International retailing: The Benetton group (2007)
Synopsis abstract : «Full corporate name and location of corporate headquarters.. Company history.. Mission statement and strategy.. Corporate culture.. Analysis of the company's structure/organization.. Different divisions.. Different names and brands.. The company's...»
Monography: The human resources management policy of the Société Générale
Synopsis abstract : «Human Ressources Management (HRM) policy when the Societe generale bought the Credit du Nord.. Advantages of manpower planning.. Steps in Manpower planning.. Factors which affect the efficiency of labour.. Downsizing of manpower.. Problems and the...»
Brasserie Duyck
Synopsis abstract : «Context.. Structure of the market.. The Duyck niche strategy.. The product line.. The consumer.. Consumer perception.. 4 P analysis of the launch strategy.. Bibliography.....»
McDonald's commitment to their communities
Synopsis abstract : «McDonald's corporation and its values.. McDonald's commitment to their community.. Daily actions.. Ronald McDonald House Charities.. Comparison: Burger King.. Criticism.. Conclusion.. Bibliography indicative.....»
Overview of the consulting market in Shanghai
Synopsis abstract : «Market size and trend.. World market trend.. World market potential for consulting services.. Chinese market trend.. SWOT analysis of two sectors which matter for Masai.. Cost optimization consulting.. Strategy consulting.. Operation...»
Improving the most important logistics- Changing the supply chain of International Federation of Red Cross Red crescent Societies (IFRC)
Synopsis abstract : «Introduction.. Inputs into logistics.. Output of logistics.. Management actions.. 13 logistics activities.. Key problem areas.. Recommended solutions and their impacts.. Sources.....»
Market research: Mobiles in Ireland
Synopsis abstract : «Background and objectives.. Executive summary.. Methodology.. Entering of Vodafone into the Irish market.. Performance of Vodafone in the Irish market.. Meteor: The third largest mobile phone operator in Ireland.. Ireland: Ireland's network.. Tesco...»
Pirelli vs Continental
Synopsis abstract : «Introduction.. Summary.. The reasons why Pirelli wanted to merge with Continental?. The shareholders meeting.. The reason of the failure.. Conclusion.. Bibliography.....»
Are the French rail strikes ethical?
Synopsis abstract : «Introduction.. Dilemma description.. Stakeholder map.. Ethical discussion.. Personal view.. Conclusion.. Bibliography.....»
Marketing policy Mk 32003: The means-end theory and converse
Synopsis abstract : «Means-End Theory and its relevance.. The Means- End theory concept.. The Means-End-theory and the brand management.. Converse and the Means-End theory.. Converse: Hierarchical value map and it's analysis.. Converse: Specific recommendations for the...»
The Case of Dasani
Synopsis abstract : «Introduction.. Description of the current brand situation.. The market of the water.. Brand history.. Brand equity management system.. The 4P of Kotler.. Porter matrix.. SWOT analyze.. Our proposal: The new marketing strategy.. The customer based...»
The Chinese wine market (2006)
Synopsis abstract : «Executive summary.. China wine market.. Current situation.. Market summary: Demography, needs, trends and growth.. SWOT Analysis.. Competition.. Key to success.. Critical issues.. Marketing strategy.. Marketing mission.. Marketing...»
Business ethics: The moral and ethical aspect of the French strikes
Synopsis abstract : «Introduction.. Definition of its owns moral compass.. The impulsion of the conflict: The willing of the government to reform the system.. The opinions: Unions and users.. The state situation: A reason to reform.. The role of the media: Ethical and...»
Hissène Habré's case: Origins and current debate
Synopsis abstract : «Introduction.. A current situation conditioned by several historical phenomena.. The role of the conditions of the rise of Hissene Habre to power.. A socio-political context favouring the use of violence in Chad.. A desire for justice: From a local...»
Brand strategies
Synopsis abstract : «Introduction.. Country of origin.. American culture, Japan, Denmark and France.. Corporate Identity.. Packaging.. The design manual. Brand name styles.. Brands become generic terms.. Misguided brands.. Brand name criteria.. Brand strategies and...»
