How language in advertising has changed over the decades
Synopsis abstract : «Introduction.. Unravelling commercial speech.. Analysisng advertizing.. Difference between old and new customers.. The 1970's advertisement for Western Air Lines. . The use of language in the late 1980's.. The use of language in the late...»
The ethics in advertising
Synopsis abstract : «Introduction. Issues central to an unethical discussion. Forms of untruthful advertising. Benefits of advertising . Harms of advertising . Ethical principles relevant to advertising . Truthfulness in advertising . The dignity of the human person...»
Risk management in a multinational corporation
Synopsis abstract : «Introduction. The concept of RISK. Translation Exposure. Transaction exposure. Managing transaction exposure. Managing translation exposure. Foreign exchange risk and economic exposure. The economic consequences of exchange rate...»
A report on Indian rayon
Synopsis abstract : «Introduction. Brand profile. Existting body. Organization structure. History and development. Vision Statement. Size of the unit. Swot analysis. HR Department. Introduction. Organization structure of personnel department. Manpower planning. Job...»
Leadership: Toward a visionary approach
Synopsis abstract : «Introduction . The need for and meaning of leadership . Leadership, morality, and the common good . Leadership: cultural considerations and environmental pressures. Leadership approaches . The trait approach. The behavioral approach. The...»
Business environments focusing on demographic environment
Synopsis abstract : «Introduction. Democracy in India. Representative democracy. Decentralization of power. Challenges to democracy. Structure and dynamics. Population of India (1951-2001). Consequence of a population explosion in developing countries. Falling birth...»
Overview of GPSC Gas Co Ltd
Synopsis abstract : «Overview of Oil & Gas Companies In India. Overview of organization. Natural Gas. Compressed Natural Gas. Liquefied Petroleum Gas. Research Methodology. Analysis. Comparison . SWOT Analysis. Suggested Marketing...»
A study of groups and group behavior
Synopsis abstract : «Introduction. What is group?. Why group?. Characteristics of group. The initial stage of group development. 5 stages of group development. Group skills. Accelerating development. Group cultures. Team and team building. Characteristics of good team...»
Overview of Tata Chemicals Ltd
Synopsis abstract : «Industry Overview. About Tata Chemicals Business. Introduction to TCL. SHE Policy. Production department. Introduction. Products and by Products of TCL. Chemicals Products. Food Addictive Products. Marketing department. Introduction. Market...»
Overview of Coca-Cola
Synopsis abstract : «Introduction. Marketing department of coca-cola. Production department of coca-cola. Human resource department of coca-cola. Financial department of coca-cola. Financial performance of coca-cola. Conclusion. Bibli...»
Ascendum Systems Pvt Ltd
Synopsis abstract : «IT Sector in India. Offshore Software Development: What is it and why do it?. Secrets of Software Success. Company Profile. Journey of thousand miles begins with one footstep. Vision. Mission. Quality. Industry focus. Ascendum's...»
Mutual fund as an investment options in Prudent Corporate Advisory Services Limited
Synopsis abstract : «Industry overview. Investment planning. Industry analysis. Company overview. Research methodology. Data analysis. Cross tabulation. Limitations of study. Findings. Suggestions. Bibliography. Anne...»
Employee satisfaction towards training programs in IT services
Synopsis abstract : «Introduction. Importance of training . Need for the training. Objectives, functions and need for training. Evaluating training programs. Data analysis, research and interpretation. Necessity of training: A survey. Findings and...»
Recruitment and selection process in an IT services organization
Synopsis abstract : «Introduction. Recruitment process overview. Definitions. Importance of recruitment. Steps involved in a general recruitment process. Choosing the methods of recruitment. Recruitment process life cycle. Research methodology . Recruitment and...»
The fundamental unit of life: Cell
Synopsis abstract : «Introduction. Discovery of cell. Do it yourself. Cell theory. Cell size. Cell shape. Cell number. Classification of cells. Constitution and structural organization of a cell. Plasma membrane or cell membrane. Functions of Plasma...»
