Articles, Assignments and College Term papers in Economics, Finance, business and Marketing

Human resource issues entailed by the take-over of Credit du Nord by Society General (2004)

Document abstract : «The French banking system has met several restructurings since the 90's. Banking networks have now to propose, diversify and evolve services to their customers. Besides, these companies are in a more open market which entails international...»

Synopsis abstract : «Introduction. The sector. The issue. The company. Group stucture. Presentation of Mr Charles Million. The stakes in HR policy during the take-over of Le Credit Du Nord by La Societe Generale. An originally strong corporate culture. Manpower planning...»

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Swot analysis of the Asian luxury market: LVMH

Document abstract : «The Asian market is offering a lot of opportunities. As it's an emerging market (except Japan), there is a high growth rate with a global increase in wealth. Consequently, Asians are becoming richer and have more purchasing power. So the propension...»

Synopsis abstract : «External analysis of the Asian luxury market . Opportunities . Threats . Internal analysis. Strengths. Weaknesses. Bibliography ....»

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H & M's strategy

Document abstract : «H & M Hennes & Mauritz (H&M) is primarily involved in the fashion design and retail sale businesses. The company operates stores in 21 countries and is headquartered in Stockholm, Sweden. It employs about 31,700 people. The company recorded revenues...»

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Marketing plan: Roquefort Papillon

Document abstract : «Roquefort Papillon cheese is very famous in France. Because of its reputation it can gain popularity in other countries very quickly. Roquefort Papillon wants to develop its image as a brand in different countries to increase its market along with...»

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Rohm and Haas: Kathon MWX

Document abstract : «Since the conception of its new product Kathon MWX, Rohm and Haas has been largely unsuccessful in putting it to the market and achieving target sales. Being accustomed to a marketing strategy appropriate for large industrial buyers, the company has...»

Synopsis abstract : «Introduction. Pricing. Promotion. Place. Conclusion....»

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Tobacco marketing in the contemporary world

Document abstract : «After being brought back from the New World and being cultivated first in Portugal during the 16th century, tobacco has gradually become a good for mass consumption all around the world, passing from a status of medicinal plant to the one of a...»

Synopsis abstract : «Introduction. The changes of mentalities: A matter of public health. Tobacco kills. Responsible firms. Marketing facing the change in mentalities. Advertising before the new legislation. Restriction of the new legislations. Finding new ways of being...»

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How to promote a new form of selling books for the EFE Company?

Document abstract : «With analyse-experts, EFE is not only selling a product on the Internet, it is also selling a new concept of using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different...»

Synopsis abstract : «Executive summary. Summary of prime objectives. Major findings. Conclusions and recommendations . Problem definition. Description of the company. Background to the problem. Statement of the marketing problem. Approach to the problem and research...»

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Inter cultural management

Document abstract : «In the early 19th century, China was emerging as a new major economic power on the world stage. In 2006, her GDP made her the 4th largest economy in the world. Since the late 1970's, China has made the modernization of its economy the No.1 priority....»

Synopsis abstract : «Preamble. Introduction. Internal and external analysis. Presentation and objectives of the company. Analysis of the market. Strategic plan. The 4-p's of marketing. Issues. Conclusion. Bibliography....»

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Report and recommendations: Cathay Pacific

Document abstract : «The framework of this research is based on Hazleton's taxonomy. Thus, the aim of this research is to apply the theory to the company, Cathay Pacific Airways. Cathay Pacific is successful using its current strategies that are cooperative...»

Synopsis abstract : «Executive summary/ abstract . Introduction . Statement of purpose and hypotheses . Review of literature . Findings . Conclusions/ recommendations . Bibliography . Appendices....»

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Nespresso's strategy

Document abstract : «How Nespresso made it to turn a basic product into a luxury one through its CRM strategy? Drinking coffee is such a common habit that brands always offered all the elements to enjoy this beverage at home; the coffee, the machine, the filters As a...»

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Carvel Ice Cream: Developing the Beijing market

Document abstract : «By 1994, Carvel created a joint venture in China, 'Beijing Carvel Food Company Limited'. In 1997, sales went over 6 million Rmb (US$ 725,000). Considering that overall economy growth rate was 8% per year between 1998 and 2000, and that inflation...»

