Advertising on the radio

Business & market   |   Marketing   |   Indian project   |   04/03/2009   |   .doc   |   48 pages
Document abstract : «Advertising, in general, expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don't just pop out from nowhere, they are built on the key communication points that motivate sales....»

Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Primary. Secondary. Fundamentals of technical know-how. Cost involved. Origin of format radio. History of Indian radio. Different radio stations across India. License fee and revenue...»

All you wanted to know about Six Sigma

Business & market   |   Business strategy   |   Research papers   |   04/03/2009   |   .doc   |   39 pages
Document abstract : «Six Sigma can be used to create a brand new business process from ground up. Six Sigma strives for perfection. It allows for only 3.4 defects per million opportunities for each product or service transaction. Six Sigma relies heavily on statistical...»

Synopsis abstract : «Introduction. A short study of the importance of Six Sigma. The genesis and history of Six Sigma. Chronology of events. Concept of Six Sigma. One to six sigma conversion table. Methodologies of Six Sigma. Define, measure, analyze, improve and...»

A brief overview of job costing

Business & market   |   Accounting   |   Term papers   |   04/03/2009   |   .doc   |   7 pages
Document abstract : «Job costing is one of the methods of counting costs & is used when job orders are undertaken in a factory or a workshop or contracts are taken out to build houses, construct roads, bridges etc. Many companies manufacture goods against orders. They...»

Synopsis abstract : «Introduction. Job costing in general. Applicability of job costing. Features of job costing. Components of job costing. Other important aspects of job costing. Job costing evaluated. Advantage. Disadvan...»

Overview of the IPCL (Indian Petrochemical Corporation Limited)

Business & market   |   Business strategy   |   Theses   |   04/03/2009   |   .doc   |   49 pages
Document abstract : «IPCL, Indian Petrochemicals Corporation Limited, is a pioneering petrochemicals company in India and was incorporated on 22 March 1969. It is a leading integrated manufacturer of polymers, synthetic fibers & fiber intermediates & chemical products...»

Synopsis abstract : «Introduction. Industry profile. Background study. A study of Indian petrochemical industry. Vision and mission. Quality, environment and health & safety policies. The institution building process. Socio-economic aspects. SWOT analysis. Product...»

Employee retention: Myths and methods

Business & market   |   Human resources   |   Research papers   |   04/03/2009   |   .doc   |   35 pages
Document abstract : «Human resource management (HRM) is the strategic and coherent approach to the of management an organization's most valued assets - the people working there who individually and collectively contribute to the achievement of the objectives of the...»

Synopsis abstract : «Introduction. Employee retention strategies. Role of human resource management. Importance of retaining employees. 3 Rs of employee retention. Respect, recognition and rewards. KEi's employee retention model. Philosophy that sets employee retention...»

Creativity in advertising

Business & market   |   Marketing   |   Theses   |   04/03/2009   |   .doc   |   30 pages
Document abstract : «Advertising is both art and science. The science of advertising is the analytical part that we have been looking at this point: setting goals, deciding strategy, choosing among different creativity styles. Some people call this step convergent...»

Synopsis abstract : «Executive summary. What is creativity?. Objectives of creativity. Description/structure of the methodology/alternative solutions. Expected results/benefits. Characteristics of providers. Application. Types of firms/organisations concerned. What...»

Disintermediation: Elimination of intermediaries in the supply chain

Business & market   |   Management   |   Term papers   |   04/03/2009   |   .doc   |   7 pages
Document abstract : «The world today is witness to intelligent customers and consumers. People who no longer take the marketer's claim as sacrosanct and are thinking people. These are the new takers of products and services that today's business folk have to offer. For...»

Synopsis abstract : «Introduction. The study of disintermediation. The fundamental issues of disintermediation. The pros and cons of disintermediation. The transition from traditional to disintermediated markets. Disintermediation at work. Definitions of hypermediation,...»

The importance of brand in boosting the sales in life insurance services: ICICI Prudential Life Insurance

Business & market   |   Marketing   |   Indian project   |   04/06/2009   |   .doc   |   35 pages
Document abstract : «A brand name helps an organization differentiate itself from its competitors. In today's competitive world no product can go without a brand. Customers often build up a relationship with a brand that they trust and will often go back to time and...»

Synopsis abstract : «Introduction.. Types of life insurance policies.. Role of brand in insurance.. Need for branding in insurance.. Research design.. Statement of the problem.. Objectives of the study.. Scope.. Study Area.. Research methodology.. Data. . Operational...»

