Articles, Assignments and College Term papers in Economics, Finance, business and Marketing

What are the most efficient media and related strategies used by companies to target children?

Document abstract : «This dissertation is about children and companies and as the title suggests it, we want to find out which the main media that companies use to target children are and what strategies they develop related to those media. The first part of this...»

Synopsis abstract : «Introduction.. Literature review.. Why are children brands' favourite target.. Strategies using traditional media.. Strategies using a new medium: Internet.. Research methodology.. Findings of primary...»

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Lenôtre in China Beijing: The biggest market for the biggest gastronomical group

Document abstract : «Strengths: Global fame built on fine upscale products and services, genuine production processes, know-how and licenses (patents), staff (teams, chefs, wine steward)very well trained, large implantation across the world, profitable company,...»

Synopsis abstract : «Lenotre presentation.. Historical presentation.. SWOT Analysis of Lenotre in China.. Product and services.. BCG matrix.. Customers.. Competitors.. Market analysis.. China.. Beijing.. Implantation strategy.. Product and services.. Geographic...»

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E-marketing plan for IMPRINT (printing company)

Document abstract : «This E-Marketing Plan is designed to enable IMPRINT to improve its selling performances and to be more competitive in the lithography sector. To explain the proposal concerning an electronic strategy, I added a complete analysis of the company and...»

Synopsis abstract : «Executive summary.. Situation analysis.. Internal analysis.. External analysis.. SWOT analysis.. Keys to success.. Objectives.. Financial (Tangible objectives).. Intangible objectives.. Positioning strategy.. Mission marketing.. Tactics.. Level of...»

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What are the major opportunities that emerging markets offer to international companies and what are the key considerations that such companies have to take into account when formulating strategies for doing business in emerging markets?

Document abstract : «The notion of an emerging, or developing, market economy appeared 1981 in a World Bank report. This term was used since emerging countries have embarked on economic development and reform programs, and have begun to open up their markets and...»

Synopsis abstract : «Presentation of emerging markets.. Characteristics of emerging markets.. History of emerging markets.. Major opportunities.. The market: Gaining access to new customers.. Resources or Learning: Obtaining access to information and...»

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Feasibility study of a new cosmetic product launch on the American market

Document abstract : «After having presented the contents of our work and before developing our ideas, we first wanted to explain briefly the context of this study. Indeed, the specificity of our work is the fact that it is totally based on a real situation. Here are the...»

Synopsis abstract : «Overview.. Voyage des Thes and us.. Mission statement.. Executive summary.. America and tea.. Situation analysis.. Company description.. Products of Voyage des Thes.. Market analysis.. Key success factors.. Marketing strategy.. Overall sales and...»

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Market presentation about the Ted Baker Company (2006)

Document abstract : «First of all, Ted Baker is operating on the fashion retailing market, which we are going to study, with particular attention to United Kingdom, where the company started. In this report, we will be mainly concerned with women swear retailing which...»

Synopsis abstract : «Retailer presentation: Ted Baker.. Positioning and competition.. Customer base.. Price positioning.. SWOT analysis.. Customer analysis.. Opportunity for better service?. Target customers.. Aim of the concept.. Marketing...»

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H&M on the Japanese market (2007)

Document abstract : «Hennes & Mauritz AB, better known as H&M, one of the inexpensive clothing fashion brand's leaders, established an expansion strategy, above all towards the East. They opened a lot of new stores in the best location, on shopping streets and in...»

Synopsis abstract : «Introduction.. Japanese environment analysis.. Macro environmental analysis: SLEPT.. Market-specific analysis: 12C.. Japanese market's challenges.. Market entry modes.. Collaboration with Madonna.. Con...»

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Business report : Veolia Environmental Services

Document abstract : «As part of the Business to Business project, a team comprising Nicholas Dawson, Arnaud le Floch and Rouh Rouh Tan Tan decided to conduct an in-depth business study concerning a leading European waste management company: Veolia Environmental...»

Synopsis abstract : «Introduction.. Waste management sector overview.. Market definition.. Employment in waste management.. Market data.. Veolia environment.. Veolia environment historical overview.. Company profile.. Veolia environmental services: Waste...»

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Business plan for exporting RedGreen Danish chic sportswear products to Japan

Document abstract : «Where do we see fashion in 2007? Are people becoming more fashionable? We believe that fashion enables people to become a part of a culture and differentiate themselves regardless of the color of their skin and backgroundor identify themselves...»

Synopsis abstract : «Abstract.. Overview: From kimono to western influence and current trends.. Why is Japan a good market?. Business environment.. Description of Japanese fashion.. Why would it be a success in Japan?. Different steps to be followed in order to enter...»

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Re-branding junk food: firm strategies

Document abstract : «American food habits are known to be particular: quickness and convenience are the key-words to describe this food culture that started up the fast food phenomenon, which rapidly spread around the world. Similarly, with ingenious marketing...»

