International retailing: The Benetton group (2007)

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   11 pages
Document abstract : «Benetton Group is present in 120 countries around the world. The Group produces around 115 million garments every year. Its has a retail network of 5,000 stores around the world and a total turnover of 1.8 billion euro. Benetton Group's corporate...»

Synopsis abstract : «Full corporate name and location of corporate headquarters.. Company history.. Mission statement and strategy.. Corporate culture.. Analysis of the company's structure/organization.. Different divisions.. Different names and brands.. The company's...»

Monography: The human resources management policy of the Société Générale

Business & market   |   Human resources   |   Presentation   |   01/16/2009   |   .doc   |   4 pages
Document abstract : «According to the talk with Charles Millon, there are four main issues that have been put forward during the reshuffling of the bank Crédit du Nord. One of them is manpower planning in the new area, determined by both Société Générale, the buyer, and...»

Synopsis abstract : «Human Ressources Management (HRM) policy when the Societe generale bought the Credit du Nord.. Advantages of manpower planning.. Steps in Manpower planning.. Factors which affect the efficiency of labour.. Downsizing of manpower.. Problems and the...»

Brasserie Duyck

Business & market   |   Business strategy   |   Case study   |   01/16/2009   |   .doc   |   4 pages
Document abstract : «This article is about studying the case of the Duyck breweries, a company that is four generations old and that is leading the tradition relentlessly free on the French beer Market. The Duyck brewery is one of the remaining independent local...»

Synopsis abstract : «Context.. Structure of the market.. The Duyck niche strategy.. The product line.. The consumer.. Consumer perception.. 4 P analysis of the launch strategy.. Bibliography.....»

McDonald's commitment to their communities

Business & market   |   Business strategy   |   Term papers   |   01/16/2009   |   .doc   |   7 pages
Document abstract : «McDonald's has been for many decades the leading global food service retailer in the world. 30 000 restaurants have been implemented over 119 countries since the creation of the first restaurant in California sixty years ago. McDonald's employees...»

Synopsis abstract : «McDonald's corporation and its values.. McDonald's commitment to their community.. Daily actions.. Ronald McDonald House Charities.. Comparison: Burger King.. Criticism.. Conclusion.. Bibliography indicative.....»

Overview of the consulting market in Shanghai

Business & market   |   Marketing   |   Market study   |   01/16/2009   |   .ppt   |   49 slides
Document abstract : «Global industry chain make China an integrated part of world workshop, so experience and management rules are welcome and quickly get implemented. Cost-down pressure make every manager look into ways to improve sourcing and operation. Fast-growing...»

Synopsis abstract : «Market size and trend.. World market trend.. World market potential for consulting services.. Chinese market trend.. SWOT analysis of two sectors which matter for Masai.. Cost optimization consulting.. Strategy consulting.. Operation...»

Improving the most important logistics- Changing the supply chain of International Federation of Red Cross Red crescent Societies (IFRC)

Business & market   |   Logistics   |   Presentation   |   01/16/2009   |   .doc   |   7 pages
Document abstract : «Logistics management is "that part of the supply chain process that plans, implements and controls the efficient, effective flow and storage of goods, services and related information from the point of origin to the point of consumption in order to...»

Synopsis abstract : «Introduction.. Inputs into logistics.. Output of logistics.. Management actions.. 13 logistics activities.. Key problem areas.. Recommended solutions and their impacts.. Sources.....»

Market research: Mobiles in Ireland

Business & market   |   Marketing   |   Market study   |   01/16/2009   |   .doc   |   12 pages
Document abstract : «In Ireland at present there are three leading network suppliers for the mobile phone industry. These are Vodafone, O2 and Meteor. While these three networks dominate the market between them there are a number of smaller networks such as the network...»

Synopsis abstract : «Background and objectives.. Executive summary.. Methodology.. Entering of Vodafone into the Irish market.. Performance of Vodafone in the Irish market.. Meteor: The third largest mobile phone operator in Ireland.. Ireland: Ireland's network.. Tesco...»

Pirelli vs Continental

Business & market   |   Business strategy   |   Case study   |   01/16/2009   |   .doc   |   6 pages
Document abstract : «Around 1990, due to a substantial number of tyre manufacturers on the market, Pirelli SpA though of taking over the German tyres company named Continental AG. And after a long merger attempt which lasted more than two years, it finally ended with...»