Tata AIG Life Insurance Co. Ltd: Market mapping and research for group pensions products

Business & market   |   Marketing   |   Indian project   |   04/06/2009   |   .doc   |   19 pages
Document abstract : «Due to the advancement made by mankind in the fields of science and medicine, life expectation has been increasing at a steady rate, and today one can expect to have a longer life span than the earlier generations. For people, this increase means a...»

Synopsis abstract : «Introduction.. Indian Insurance Industry.. Insurance industry characteristics and registered insurers.. Role of insurance companies with respect to gratuity & superannuation.. Ways to manage gratuity/superannuation liability.. Tax benefits of...»

Recruitment and selection procedure: A look at the Infosys BPO

Business & market   |   Human resources   |   Theses   |   04/06/2009   |   .doc   |   56 pages
Document abstract : «Human Resource Management (HRM) is a management function that helps manager's recruit, select, train and develops members for an organization. According to Edward Flippo: "Personal Management is the planning, organizing, directing and controlling...»

Synopsis abstract : «Indroduction. Definition of Human Resource Management (HRM). Scope of HRM. HRM: Objectives and functions. Recruitment and selection needs. Purpose and importance. Steps in the selection process. Factors affecting recruitment. Essentials of selection...»

Wipro Infotech: The market aspects of laptops

Business & market   |   Marketing   |   Market study   |   04/06/2009   |   .doc   |   31 pages
Document abstract : «Laptops are now a very essential commodity for Indian consumers. They constitute a large portion of the electronic market in India. If these laptops are not marketed properly and are not in the Indian consumers' eye, the more established brands are...»

Synopsis abstract : «Company profile. About Wipro Infotech. Portfolio. Product profile. Wipro personal computing. Alliances. Consumer direct business model. The survey . The objective. Market brands overview . Laptops retail market model types. Tablet-style. The survey...»

Management by objectives

Business & market   |   Management   |   Term papers   |   04/06/2009   |   .doc   |   8 pages
Document abstract : «Management by Objectives or MBO is a widely embraced management concept that aims at articulating the company's goals into clear and measurable targets and breaking such targets into specific objectives for each individual in the company. Though MBO...»

Synopsis abstract : «Introduction. What is Performance Management?. What is MBO?. The process of MBO. Defining organizational goals. Performance evaluation and reviews. Rewards and punishment. Key features of MBO. Limitations. How to implement MBO in an...»

Are mergers and acquisitions the preferred option for businesses seeking rapid growth and success?

Business & market   |   Management   |   Term papers   |   04/06/2009   |   .doc   |   5 pages
Document abstract : «In today's complex and dynamic corporate world, there is a tremendous allure towards mergers and acquisitions. Companies, in the pursuit of rapid growth and gaining competitive advantage over the other market players, opt for mergers and...»

Synopsis abstract : «Introduction. The aim of the research. Literature review. Literature sources available. Definition of mergers and acquisitions. Types of mergers and acquisitions. Stages of mergers and acquisitions. Motives for mergers and acquisitions. Mergers and...»

A look at Religare Securities Ltd

Business & market   |   Business strategy   |   Indian project   |   04/06/2009   |   .doc   |   29 pages
Document abstract : «Apparently nothing but change is stable in the world, which interestingly offers both - opportunities and challenges. Change is an exciting opportunity to reposition oneself because of the survival crisis created by unanticipated change or the...»

Synopsis abstract : «Introduction.. General introduction.. Objective of the study.. Industry profile.. Profile of the organization.. Origin of the organization.. Growth and development of the organization.. Present status of the organization.. Future plans of the...»

A study on jeans: A C Nielsen USA

Business & market   |   Business strategy   |   Research papers   |   04/06/2009   |   .doc   |   51 pages
Document abstract : «Jeans are trousers traditionally made from denim, but may also be made from a variety of fabrics including corduroy. Originally work clothes; they became popular among teenagers starting in the 1950s. Historic brands include Levi's, Jordache and...»

Synopsis abstract : «Chapter 1. Introduction. Organisational structure. The Nielsen code. Chapter 2. Nielsen core services. Chapter 3. Major businesses. What AC Nielsen does . Chapter 4. Products & services . Chapter 5. Competitors. Chapter 6. Internship...»

