Articles, Assignments and College Term papers in Economics, Finance, business and Marketing

Case study: Lexus and partners Andrews Alridge, the launch of the Lexus LS 460

Document abstract : «Sakichi Toyoda became famous as the inventor of the automatic loom such as a non-stop shuttle change type Toyoda automatic loom. Following in his fathers footsteps, Kiichiro Toyoda devoted his life into the manufacturing of cars. He founded, in...»

Synopsis abstract : «Introduction.. Marketing objectives and strategy.. Situation analysis of Lexus Brand.. Objectives.. Lexus LS 460's target market.. Proposition to the target audience.. Communications plan.. Choice of the media and reasons.. Estimated results and...»

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knowledge management report

Document abstract : «The long-term survival of any company is dependent on its ability to generate and exploit innovative ideas, bringing to market those products or services that differentiate it from its rivals. While most companies may dismiss this statement as...»

Synopsis abstract : «Introduction.. Bakground.. Defining knowledge management.. Methods, tools and contexts.. Web-based knowledge management tools.. Web-based (enabled) information technology tools for knowledge management.. Traditional data base tools.. Enterprise...»

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European brewing market analysis

Document abstract : «To introduce an analysis of the brewery industry, one point must be underlined: the European brewery market is mature, which is essential to understand its trends and its forces. We are now going to use the Porter's model of the Five Forces Analysis...»

Synopsis abstract : «The major trends in the brewery industry.. Threat of entry.. Threat of substitutes.. Buyer power.. Supplier power.. Competitive rivalry.. Analysis of the four major brewing firms.. Heineken.. Grolsch.. Interbrew.. Scottish and...»

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Car import logistics: Responding to changes

Document abstract : «The whole car industry in Europe is experiencing great changes, mostly due to a new regulation imposed by the European Union of the Block Exemption. Aimed at increasing competition in car distribution, those new rules will have an impact on every...»

Synopsis abstract : «Introduction.. Three of the main actors in the case.. The actual distribution process.. Direct role.. Indirect role.. Upstream actor in the distribution process.. Downstream end of the process.. The new rules of the Block Exemption.. The production...»

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A look at the Bass model: Report structure

Document abstract : «Diffusion is a popular theory of communication used in marketing to model the first-purchase sales growth of a new product over time. As Mahajan et al (1990) put it diffusion theory suggests that a new product is first adapted by a few innovators...»

Synopsis abstract : «New product diffusion using the bass model.. Meaning of new product diffusion model.. An overview of the bass model.. Using analogous products in diffusion modeling.. The assumptions and limitations of the bass model.. Technical description of the...»

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Corporate entrepreneurship as a winning strategy

Document abstract : «To survive and to enable continued growth in today's fast changing environment, large corporations need to continually renew themselves through new products and new businesses. In some instances this involves dealing with advanced technology. To...»

Synopsis abstract : «Overview.. Lexicon and used method in analysis.. From Corporate governance to corporate entrepreneurship. Evolution of the companies.. Problems in corporate governance.. Corporate entrepreneurship – SNCF example.. Presentation of Google's...»

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Genetics: Case France and bio-technologies (business model)

Document abstract : «Agricultural chemical industry has always been considered to be all but environmental friendly. Nevertheless it is also one of the industries trying to find out solutions to population's growth, overpopulation and their calamitous consequences on...»

Synopsis abstract : «Project's genesis and context.. Management and infrastructures.. The Herbfree system in the organization.. Staff and infrastructures evolutions.. Management issues.. Market research.. Demand research.. Customer...»

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The war on talent: Korn/Ferry International in China

Document abstract : «With $452 million in global fee revenue, 474 consultants worldwide, 70 offices globally, and 4.4 million candidates in its database, Korn/Ferry has been successful due to the high quality, process and speed at which its consultants have placed...»

Synopsis abstract : «Executive summary.. Global and macroeconomic trends.. Regional trends in asia.. Changes in industry market forces over time.. Korn/Ferry business model.. Korn/Ferry value chain proposition.. Why has Korn/Ferry been successful?. How has Korn/Ferry...»

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Corporate Social Responsibility (CSR): A multi-lateral approach to the subject

Document abstract : «Corporate Social Responsibility (CSR) has been a highly debated topic during the last recent years in most developed and developing countries. We can today distinguish among three main general views on the role that CSR could play in shaping...»

Synopsis abstract : «Introduction.. Germany.. The concept of Corporate Social Responsibility.. The internal aspects of Corporate Social Responsibility.. Reporting: Fundamental in Corporate Social Responsibility.. The German ranking of sustainability reports.. The need...»

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How can organizations tackle environmental constraints to reach an eco-efficient supply chain?

Document abstract : «For many years, being ecologically and environmentally friendly was not a concern for companies; they mostly focused on costs no matter how harmful their practices and processes might be for the environment. However, today, environmental issues are...»

