How language in advertising has changed over the decades

Business & market   |   Marketing   |   Case study   |   03/12/2009   |   .doc   |   5 pages
Document abstract : «Like ball players with their bats, or librarians with their books, advertisers look to a versatile collection of contrivances for seducing an audience. Advertisers look to words and language as their way of capturing the attention, and hopefully the...»

Synopsis abstract : «Introduction.. Unravelling commercial speech.. Analysisng advertizing.. Difference between old and new customers.. The 1970's advertisement for Western Air Lines. . The use of language in the late 1980's.. The use of language in the late...»

The ethics in advertising

Business & market   |   Marketing   |   Term papers   |   03/12/2009   |   .doc   |   26 pages
Document abstract : «The field of advertising is extremely broad and diverse. In general terms, of course, an advertisement is simply a public notice meant to convey information and invite patronage or some other response. As that suggests, advertising has two basic...»

Synopsis abstract : «Introduction. Issues central to an unethical discussion. Forms of untruthful advertising. Benefits of advertising . Harms of advertising . Ethical principles relevant to advertising . Truthfulness in advertising . The dignity of the human person...»

Risk management in a multinational corporation

Business & market   |   Management   |   Term papers   |   03/12/2009   |   .doc   |   18 pages
Document abstract : «MNCs are coming up in huge numbers nowadays. To earn the profits with minimal amount of risk has been a matter of concern for the investors. For this purpose management of risk is a very crucial factor. Pertaining to this context, this project has...»

Synopsis abstract : «Introduction. The concept of RISK. Translation Exposure. Transaction exposure. Managing transaction exposure. Managing translation exposure. Foreign exchange risk and economic exposure. The economic consequences of exchange rate...»

A report on Indian rayon

Business & market   |   Marketing   |   Theses   |   03/12/2009   |   .doc   |   105 pages
Document abstract : «Man-made fiber includes both synthetic fibers and celluloses. Rayon is a generic term for man-made fiber, composed of regenerated cellulose and deviates also called as celluloses. The standard types include viscose staple fiber (VSF) and...»

Synopsis abstract : «Introduction. Brand profile. Existting body. Organization structure. History and development. Vision Statement. Size of the unit. Swot analysis. HR Department. Introduction. Organization structure of personnel department. Manpower planning. Job...»

Leadership: Toward a visionary approach

Business & market   |   Management   |   Term papers   |   03/12/2009   |   .doc   |   20 pages
Document abstract : «Leadership is an important part of the human condition. It has been an indispensable and necessary factor in defining civilization through the ages. To understand the past, one studies the leaders who have shaped history. The present is comprehended...»

Synopsis abstract : «Introduction . The need for and meaning of leadership . Leadership, morality, and the common good . Leadership: cultural considerations and environmental pressures. Leadership approaches . The trait approach. The behavioral approach. The...»

Business environments focusing on demographic environment

Business & market   |   Management   |   Indian project   |   03/12/2009   |   .doc   |   25 pages
Document abstract : «The important of demographic factor to business is clear from the fact that "management is men" and "market is people." It is conventionally said that management is men, material, machinery, and money. Even if all the other Ms are excellent, it...»

Synopsis abstract : «Introduction. Democracy in India. Representative democracy. Decentralization of power. Challenges to democracy. Structure and dynamics. Population of India (1951-2001). Consequence of a population explosion in developing countries. Falling birth...»

Overview of GPSC Gas Co Ltd

Business & market   |   Management   |   Indian project   |   03/12/2009   |   .doc   |   43 pages
Document abstract : «Assam Oil Company Ltd. (AOC) was one of the earliest enterprises in the world engaged in exploration and production of oil. Oil was discovered in Digboi in north-eastern part of Assam in 1889 by Assam Railway & Trading Company (Originally formed...»

Synopsis abstract : «Overview of Oil & Gas Companies In India. Overview of organization. Natural Gas. Compressed Natural Gas. Liquefied Petroleum Gas. Research Methodology. Analysis. Comparison . SWOT Analysis. Suggested Marketing...»

A study of groups and group behavior

Business & market   |   Human resources   |   Term papers   |   03/12/2009   |   .doc   |   24 pages
Document abstract : «In the beginning, God made an individual - and then he made a pair. The pair formed a group, together they began bringing others and thus the group grew. Unfortunately, working in a group led to friction, the group disintegrated in conflict and...»