A presentation on marketing management

Business & market   |   Marketing   |   Presentation   |   04/06/2009   |   .ppt   |   61 slides
Document abstract : «This presentation will start with marketing environments and systems. It will explore environments like the economic, competitive, technological, socio-cultural environments, etc. The presentation will then progress towards market oriented strategic...»

Synopsis abstract : «Introduction. Key factors of marketing environment. Economic. Competitive. Technological. Socio-cultural. Politico-legal. Demographic. Natural. Market oriented strategic planning. The BCG matrix. Factors influencing consumers' behavior. Analysing...»

From internet innovation to E-process execution

Business & market   |   Marketing   |   Presentation   |   04/07/2009   |   .ppt   |   33 slides
Document abstract : «This presentation will start with a brief look at innovation and move onto the success of a process. It will then examine the idea in the realm of retailing and financial services. then it will move to cover the e process strategy before moving onto...»

Synopsis abstract : «Introduction. From Internet innovation to eProcess execution. How process excellence makes execution possible. The eProcess strategy. Value network prioritization. How to build value portfolio. The advantages of eProcess. Case study - Cisco's...»

A quick look at SAIL (Steel Authority of India)

Business & market   |   Business strategy   |   Term papers   |   04/07/2009   |   .doc   |   6 pages
Document abstract : «Incorporated in 1973, the Steel Authority of India (SAIL) is a giant among the steel majors in India. It is the largest steel conglomerate in the country and the world's ninth-largest steelmaker. It manages and operates five integrated steel plants...»

Synopsis abstract : «Introduction. The origin of Steel Authority of India (SAIL). The evolution of SAIL. Capital structure analysis with solvency ratios. Investment analysis. Profitability analysis. Debt analysis. Conclusion....»

Marketing strategies of Colgate Palmolive Ltd

Business & market   |   Marketing   |   Indian project   |   04/07/2009   |   .doc   |   22 pages
Document abstract : «As early as 3000 B.C. Egyptians used toothbrushes fashioned from twigs. In the 20th century a major design advance occurred in 1938 with the launch of Dr. West's Miracle Tuft toothbrush, the first nylon bristle brush. Until the late 1970's...»

Synopsis abstract : «Introduction. Objectives of the study. Methodology of the study. Company profile. Company strategy. Marketing mix. SWOT analysis. Survey findings. Retailers survey. Conclusion. Suggestions. Questionnaires. Retailers' questionnaire. Consumers'...»

A presentation on sales management

Business & market   |   Management   |   Presentation   |   04/07/2009   |   .ppt   |   145 slides
Document abstract : «Modern sales executives are professionals. They plan, build and maintain an effective and efficient organization and design and utilize appropriate control procedure. The professional approach requires careful analysis of market situations,...»

Synopsis abstract : «Introduction. A study of sales management. Evolution of sales department. Objectives of sales management. Functions of sales management. Important terms of sales management. Factors that influence sales forecast. Sales forecasting methods. The sales...»

Ma Foi Management Consultants Ltd

Business & market   |   Business strategy   |   Term papers   |   04/07/2009   |   .doc   |   25 pages
Document abstract : «Ma Foi is the best HR service provider in India. This company was founded by Mr. K. Pandia Rajan in 1992. Since then the company is rendering the best HR services full fledged. In the year 2004 it was acquired by world's third largest HR company...»

Synopsis abstract : «Introduction.. Ma Foi Today.. The Merger.. Overseas Maneuvers.. Mission and spirit of Ma Foi.. Management Profile.. Profile of Vedior NV.. Placement Industry Overview.. The concept of Ma Foi's business organization.. Services in...»

TATA Steel: Bearings division

Business & market   |   Business strategy   |   Term papers   |   04/07/2009   |   .doc   |   40 pages
Document abstract : «The Bearings Market in India has a very strong foundation though it is not that visible. TATA Bearings the subsidiary of TATA Steel is one of the largest bearing manufacturers in Eastern India and the fourth largest in the country. It is situated in...»

Synopsis abstract : «Executive summary.. Letter from the company.. Background.. The organization.. Products/services-Its features.. Financial position and analysis.. Marketing problems.. Problems in finance.. Indian scenario.. Identified problems of...»

Recruitment and selection process at Siemens BPO Services Pvt Ltd

Business & market   |   Human resources   |   Theses   |   04/07/2009   |   .doc   |   42 pages
Document abstract : «The outsourcing history of India is one of phenomenal growth in a very short span of time. The idea of outsourcing has its roots in the 'competitive advantage' theory propagated by Adam Smith in his book 'The Wealth of Nations' which was published...»

