a few questions about her company,...»

Synopsis abstract : «Executive summary.. Analysis.. The company overview.. The nature of the purchase.. The buying group and the purchase decision-making process.. Assessment of the buying process.. Recommendations.. Suggested improvements in the buying process of...»

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Study of Renault's strategy

Document abstract : «Renault is a famous car-constructor. It was created in 1899 by the brothers Renault and was considered one of France's flourishing industry throughout the XXth century. But now the firm has adapted itself to a new global and more complex...»

Synopsis abstract : «Introduction.. Fighting obstacles and gaining successes.. Presentation of the world car industry.. Pre-1996 Renault: Too little, too lonely, too French.. Successful developments.. How Renault became international: Sstrategy and...»

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The rolled-up holiday pay

Document abstract : «The Working Time Regulations ("WTR") were introduced in the UK in 1998 to implement the EU Working Time Directive 93/104/EC ("the Directive") and are intended to be a health and safety measure. Under the Regulations, workers are entitled to four...»

Synopsis abstract : «The question of the compatibility of the regime of 'rolled-up holiday pay' to the working time directive.. The regime of 'rolled-up holiday pay'.. The facts in the two cases.. The refusal of the ECJ to validate the regime of 'rolled-up' holiday...»

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Women fаce greаter chаllenges thаn men in their аttempts to climb to the top of the corporаte lаdder

Document abstract : «Women mаke up close to а hаlf pаrt of the U.K. workforce, аnd this proportion is likely to grow. Working women аre а diverse group (e.g., White women, minorities, women with children, immigrants, older...»

Synopsis abstract : «Introduction.. Different experiences of work for men and women. . The relations between men and women.. The idea that men should be entitled to the same flexible working opportunities as women.. Basis for the developmental perspective.. Women's...»

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Vattenfall Nordic Heat: Strategy and control

Document abstract : «Vattenfall is the fourth largest generator of electricity and the largest generator of heat in Europe. The company has more than 32 000 employees and is active in all stages of the electricity value chain: generation, transmission, distribution and...»

Synopsis abstract : «Introduction.. This is Vattenfall.. Reading guide.. Strategy and control.. Vision, mission and strategy.. Organization.. Vattenfall nordic heat.. Implementation of strategy in VNH.. Analysis.. The business unit.. The balanced scorecard.. The...»

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Does Maslow's hierarchy of needs apply to all cultures?

Document abstract : «Motivating employees is one of the primary responsibilities of a manager in any organization. It is critical in the management practice to understand what motivates people. Motivation is defined as "a psychological process through which unsatisfied...»

Synopsis abstract : «Introduction.. Basis of Maslow's Hierarchy of Needs.. Description of each of the needs.. Maslow's Hierarchy of Needs as a universal theory.. Conclusion.. References.....»

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Senergy

Document abstract : «Government support through financial incentives and the public's trend toward environmentally friendly products has opened the way for alternative energy based companies to thrive. In the French market, with little direct competition, we believe our...»

Synopsis abstract : «Executive summary.. Marketing analysis summary.. Management and staffing summary.. Regulatory issues summary.. Summary of financial analysis.. Company summary.. Company ownership.. Company locations and facilities.. Services.. Service...»

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Shell Canada

Document abstract : «Shell Canada Limited is one of Canada's largest integrated oil companies. The corporation's head offices are in Calgary and Alberta. Lead by Mr. W. Adrian Loader, Shell Canada Ltd employs 4772 people worldwide and added over 600 new full-time...»

Synopsis abstract : «Overview of Shell Canada Ltd.. Employment environment analysis.. Human resources management.. Diversity and employment equity.. Performance management.. Training & skills development.. Health, financial & family benefits.. Vacation &...»

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Strategies of expansion at the time of deceleration: The case of LVMH

Document abstract : «The year 2004 represented one of the best year that the world economy has experienced since the beginning of the millennium. Indeed the growth of the Gross World Product (GWP) has increased by 4 per cent in 2004 compared to only 2.8 per cent in...»

Synopsis abstract : «Introduction.. Background to the dissertation topic.. The global economic situation.. The luxury industry: Key drivers of the market.. Presentation of the company LVMH.. Research objectives.. Research problem.. The objectives of the...»