Synopsis abstract : «Introduction. What is group?. Why group?. Characteristics of group. The initial stage of group development. 5 stages of group development. Group skills. Accelerating development. Group cultures. Team and team building. Characteristics of good team...»

Overview of Tata Chemicals Ltd

Business & market   |   Business strategy   |   Theses   |   03/12/2009   |   .doc   |   58 pages
Document abstract : «The Chemical Industry comprises of the companies that produce industrial chemicals. It is central to modern world economy, converting raw materials (oil, natural gas, air, water, metals, and minerals) into more than 70,000 different products....»

Synopsis abstract : «Industry Overview. About Tata Chemicals Business. Introduction to TCL. SHE Policy. Production department. Introduction. Products and by Products of TCL. Chemicals Products. Food Addictive Products. Marketing department. Introduction. Market...»

Overview of Coca-Cola

Business & market   |   Business strategy   |   Term papers   |   03/12/2009   |   .doc   |   35 pages
Document abstract : «It was a prohibition law, enacted in Atlanta in 1886, that persuaded physician and chemist Dr. John Stith Pemberton to rename and rewrite the formula for his popular nerve tonic, stimulant and headache remedy, "Pemberton's French Wine Coca," sold at...»

Synopsis abstract : «Introduction. Marketing department of coca-cola. Production department of coca-cola. Human resource department of coca-cola. Financial department of coca-cola. Financial performance of coca-cola. Conclusion. Bibli...»

Ascendum Systems Pvt Ltd

Business & market   |   Business strategy   |   Theses   |   03/12/2009   |   .doc   |   86 pages
Document abstract : «India is poised to become a global IT superpower is not a revelation. Indians dominate the IT sector workforce, not only in US, but all over the world. In the last year or two, countries like Germany, France, and Japan have opened doors and are...»

Synopsis abstract : «IT Sector in India. Offshore Software Development: What is it and why do it?. Secrets of Software Success. Company Profile. Journey of thousand miles begins with one footstep. Vision. Mission. Quality. Industry focus. Ascendum's...»

Mutual fund as an investment options in Prudent Corporate Advisory Services Limited

Business & market   |   Marketing   |   Presentation   |   03/13/2009   |   .doc   |   83 pages
Document abstract : «All investments carry risk in some form or the other. Risk, liquidity and return are the so-called factors, which are considered before making an investment. But there is a trade off between risk and return. Lower the risk and lower the return. The...»

Synopsis abstract : «Industry overview. Investment planning. Industry analysis. Company overview. Research methodology. Data analysis. Cross tabulation. Limitations of study. Findings. Suggestions. Bibliography. Anne...»

Employee satisfaction towards training programs in IT services

Business & market   |   Human resources   |   Term papers   |   03/17/2009   |   .doc   |   27 pages
Document abstract : «They build work environment for mid-sized companies for implementing the ERP and CRM solutions. They take over complexity of implementation and management providing them implementation process with defined service levels. Training is the most...»

Synopsis abstract : «Introduction. Importance of training . Need for the training. Objectives, functions and need for training. Evaluating training programs. Data analysis, research and interpretation. Necessity of training: A survey. Findings and...»

Recruitment and selection process in an IT services organization

Business & market   |   Human resources   |   Term papers   |   03/17/2009   |   .doc   |   31 pages
Document abstract : «The software industry is in the midst of a quiet but dramatic revolution. The implication of this revolution increased innovation, new business models, technological discontinuities, and global capability shifts could be even more profound then the...»

Synopsis abstract : «Introduction. Recruitment process overview. Definitions. Importance of recruitment. Steps involved in a general recruitment process. Choosing the methods of recruitment. Recruitment process life cycle. Research methodology . Recruitment and...»

The fundamental unit of life: Cell

Science & technology   |   Biology   |   Case study   |   03/17/2009   |   .doc   |   11 pages
Document abstract : «When you look at a your house, you can see that it has got walls, doors ,windows and ventilators. All these things are the building blocks of your house. Similarly , bodies of all living organisms are made up of small unit which is called as a...»

Synopsis abstract : «Introduction. Discovery of cell. Do it yourself. Cell theory. Cell size. Cell shape. Cell number. Classification of cells. Constitution and structural organization of a cell. Plasma membrane or cell membrane. Functions of Plasma...»