Synopsis abstract : «Summary.. Introduction.. Environmental Constraints: A new issue for organizations.. State of the environment.. Pressure from stakeholders.. Current responses from organization.. Suppy chain redefined: From traditional suppy chain to reverse...»

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Individual behavior in an organization

Document abstract : «Individual behavior is dependent upon whether a person is in a group or not. Individuals act differently in accordance with their situation. A group is composed of a minimum of two people. There are Two types of groups that have been identified by...»

Synopsis abstract : «Introduction.. People differences.. Individual differences.. Personality's differences.. Motivation.. Organization al behavior analysis.. Leadership.. Function.. Difficulties.. Team.. How to be a successful team?. Con...»

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Global industry study: Hennes & Mauritz (H&M)

Document abstract : «The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. Our studied company is Hennes & Mauritz AB (H&M). Before analyzing all the...»

Synopsis abstract : «Introduction.. General overview of the International activity of the company.. Current International activity of H&M.. Structure of H&M.. History of the international activity.. Actuality of the International development.. Company...»

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The corporate culture

Document abstract : «Today, companies need to create and develop their corporate culture to transmit an image and identity. It permits to build a stimulant and attractive environment in the company and the employees feel the affiliation to a group. In this way, firms...»

Synopsis abstract : «Problems.. Summary.. Introduction.. The definition and identification of the corporate culture.. The elements of the corporate culture.. The role of the corporate culture.. The impact and the results of a corporate culture.. The SWOT analysis of the...»

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Volkswagen's Touareg "Kong" advertising campaign study

Document abstract : «December 2005, one of the most anticipated films of the year has come to the cinemas all around the world. This film is King Kong, produced by Universal Studios. January 2005, Volkswagen, the largest car manufacturer in Europe, had made an alliance...»

Synopsis abstract : «Introduction.. Situation.. Strengths.. Weaknesses.. Opportunities.. Threats.. Objectives.. Marketing objectives.. Communication objectives.. Strategy.. Push or pull strategy?. Target...»

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EEV (European Embedded Value) and MCEV (Market Consistent Embedded Value)

Document abstract : «In May 2004 the CFO forum published European Embedded Value Principles. The "CFO Forum" is a high-level discussion group composed and attended by the Chief Financial Officers of 19 leading European insurers. These principles are intended to increase...»

Synopsis abstract : «Introduction.. Principles and characteristics.. European embedded value.. Market consistent embedded value.. Strenghts, weaknesses and contribution to valuation.. European embedded value.. Market consistent embedded values.. Transposition in other...»

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Business performance improvement: The Zara process

Document abstract : «Nowadays, taking all brands into account, the INDITEX parent company accounts for more than 2 900 shops in 62 countries and 58 000 employees all over the world. In the same way, the number of ZARA shops is about 930 all over the world out of which...»

Synopsis abstract : «Summary.. Presentation of the ZARA company.. Key dates.. Key figures.. The competitive advantages.. Presentation of the ZARA process.. Diagram of the D-15 model.. Creation and design.. Confection of bagged cut pieces.. Production, distribution and...»

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Business venturing - feasibility study (March 2008): Hexabus

Document abstract : «The main objective of feasibility study is to know if our business idea is sustainable, and if we could invest it. for this, first we are going to do the analysis of potential customers and competitors. This analysis will approach company's target...»

Synopsis abstract : «Acknowledgements.. Executive summary.. Introduction.. Methodology.. The service.. Description of the service.. Group product declaration form.. Study of service.. The market.. Description of the market.. Analysis of the potential...»

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Corporate valuation: Laurent Perrier analysis

Document abstract : «Laurent Perrier is a French company specialized in champagne, which is a luxury product. Laurent Perrier manages both the production and the distribution of its champagne and wines. The Group owns its distribution network (through restaurants,...»

Synopsis abstract : «Executive summary.. Business overview.. Company's overview.. The champagne market.. Valuation of Laurent Perrier.. Net restated asset value method.. Discounted cash flow model.. DCF based on a 30-years period.. DCF with a cash flow fade.. Multiples...»

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Daimler Chrysler: Lessons in post-merger integration

Document abstract : «Professor Herbert Paul and student Myriam Tamim prepared this case, solely to provide material for class discussion. The authors do not intend to illustrate either the effective or ineffective handling of a management situation. The case was...»

Synopsis abstract : «Introduction.. The Daimler-Chrysler merger: Birth of a global car company.. Starting position of Daimler-Benz.. Starting position of Chrysler.. The expected benefits of the merger.. The post-merger integration process.. The post-merger...»

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The scope of human resource management functions and activities

Document abstract : «The most important resource in an organization is its people. So the role they play, how they play, how they interact through formal and informal processes and the relationships they build are crucial to the success of strategy" say Johnson and...»

Synopsis abstract : «Introduction.. Planning and organising for work, people and human resource management.. Staffing the organization with the necessary employees.. Using and maintaining human resource.. Conclusion.. Bibliography....»

