SWOT Analysis of ESPN360

Business & market   |   Business strategy   |   Term papers   |   05/08/2009   |   .doc   |   5 pages
Document abstract : «Nearly thirty years ago, ESPN aired as the first 24-hour sports network. The station had limited success at first by showing mostly unpopular sports, but the channel eventually grew as it began broadcasting highly rated sports such as American...»

Synopsis abstract : «Introduction. Strengths. Weaknesses. Opportunities. Threats. Analysis and integration of SWOT. Conclusion. Bibliography....»

Diversity at the workplace

Business & market   |   Human resources   |   Term papers   |   05/08/2009   |   .doc   |   35 pages
Document abstract : «Ways to maximize benefits of an increasingly diverse workforce and client base is a continuing concern for organizational leadership. The current processes for managing diversity continues to be necessary but are not sufficient enough to result in...»

Synopsis abstract : «Introduction. Introduction to diversity . Definition of diversity throughout the times . Valuing diversity. Theories linked to diversity. Studies of diversity. Aims, objectives and methodology. Research question. Aims and objectives of the...»

Assessment centers

Business & market   |   Management   |   Research papers   |   05/08/2009   |   .doc   |   12 pages
Document abstract : «Assessment centers are "a variety of testing techniques designed to allow candidates to demonstrate, under standardized conditions, the skills and abilities that are most essential for success in a given job ".Assessment centers refers to an...»

Synopsis abstract : «Introduction. History. Major characteristics. Assessment center v/s development center. Development. Step 1: Identify the criteria. Step 2: Prepare the exercises. Step 3: Select assessors. Step 4: Run the assessment center. Step 5: Evaluation. Step...»

The impact of manufacturing flexibility on management control system design

Business & market   |   Business strategy   |   Term papers   |   05/08/2009   |   .doc   |   5 pages
Document abstract : «Before presenting and analyzing the research undertaken by Mrs. Abernethy and Mrs. Lillis on the impact of manufacturing flexibility on management control system, we estimate that it is important firstly to know more about the careers of these two...»

Synopsis abstract : «Introduction. Management dilemma. Research proposal. Management and research questions. Conceptual framework. Analysis of the impact of manufacturing flexibility: Performance measurement system. Analysis of the impact of manufacturing flexibility:...»

Study of rural marketing in the present scenario in India

Business & market   |   Marketing   |   Market study   |   05/08/2009   |   .doc   |   53 pages
Document abstract : «While we all accept that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers, we tend to conclude that the purse does not stay with them. Nothing can be far...»

Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»

Sales-side process automation to improve integration: An exploratory research

Business & market   |   Business strategy   |   Theses   |   05/08/2009   |   .doc   |   51 pages
Document abstract : «The customer has always been important. Peter Drucker, the dean of management consultants, once remarked: "Because its purpose is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing...»

Synopsis abstract : «Introduction. A overview of Information Communication Technologies. Rationale of the study. Objective of the study. Conceptual framework and literture survey. What is sales force automation?. Technology behind it. The definition of knowledge...»

A look at the small scale industries

Business & market   |   Business strategy   |   Term papers   |   05/08/2009   |   .doc   |   22 pages
Document abstract : «Small scale industry is widely recognized as a powerful instrument for socioeconomic growth and balanced sectoral development. One of the distinctive characteristics of small scale sector is that the development of these industries would create...»

Synopsis abstract : «Introduction. Definitions. Tiny unit. Small scale industry. Ancillary industrial undertakings. Objectives and scope of the study. Research methodology . Marketing concepts and their relation to the type of the industry. Modern concept of...»

Marketing using sports in India

Business & market   |   Marketing   |   Theses   |   05/08/2009   |   .doc   |   38 pages
Document abstract : «If there is one change that has taken place in the sporting arena during the past 15 years in the country, it is the influx of marketing muscle and the infusion of large sums of money. Players, events, broadcast and media coverage, clothing and...»