Synopsis abstract : «Introduction.. Meaning and definition of human resource management (HRM).. Scope of HRM.. HR planning.. Recruitment.. Strategic management and recruitment.. Recruitment strategies.. Selection.. Siemens BPO global sourcing model siemens track...»

An assessment of the importance of cultural diversity within global organizations

Business & market   |   Management   |   Term papers   |   04/08/2009   |   .doc   |   8 pages
Document abstract : «In order to counter the arguments put forward by Palich and Gomez-Mejia regarding cultural diversity it is important to define the main issues in the debate. In order to address the issues, it is essential to begin by defining what is meant by...»

Synopsis abstract : «Introduction. Definitions of culture. Cultural similarities. Cultural diversities. Measurement of culture. What is Power distance. Individualism vs collectivism. Masculinity vs femininity. Empirical evidence for cultural diversity. Economic benefits...»

A look at Future Group

Business & market   |   Business strategy   |   Presentation   |   04/08/2009   |   .ppt   |   66 slides
Document abstract : «Pantaloon Retail (India) Limited is India's leading retailer that operates multiple retail formats in both the value and lifestyle segment. Pantaloon has ushered a retail revolution in India and its founder Kishore Biyani is known as India's "King...»

Synopsis abstract : «Introduction. A study of the retail industry in India. Major players of retail industry in India. Major players of retail industry in the world. A brief study of Pentaloon retail. The lines of business of Future Group. Major Achievements of...»

Conceptual framework of CRM in hotels

Business & market   |   Management   |   Term papers   |   04/08/2009   |   .doc   |   19 pages
Document abstract : «Until recent years, relationship management has been largely ignored by most industries outside the service sector. Classical marketing theory and practice has focused on customer acquisition rather than customer retention. However, due to the...»

Synopsis abstract : «Abstract. Origin of customer related management (CRM). A framework on the customer relationship management. Status of customer relationship management in India. The five strategies for practicing relationship marketing. Organising Customer...»

Porter and Tapscott Polemics - Are there new business objectives and methods to achieve them?

Business & market   |   Management   |   Term papers   |   04/08/2009   |   .doc   |   6 pages
Document abstract : «The tremendous growth of the information and communications technologies (ICT) and its deep penetration in all areas of human activities, is profoundly reshaping the economic, societal and private life landscape of the world of today. The issue...»

Synopsis abstract : «Introduction. Porter and Tapscott Polemics. Are there new business objectives and methods to achieve them?. The internet: Evolution or revolution?. Knowledge as a new source of value. Conclusion. References....»

Direct marketing

Business & market   |   Marketing   |   Term papers   |   04/08/2009   |   .doc   |   28 pages
Document abstract : «An interest rousing advertisement in the press entices you to dial a toll free number for more information on a great looking proposition. You find it hard to hold your curiosity and go ahead with making a call. At the other end, you hear a friendly...»

Synopsis abstract : «Introduction. What is direct marketing. Key differences between general marketing and direct marketing. Role of direct marketing. Advantages of direct marketing. Disadvantages of direct marketing. What is database marketing?. development of database...»

For what reasons might MNEs cooperate with each other? What barriers are there to successful cooperation?

Business & market   |   Management   |   Term papers   |   04/08/2009   |   .doc   |   5 pages
Document abstract : «'In a complex, uncertain world filled with dangerous opponents, it is best not to go it alone', (Ohmae, 1989). As globalization leads the world forward, national boundaries diminish and competition increases from less industrialized nations it...»

Synopsis abstract : «Introduction. The concept of cooperation between firms. The key factors behind strategic alliances. To benefit from spreading their costs or reducing their costs. To specialize in competencies. To create more effective competitors against other...»

How relevant are Fayol's ideas on managing groups and individuals in today's business world?

Business & market   |   Management   |   Term papers   |   04/08/2009   |   .doc   |   5 pages
Document abstract : «Almost 90 years after Fayol published his most studied work, Administration Industrielle et Generale, the field of management appears to be undecided on its relevance. The great advances in all aspects of commercial enterprise, which have occurred...»

Synopsis abstract : «Introduction. The emphasis placed on authority in the 21st century . The principle of unity of direction . A recipe for disaster in today's fast moving world . The five elements of management introduced by Fayol . Fayol's work on control...»

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