Synopsis abstract : «Introduction.. Summary.. The reasons why Pirelli wanted to merge with Continental?. The shareholders meeting.. The reason of the failure.. Conclusion.. Bibliography.....»

Are the French rail strikes ethical?

Business & market   |   Human resources   |   Presentation   |   01/16/2009   |   .doc   |   7 pages
Document abstract : «What are ethics? The definition of the dictionary is the following: "a set of principles of right conduct". It is linked to morality too. We can find this concept in a lot of aspects of life. It touches the social environment. A good person is...»

Synopsis abstract : «Introduction.. Dilemma description.. Stakeholder map.. Ethical discussion.. Personal view.. Conclusion.. Bibliography.....»

Marketing policy Mk 32003: The means-end theory and converse

Business & market   |   Marketing   |   Presentation   |   01/16/2009   |   .doc   |   5 pages
Document abstract : «The consumer's behaviour is something complex to define and to understand. In fact, various reasons influence the consumer's choices, like his personal values, education, product attributes and its benefits. Therefore, in order to help and to...»

Synopsis abstract : «Means-End Theory and its relevance.. The Means- End theory concept.. The Means-End-theory and the brand management.. Converse and the Means-End theory.. Converse: Hierarchical value map and it's analysis.. Converse: Specific recommendations for the...»

The Case of Dasani

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   18 pages
Document abstract : «Our consulting team was called by The Coca Cola Company to find a solution face to the Dasani brand situation. Our objective is to analyze and evaluate the opportunity of Coca Cola re-launching Dasani brand into the UK market in the autumn 2008....»

Synopsis abstract : «Introduction.. Description of the current brand situation.. The market of the water.. Brand history.. Brand equity management system.. The 4P of Kotler.. Porter matrix.. SWOT analyze.. Our proposal: The new marketing strategy.. The customer based...»

The Chinese wine market (2006)

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   8 pages
Document abstract : «We are going to enter Shanghai wine market with our French wine such as Roman County, which is expensive but excellent taste. Now is the most perfect time to go into China wine market of high income because there three advantages for us. Our goal is...»

Synopsis abstract : «Executive summary.. China wine market.. Current situation.. Market summary: Demography, needs, trends and growth.. SWOT Analysis.. Competition.. Key to success.. Critical issues.. Marketing strategy.. Marketing mission.. Marketing...»

Business ethics: The moral and ethical aspect of the French strikes

Business & market   |   Management   |   Presentation   |   01/16/2009   |   .doc   |   7 pages
Document abstract : «The American newspaper International Herald Tribune (Edition from Saturday and Sunday 17-18 November) decided to do its front page about the strike in France. That shows the importance of the strike and its paralyzed effects on the economy and on...»

Synopsis abstract : «Introduction.. Definition of its owns moral compass.. The impulsion of the conflict: The willing of the government to reform the system.. The opinions: Unions and users.. The state situation: A reason to reform.. The role of the media: Ethical and...»

Hissène Habré's case: Origins and current debate

Law & contracts   |   Other law subjects   |   Case study   |   01/16/2009   |   .doc   |   9 pages
Document abstract : «In February 2003, the Darfur conflict, an ethnic clash in western Sudan, began and, in March 2004, Mukesh Kapila, called it the "world's greatest humanitarian crisis". Thus, in January 2005, the UN Secretary-General's Commission of Inquiry on Darfur...»

Synopsis abstract : «Introduction.. A current situation conditioned by several historical phenomena.. The role of the conditions of the rise of Hissene Habre to power.. A socio-political context favouring the use of violence in Chad.. A desire for justice: From a local...»

Brand strategies

Business & market   |   Business strategy   |   Presentation   |   01/16/2009   |   .doc   |   12 pages
Document abstract : «You can build a business without a factory, without offices and without a staff, but you can not build a business without clients. The corollary is that clients are the only reason you are in business in the first place. And marketing is about...»

Synopsis abstract : «Introduction.. Country of origin.. American culture, Japan, Denmark and France.. Corporate Identity.. Packaging.. The design manual. Brand name styles.. Brands become generic terms.. Misguided brands.. Brand name criteria.. Brand strategies and...»