Synopsis abstract : «Introduction. The history of sports in India. Sports in ancient India. Popular sports in India. History of cricket. History of hockey. History of lawn tennis. History of golf. Rajiv Gandhi Khel Ratna awards winners in India. Arjuna...»

The importance of CRM in the insurance sector

Business & market   |   Management   |   Term papers   |   05/09/2009   |   .doc   |   4 pages
Document abstract : «Customer Relationship Management (CRM) has now acquired a prominent place in all the business write-ups, articles and business strategy books. We can see a lot many companies investing very huge amounts to implement an effective CRM device. In...»

Synopsis abstract : «Introduction. CRM in the insurance sector. Steps in the CRM process. Identifying the most potential customer. Understanding the needs and buying patterns of customers. Interacting with them so as to meet their expectations. The purpose of...»

Developing a supply chain for the service industry

Business & market   |   Management   |   Theses   |   05/09/2009   |   .doc   |   41 pages
Document abstract : «Historically we have moved from physical distribution to logistics management to supply chain management. The major difference seems to be that supply chain management is the preferred name for the actualization of "integrated logistics". With IT...»

Synopsis abstract : «Introduction. The concept of supply chain management. Seamless supply chain. Component of logistical system. The role of supply chain management. Strategic supply chain management. Sourcing strategy. Manufacturing management. Make or buy...»

The importance of training and development

Business & market   |   Human resources   |   Term papers   |   05/09/2009   |   .doc   |   8 pages
Document abstract : «Every organization needs to have well trained and experienced people to perform the activities that have to be done. This is the most important aspect of Human Resource Management. It is widely known that Human Resource Management helps people to...»

Synopsis abstract : «Introduction. Basic purposes of training . To increase productivity. To increase productivity. To improve quality. To help a company fulfill its future personal needs. To improve organizational climate. To improve health and safety. Obsolescence ...»

Strategic marketing in today's Indian markets

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   43 pages
Document abstract : «This study has been undertaken to study the strategic marketing trends in the white good industry, the growing competing among various white goods competitors and emerging scenario in the new millennium. The study reveals that though many MNCs have...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

Coca Cola ads since its creation (period 1938-1952)

Business & market   |   Marketing   |   Term papers   |   05/09/2009   |   .doc   |   8 pages
Document abstract : «Nowadays, Coca-Cola company is still a dream. This 1889's company, worldwide, well-know, survived and moreover it is still developing its products to increase of course its markets shares and its sales. Coca-Cola is a model for entrepreneurship...»

Synopsis abstract : «Introduction. The main problem. The icon of heroes personalized by the American airplane hostess and by the American soldier. The reaction against the Cocacolonisation . The customers' behavior . The objectives and measurement standards. Commercials...»

Gap

Business & market   |   Marketing   |   Term papers   |   05/09/2009   |   .doc   |   8 pages
Document abstract : «We decided to create an IMC campaign for Gap because it is a very large and well-known retailer that has not been successful in capturing the college market in the last few years. Gap strives for mass appeal with its designs but the brand style that...»

Synopsis abstract : «Introduction. Overview of the Gap Company and brand. Gap's competitors. Presentation of the research. Step one: Building hypothesis. Step two: Verifying and quantifying our hypothesis . Segments in the target market . The customer's profile: our...»

Changes in operations management and their implications

Business & market   |   Management   |   Term papers   |   05/09/2009   |   .doc   |   6 pages
Document abstract : «Most Economy books define manufacturing as the past of Operations management. O.C Ferrell, Professor at the Colorado Sate University explains that this is due to the fact that operations management at first was only concerned with the production of...»

Synopsis abstract : «Introduction. The background of operations management. Manufacturing as a beginning. The industrial revolution and the golden age of manufacturing. The second part of the XXth Century. The actual changes of operations management . Security of...»

