Articles, Assignments and College Term papers in Economics, Finance, business and Marketing

Starting a travel agency

Document abstract : «According to the Department of Commerce, The Indian Travel and Tourism Industry is the nation's 11th largest retail industry and will be number five by the year 2014. Revenues from travel have increased approximately 100% in the last decade with...»

Synopsis abstract : «Executive summary. Market summary. Target markets. Market demographics. Market needs. Market trends. Keys to success. Critical issues. Macro environment....»

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A closer look at transportation in India

Document abstract : «Transportation is the movement of products from one node in the distribution channel to another. By providing for the swift and uninterrupted flow of products back and forward through the distribution channel, transportation provides companies...»

Synopsis abstract : «Introduction. Functions of transportation. Resources used by transportation. Participants in transportation decisions. Roles and perspective of each party in transportation. Types of transport. Costs of various modes of transport. Factors...»

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A Study on customer satisfaction towards Cipla products

Document abstract : «Satisfaction is an important element in the evaluation stage. Satisfaction refers to the buyer's state of being adequately rewarded in a buying situation for the sacrifice he has made. Once the customers purchase and use the product they may then...»

Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»

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Consumer behavior in the services sector

Document abstract : «This presentation will start with a look at the services marketing triangle. It will then explore the ways of using the services marketing triangle. it will then take a look at the scope of consumer behavior along with examining the consumers...»

Synopsis abstract : «Introduction. Consumer behavior in the service sectors. Ways to use the service marketing triangle. Scope of studying consumer behavior. Model of consumer decision making processes . An overall model of consumer behavior. Risks involved in the...»

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Outsourcing: Why companies do it?

Document abstract : «According to Wikipedia, Knowledge process outsourcing (KPO) is a form of outsourcing, including legal process outsourcing. These are both high-value-added forms of business processing outsourcing (BPO). KPO firms provide domain-based processes and...»

Synopsis abstract : «Introduction. Overview of the industry. Knowledge process outsourcing. Regional advantages and domains of expertise. Advantages in India. Evolving paradigm. Challenges to providers. Market research. An overview of EmPower Research. Organizational...»

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Responsibility accounting and evaluation of divisional performance

Document abstract : «This presentation will start with a comparison between centralization and decentralization. From there it will go into a look at the benefits and costs of a decentralized organization before moving onto responsibility accounting along with control...»

Synopsis abstract : «Responsibility accounting and evaluation of divisional performance. Centralization vs Decentralization. Benefits and costs of decentralized organizations. An overview of Return On Investment (ROI). Various factors of ROI. Problem with Residual...»

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A closer look at Covansys with special reference to ITES sector in India

Document abstract : «Incorporated in 1985, Covansys Corporation is a global technology services company with a focus on industry-specific solutions, strategic outsourcing and integration services. It addresses the most challenging technology issues companies are facing...»

Synopsis abstract : «Introduction. Organizational study. Study of the problem. Some of the leading players of the industry. About Covansys. Mission. Values. Awards and certification. SWOT analysis. Service categories and core competencies . Covansys' focus. The key...»

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Communism and it's success in China

Document abstract : «Communism is an ideology that seeks to establish a classless, stateless social organization based on common ownership of the means of production. It can be considered a branch of the broader socialist movement. Communism as a political goal is...»

Synopsis abstract : «Definition of communism. Origin of communism. Various theories. Evaluation of the ideology across various countries. Origin of anti-communism in the United States. The emergence of modern communism. The growth of modern communism. The theories that...»

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A detailed project on bakeries and associated products

Document abstract : «The catering industry is a combination of production and service, which must be fully coordinated to attain degree of efficiency. While amicable relations in a factory are of no small importance, in the catering industry they are vital. The demands...»

Synopsis abstract : «Introduction to food and beverage production department. Research design. Bakery: A detailed study. Dough-specialization topic. Equipments used for Making Dough. Conclusion. Bibliography....»

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Managing the global supply chain: A risk measurement perspective

Document abstract : «The end of the last millennium and the beginning of the new millennium has seen supply chain management emerge as a new management paradigm and a source of competitive advantage. This is especially true in a global marketplace where "getting the...»

Synopsis abstract : «Introduction. Importance of Global Supply Chain. A framework. Current practices. Emerging technologies and Global Supply Chain Management (GSCM). RFID (Radio Frequency Identification Devices) and GSCM. Drivers of globalization. Strategic...»