L'Occitane & the body shop
Synopsis abstract : «The brand.. The philosophy.. Products.. Positioning.. International expansion.. Regional markets.. Future expansion.. SWOT.. Business philosophy.. Trends in distribution.. Social activism.. Activate self esteem.. The marketing and positioning...»
Tom Ford vs Marc Jacobs
Synopsis abstract : «Marc Jacobs case study.. Marc Jacobs's background.. The various steps of Marc Jacobs brand development.. How his life has influence his work.. Growing and building a international brand.. The first moves with LVMH.. Marc Jacobs's recipe for...»
The labor market in Spain
Synopsis abstract : «Introduction.. History of the Spanish labour market and its reforms.. From the worker's statute to the reform of 1994.. State of the Spanish labour market in 1980's.. Changes in employment structure and labour policies.. Recent changes and current...»
Burberry
Synopsis abstract : «Burberry's identity before the revival plan.. History.. Burberry's identity.. Situation in 09/2002.. Evolution and future.. Burberry's revival with Rose Marie Bravo.. A new brand design.. A new brand identity.. Distribution strategy...»
Equipex: Case presentation
Synopsis abstract : «Introduction.. The group Equipex.. First international steps.. The subsidiary in Karistan.. The Man - Mr. Jean Dutour.. Initial situation.. HR policy and manager development.. Managers, staff and organization's structure.. Changed...»
Indian electricity, potential market research, doing business in the Indian Subcontinent
Synopsis abstract : «Doing business in the Indian Subcontinent.. Relevant countries for staring business in Indian Subcontinent.. Establishment plan strategy for entering the market.. Marketing plan strategy for doing business.. Plan strategy evaluation for cost &...»
Doing business in Venezuela
Synopsis abstract : «Pictures and maps.. Websites.. Communication: Description of the communication style, issues and problems.. Cultural values.. Cultural values according to Hofstede's model.. Cultural values according to Trompenaars' model.. Business...»
Contrex - Marketing plan
Synopsis abstract : «The main features of a product.. Meaning of contrex.. Contrex virtues.. Contrex in a very competitive market.. Cost and price determination of the product.. Commication of the ad and the brand.. Market and availability of the...»
Harvey Nichols in Hong Kong
Synopsis abstract : «China and Hong Kong market environment.. Retail market China.. Opportunities for China.. Difficulties in China.. Hong Kong: Main shopping areas.. Landmark.. Chinese vs. HK customer.. Harvey Nichols.. Timeline of Harvey Nichols.. Dr. Dickson...»
Coach and Polo Ralph Lauren (2006)
Synopsis abstract : «Coach.. An American story.. Business philosophy.. Distribution business model.. Excellence formula.. SWOT.. The 'Win-Win' combination.. Polo Ralph Lauren brand.. Brand extension.. Geographic location.. Distribution strategy.. Retail strategy.. Ralph...»
Sonatrach and European gas market
Synopsis abstract : «International gas dimension.. Liberalizing EU energy sector.. Problem statement.. The European gas market.. The competitors.. Short run: Pipelines project.. Recommendations.....»
The Baltic States: a golden opportunity for French food exporters?
Synopsis abstract : «Executive summary.. Introduction.. A strong economic potential.. General economic background.. From the food product market point of view .. Consumption habits.. An unreliable economy.. Threats of the Baltic States.. From the food product market...»
Consumer behavior : Dove vs Palmolive
Synopsis abstract : «Comparing and contrasting the two different advertisements and the brands themselves.. Dove.. Palmolive.. The techniques employed by the marketers to project those images. . Needs and motivation.. Personality.. Perception...»
Company focus: H&M
Synopsis abstract : «Executive summary.. Some facts to begin.. Target definition of the company.. Positioning of the brand.. 4 P's analysis.. SWOT analysis: Key points.. Competition.. Current issues.. Recommendations.. Focus on Karl Lagerfeld's ...»
Reaching Mexican customers in the real estate business
Synopsis abstract : «Introduction.. Time to take another look at the Mexican potential.. A quick presentation about Mexico.. Demographic data.. Current trends.. Approaching Mexican consumers.. History.. 'Business To All' marketing.. Dealing with Mexican...»
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