SWOT Analysis of ESPN360
Synopsis abstract : «Introduction. Strengths. Weaknesses. Opportunities. Threats. Analysis and integration of SWOT. Conclusion. Bibliography....»
Diversity at the workplace
Synopsis abstract : «Introduction. Introduction to diversity . Definition of diversity throughout the times . Valuing diversity. Theories linked to diversity. Studies of diversity. Aims, objectives and methodology. Research question. Aims and objectives of the...»
Assessment centers
Synopsis abstract : «Introduction. History. Major characteristics. Assessment center v/s development center. Development. Step 1: Identify the criteria. Step 2: Prepare the exercises. Step 3: Select assessors. Step 4: Run the assessment center. Step 5: Evaluation. Step...»
The impact of manufacturing flexibility on management control system design
Synopsis abstract : «Introduction. Management dilemma. Research proposal. Management and research questions. Conceptual framework. Analysis of the impact of manufacturing flexibility: Performance measurement system. Analysis of the impact of manufacturing flexibility:...»
Study of rural marketing in the present scenario in India
Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»
Sales-side process automation to improve integration: An exploratory research
Synopsis abstract : «Introduction. A overview of Information Communication Technologies. Rationale of the study. Objective of the study. Conceptual framework and literture survey. What is sales force automation?. Technology behind it. The definition of knowledge...»
A look at the small scale industries
Synopsis abstract : «Introduction. Definitions. Tiny unit. Small scale industry. Ancillary industrial undertakings. Objectives and scope of the study. Research methodology . Marketing concepts and their relation to the type of the industry. Modern concept of...»
Marketing using sports in India
Synopsis abstract : «Introduction. The history of sports in India. Sports in ancient India. Popular sports in India. History of cricket. History of hockey. History of lawn tennis. History of golf. Rajiv Gandhi Khel Ratna awards winners in India. Arjuna...»
The importance of CRM in the insurance sector
Synopsis abstract : «Introduction. CRM in the insurance sector. Steps in the CRM process. Identifying the most potential customer. Understanding the needs and buying patterns of customers. Interacting with them so as to meet their expectations. The purpose of...»
Developing a supply chain for the service industry
Synopsis abstract : «Introduction. The concept of supply chain management. Seamless supply chain. Component of logistical system. The role of supply chain management. Strategic supply chain management. Sourcing strategy. Manufacturing management. Make or buy...»
The importance of training and development
Synopsis abstract : «Introduction. Basic purposes of training . To increase productivity. To increase productivity. To improve quality. To help a company fulfill its future personal needs. To improve organizational climate. To improve health and safety. Obsolescence ...»
Strategic marketing in today's Indian markets
Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»
Coca Cola ads since its creation (period 1938-1952)
Synopsis abstract : «Introduction. The main problem. The icon of heroes personalized by the American airplane hostess and by the American soldier. The reaction against the Cocacolonisation . The customers' behavior . The objectives and measurement standards. Commercials...»
Gap
Synopsis abstract : «Introduction. Overview of the Gap Company and brand. Gap's competitors. Presentation of the research. Step one: Building hypothesis. Step two: Verifying and quantifying our hypothesis . Segments in the target market . The customer's profile: our...»
Changes in operations management and their implications
Synopsis abstract : «Introduction. The background of operations management. Manufacturing as a beginning. The industrial revolution and the golden age of manufacturing. The second part of the XXth Century. The actual changes of operations management . Security of...»
Baoshan Iron & Steel Co Ltd: Crafting a three-way cross-border, cross-shareholding alliance
Synopsis abstract : «Introduction. Strategic position of Baosteel and motives for negotiating a three-way cross-border, cross-shareholding agreement. Possible alternatives to this cross-shareholding alliance that Baosteel should have considered. The risks to each...»
Project of Launching a New Bulgari Fragrance (2006)
Synopsis abstract : «Introduction. Media 5. Bulgari. Market situation. Background information. The environment. Norm's context. Legal and political context. Economical context. Social context. Types of distribution. Consumer behavior. Consumer...»
Marketing and branding strategies of consumer durable companies in India
Synopsis abstract : «Introduction. Emergence of consumer durable industry. The major industries. Trends affecting the consumer durable industry. Philips India and Videocon International Ltd. The market share . Business portfolio. Product analysis â...»
Market strategy in the service industry of India
Synopsis abstract : «Objective. Introduction of the industry . Delhi hotels. Research methodology. Findings . Radisson Hotel Delhi. Services and amenities. Other facilities available. Plaza plus package. About the package. Hotel Hyatt Regency. Conference and...»
Human Resources: New vistas & challenges
Synopsis abstract : «Introduction. Future of HR in the 21st century. Mergers and acquistions: HR perspective. Human resource implications. Facilitating easier transitions. The organizational culture . Grievance handling. Grievance handling principles. Motivation as key...»
PEST Analysis
Synopsis abstract : «Introduction. Political factors. Political environment. Effect of government policies on business. Government's position on marketing ethics. Government's policy on the economy. Government's view on culture and religion. Economic factors. Interest...»
Samsung mobile phones
Synopsis abstract : «Introduction. Market analysis. Analysis of the mobile phone market. Presentation of the company SAMSUNG and its internal forces. Presentation of the product and of the type of purchase. External analysis. Pest analysis (the macro-environnment...»
Experimental marketing: Building customer associations
Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»
How viral marketing enhances the ingredients of a promotional mix
Synopsis abstract : «Introduction. Word-of-mouth publicity vs digital media. Difference between biological virus vs marketing virus. History. Types of viral campaigns. Advantages of viral marketing. Examples of good viral marketing . Disadvantages of viral...»
Advertising and its modern aids
Synopsis abstract : «Introduction. What is advertising?. Scope of advertising . Types of on-line advertising. Web adverting . Classified advertisement. Banner advertising . E-mail advertising . E- marketing. What is e ? marketing? . The internet as an advertising...»
The ITC group in a growing FMCG sector
Synopsis abstract : «Introduction. Environmental analysis of FMGC sector. Growth prospects. An overview of the Indian FMCG industry. The top 10 companies in FMCG sector. Analysis of Indian FMCG sector. Company overview: ITC Group. History. Structure. Awards and...»
Enterprises direct from other countries and the Indian economy
Synopsis abstract : «Foreign control. Globalization: restructuring the economy . Pre-globalization period. Seeds of globalization. The big leap. Studies on the structure and control in the corporate sector . List of top internationally controlled companies operating in...»
The impact of sales promotion on customer retention
Synopsis abstract : «Introduction. Concepts and elements of communication. The role of communication in marketing. The concept and nature of marketing. Marketing communication and promotion. Objectives of promotion. Definition of promotion mix. Elements of promotion...»
Autistic Disorder
Synopsis abstract : «Introduction. Clinical history. DSM-IV-TR Diagnosis. Case formulation using the integrative Model. Treatment goals and planning. Course of treatment and treatment outcome. Discussion. References....»
Impact of effective leadership in an organization
Synopsis abstract : «Introduction. Characteristic features of leadership. Methods for developing effective leaders . Key elements of leadership. Developing leaders at Infosys . Leadership theories. Trait theory of leadership. Behavioral theories . Iowa and Michigan...»
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