A market study on Indian telecom industry

Document abstract : «Indian Telecom sector, like any other industrial sector in the country, has gone through many phases of growth and diversification. Starting from telegraphic and telephonic systems in the 19th century, the field of telephonic communication has now...»

Synopsis abstract : «Introduction. Classification of the telecom industry. Market shares of public and private players. Number of subscribers. Subscriber trend of fixed line telephony in Indian market. The major public players in the Indian telecom market. Growth trend...»

Brand management in retailing in India

Document abstract : «Research can be defined as "A careful investigation or inquiry especially through search for new facts in any branch of knowledge". Data collection is an elaborate process in which the researcher makes a planned search for all relevant data. Data is...»

Synopsis abstract : «Introduction. Research objective. Research methodology. An overview of marketing. Definition of marketing. Marketing mix. An overview of product management. What is product?. Three aspects of product. Classifications of product. Types of...»

The market competitors of broadband services and their performance in the markets in India: HCL Infinet ISP

Document abstract : «HCL Infinet ISP is the Internet Infrastructure initiative of the HCL group, India's premier information technology group. Through the pioneering presence of the HCL group companies and the vast experience of the markets, HCL Infinet has propelled...»

Synopsis abstract : «Introduction. HCL Infinet service profile and technical features. Infrastructure & technical strength. Value Added Services provided by HCL Infinet. An overview of IPLC (international private leased circuit). The future expansion plans. Major...»

Chocolate industry in India

Document abstract : «Chocolates began during the times of the Mayas and the Aztecs when they beat cocoa into a pulp and made bitter frothy chocolate out of it. They first became popular in Europe in a highly unrefined form. Then the Hershey Food Company was the first to...»

Synopsis abstract : «Introduction. Objective. Research methodology. Chocolate industry . Chocolate in a bloom. Chocolate industry in India. Major players. SWOT analysis of Cadbury . Market segmentation. Psychographics and demographics. Product positioning . Product...»

Indian retail: Stepping ahead to create a benchmark

Document abstract : «India is standing on the verge of having the pleasure to hold 2010 Olympic Games .Its retail business meter shows only about 4% organized retail in India. It means that a whopping 96% market is yet to be captured by entrepreneurs. Retail will grow...»

Synopsis abstract : «Abstract. Introduction. Need of the study. Background. Research methodology . Objectives of the study. Methods of data collection. Scope of the study. Description of the sub topic of study. Data analysis and interpretation. Suggestions and...»

A study on the various approaches to job evaluation

Document abstract : «The definition for Job evaluation is "any method ranking the relative worth of jobs, which can then be used as a basis for a remuneration system". It is the systematic process of establishing the relative worth of jobs within an organization. The...»

Synopsis abstract : «What is job evaluation?. Purpose of job evaluation. Approaches. Non-analytical types of job evaluation. Job ranking. Job classification. Internal benchmarking. Analytical types of job evaluation. Point rating. Factor comparison. Hay's...»

The influence of quality relationship and distribution of selling-in against marketing performance

Document abstract : «The key to the success of a company according to Kalwani and Narayandas (1995) is determining the needs and desires and satisfy consumer needs more effectively than the competitors, in addition looked consumer relationships based on a long-term...»

Synopsis abstract : «Abstract. Introduction. Background issues . References examination and model development. The basic concepts. The quality of relationships . Conclusion. Bibliography....»

The myth of New York City from a French perspective

Document abstract : «For this presentation, I have chosen to talk about New York City, also known as "the Big Apple" or the "city that doesn't sleep". When French people hear about the United States, they often imagine how exciting the life might be in New York. The...»

Synopsis abstract : «Introduction. New York is a place. Architecture and buildings. The statue of liberty. From Manhattan to the Bronx. New York is a culture . A specific literature: comics, the New York times and the New Yorker. From the Met to the MoMA. New York is...»

Saakashvili and the developments in Ajara

Document abstract : «Ajara is the only autonomous region in the South Caucasus that never fought an armed conflict with its central government. In the Georgian context, the non-violent resolution of the Ajara crisis following the Rose revolution makes a particular sense...»