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The impact of negative rumors on consumers' behaviors

Document abstract : «Mac Donald's has been one of the most famous victim of negative rumors, with the "wormburgers' scare" (Newsweek, 1977). "Wormburgers" are hamburgers made with worms-based steak. In 1977, an astonishing rumor took birth in the United States, blaming...»

Synopsis abstract : «Introduction.. Meaning of the word rumor.. Definition and the main characteristics of the word.. Reasons why rumors start and develop.. Origin of the word.. Transmission and expansion.. Previous examples.. The impact of negative information on...»

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Managing employees' career

Document abstract : «According to Johnson and Scholes (2002: 419) "The most important resource in an organization is its people. So the role they play, how they play, how they interact through formal and informal processes and the relationships they build are crucial to...»

Synopsis abstract : «Introduction.. The need to manage employees careers.. The career management process.. The career development support methods.. Conclusion.. Bibliography.....»

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Analysis of SNCF's information system management

Document abstract : «The first interest of analyzing SNCF 's ISM is that SNCF is, above all, a production business. Moreover, what interests me is the Customer Relationship Management concerning the travelers part of SNCF (not the commercial one). Although in France it...»

Synopsis abstract : «Introduction.. Summary.. Initial status: SNCF viewed as the production company.. SNCF: A company which makes production first.. SNCF specifities.. Information Technologies history.. E-business history.. E-tourism.. SNCF modified status....»

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Analysis of an oligopoly phone industry in South Africa

Document abstract : «With more than 30 million South African mobile phone owners in 2007, the most powerful and the most developed country of Africa plays an important role on the international mobile phone market. According to data from the "SA Mobile Market"...»

Synopsis abstract : «Introduction.. The concentration ratio of the industry.. The nature of the competition.. Is there is a price leader in the industry?. The evidence of abnormal profits.. The barriers to entry in the industry.. The...»

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Analysis of the main organizational changes in Carrefour and the role of Informational Technology in this organizational change process

Document abstract : «Contrary to their considerable growth in terms of number and value, the operations of mergers and acquisitions reveals, for more than one operation out of two, a failure from the economic and organizational point of view (McKinsey 2000; Mercer...»

Synopsis abstract : «Introduction.. Presentation of Carrefour.. The merger story.. The new Carrefour.. Information Systems within the new entity.. Conclusion.. References.....»

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Case study: Woolworths turnaround strategy 2007

Document abstract : «Woolworths Holdings Limited is a South African based retail group that operates locally and internationally through two subsidiaries, Woolworths (Pty) Ltd and Country Road Ltd. Stores are based in Africa, the Middle East, Australia, New Zealand,...»

Synopsis abstract : «Introduction.. The industry's dominant economic features.. Forces that drive the industry change and impact of each on competitive intensity and industry profitability. . The market positions that rivals occupy.. The strategic moves that rivals...»

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The impact of the lack of oil on the activity of the Promens company

Document abstract : «As far as energy is concerned, natural and in particular petroleum resources are running out and this would be one of the biggest issues world companies will have to deal with. Indeed, the world business and economy are run by oil: companies are...»

Synopsis abstract : «The lack of oil, a key intelligence topic.. Presentation of the Promens company.. Promens' activity.. Promens' products.. Promens' technologies.. Promens' mission and values.. Critical needs in intelligence.. Study of the environment.. Study of the...»

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The implementation of an information system and its consequences for the success of the companies

Document abstract : «Today, we are led to think that every company which wants to stay "on the run" has to implement an information system. Success stories of online businesses led companies, even those which exist from the 20th century, to develop an e-business...»

Synopsis abstract : «Introduction.. Brief overview of the 2 studied companies.. GM: The Colossus with agile feet.. Land Rover: The established giant.. Two convergent approaches.. Information system's effects on the value chain.. Presentation of the concept.. A total...»

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An assessment of the usefulness of human resource planning, in Rexel

Document abstract : «The human resource planning (HRP) is a problematical area, in particular, during the phases of disorder and confusion within the business environment, which can provoke instability. Thus, hesitation is created among the need of planning and the...»

Synopsis abstract : «Abstract.. Introduction.. Overview of the project.. Project objectives.. Chapters summarize.. Setting the scene.. From 'Manpower Planning' to HRP.. Understanding Human Resource Planning.. Understanding Human Capital.. Literature review.. The four...»

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International human resources management: A comparison between the USA and China

Document abstract : «At times of globalization, organizations have to face a business environment which involves quick responses to change, such as new laws or social trends, in order not to expire (Gibson, 1989). It is evident that only people, and not machines, are...»

Synopsis abstract : «Introduction.. Description of United States and China HRM models.. Political situation and national cultures' impacts on the Human Resource Management.. Power distance.. Uncertainty avoidance.. Individualism/collectivism dimensions.. Masculinity and...»

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