Articles, Assignments and College Term papers in Economics, Finance, business and Marketing

Marketing of the hotel industry

Document abstract : «The good times that began for the hotel industry, with the opening up of the economy at the start of the decade, seem to have ended. The industry has had its ups and downs and come a full circle in the last ten years. As with the broad economy...»

Synopsis abstract : «Introduction. Introduction to hotel industry. The profitability of the hotel industry. Hospitality industry in India. The property management system. Case study. Accommodation in highly specialized sector. The growth of conference, business and...»

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Material management, concept and handling in Parle India

Document abstract : «Material handling is a vital component of any manufacturing and distribution System and the material handling industry is consequently active, dynamic, and Competitive. Material handling is an important practical consideration in the design of new...»

Synopsis abstract : «Introduction. Introduction about material handling. An introduction to Parle G. Objective of the study. What is material management. Some definition of material management. Objectives of material management. Importance if material management. What...»

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Image creation, building and management through advertising

Document abstract : «Marketing managers and PR personals do not always talk the same language. Marketing managers are much more bottom - line oriented, whereas PR practitioners see their job as preparing and disseminating communications. But these differences are...»

Synopsis abstract : «Introduction. Role of MPR. Major tools of MPR. Objectives of MPR. Advertising as theoritical approach. Definition of advertising. Advertising an art, a science, a business and a profession. Advertising objectives. Importance of advertising to a...»

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A study on spurious products

Document abstract : «Counterfeit and Pass off Products - Counterfeiting is a kind of duplication where even the original manufacturer would not be able to distinguish between a genuine and a fake product. These fake products bear the identical name of the...»

Synopsis abstract : «Counterfeit and pass off products. Types of spurious products. List of fake brands available in rural areas. Where spurious brands exists . Why spurious products exists more in rural areas. Adulterated products - A dangerous mix . How to identify...»

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A market study and research on the Indian liquor industry

Document abstract : «The task on hand was to check the preference of alcohol consumers, which would help our client UDV to market its new product, the latest entrant in the Ready-To-Drink (RTD) segment - Smirnoff ICE. To get the desired information, we used both...»

Synopsis abstract : «Introduction. Company profile. Background of the study. Industry profile. Market segmentation. Beer. Country liquor. Indian Made Foreign Liquor (IMFL) and imported liquor. Objective of the study. Research design. Methods of data collection...»

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Market research on Britannia

Document abstract : «Britannia was incorporated in 1918 as Britannia Biscuits Co Ltd in Calcutta. In 1924, Pea Frean UK acquired a controlling stake, which later passed on to the Associated Biscuits International (ABI) a UK based company. During the '50s and' 60s,...»

Synopsis abstract : «Introduction to Britannia. Britannia is a nutshell. The structure of Indian biscuit industry. The biscuit segment of Britannia. The launch of other products by Britannia. Management discussion and analysis. Annual report. Marketing at Britannia. The...»

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The main factors affecting the purchase decision in anti aging products with reference to Olay

Document abstract : «The anti-aging market is one of the largest in the world. The majority of these people want to find a way to fight aging, which is why there is such a high demand for products which hide or fight the signs of aging. It is a great thing that there...»

Synopsis abstract : «Background study. Secondary data. Literature review. Research methodology. Management decision problem. Management research problem. Methodology or approach(research Questions and hypothesis). Questionnaire design. Company profile. Analysis and...»

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Cost concepts and classification (20 Slides)

Document abstract : «The costing terminology of the Institute of cost and works accounts,London defines cost as"The amount of expenditure (actual or notional) incurred on or attributable to a given thing." In the words of Harold J.Wheldon,"costing is the classifying...»

Synopsis abstract : «Discusion topics . Why cost concept?. The meaning of cost. Analysis and classification of costs . Indirect cost. Functional classification. Classification on the basis of behavior. Classification of costs for managerial decision and control. Normal...»

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Market segmentation (20 Slides)

Document abstract : «The national market of any country is very wide. The producers of goods need not concentrate on a specific group of buyers or a distinct market. This may be termed as 'mass' marketing. The producers of products must be clear whether they want to...»

Synopsis abstract : «Introduction . Meaning of market segmentation . Why segment markets? . Advantages of market segmentation . Limitations of market segmentation . Bases for market segmentation . Geographic base . Local market. Urban and rural. Regional. National...»

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Pricing policy and strategy (28 Slides)

Document abstract : «After defining the price of any goods to be the money value that is charged to a product or services or the amount of money or goods for which a thing is bought or sold this presentation will talk about other things involved in deciding the price of...»

Synopsis abstract : «Meaning of price. Objectives of pricing. Factors affecting pricing. Pricing methods. Cost oriented pricing. Competition oriented pricing. Going rate pricing. Sealed bid pricing. Pricing strategy. New product pricing strategy. Product mix pricing...»