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Overview of supply chain management

Document abstract : «Supply chain management (SCM) refers to the management of activities that procure raw materials, transform those materials into intermediate goods and final products, and deliver the products through a distribution system to the end-user. There are...»

Synopsis abstract : «Introduction. A general study of Supply chain management (SCM). Recent advances in SCM. Outsourcing Logistics to third party logistics providers. A study of business process reengineering. Definition of an auto ID techniques. Definition of Radio...»

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Reva: An alliance between Maini Group and AEV LLC Inc.

Document abstract : «REVA electric car company is a joint venture between the Bangalore based Maini group and AEV LLC Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEV LLC Inc to design and develop key...»

Synopsis abstract : «Executive summary. Scope of the study. History of electrical vehicle. About REVA car and its benefits. Technologies used in REVA Car. Models of REVA Car and their technical specifications. REVA in the world market. Objective of the...»

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Market analysis of IPO business in India

Document abstract : «Like several other goods, which require a market place for buyers & sellers to come together, shares, too need a market where they can be sold & bought. The markets where shares are sold bought are either primary market or secondary market. The...»

Synopsis abstract : «Introduction. Introduction to stock market. Primary market. Secondary market. BSE-Bombay stock exchange. Sensex-the barometer of indian capital markets. NSE-National stock exchange ...»

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Innovations in the restaurant business

Document abstract : «The paper deals with the brand related issues in the restaurant industry and is an attempt to highlight the image and identify trends in the restaurants industry. It highlight the various efforts and initiatives taken by restaurants worldwide to...»

Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. An overview of service marketing. Concept. Positioning and differentiation. Summary. Branding of restaurants. Issues of branding services. A comprehensive study. Brand research and...»

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A study on customer relationship management

Document abstract : «Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990's with the promise of forever changing the way businesses, small and large, interacted with their customer bases. In the short...»

Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»

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Looking at how and where CRM can help an organization

Document abstract : «CRM is an integrated effort to identify, maintain, and build up a network with individual consumers and to continuously strengthen the network for mutual benefit of both sides, through interactive, individualized and value-added contacts over a...»

Synopsis abstract : «Introduction. Understanding and knowing the customers. Five new approaches to customer value. Customer relationship management (CRM). How it works?. CRM's evolution. Key principles of CRM. Benefits for organization. Status of CRM. Introduction. A...»

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The relevance of Below: The Line activities to current marketing communication practices

Document abstract : «The annals of Marketing Management have witnessed a tug of war between advertising and sales promotion since inception. But in the early phase of twenty first century this war has taken a new avatar in form of Above - The- Line and Below - The- Line...»

Synopsis abstract : «Introduction. Research objective. Research methodology. Research design. An evolution of below -the- line (BTL) activities. Channels of BTL activities. Current scenario in the BTL activities. Trends impacting BTL marketing budgets. Limitations of...»

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How to conduct a market research with special reference to Cadbury

Document abstract : «Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced...»

Synopsis abstract : «Meaning of market research. Marketing research process. The problem and the research objectives. Types of research designs. Research design. Types of research designs. Data collection. Observation method . Surveys (questionnaire to...»

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The changing face of consumer behavior in response to organized retail markets in India

Document abstract : «The retail sector in the developing countries is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Rated the fifth most attractive...»

Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Industry profile. An overview of retail sector. Malls in India. A study on consumer behavior. Various stages in the buying process. Marketing strategy for a retailer. Data...»

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Customer Relationship Management and the call centers

Document abstract : «Before we begin to examine the conceptual foundations of CRM, it will be useful to define what CRM is. CRM stands for "Customer Relationship Management." CRM is a business strategy and a collection of technologies that enable seamless coordination...»

Synopsis abstract : «Conceptual framework for CRM. What is customer relationship managementthe next generation of bpo solutions. CRM success factors. The emergency of CRM practice. CRM formation process. CRM purpose. CRM programs. Continuity marketing...»

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Market potential of Levi's

Document abstract : «A dress is a reflection of the culture of a period and in an inclusive term. For garments, fashions define the notations of taste in a given cultural environment. The term has particular reference to prevailing in matters of dresses and...»