Synopsis abstract : «Introduction . A general background of Ajara: Ajara's specificities. An economically strategic region. Role for ethno-religious belongings. Abashidze's miscalculations. Abashidze and the Rose revolution. The defection of the Russian...»

Is the United Nations an effective organization?

Document abstract : «The United Nations is not the first international organization to be established to help in settling conflicts peacefully and preventing future conflicts. In 1899, the Hague Convention for the Settlement of International Disputes was established. ...»

Synopsis abstract : «Introduction. History of the United Nations. The formation of the Security Council . being fair and looking legitimate . Conclusion....»

How does trade globalization affect women working conditions in South America?

Document abstract : «The international trade agreements have important impact on people living in poverty. But these impacts operate at different levels. In some cases, trade can stimulate the development of these countries, help the economic growth, help employment,...»

Synopsis abstract : «Introduction. The main aspects of globalization: The job creation in developing countries . Jobs created for women in South America. Regional agreements . Non traditional Agricultural Exports . The actual globalization: Characterized by the...»

Knowledge in organizations: What is a community of practice?

Document abstract : «This report presents you the concept of a community of practice. Normally the term community of practice in reduced to CoP and this term was created by Jean Lave and Etienne Wenger in 1991. Now to understand this notion, we should understand the...»

Synopsis abstract : «Introduction. The concept of a community of practice . The formation of communities of practice. CoP within organizations. Enabling CoP to be successful. Measuring the value added by communities. Conclusion. Bib...»

Caroll Paris

Document abstract : «The main purpose of the present report is to design a marketing plan for the French 'fashion house' Caroll who is aiming to enter the growing 'middle market' in China. In order to design an appropriate marketing plan, several steps have to be taken....»

Synopsis abstract : «Introduction. Caroll's presentation. Mission. Culture. Strategy. Objectives. The China market. Country risk. Chinese consumers. China's textile market. Competition analysis. Strategic plan . SWOT analysis. Key opportunities and issues. Porter's five...»

Major trends in the domestic mid - sized car industry in India

Document abstract : «The global automobile industry is undergoing dramatic change in recent times. There has been enormous consolidation, both amongst vehicle manufacturers and component vendors to achieve economies of scale product synergies and strong and presence. By...»

Synopsis abstract : «Introduction. An overview of Indian automobile industry. Company profile: Daewoo Motors India. Company profile: Hyundai Motors India. Company profile: Ford India. Company profile: Fiat India. Company profile: Hindustan Motors (Mitsubishi). Company...»

Montblanc in China

Document abstract : «The Montblanc Company is going to open a new subsidiary in China. I have just been promoted to be the manager of this new subsidiary in China and to design a strategic plan for the Montblanc Company. I am aware that it is a particular market and...»

Synopsis abstract : «Introduction. Presentation of the Montblanc Company . Short history . Montblanc's products. Montblanc's objectives . Presentation of China . Economic summary of the country. The China's market and the Chinese customers. Country risk . The luxury...»

The Asian cosmetics market: The "Looks.com" case study

Document abstract : «By the way of listing its products for sale on the website LOOKS.COM, a manufacturer will get various advantages, and also some disadvantages. Obviously, the aim for LOOKS.COM is that the advantages overcome the drawbacks, so that the manufacturer...»

Synopsis abstract : «Questions. The advantages and disadvantages for a manufacturer listing its products for sale on looks.com. The effectiveness of Robbie Jessel's plan to position LOOKS.COM as a duty free retailer . How would you approach manufacturers and...»

Literature review: Customer Relationship Management (CRM)

Document abstract : «Customer relationship management has been defined in many ways. Metagroep defines CRM as 'the automation of horizontally integrated business processes involving front office customer contact points (marketing, sales, service and support) via...»

Synopsis abstract : «Introduction. Building a good customer relationship. Organizing and managing the contact cycle . Building a successful CRM system in China . Research on relationship marketing . Conclusion. Bibliography....»

Marketing plan for Lora Hart Stress consultant

Document abstract : «Proposal for firm's mission statement: To provide quality consulting and life-balancing programs and initiatives to law enforcement agencies and individuals in order to help them achieve their career objectives in a healthy manner and environment....»