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Motown: A history of success

Document abstract : «"Music, Money, Sex and Power." That is how, in four unequivocal words, Gerald L. Posner defines Motown, the record label which transformed the landscape of American popular culture. The personage who embodies this definition is Berry Gordy Junior....»

Synopsis abstract : «Introduction.. The creation of the Motown Record Label.. Crossover.. A particular sound.. A factory-like strategy to produce hits.. Brilliant songwriters: The example of Holland-Dozier-Holland.. Talented musicians.. Great Singers turned into stars:...»

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Internаtionаl humаn resource mаnаgement

Document abstract : «One of the few certainties in this uncertain world is the growing influence of internationalization on organizations, both large and small. There are increasing numbers of internationally operating organizations and internationally operating...»

Synopsis abstract : «Introduction.. Company profile.. PEST analysis.. Political.. Legal.. Economic.. Social.. Labour market and demographic trends.. The education system and approaches to technology development.. National cultural approaches to work.. People management...»

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Knowledge management according to Castells

Document abstract : «In this report you will find things that I learned about Manuel Castells. First I would like to introduce this author. I think it is important to know who he is. After that it should be easy to understand his thought about knowledge. Manuel Castells...»

Synopsis abstract : «Introduction.. General ideas of Castells.. Social aspects.. Political aspect.. Conclusion.. References.....»

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Heineken premium light

Document abstract : «Dark, blond or red, there is beer for all tastes. Every year all over the world the beer market generates billions of Euros in turnover. There are six international players who are sharing this market. InBev is the result of the merger of the...»

Synopsis abstract : «Introduction.. Heineken Premium Light in the US Market.. Marketing plan.. Results.. Success factors.. What about the launch of the Heineken Premium Light in France?. The development of the light product category in France.. Marketing plan for the...»

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Parenthood in French law and filiation

Document abstract : «The purpose of this paper is first to understand French parenthood, namely the way to be the legal father or mother of a child. Investigating further, we will see whether the current legislation is modern enough or not, which will be our main...»

Synopsis abstract : «Introduction.. The legal filiations.. Definition.. How to prove the legal filiations in French law?. Presumption of fatherhood of the husband.. The parental authority.. The natural filiations.. Natural filiations by recognition.. Natural filiations...»

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Ikea culture

Document abstract : «Power Distance Index (PDI) focuses on the degree of equality, or inequality, between people in the country's society. In Sweden, the low Power Distance ranking indicates that in this society, there is no difference between citizen's power and...»

Synopsis abstract : «Introduction.. The Swedish culture.. The IKEA concept.. IKEA's concept in Sweden: The 'IKEA Spirit'. How is the firm culture constructed in general?. The sources of the IKEA firm culture.. The characteristics of IKEA firm culture.. IKEA's adaptation...»

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Tesco case (2005)

Document abstract : «The growth of Tesco has been surprising: the company announced a forecast of $1.4 billion in annual profits in 2001, and the sales volume in the first semester of this year reached $16.8 billion. Its current market share in the UK is strong: it is...»

Synopsis abstract : «Executive summary.. Domestic growth of Tesco.. Global expansion of Tesco.. Ability to reach the good markets.. Good combination of the 4 Ts.. A global management scheme.. How Tesco learn from other...»

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Working time management

Document abstract : «The evolution of the working time is seen as a key indicator of the improvement of living and working conditions. Although the quantity is easy to calculate, we mustn't forget that time management depend on personal factors like the speed at work,...»

Synopsis abstract : «What is working time?. How do we measure the time at work?. Few explicative assumptions on the relationship between the intensity and duration of working hours.. The time management attached to a company.. The different conceptions of...»

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Why are ASEAN institutions weak and informal? Is this likely to change?

Document abstract : «The Association of Southeast Asian Nations (ASEAN) is generally viewed as the most successful inter-governmental organization in the developing world. This association has grown over the year to include all the countries in Southeast Asia, except...»

Synopsis abstract : «Introduction.. Comparison with the European Union.. Reasons for institutional weakness.. The ASEAN political agreements.. Conflicts amongst the Asian nations.. Bibliography.....»

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Toyota case

Document abstract : «The success of Toyota is incredible today, and the company is showing astonishing financial results when most of Japanese companies are in the doldrums. It is the biggest of the heavyweight competitor in the car industry. General Motors and Ford,...»