Synopsis abstract : «Introduction.. A rising awareness of the health hazards caused by junk food.. A lot of health problems are linked to an inappropriate diet.. How governments and civil societies tackle this issue.. How governments and civil societies tackle this...»

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The global youth market (with a case study about Converse)

Document abstract : «Hassan and Prevel in 1991, defined the global marketing segmentation 'as the process of identifying specific segments- whether they be country groups or individual consumer groups- of potential consumers with homogeneous attributes who are likely to...»

Synopsis abstract : «Introduction.. A cross border segmentation.. Definition of global marketing segmentation.. General statement of cross border segmentation.. Cross border similarities.. The global youth culture.. Dissection of the expression.. The result: Two...»

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E-Leclerc in China: Fictive case

Document abstract : «The objective of this report is to introduce a marketing plan to implant E-Leclerc centers in China. Currently the French market of supermarkets is saturated. The European market is a part of international strategy of E-Leclerc. Nevertheless, China...»

Synopsis abstract : «Executive summary.. Situation analysis.. Situation analysis: Category factors (Porter's 5 Forces Model).. Situation analysis: Environmental factors.. Current marketing strategy.. Product features matrix.. Benchmark of product features...»

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Managing in a global context : How managers can overcome problems arising from cultural differences of employees?

Document abstract : «According to the United Nation Statistics in 2003, the globe constitutes of approximately 226 countries. All these nations have their own culture. this can be more or less similar from one country to another. However, it creates a multitude of...»

Synopsis abstract : «Introduction.. General background.. Intercultural management and culture.. The pros and the cons of cultural diversity.. Theories about managing cultural differences.. Managing cultural differences from theories to practice.. Communication...»

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Almasah international real estate: The real estate market in Dubai

Document abstract : «In February, I landed in Dubai for the first time, after having heard so much about it. I was astonished by the number of towers already built at that time but more by the huge amount of cranes and construction sites. Therefore, I decided to do my...»

Synopsis abstract : «Introduction.. Description on Dubai's real estate market and its environment.. Presentation of the economy.. Factors leading to this unprecedented growth.. Deeper look at the Real Estate Market in Dubai.. Supply/demand outlook.. Examples of a small...»

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Case study: Amazon.com

Document abstract : «Amazon.com is one of the first start-ups to appear around the end of 90's. Following the example of Microsoft or Apple, the appearance of Amazon became a myth, the famous American success story. The founder of the company is Jeff Bezos, a Princeton...»

Synopsis abstract : «Introduction.. Amazon.com business model.. How did Amazon become No 1 in internet distribution?. Revolution of supply and logistic.. Supply chain management.. Extending the range.. Customization.. Amazon: a brand image.. International...»

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The democratization of luxury

Document abstract : «One notes, a strong expansion of the luxury market at the economic level, estimated in 2000 at approximately 90 billion euros (according to a Eurostaf study). Moreover, exploratory studies promise a bright future, with the emergence of a new wealthy...»

Synopsis abstract : «Introduction.. Luxury: Definition and presentation.. The origin and history of luxury.. The characteristics of luxury.. The democratization of luxury sector.. Reasons for change.. Current paradoxes of luxury.. Portrait of 'new...»

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Marketing case study: Gucci

Document abstract : «With the assistance of Tom Ford and Domenico de Sole, GUCCI became one of the great successes of the sector. In 1921, Guccio Gucci founded a company in Florence, for the manufacture of luggage and saddles of high-quality. In 1938, he opened a shop...»

Synopsis abstract : «Market analysis.. The luxury market.. The Macro environment.. Micro-environment.. Gucci: The brand and its worth.. SWOT analysis.. The Gucci values.. Positioning the brand.. The marketing strategy of the brand.. The Gucci clientele.. The Gucci...»

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The Strategy of the Ikea group

Document abstract : «In 1943, Ingvar Kamprad, a young Swede, finished his studies. He soon created a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parent's farm and the...»

Synopsis abstract : «History.. Organization of the company.. IKEA: An exemplary positioning in the furnishings market.. Market analysis.. Analysis of the competition according to Porter.. SWOT analysis.. Strategies of cost leadership and differentiation.. IKEA: A new...»

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Corporate culture and intercultural management

Document abstract : «For companies, in a climate of increased international competition, it is important to anticipate the impact of culture on the economy. Indeed, cultures influence not only the individual behaviors but also and especially the designs of the company,...»

Synopsis abstract : «Introduction.. Cultures and basic strategies of intercultural management.. Culture: A common but complex concept.. Intercultural management.. American and Japanese models.. American management.. Japanese management.. German and French models.. A...»

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The strategy of MC Donald's

Document abstract : «From modest beginnings in 1954, McDonald's experienced a steady growth until the end of 1980, reaching more than 5200 units catering to the United States on 31st December of the same year. This explosive growth was the result of a combination of...»

Synopsis abstract : «Introduction.. History.. McDonald's fucntioning.. The franchise system.. Standadization in view of local arkets.. A strategy of low price and volume.. McDonald's development strategy.. Marketing at McDonald's.. Target.. Goal: Children.. Brand...»