Synopsis abstract : «Proposal for firm's mission statement. External environment. Opportunity in British market. Law enforcement and prison guards. Law enforcement: Not a 'trend'. Swot analysis. Opportunities and threats. Strengths and weaknesses. Developping and...»

Business communication: Vivendi

Document abstract : «Vivendi is a worldwide company with a large portfolio of products and services. The company is divided into business units like environment and of course the core activity that we will interest us: the Video Games industry. The market knows an...»

Synopsis abstract : «Executive summary . Introduction. Why Vivendi should investing in Activision. The Activision brand. Activision: Its mission statement. Market analysis. Marketing strategy. Marketing strategy from Vivendi. Marketing strategy from Activision. Goals of...»

Marketing strategy of Vodafone in India and the consumer's attitude towards their services

Document abstract : «The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA....»

Synopsis abstract : «Introduction. Indian mobile phone industry . SWOT analysis of Indian mobile phone industry . Competitive environment of Indian cell...»

International management: McDonald's

Document abstract : «McDonald's is a multinational company present in 121 countries. The company owns more than 30,000 franchises of fast food restaurants. The company also heads other brands of restaurants, as "Aroma Café," "Boston Market," "Chipotle Mexican Grill,"...»

Synopsis abstract : «Introduction . McDonald: Company presentation. History . Corporate overview . McDonald's PEST analysis . McDonald's SWOT analysis. McDonald's international management . The franchises . The hierarchy . How McDonald adapts itself to the different...»

The Customer Relationship Management method in the company "Propriétés Privées"

Document abstract : «I currently work in a real-estate agency in Nantes. This agency is called Propriétés Privées and I am in charge of the international marketing and communication of the company. I have been working for this company for 2 reasons. First of all,...»

Synopsis abstract : «Introduction. Presentation of the company. Mission statement. What is Propriétés Privées?. SWOT analysis. The customer relationship management. The CRM in Propriétés Privées. Conclusion....»

Corporate strategy and the role of HRM

Document abstract : «Throughout "The Thirty Glorious Ones", HRM started adapting to strategies. Indeed, this period is defined by a spectacular economic growth in which products are uniform and in which customer's needs are the last preoccupations of companies. Thus,...»

Synopsis abstract : «Introduction. The firm's social dimension in mutation. Conditions for HRM to have a place in strategic decision making process (SDMP). The current key factors and strategic dimension of HRM. HRM and its strategic dimension within the company. The...»

Victoria's secret

Document abstract : «Pick a brand and gather all its marketing communications materials. How effectively have they mixed and matched the marketing communications? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same...»

Synopsis abstract : «Introduction. Marketing communications materials. Media and a special goal. Attract new consumers. Inform about a new product, a new collection or an event. Emphasize the brand. Secure the loyalty of the consumers. Integration of Victoria's Secret's...»

What should advertisers do to make online advertising more engaging to consumers?

Document abstract : «Internet offers a wide range of possibilities. This overview of the different tools that advertisers can use shows how much Internet is opening to a new world of communication.But Internet has also generated an historical revolution concerning...»

Synopsis abstract : «Introduction. New opportunities on Internet. Tips to be more engaging to consumers. Be creative. Optimize the online campaign by using other channels. Make the dream come true. Increase their knowledge concerning the target. Be honest. Be...»

Internet marketing - Product launch/Marketing plan

Document abstract : «Our overall goal of Peacock is not only to provide beautiful and healthy make-up, but also to promote an environmentally friendly way of living. Our make-up comes from responsible suppliers and is made of pure, natural products; and our recycling...»

Synopsis abstract : «Introduction. Mission statement. Corporate ethos. SWOT analysis. Market analysis. Market conditions and potential. Target market online habits. Site map. Competitor analysis. Objectives. Market entry strategies. Major market segment. Local market...»

The impact of internationalization strategy on management control system

Document abstract : «In an increasingly global economy, corporations need to develop more and more an efficient and reliable management control system (MCS) in their home countries and also in their subsidiaries abroad. This study analyses the effects of an...»

Synopsis abstract : «Executive summary. Introduction. Literature review. Internationalization strategy and its effects on management control system of a company. MCS of a multinational corporation . Reasons for increase in control problems . Research questions. Research...»