Synopsis abstract : «Who is the target?. Middle and upper class. Little emperors. Expatriate community. What are the Products to focus on, and at which Price?. What about competition?. What distribution centres? (Place). What kind of communication? (Promotion). The...»

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Case study: Renault

Document abstract : «Since Carlos Ghosn's arrival as the head of Renault in 2005, there have been many movements in the strategies of Renault. These changes were particularly implemented in the 2009 contract. Three directions were given: Quality(Laguna III in the top...»

Synopsis abstract : «Abstract . Introduction. Management analysis . Organization and government. Control tools. Human resources. Financial analysis . Short-term solvency. Long-term. Asset management. Profitability. Market. Report form analysis . Report cover. Report...»

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Marketing plan du vin chilien Montgras

Document abstract : «This Chilean company was created in 1992 by two brothers, Hermann and Eduardo Gras along with an associate, Cristian Hartwig. The main objective for its creation was to provide export-quality wines. Nowadays, MontGras is ranked 20th among the...»

Synopsis abstract : «Introduction. Problem statement. Executive summary. The world market . The Chilean market . Pest analysis. Financial analysis. Causes of this controversial financial situation. SWOT analysis. Recommendations. Segmentation and...»

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Youth market

Document abstract : «There was a time only about 30 or 40 years ago when children were not spoken of as spenders or customers but as savers and future consumers. Sure, they bought penny candy and an occasional soft drink, but retailers did not think of them as...»

Synopsis abstract : «Introduction. Young people: A market in extension. Three markets in one. Parents prepare children. How marketers reach young consumers?. Definitions of key marketing terms. Advertising styles, techniques, and channels. Television advertising. Sales...»

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An analysis of the current use of inter-organizational information Systems in the Irish grocery industry

Document abstract : «The population for this survey consisted of all Irish-based food & drink suppliers, who directly supplied to one of the five major retailers in the Republic of Ireland. Of the 350 or so companies which qualified for this survey, almost 1/3 responded...»

Synopsis abstract : «Introduction to Inter-organizational information systems (IOS). Respondent details. The use of IOS amongst suppliers. The growth and adoption of IOS. Electronic data interchange. IOS adoption issues. Suppliers prior to IOS implementation. IOS...»

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Seeff Properties: Marketing and strategy analysis

Document abstract : «Seeff is the premier South African property and Real Estate Company. Founded in 1964 by Geoffrey Steeff, the company has grown from a small family business to one of the leading professional property and real estate companies in SA. Today, the...»

Synopsis abstract : «Introduction. Macro-environment analysis . Governmental . Economic . Demographics. International . Social / cultural . Technology . Market analysis . Competitive structure of the industry . Dimensions of a market analysis ( Du Plessis, Jooste,...»

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Launching a designer clothes line. Firm: Fashion Designer Isabelle Beaumenay Joannet

Document abstract : «The marketing problem we aim to deal with is that of targeting the segment of customers Isabelle should focus on. Then we will have to define how to reach this segment. How should Isabelle Beaumenay-Joannet place her brand on the market? We will...»

Synopsis abstract : «Executive summary. Isabelle's label and her approach to fabrics. Zadig et Voltaire and Vanessa Bruno type . The Marc by Marc Jacobs model. The Joseph and Dries Van Noten type. Antoine et Lili. Competitive analysis. Pieces of advice given by shop...»

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Creativity in advertising agencies

Document abstract : «Building an advertising campaign requires a great deal of advice. You are not going to venture to communicate for a company without knowing its needs perfectly. It works on the same for products or services. This exploration work, which is realized...»

Synopsis abstract : «Introduction . Relations between companies and agencies. Examples of creative strategies. The standard copy strategy. The 'creative copy strategy'. The star strategy. Disruption. Conclusion: The problem of plagiarism ....»

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'Le Furet du Nord': Management and marketing

Document abstract : «Le Furet Du Nord is a famous shop which sells books, CDs, and DVDs. It is located in Northern France. The main store was set up in 1959 in downtown Lille. Today, people say that Le Furet Du Nord is one of the biggest European bookshops (the main...»

Synopsis abstract : «Introduction. Presentation of the company. Historical review. Organizational form of the business. Finances. Management. Ethics and core values. Management of the workforce. Interview. Marketing. Marketing strategy. The marketing mix. The way it is...»