Importance of organizational marketing

Business & market   |   Marketing   |   Term papers   |   03/17/2009   |   .doc   |   13 pages
Document abstract : «Since the 1950's various concepts have captured the imagination of scholars and practitioners (organizational identity, corporate identity, corporate branding, corporate image, corporate reputation and corporate communications). Each of these...»

Synopsis abstract : «Introduction. Key questions and constructs. Two levels of marketing. Strategic marketing . Operational marketing . Four P's. Product. Pricing. Promotion. Placement (or distribution). Marketing: New...»

Training and development

Business & market   |   Human resources   |   Term papers   |   03/17/2009   |   .doc   |   5 pages
Document abstract : «Organization and individual should develop and progress simultaneously for their survival and attainment of mutual goals. So, every modern management has to develop the organization through human resource development. Employee training is the...»

Synopsis abstract : «Training and development. Definition of training and development. Need for training. Training objectives. Areas of training. Training content for different categories of employees. Steps in training and development process. Need...»

Market potential for photo copier & allied products: Xerox India Ltd

Business & market   |   Marketing   |   Market study   |   03/17/2009   |   .doc   |   25 pages
Document abstract : «Documentation industry is expanding at a rate of more than 20% per year, and the world majors have recognized the Indian market as a thrust area. They are present in India either through joint ventures or through 100% subsidiaries. The high import...»

Synopsis abstract : «Industry profile. Xerox. Ricoh. Gestetner Holding. Canon. Hewlett-Packard . Company profile. Financial services. Financial irregularities. Historical highlights. Code of conduct. Xerox values. Products, solutions and services. Xerox lean Six...»

Dealer network: A brief study

Business & market   |   Business strategy   |   Term papers   |   03/17/2009   |   .doc   |   3 pages
Document abstract : «Dealers are essential part of the industry. He helps the products by familiarizing the goods to the customers, by distributing and thereby creating demand. He is the kingpin in the business world of manufacturer and distributor. Today he is the...»

Synopsis abstract : «Conceptual framework on dealers network. Role of the dealer. Need of the dealer. Dealers relations. Dealers satisfaction. Conclusion....»

Employee welfare measures

Business & market   |   Human resources   |   Term papers   |   03/17/2009   |   .doc   |   7 pages
Document abstract : «"Welfare" is a broad concept referring to a state of living of an individual or group, in a desirable relationship with the total environment - ecological, economic and social. Labor welfare includes both the social and economic contents of welfare....»

Synopsis abstract : «Labour welfare measures. Concept. Definition. Need for welfare measures. Employee demands. Trade union demands. Employer's preference. As a social security. To improve human relation. Objectives of welfare and safety measures. Merits of the welfare...»

Employee training and development

Business & market   |   Human resources   |   Term papers   |   03/17/2009   |   .doc   |   9 pages
Document abstract : «Human resource is the most important determinant of success, efficiency and effectiveness of an organization. Dynamic, component and motivated human resources build dynamic organization and enable an organization to achieve its goals. Therefore, to...»

Synopsis abstract : «Conceptual framework. Introduction. Concept and nature of human resources management. Objectives of human resources management. Importance of HRM. Features of Human Resources Management. A part of management discipline. As a process. As a continuous...»

Customer satisfaction with regard to Xerox photocopier: Xerox India Limited

Business & market   |   Management   |   Case study   |   03/17/2009   |   .doc   |   36 pages
Document abstract : «The documentation industry is expanding at a rate of more than 20% and the world majors have recognized the Indian market as a lucrative area. They are present in India either through joint ventures or through 100 percent subsidiaries. The high...»

Synopsis abstract : «A study on photocopy industry. Origin of photocopying industry. Work structure of a photocopier. Company profile of Xerox. Origin of Xerox. The Xerographic process. Corporate goals of Xerox. Social responsibility of Xerox. An overview of...»

An overview of the organic semiconductor industry

Economics & finance   |   Management   |   Term papers   |   03/17/2009   |   .doc   |   4 pages
Document abstract : «In the late 1970s, three researchers published a groundbreaking paper on the discovery that certain classes of plastics were capable of being modified to enable them to function as a poorly conducting metal. So groundbreaking and significant was the...»

Synopsis abstract : «Organic semiconductors: What is it all about?. History. Structure of the industry. Commercialization. Increase in patenting activity . Investment. Government funding. US funding. European funding. IPO's. Mergers, acquisitions and joint...»