Synopsis abstract : «Executive summary.. Introduction.. Charisma of the CEO.. Obsession for details.. Search for excellence.. Marketing strategy.. Adaptability and responsiveness.. Management of risks.. Trends and innovation.. Problems of Toyota's...»

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Changing mentalities: An analysis of Dove's "Campaign for real beauty" (2006)

Document abstract : «The brand Dove is part of the English-Dutch group Unilever. It accounts for 3% of Unilever's turnover. In 1957, Dove created soaps that contained 1/4th moisturizing cream, especially for sensitive skins (50% of women). Since then, Dove has always...»

Synopsis abstract : «Introduction.. Presentation of the campaigns.. A campaign for real beauty?. Used formats and means.. Why such a campaign? What for?. Background analysis.. Social and commercial goals.. Results : A great success.. A great commercial success.. Impact...»

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Eastman Kodak case

Document abstract : «Last year, 74 million digital cameras were sold worldwide, outperforming film cameras for the first time. Even though Kodak began the digital imaging revolution in 1974, with the first "electronic hand held still camera", it made a late entry into...»

Synopsis abstract : «Executive summary.. Background and main issues.. Analysis.. Kodak's digitally oriented growth strategy 2003. . A foothold in digital cameras sales.. A field in which Kodak is still a leader.. Recommendations...»

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BMW new 5-Series

Document abstract : «Company background- Founded in 1917 Munich airplane motor maker. Hit series: BMW 303, 328. Total annual output: 950K. Diesel cars cover more miles than petrol engine. People are more concerned with the price of running a car than the price of...»

Synopsis abstract : «Introduction.. Company background.. BMW France.. Market analysis.. The car market in France.. Segment and target.. Target customer demography.. Motivation of purchase.. Series 5 competitors.. Consumer loyalty.. Marketing strategy.. Marketing...»

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Business plan: Washybar, why wash and wait when you can drink and wash?

Document abstract : «The target market: People who don't have a washing machine at home (usually clients of launderette, mostly young people) and generally people who want to spend time in a bar. What they think now: It is boring to wait while your clothes are being...»

Synopsis abstract : «Summary.. The team.. Where do we want to be?. Vision.. Mission.. Values.. The market.. Segments.. Size of the market.. Trends.. Customer needs (questionnaire in appendix).. The actual customer behaviour.. Factorial...»

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Risk management: Risk analysis of the company Gaudin Systemes

Document abstract : «I have decided to focus my risk analysis on the company Gaudin Systèmes. The core of this analysis is to launch a new line of production in a foreign country, in Algeria. The best thing to do is to analyze the risk of failure in order to sue it....»

Synopsis abstract : «Abstract.. Executive summary.. Program in risk management.. Planning.. Organizing.. Writing.. Risk positioning.. Risk analysis.. Descriptive analysis.. Quantitative and qualitative analysis.. Solution analysis.. Identity.. Quantitative and...»

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The building of customer loyalty and retention strategies in sports marketing

Document abstract : «The research in this dissertation focuses on the building of customer loyalty and retention strategies in sports marketing with the Chinese Professional Baseball League (CPBL) as an example. This research aims to provide the factors which influence...»

Synopsis abstract : «Introduction.. The profile of Chinese Professional Baseball League.. The research objectives.. Literature review.. Customer loyalty and satisfaction.. Identification and the team.. Research design and participant recruitment.. Data collection and...»

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The different approaches to develop strategy. Is there evidence in today's business world to suggest there is one best way?

Document abstract : «For a couple of years, the concept of strategy has become fundamental for any type of business. According to Ansoff (1965), the practice of strategic planning is now widespread among large, medium and small firms. The strategy comes from the Greek...»

Synopsis abstract : «Introduction.. The two main perspectives from which strategy can be defined.. Examination and comparison the different approaches to develop strategy.. The different names of approaches.. The perspective approach.. The two principal...»

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Accor

Document abstract : «For more than 40 years, Accor has constantly reinvented its businesses to keep pace with the world around it, with the goal of providing innovative, high-quality products to Hospitality and Services customers. In Hospitality, Accor's ambition is to...»

Synopsis abstract : «Abstract.. Executive summary.. Introduction / background.. The management of the company.. Financial analysis.. Recommendations and estimates.. Conclusion.....»

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