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Intercultural Management

Document abstract : «The globalization of markets, the internationalization of companies through operations of mergers, acquisitions, partnerships or alliances have created an economic landscape where the intercultural aspect has became a daily reality for many persons...»

Synopsis abstract : «Introduction.. The problems arising from cultural diversity in companies.. Impact of cultural differences on business affairs.. Mergers.. International negotiations.. Impact of cultures on the functions of the company.. Marketing.. The human...»

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Employee motivation

Document abstract : «Currently, companies are rediscovering that human potential is an asset. They have in fact understood that the structures and men can give a competitive advantage to their organizations. This has resulted in a significant development of focus on...»

Synopsis abstract : «Introduction.. Theories of motivation.. Worker considered as machine.. Emergence of psychology in the economy.. Issues of remuneration and its supplements.. Changes in legal context in terms of salary.. Direct salary and its peripherals.. Balance of...»

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Strategy of L'Oreal

Document abstract : «L'Oreal was created in 1907 by a French chemist: Eugene Schueller. The latter developed a synthetic formula, called Aureole, to dye hair. He then created his own formulas, manufactured his products and marketed them to Parisians hairdressers. In...»

Synopsis abstract : «Presentation of L'Oreal group.. History of the group.. Group profile.. Group's activity.. Some figures.. The different levels of strategy implemented at group level.. External diagnosis.. Macro environment.. Industry.. Competition and...»

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Company strategy L'Oreal

Document abstract : «L'OREAL, world leader in the cosmetics market, was founded as family enterprise in 1909 by the chemist Eugene Schueller who marketed products that he himself conceived and produced, at the Parisian hairdressing salons. This spirit and the values...»

Synopsis abstract : «Presentation of the group.. Presentation of the strengths/weaknesses of the company.. Presentation of environmental opportunities and threats.. Increasingly constraining regulations.. Threat of competition.. The performance of L'Oreal.. Various...»

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New techniques of motivation

Document abstract : «The motivation of men has been much theorized, particularly in the past half-century. It's actually about these great thinkers to theorize on what might motivate us, for example in a professional situation. Following a survey of employees, Ronen,...»

Synopsis abstract : «In-house theories of motivation.. 5 major theory-needs.. Theory of Ronen.. Theory of Murray.. Theory of Maslow.. Theory of Alderfer.. Theory of Herzberg.. Conclusion.. Motivation through remuneration.. For the company.. For the...»

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The journal Liberation and the young French readership

Document abstract : «Liberation is a daily newspaper first created in 1978 by J.P. Sartre. Originally at the extreme left wing of the French political scheme but through the decades it has shifted to a more leftist, labor-style orientation. The paper has been facing...»

Synopsis abstract : «Executive summary.. Introduction.. Presentation of Liberation.. Presentation of the marketing field study.. Background of the marketing field research project.. Research of problem methodology.. Research design.. Results.. SPPS: Statistical...»

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Case study Renault - Nissan

Document abstract : «A strategic alliance is an official commercial collaboration, adopted by mutual agreement between companies. The partners of the alliance share, exchange or integrate some their resources for their mutual benefit, while remaining distinct and...»

Synopsis abstract : «Theoretical part.. Theoretical presentation of an alliance.. Complementary strategic alliances.. Additive strategic alliances.. The practical part.. Presentation of the Renault group and its alliance with Nissan.. The Renault Group.. The...»

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Strategy of cost leadership

Document abstract : «In a market where competition is at it's peak, companies perpetually seek to win over new customers, new markets and to generate strong profits. They have thus banked on a new strategy to be more competitive: cost leadership. The strategy of cost...»

Synopsis abstract : «Introduction.. Strategy of cost leadership.. Hard discount.. Distributers brands.. Cost leadership is not enough any more.. Hard discount takes another function.. Reconsideration of Hard discount.. Conclusion.. ...»

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Sensory marketing

Document abstract : «Today's companies experience more difficulties in differentiating themselves from their competitors, consumers are increasingly volatile and the product itself is no longer enough to satisfy them. In this context, sensory marketing has developed and...»

Synopsis abstract : «Introduction.. Sensory marketing presentation.. Definition.. History.. Theoretical approaches.. Categorisation.. Studies.. Sensory marketing: Real effectiveness or artifice?. Why do the stores invest in the senses?. The dramatization of the place of...»

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Analysis of success strategy of Starbucks

Document abstract : «On 26 January 2004, a true "culture shock" had occurred in avenue de l'Opera in Paris. The American Starbucks Coffee has grappled with the French market with the opening of a shop and a coffee bar, causing controversy in a country with an ancient...»

Synopsis abstract : «Introduction.. Presentation.. From grain (engineering) to cup.. Starbucks: A new player in the third market.. Coffee bar: When America takes the Italian accent.. Competitors of Starbucks.. Starbucks: More than a brand, an experience.. Strategy of...»

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