Concepts of job satisfaction

Business & market   |   Human resources   |   Term papers   |   03/17/2009   |   .doc   |   8 pages
Document abstract : «Job satisfaction refers to an individual's general attitude towards his or her job. A person with a high level of job satisfaction holds a positive attitude towards his job. While a person is who is dissatisfied with his assignments hold a negative...»

Synopsis abstract : «Introduction. Definitions. Motivational factors. Extrinsic factors. Job expectation. Salary. Comparison of outputs. Job security. Performance appraisal. Intrinsic factors. Recognition and praise. Autonomy or freedom. Participative...»

A study on the financial performance of the Hyderabad Stock Exchange

Economics & finance   |   Finance   |   Case study   |   03/17/2009   |   .doc   |   29 pages
Document abstract : «The Hyderabad Stock Exchange Ltd. established in 1943 was as a non-profit organization. It is now on its way to completing its 62nd year in the capital market; serving the cause of saving and investments. The Exchange made today occupies a prominent...»

Synopsis abstract : «Introduction. Company profile. Industry profile. Origin of the industry. Various departments. Computerization of the industry. Research Methodology. Certificates. Declaration. Acknowledgement. Conceptual Framework. Data analysis and...»

Performance appraisal system in organizations

Business & market   |   Human resources   |   Term papers   |   03/17/2009   |   .doc   |   9 pages
Document abstract : «Appraisal of performance is widely used in society. Parents evaluate their children, teachers evaluate their students and employers evaluate their employees. However, formal evaluation of employees is believed to have been adopted for the first time...»

Synopsis abstract : «Introduction. Performance appraisal. Concept of performance appraisal. Objectives of performance appraisal. Parameters of performance appraisal. Evaluation process of performance appraisal. Methods of performance appraisal. Traditional...»

Basic concepts of job satisfaction

Business & market   |   Human resources   |   Term papers   |   03/17/2009   |   .doc   |   5 pages
Document abstract : «Job satisfaction is a set of favorable or unfavorable feelings and emotions with which employees view their work. Job satisfaction is an effective attitude - a feeling of relative like or dislike toward something. The term job satisfaction not only...»

Synopsis abstract : «Introduction. Various definitions of job satisfaction . Bullock . Smith . Locke . Models of job satisfaction. Subtractive models. Multiplicative models. Theories of job satisfaction. Need satisfaction model job attitude. Level of job...»

A study on customer expectations on MFD's towards Xerox India Ltd

Business & market   |   Business strategy   |   Case study   |   03/18/2009   |   .doc   |   34 pages
Document abstract : «Xerox Corporation is the world's leading document management technology and services enterprise. XEROX INDIA LTD is the Indian subsidiary of Xerox Corporation. The US $15.7 billion, Fortune 500 global document management company was incorporated in...»

Synopsis abstract : «Introduction. Company Profile. History of Xerox. Founders of Xerox. The first product by Xerox. Xerography . A Xerography process. Mission of Xerox. Values of Xerox. Xerox strategy & direction. Diversity of Xerox. Xerox Social...»

Fundamentals of retailer relations

Business & market   |   Business strategy   |   Term papers   |   03/18/2009   |   .doc   |   8 pages
Document abstract : «Marketing is indeed an ancient art. Its emergence as a management discipline however is of relatively recent origin. In fact, today most management thinkers and practitioners around the world regard marketing as the most important of all management...»

Synopsis abstract : «Introduction. Market. Buyer behaviour. Factors influencing buyer behaviour. Impact of information on buyer behaviour. Socio - cultural environment: Buyer behaviour. Influence of the intimate group on buyer behaviour. Influence of the broad social...»

Reebok International Ltd

Business & market   |   Business strategy   |   Case study   |   03/18/2009   |   .doc   |   5 pages
Document abstract : «Reebok International Ltd. has been unquestionably one of the juggernauts in the athletic footwear department behind Nike and Adidas for quite some time now. This prestigious shoe company was founded back in 1895, in Bolton, Lancashire by Joseph...»

Synopsis abstract : «Introduction.. Financial ratio analysis.. Liquidity ratios.. Profitability ratios.. Activity and leverage ratios.. Corporate goverance and its issues.. Corporate organization.. Rockport company.. Ralph Lauren Footwear.. Greg Norman...»

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