Synopsis abstract : «Introduction. Objectives of the study. Scope of the study. Limitations of the study. Methodology of the study. Analysis of the profile of the industry. A study on the textile industry. Profile of the Levi Strauss & co. Levis Strauss & co...»

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Distribution structure of Nestle

Document abstract : «Properly planed distribution is always the quintessential factor when a company needs to reach its customers in all parts of the world therefore this paper will take a look at how the company Nestle distributes its products and where all does it...»

Synopsis abstract : «Introduction. Distribution structure of Nestle India. Ownership transfer. Transportation. Policies. Selection of distributors. Capital investment. Relevant experience. Infrastructure. Incentives to the distributors. Margins. Schemes spread over 2-3...»

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The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)

Document abstract : «Traditionally, marketing has focused on market shares and customer acquisition rather than on retaining existing customers and on building long-lasting relationships with them (Kotler, 2003). More recently, however, market share has been gradually...»

Synopsis abstract : «Introduction. Overview and background of the study. Aims and objectives of the study. Scope of the study. Rationale of the study. Methodology of the study. Categorization of the customer loyalty concept. A frame on loyalty. Critical evaluation. The...»

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The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior

Document abstract : «Over the years, many growing and grown brands have jumped on to the celebrity endorsement bandwagon. Marketers are aware of the power of celebrities in advertisement and branding and their influence on consumer buying decisions. Endorsement is a...»

Synopsis abstract : «Introduction. Key factors of celebrity endorsements / brand ambassadors. Marketing. Advertising. Branding. Definition of consumer behavior. Overview. Literature review. Aim of the research. Brand image and brand identity. Definition of a...»

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The Indian television broadcasting industry

Document abstract : «The Indian Entertainment and Media Industry has out-performed the Indian economy and is one of the fastest growing sectors in India. It is rising on the back of economic growth and razing income levels that India has been experiencing in the past...»

Synopsis abstract : «Introduction. An overview of Indian television broadcasting industry. External analysis: Indian television broadcasting industry. Pest analysis. Porters five force analysis. SWOT analysis. Key factors of success. Driving forces of the industry. The...»

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An overview of the Indian cigarette industry

Document abstract : «The Cigarette Industry is one of the oldest industries in India (almost 100 years old). It is an important agro-based industry. It is highly labor intensive and provides livelihood to about thirty million people directly and indirectly. India's...»

Synopsis abstract : «Introduction. Research objectives. Research methodology. An analysis of the cigarette industry in India . Consumer questionnaire analysis. Retailer questionnaire analysis. Objective wise ...»

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Research on customer satisfaction for the services of Hutchison-Essar

Document abstract : «After the globalization of the Indian economy in 1991 the tele communication sector remained one of the most happening sectors in India. The recent years witnesses rapid and dramatic changes in the field of tele communications. In the last few years...»

Synopsis abstract : «Introdcution. Industry profile. Investement by various state governments in telecom sector. New telecom policy. Overview of cellular mobile servive providers. Overview of fixed telephone service providers. Overview of cable service providers. A...»

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Advertising - An overview

Document abstract : «Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception, advertising...»

Synopsis abstract : «Introduction. Meaning of introduction. Origin and growth of advertising. Kinds of advertising. On the basis of area. On the basis of functions. On the basis of advertising. Active participants in advertising. Role of advertising. The advertising...»

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Indian pharmaceutical industry

Document abstract : «The Indian Pharmaceuticals sector has come a long way, being almost non-existent during 1970, to a prominent provider of health care products, meeting almost 95% of country's pharmaceutical needs. London research company Global Insight estimates...»

Synopsis abstract : «Introduction. Top 10 pharmaceutical company. The process patent regime. Porter's five force analysis. SWOT analysis. Advantage in India. Trends in the Indian pharmaceutical industry. Impact of the union budget 2008-09. PEST analysis. Future...»

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Virgin Mobiles

Document abstract : «In the mobile market, Virgin mobile is a unique player based on its business model and strategy. It is the only service provider which does not hold any bandwidth and mobile setup infrastructure but uses Tata Teleservices spectrum and is penetrating...»

Synopsis abstract : «Introduction. Understanding Virgin's business model. Communicating the Virgin brand. Target market. Customer acquisition and retention strategies. Value creation through product design. The distribution channel . Selection distribution . Online...»

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