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A presentation on some of the key points about Standard Chartered Bank

Document abstract : «This presentation will begin with an review of the business activities of Standard Chartered before going over the the launch and its subsequent expansion. The presentation will then move over to consumer and wholesale banking in which there will be...»

Synopsis abstract : «Introduction. Key points about Standard Chartered Bank. Business review. Global launch. Expansion at Global. Consumer banking. Wholesale banking. Products and services launches. Process, policies and procedures. Key performance indicators. Brand...»

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Organizational behavior: Foundation of group behavior (16 Slides)

Document abstract : «A group is defined as two or more individuals, interacting, interdependent, who have come together to achieve particular objectives. A formal group is defined by the organization's structure,with designated work assignment establishing tasks.The...»

Synopsis abstract : «Meaning of group. Formal group. Command task. Informal group. Why do people join a group . Five stage group development model. External conditions imposed on the group. Group structure. Norms. Status. Size. Composition. Group decision making...»

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Bandwidth discovery: A demand side analysis of the bandwidth requirements of India's IT and ITES sectors

Document abstract : «Frost & Sullivan is an international market-consulting firm headquartered at Palo Alto, CA and with offices across the globe. The focus of work done at Frost & Sullivan is to interact with clients, understand their requirements and use the relevant...»

Synopsis abstract : «Introduction. Company profile. Technology profile. Methodology. Overview of market approach. Detailed description of each step. Analysis. Data analysis, interpretations and findings. Conclusions and recommendations: strategies for market...»

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A brief look at the company L'oreal and some of it strategies

Document abstract : «Eugene Schueller a young French chemist developed an innovative hair color formula, Aureole. He manufactured his own products and sold them to Parisian hairdressers. The company was registered in 1909. The guiding principle from the beginning was...»

Synopsis abstract : «Introduction. The global reach Of L'Oreal. The business. The product categories. Consumer products. Professional products. Luxury products. Active cosmetics. Corporate strategies. The strategist. Initial strategy. Mergers and...»

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Customer satisfaction level towards American Express in India

Document abstract : «This is an overall study of the organization of American Express Bank Ltd. where it's working environment and various policies and practice are studied. The methodology used was conducting personal interview with all the functional manager...»

Synopsis abstract : «Introduction. Industry profile: American Express Bank. American Express Bank in India. Areas of business. Products and services. Brains behind American Express Bank. Functional areas. Policies. Organizational chart. Competitors of American Express...»

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Adidas in India

Document abstract : «Adidas AG is a German sports apparel manufacturer, part of the Adidas Group. It registered as Adidas AG on 18 August 1949 (with lower-case lettering: "Adidas"). The company was named after its founder, Adolf (Adi) Dassler, who started producing...»

Synopsis abstract : «Background. Adidas in India. Industry scenario. Scope of study. Consumers . Consumer behaviour. Environmental analysis . Retail. Competitors. Segmentation. Targeting and positioning . Recommendations. Appendix...»

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Study of consumer behavior in selecting mobile phones

Document abstract : «Mobile users today want their handsets to be converged devices handling multiple functions, entertainment being the most important among them. They want their mobile to be fully loaded with top-end features, but they want all that at affordable...»

Synopsis abstract : «Objectives of the research. An overview of the business context. Story of Nokia- the market leader. Research design. Consumer satisfaction analysis. Reseach methodology. Analysis. Conclu...»

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Building digital brands

Document abstract : «Online has always taken a back seat to offline in brand building. Yet online offers the best options for building a meaningful brand, options that didn't exist only a few years ago. Companies without a solid digital brand strategy are literally...»

Synopsis abstract : «The spillover effect. New creative approaches. Re evaluating media investments. Getting closer to the consumer . Implications for marketers. Need of a new marketing model. How to build and manage digital brands?. Personalization tools . Rethinking...»

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International logistics management

Document abstract : «Seaports are built basically to facilitate the transfer of cargo between inland and maritime transport. Ports are therefore, an essential link in the international maritime transport chain. The main function of the sea ports is to ensure that the...»

Synopsis abstract : «Introduction. A study about logistics management. Physical distribution. Warehousing. Inventory. Packaging and utilization. Information & communication technology. A study on types of transportation. Air. Road. Railways. What are types of ocean...»

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How to set up a plant: The best layout plans

Document abstract : «Plant layout is very essential and needs consideration and attention from the very beginning so as to avoid subsequent problems. Though one can think of several layouts but the best one is obviously the one, which is both very systematic and cheap....»

Synopsis abstract : «Introduction. The definition of plant layout. Objectives of plant layout. Principles of plant layout. Scientific and systematic laying. Integration. Safety and healthy environments. Maximum space utilization. Types of plant layouts. Process or...»