L'Occitane & the body shop

Business & market   |   Business strategy   |   Case study   |   01/19/2009   |   .ppt   |   46 slides
Document abstract : «Founded in 1976 by Olivier Baussan. Natural & environmental conservation. Vertical integration: in-house production. Sensoriality: natural color, scents and beauty of the Provence region. Authenticity: revive traditional methods & preserve local...»

Synopsis abstract : «The brand.. The philosophy.. Products.. Positioning.. International expansion.. Regional markets.. Future expansion.. SWOT.. Business philosophy.. Trends in distribution.. Social activism.. Activate self esteem.. The marketing and positioning...»

Tom Ford vs Marc Jacobs

Business & market   |   Business strategy   |   Case study   |   01/19/2009   |   .ppt   |   52 slides
Document abstract : «Jacobs launched his name sake line in 1986 and then in 2001 debuted another critically acclaimed collection, Marc by Marc Jacobs, a collection of comparatively affordable edgy and retro mass-market pieces. His accompanying accessory lines-bags...»

Synopsis abstract : «Marc Jacobs case study.. Marc Jacobs's background.. The various steps of Marc Jacobs brand development.. How his life has influence his work.. Growing and building a international brand.. The first moves with LVMH.. Marc Jacobs's recipe for...»

The labor market in Spain

Business & market   |   Human resources   |   Presentation   |   01/19/2009   |   .doc   |   13 pages
Document abstract : «Today, a lot of desires or worries of the European population are linked with the employment. From the question "What would you do when you grown up?" to the social claims and the general strikes. The reason is simple: a job provides a means to live...»

Synopsis abstract : «Introduction.. History of the Spanish labour market and its reforms.. From the worker's statute to the reform of 1994.. State of the Spanish labour market in 1980's.. Changes in employment structure and labour policies.. Recent changes and current...»

Burberry

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .ppt   |   47 slides
Document abstract : «A distinctive luxury brand with international recognition and broad appeal. Design, source, manufacture, and distribute high-quality apparel and accessories. Great-Britain & position as the authentic British lifestyle brand. Repositioning of the...»

Synopsis abstract : «Burberry's identity before the revival plan.. History.. Burberry's identity.. Situation in 09/2002.. Evolution and future.. Burberry's revival with Rose Marie Bravo.. A new brand design.. A new brand identity.. Distribution strategy...»

Equipex: Case presentation

Business & market   |   Business strategy   |   Case study   |   01/19/2009   |   .ppt   |   50 slides
Document abstract : «Early 80s: Expansion of Activities in North America and Asia. Equipex's business grew with the establishment of small sales subsidiaries in India, Thailand and Indonesia. 1981: Establishment of Equipex in Karistan as a Joint Venture with a Karistane...»

Synopsis abstract : «Introduction.. The group Equipex.. First international steps.. The subsidiary in Karistan.. The Man - Mr. Jean Dutour.. Initial situation.. HR policy and manager development.. Managers, staff and organization's structure.. Changed...»

Indian electricity, potential market research, doing business in the Indian Subcontinent

Business & market   |   Marketing   |   Presentation   |   01/19/2009   |   .doc   |   5 pages
Document abstract : «The following presentation is a first stage proposal in order to establish the firm in the subcontinent. This first stage is a pilot project developed in three years and aims to enter the Indian market. Depending on the results following steps would...»

Synopsis abstract : «Doing business in the Indian Subcontinent.. Relevant countries for staring business in Indian Subcontinent.. Establishment plan strategy for entering the market.. Marketing plan strategy for doing business.. Plan strategy evaluation for cost &...»

Doing business in Venezuela

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .doc   |   10 pages
Document abstract : «It is difficult to establish if Venezuelan society is strongly direct or indirect, but one thing is true, they always tend to be clear in negotiations, they try to express what they think at every moment, becoming emotional many times. They don't...»

Synopsis abstract : «Pictures and maps.. Websites.. Communication: Description of the communication style, issues and problems.. Cultural values.. Cultural values according to Hofstede's model.. Cultural values according to Trompenaars' model.. Business...»

Contrex - Marketing plan

Business & market   |   Marketing   |   Presentation   |   01/19/2009   |   .doc   |   4 pages
Document abstract : «Contrex is calorie free and offers a convenient and natural source of minerals. Calcium, magnesium and other minerals give Contrex its unique taste. It mitigates deficiencies of an unbalanced food. It is also good for pregnant women thanks to its...»