Baoshan Iron & Steel Co Ltd: Crafting a three-way cross-border, cross-shareholding alliance

Business & market   |   Business strategy   |   Term papers   |   05/09/2009   |   .doc   |   3 pages
Document abstract : «Baosteel is the most modern and profitable steel maker in China. The Chinese giant is, however, in a critical situation: From one side, Baosteel is facing a need for capital to achieve its projects. From the other, the Chinese market became more...»

Synopsis abstract : «Introduction. Strategic position of Baosteel and motives for negotiating a three-way cross-border, cross-shareholding agreement. Possible alternatives to this cross-shareholding alliance that Baosteel should have considered. The risks to each...»

Project of Launching a New Bulgari Fragrance (2006)

Business & market   |   Marketing   |   Term papers   |   05/09/2009   |   .doc   |   10 pages
Document abstract : «In September 2006, five smart, young women from the United States, Morocco and France came together to establish "Media 5", the classiest advertising agency on the Côte d'Azur. "Media 5" is an agency focused on promoting products for women that the...»

Synopsis abstract : «Introduction. Media 5. Bulgari. Market situation. Background information. The environment. Norm's context. Legal and political context. Economical context. Social context. Types of distribution. Consumer behavior. Consumer...»

Marketing and branding strategies of consumer durable companies in India

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   37 pages
Document abstract : «The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the...»

Synopsis abstract : «Introduction. Emergence of consumer durable industry. The major industries. Trends affecting the consumer durable industry. Philips India and Videocon International Ltd. The market share . Business portfolio. Product analysis –...»

Market strategy in the service industry of India

Business & market   |   Marketing   |   Term papers   |   05/09/2009   |   .doc   |   19 pages
Document abstract : «The Objective of this project report was to analyze the marketing and other related strategies of three hotels in the past 3 years. The 3 hotels taken all come under the 5-star segment. They are Radisson Hotel, Hyatt Regency and Vasant Continental,...»

Synopsis abstract : «Objective. Introduction of the industry . Delhi hotels. Research methodology. Findings . Radisson Hotel Delhi. Services and amenities. Other facilities available. Plaza plus package. About the package. Hotel Hyatt Regency. Conference and...»

Human Resources: New vistas & challenges

Business & market   |   Human resources   |   Theses   |   05/09/2009   |   .doc   |   54 pages
Document abstract : «Human capital is not about describing people as economic units; rather it is a way of viewing people as critical contributors to an organization's success. It can be measured and managed more effectively in coming times as and when the human...»

Synopsis abstract : «Introduction. Future of HR in the 21st century. Mergers and acquistions: HR perspective. Human resource implications. Facilitating easier transitions. The organizational culture . Grievance handling. Grievance handling principles. Motivation as key...»

PEST Analysis

Business & market   |   Business strategy   |   Term papers   |   05/09/2009   |   .doc   |   8 pages
Document abstract : «PEST stands for political, economic, social and technological features of a business environment which might influence or even threaten the company. This allows detecting all nuisance or hindrance factors to business development. The political arena...»

Synopsis abstract : «Introduction. Political factors. Political environment. Effect of government policies on business. Government's position on marketing ethics. Government's policy on the economy. Government's view on culture and religion. Economic factors. Interest...»

Samsung mobile phones

Business & market   |   Marketing   |   Term papers   |   05/09/2009   |   .doc   |   10 pages
Document abstract : «Today, the market of mobile telephony in Europe is very attractive. It remains a promising sector which is always expanding and has a strong growth rate. The mobile phone market is very profitable. It generates strong profits. For example, in 2004,...»

Synopsis abstract : «Introduction. Market analysis. Analysis of the mobile phone market. Presentation of the company SAMSUNG and its internal forces. Presentation of the product and of the type of purchase. External analysis. Pest analysis (the macro-environnment...»