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Final report on tea pot and cup design for elderly people with arthritis

Document abstract : «This report is one that argues for our company's expansion into the area of designing and manufacturing (and possibly marketing and selling) new household products which will be increasingly in demand as well as of benefit to our societies aging...»

Synopsis abstract : «Executive summary. Introduction . Arthritis, aging and hand-mobility issues . Exercise and mobility . Products which help people with chronic conditions that affect the hands . Possible improvements . Conclusion . References from books and...»

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Market share strategy to getting company benefit

Document abstract : «Companies in the era of growing globalization, need to rethink the mission of business and marketing strategies they were critical. Currently the company is not engaged in market competition with the already known and have the option, or a customer...»

Synopsis abstract : «Abstract. Introduction. Examination references and development model. The basic theory. Market share in strategic marketing. Identify target audience In marketing the product. Determining communication objectives. Select communication...»

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A study of brand personality of Saffola cooking oil and feasibility of Saurav Ganguly as brand ambassador

Document abstract : «In today's fast life people hardly have time to sit down at ease and have a hearty breakfast, lunch or dinner leading to various diseases. Heart disease is one of the most dreaded diseases due to improper diet habit. Fortunately people in India...»

Synopsis abstract : «Executive summary. Problem statement. Research objectives. Background. Evolution. Sampling plan. Research design. Primary data collection and analysis. Conclusions. Recommendations. ...»

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An analysis and study on stress management and its implementation

Document abstract : «Only recently has stress been seen as a contributory factor to the productivity and health costs of companies and countries. As studies of stress-related illnesses and deaths show, stress imposes a high cost on individual health and well-being as...»

Synopsis abstract : «Introduction. What is stress?. Categories of stress . Stress and its characteristics. Stress is physical. Stress is psychological. Stressors. Levels of stress. Personal stress. Causes of personal stress. Organisational stress . Short term...»

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A study on the Indian leisure industry and its importance in the business world

Document abstract : «The concept of leisure, and the freedom to choose individual pastimes and leisure pursuits, is a 20th century development for the mass population. Historically, only the wealthy could divide up their time to engage in activities of their choosing....»

Synopsis abstract : «Introduction. Leisure services: Types of providers. Public sector. Commercial providers. Voluntary provision in the non-public sector. National Agencies. Understanding the leisure services consumer. Age and family life cycle stage. Gender. Education...»

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A research on the possibilities of flexible working strategy

Document abstract : «This research proposal seeks to present findings on the policy of flexible working hours being provided to employees so as to enable them to balance their personal as well as professional lives more efficiently. This research paper develops...»

Synopsis abstract : «Executive summary. Introduction to the case. Problem statement. Research objective. Scope of the study. Limitations of the study. Research methodology and research design. Sampling design and sample size calculation. Data...»

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Market analysis and study of the Indian airline industry in relation to the environmental (internal & external) factors

Document abstract : «Overview & Scope of the project and Methodologies used - What business does an airline industry participate in? This is a fundamental question which needs to be answered before a marketing analysis on the industry is presented. To a layman the...»

Synopsis abstract : «Introduduction. Overview & scope of the project and methodologies used. Scope and methodology. Overview of airlines industry in India. Competitive analysis. Information on supplementary services. Study of brand positioning. An overview of...»

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Critical skill mapping of employees based on four-quadrant model in relation to the study of Tata steel

Document abstract : «Setting an Objective is the first and one of the most important stages of any report. This is because poorly defined problem will not yield useful results and causes confusion. The aim of our study is to "study and analyze the Debt and Capital...»

Synopsis abstract : «Introduction. Objectives of the study. Tata Steel: Company profile. Origin. Mission and values. HR policy of Tata Steel. Product and services. Technologies, equipment and facilities. Key customers and requirements. Key success factors. A study of...»

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A report on comparative market analysis and marketing strategy of Samsung electronics

Document abstract : «All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation" Research inculcates scientific and inductive thinking and it promotes the development of logical habits of...»

Synopsis abstract : «Introduction . Overview of the consumer durable market. Company profile. Comparative analysis. Objective of the study. Scope and limitation of the study. Research methodology. Analysis of dealers questionnaire. Analysis of sales data. Analysis by...»

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Sales & distribution analysis of the Indian telecom industry

Document abstract : «Until the mid-1980s, the telecommunications industry in India was a monopoly, managed and controlled by the Government. The industry is growing at the fastest pace in the world and India is expected to become the second largest telecom market...»

Synopsis abstract : «Introduction. The Indian telecom industry. The products and services in the telecom industry. Sales objective. The Indian sales territory and distribution. Sales quota and distribution strategy. Conclusion....»

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