Synopsis abstract : «The main features of a product.. Meaning of contrex.. Contrex virtues.. Contrex in a very competitive market.. Cost and price determination of the product.. Commication of the ad and the brand.. Market and availability of the...»

Harvey Nichols in Hong Kong

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .ppt   |   40 slides
Document abstract : «Opportunities for China: Lower entry threshold, wider business scope, more locations,freedom to set up, subsidiaries, longer terms of operations, more relaxed approvals procedure, due to the WTO China was forced to open the distribution, wholesale...»

Synopsis abstract : «China and Hong Kong market environment.. Retail market China.. Opportunities for China.. Difficulties in China.. Hong Kong: Main shopping areas.. Landmark.. Chinese vs. HK customer.. Harvey Nichols.. Timeline of Harvey Nichols.. Dr. Dickson...»

Coach and Polo Ralph Lauren (2006)

Business & market   |   Business strategy   |   Case study   |   01/19/2009   |   .ppt   |   53 slides
Document abstract : «Coach began more than half a century ago as a family-run workshop in a Manhattan loft. Six artisans handcrafted a collection of high-quality leather goods. The founder of Coach was first inspired by a baseball glove. After refining it, making it...»

Synopsis abstract : «Coach.. An American story.. Business philosophy.. Distribution business model.. Excellence formula.. SWOT.. The 'Win-Win' combination.. Polo Ralph Lauren brand.. Brand extension.. Geographic location.. Distribution strategy.. Retail strategy.. Ralph...»

Sonatrach and European gas market

Business & market   |   Marketing   |   Presentation   |   01/19/2009   |   .ppt   |   17 slides
Document abstract : «Algeria represents 3.12% of the world gas reserves (Hassi R'mel : one of the largest deposits in the world). Gross production of 150 billions cm3 of gas in 2006 (3.88 % of the total hydrocarbon production). Net traded production of about 81 billion...»

Synopsis abstract : «International gas dimension.. Liberalizing EU energy sector.. Problem statement.. The European gas market.. The competitors.. Short run: Pipelines project.. Recommendations.....»

The Baltic States: a golden opportunity for French food exporters?

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .doc   |   14 pages
Document abstract : «The 1st of May 2004, ten new countries came into the European Union. These states have seen their economy dramatically change in many aspects of international trade since this date. From the custom point of view to the currencies issues, it...»

Synopsis abstract : «Executive summary.. Introduction.. A strong economic potential.. General economic background.. From the food product market point of view .. Consumption habits.. An unreliable economy.. Threats of the Baltic States.. From the food product market...»

Consumer behavior : Dove vs Palmolive

Business & market   |   Marketing   |   Market study   |   01/19/2009   |   .doc   |   9 pages
Document abstract : «The advertisement shows eleven women just with their underwear. The colors of the picture permit to remind the flask of the shower gel (S.G) which is white and blue. The white color is reminded with the background of the picture and the underwear....»

Synopsis abstract : «Comparing and contrasting the two different advertisements and the brands themselves.. Dove.. Palmolive.. The techniques employed by the marketers to project those images. . Needs and motivation.. Personality.. Perception...»

Company focus: H&M

Business & market   |   Business strategy   |   Presentation   |   01/19/2009   |   .doc   |   8 pages
Document abstract : «Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model...»

Synopsis abstract : «Executive summary.. Some facts to begin.. Target definition of the company.. Positioning of the brand.. 4 P's analysis.. SWOT analysis: Key points.. Competition.. Current issues.. Recommendations.. Focus on Karl Lagerfeld's ...»

Reaching Mexican customers in the real estate business

Business & market   |   Marketing   |   Market study   |   01/19/2009   |   .doc   |   22 pages
Document abstract : «Real estate market is changing, it no longer exists one and only way to sell. Consequently, real estate companies must develop marketing researches, by studying clients' needs, understanding them, and then implement prospective solutions. Today,...»

Synopsis abstract : «Introduction.. Time to take another look at the Mexican potential.. A quick presentation about Mexico.. Demographic data.. Current trends.. Approaching Mexican consumers.. History.. 'Business To All' marketing.. Dealing with Mexican...»

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