Experimental marketing: Building customer associations

Business & market   |   Marketing   |   Theses   |   05/09/2009   |   .doc   |   60 pages
Document abstract : «Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

How viral marketing enhances the ingredients of a promotional mix

Business & market   |   Marketing   |   Research papers   |   05/09/2009   |   .doc   |   61 pages
Document abstract : «Word-of-mouth publicity is a centuries-old marketing technique. Once customers had a good experience with a product, they would tell their friends, who would often buy and use that product and then tell other friends - dispersing information and...»

Synopsis abstract : «Introduction. Word-of-mouth publicity vs digital media. Difference between biological virus vs marketing virus. History. Types of viral campaigns. Advantages of viral marketing. Examples of good viral marketing . Disadvantages of viral...»

Advertising and its modern aids

Business & market   |   Marketing   |   Term papers   |   05/09/2009   |   .doc   |   20 pages
Document abstract : «Marketing is more than just distributing goods from the manufacturer to the final customer. It comprises all the stages between creation of the product and the after - market which follows the eventual sale. One of these stages is advertising. The...»

Synopsis abstract : «Introduction. What is advertising?. Scope of advertising . Types of on-line advertising. Web adverting . Classified advertisement. Banner advertising . E-mail advertising . E- marketing. What is e ? marketing? . The internet as an advertising...»

The ITC group in a growing FMCG sector

Business & market   |   Business strategy   |   Research papers   |   05/09/2009   |   .doc   |   50 pages
Document abstract : «Well-established distribution networks, intense competition between the organized and unorganized segments characterize the FMGC sector. It is expected to grow by over 60% by 2010. That will translate into an annual growth of 10% over a 5-year...»

Synopsis abstract : «Introduction. Environmental analysis of FMGC sector. Growth prospects. An overview of the Indian FMCG industry. The top 10 companies in FMCG sector. Analysis of Indian FMCG sector. Company overview: ITC Group. History. Structure. Awards and...»

Enterprises direct from other countries and the Indian economy

Business & market   |   Business strategy   |   Term papers   |   05/09/2009   |   .doc   |   25 pages
Document abstract : «The notion of control implies the ability to direct an enterprise and determine its strategy. This ability can be exercised by an investor with a majority shareholding (more than 50%). The aggregate "nationally-controlled enterprises" includes...»

Synopsis abstract : «Foreign control. Globalization: restructuring the economy . Pre-globalization period. Seeds of globalization. The big leap. Studies on the structure and control in the corporate sector . List of top internationally controlled companies operating in...»

The impact of sales promotion on customer retention

Business & market   |   Marketing   |   Indian project   |   05/10/2009   |   .doc   |   57 pages
Document abstract : «Effective communication is the essence of promotion. In the age of information, marketing is incomplete without effective communication with the prospective buyers about the right product at the right price that is available at the right place....»

Synopsis abstract : «Introduction. Concepts and elements of communication. The role of communication in marketing. The concept and nature of marketing. Marketing communication and promotion. Objectives of promotion. Definition of promotion mix. Elements of promotion...»

Autistic Disorder

Social studies   |   Psychology   |   Case study   |   05/10/2009   |   .doc   |   6 pages
Document abstract : «Thomas McKean was a 15-year-old boy attending junior high school when he was diagnosed with pervasive development disorder and placed in a psychological care facility. Since he was a young boy, Thomas and his family struggled with his condition and...»

Synopsis abstract : «Introduction. Clinical history. DSM-IV-TR Diagnosis. Case formulation using the integrative Model. Treatment goals and planning. Course of treatment and treatment outcome. Discussion. References....»

Impact of effective leadership in an organization

Business & market   |   Management   |   Term papers   |   05/10/2009   |   .doc   |   46 pages
Document abstract : «The success or failure of managers depends on their leadership qualities. They can be successful leaders by helping subordinates to find solutions to their problems. Managers are involved with bringing together resources, developing strategies,...»

Synopsis abstract : «Introduction. Characteristic features of leadership. Methods for developing effective leaders . Key elements of leadership. Developing leaders at Infosys . Leadership theories. Trait theory of leadership. Behavioral theories . Iowa and Michigan...»

Change Currency