Importance of organizational marketing
Synopsis abstract : «Introduction. Key questions and constructs. Two levels of marketing. Strategic marketing . Operational marketing . Four P's. Product. Pricing. Promotion. Placement (or distribution). Marketing: New...»
Training and development
Synopsis abstract : «Training and development. Definition of training and development. Need for training. Training objectives. Areas of training. Training content for different categories of employees. Steps in training and development process. Need...»
Market potential for photo copier & allied products: Xerox India Ltd
Synopsis abstract : «Industry profile. Xerox. Ricoh. Gestetner Holding. Canon. Hewlett-Packard . Company profile. Financial services. Financial irregularities. Historical highlights. Code of conduct. Xerox values. Products, solutions and services. Xerox lean Six...»
Dealer network: A brief study
Synopsis abstract : «Conceptual framework on dealers network. Role of the dealer. Need of the dealer. Dealers relations. Dealers satisfaction. Conclusion....»
Employee welfare measures
Synopsis abstract : «Labour welfare measures. Concept. Definition. Need for welfare measures. Employee demands. Trade union demands. Employer's preference. As a social security. To improve human relation. Objectives of welfare and safety measures. Merits of the welfare...»
Employee training and development
Synopsis abstract : «Conceptual framework. Introduction. Concept and nature of human resources management. Objectives of human resources management. Importance of HRM. Features of Human Resources Management. A part of management discipline. As a process. As a continuous...»
Customer satisfaction with regard to Xerox photocopier: Xerox India Limited
Synopsis abstract : «A study on photocopy industry. Origin of photocopying industry. Work structure of a photocopier. Company profile of Xerox. Origin of Xerox. The Xerographic process. Corporate goals of Xerox. Social responsibility of Xerox. An overview of...»
An overview of the organic semiconductor industry
Synopsis abstract : «Organic semiconductors: What is it all about?. History. Structure of the industry. Commercialization. Increase in patenting activity . Investment. Government funding. US funding. European funding. IPO's. Mergers, acquisitions and joint...»
Concepts of job satisfaction
Synopsis abstract : «Introduction. Definitions. Motivational factors. Extrinsic factors. Job expectation. Salary. Comparison of outputs. Job security. Performance appraisal. Intrinsic factors. Recognition and praise. Autonomy or freedom. Participative...»
A study on the financial performance of the Hyderabad Stock Exchange
Synopsis abstract : «Introduction. Company profile. Industry profile. Origin of the industry. Various departments. Computerization of the industry. Research Methodology. Certificates. Declaration. Acknowledgement. Conceptual Framework. Data analysis and...»
Performance appraisal system in organizations
Synopsis abstract : «Introduction. Performance appraisal. Concept of performance appraisal. Objectives of performance appraisal. Parameters of performance appraisal. Evaluation process of performance appraisal. Methods of performance appraisal. Traditional...»
Basic concepts of job satisfaction
Synopsis abstract : «Introduction. Various definitions of job satisfaction . Bullock . Smith . Locke . Models of job satisfaction. Subtractive models. Multiplicative models. Theories of job satisfaction. Need satisfaction model job attitude. Level of job...»
A study on customer expectations on MFD's towards Xerox India Ltd
Synopsis abstract : «Introduction. Company Profile. History of Xerox. Founders of Xerox. The first product by Xerox. Xerography . A Xerography process. Mission of Xerox. Values of Xerox. Xerox strategy & direction. Diversity of Xerox. Xerox Social...»
Fundamentals of retailer relations
Synopsis abstract : «Introduction. Market. Buyer behaviour. Factors influencing buyer behaviour. Impact of information on buyer behaviour. Socio - cultural environment: Buyer behaviour. Influence of the intimate group on buyer behaviour. Influence of the broad social...»
Reebok International Ltd
Synopsis abstract : «Introduction.. Financial ratio analysis.. Liquidity ratios.. Profitability ratios.. Activity and leverage ratios.. Corporate goverance and its issues.. Corporate organization.. Rockport company.. Ralph Lauren Footwear.. Greg Norman...»
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