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The situation of the French energy market within the European Union: Case study

Document abstract : «Since its conception, the EU has been aware of the importance of energy issues. The European Coal and Steel Community (ECSC), formally established in 1951 by the Treaty of Paris, served as the European Atomic Energy Community (EURATOM) as the...»

Synopsis abstract : «Introduction. European energy industry: A new framework. The energy markets liberalization. EU enlargement and the trans-European energy network. The impact of environmental issues. The positive role of the European central bank. Structural analysis...»

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Golden Moments Group Limited

Document abstract : «Golden Moments Group Limited is an international operating supplier of "unique experiences". The company was founded in 1998 in the United Kingdom by the twin brothers Steve and Paul Cheatle. After that it has grown by introducing the concept on new...»

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Examine critically the advantages of a culturally diverse workplace in a global business world: Essay

Document abstract : «Today the business world is becoming global. The interaction between countries and ventures, all around the world. Multinational companies have never been this important or powerful. Because of the augmentation of the interaction between different...»

Synopsis abstract : «Introduction. Advantages of a culturally diverse workplace. Source of competitiveness in global business. Difficulties bound to cultural diversity. Avoid cultural gaps. How to manage these difficulties. Hofstede analysis. Trompenaars' cultural...»

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Business plan for product innovation: The Big Bip Company

Document abstract : «A problem statement is a clear concise description of the issue that needs to be addressed by a problem solving team and should be presented to them (or created by them) before they try to solve the problem. When bringing together a team to achieve...»

Synopsis abstract : «Problem statement. Business description. Sales revenue forecast. Profit and loss forecast. Capital spending plan. Cash flow forecast. Marketing plan. Supporting documents. The risks faced by the business. Conclusion....»

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Explanation of the factors that might influence an entrepreneur's decision to start up another new venture following the failure of their business

Document abstract : «Each year in the United Kingdom over 300 000 businesses have set up, and 300 000 have closed down. Half of these new businesses cease trading within three years of being created, lowering small businesses average life down to five years. Among the...»

Synopsis abstract : «Introduction. Factors encouraging entrepreneurs to set up a new venture . The principal push factor . The constraint of employment. Conclusion. Bibliography....»

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Chronodrive.com

Document abstract : «Chronodrive is a company which mainly deal food and hygiene products. It aims at supplying necessary products for families with children. The special feature of the company is that they use the internet to sell its products. Effectively 98% of the...»

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The Chinese motorcycle industry

Document abstract : «The motorcycle industry in China was born in the 1950's, with the foundation of the Beijing Motorcycle Factory. Today, China is the largest producer in the world, accounting for nearly half of the world's total production. The first Chinese...»

Synopsis abstract : «General features of the Chinese motorcycle industry. The main problem, the counterfeiting, and its consequences. Description. Consequences. Solution. Chinese industry and the Asian market. Conclusion....»

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Managing an integrated supply chain: Report on site visit Lyon Terminal

Document abstract : «Lyon Terminal is a public limited company and specializes in port handling and heavy lifts, which was created in 1993 and located at the port of Lyon, Edouard Herriot. It is a subsidiary of Compagnie Nationale du Rhône (CNR) who owns 64.08% of the...»

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Case study: Spectris

Document abstract : «Spectris is a leading supplier of precision instrumentation and controls. It employs 6,000 employees in its 14 business units. It has a wide range of core technology and their products help customers improve product quality and performance,...»

Synopsis abstract : «Introduction. Company overview. Strategy. Objective. Ratios. Profitability. Operating cycle. Liquidity/solvency. Investor ratio. Conclusion . Annexes....»

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A focus on Russia in terms of managerial practices versus France

Document abstract : «Russia represents a good economic potential, investors and firms that are more and more attracted by the country as well as hydrocarbons, which are the first factor of export of the country. For both exports and imports; economic, social political...»

Synopsis abstract : «Introduction. The future of Russia in the business world . Russian corporate culture: A model. Russian behaviors: A view from European people . A study on a...»

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Importance of patterns for managing companies, study of the product life cycle

Document abstract : «The best way to manage a company is to be competitive. The competition is growing due to the globalization, which has caused the arrival of so many new emerging markets such as China. This is why companies are looking for an efficient management...»

Synopsis abstract : «Introduction. The use of models in strategic management. Definition of a model. What is strategic management?. Challenge for senior executives. Influence of models for senior executive's decision-making. Description of the Product Life...»

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