Articles, Assignments and College Term papers in Economics, Finance, business and Marketing

Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?

Document abstract : «Nowadays, companies possess lot of tools in order to gain customer's satisfaction and build loyalty. They understood that they have to focus on customers in order to increase profit more than before. Indeed, by focusing on customer's satisfaction...»

Synopsis abstract : «Abstract. Introduction. Aim and objectives of the report. Outline of the paper. Literature review. Introduction. Example of the Customer Relationship Management software (CRM). Quality customer service. Customer's satisfaction. Customer...»

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Cause marketing: Trend or basic notion of marketing ?

Document abstract : «"1 liter bought, 10 liters extracted in Niger with UNICEF"; for four months we could see this inscription on the Volvic water bottles (to February 15th until June 15th 2007). In the last few years we can see this type of shares progressively...»

Synopsis abstract : «Summary. Definition and history . Definition . History . Conditions and criteria (Johanna L. Krotz analysis). Cause marketing: A branch of traditionnal marketing? . Cause marketing: Company's choice . Case Study: 'Save Lids to Save Lives', Yoplait...»

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E-Recruitment and the labor market

Document abstract : «E-recruitment could be defined as the use of internet for recruiting. E-recruitment is recent in France. It was created during 2000's and is yet to evolve to become the first media used by French people to their job seek. E-recruitment mainly...»

Synopsis abstract : «Synthesis. Labor market and stakes. A Labor market in evolution. The added value of Human Resources. The contributions of the e-recruitment. The new trends of e-recruitment. The revolution of the labor mark...»

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Europeenne food analysis

Document abstract : «The EF operation started mid-80 in Paris , with a first entity, Guignard which specialized in the supply of goods for impulsive purchases. EF has since then developed its operations towards new businesses (wholesalers and automats) and...»

Synopsis abstract : «Introduction. Global organization of the company . Inventory follow-up . EF business strategy. Management of the workforce . Clients ...»

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The "Bel" group

Document abstract : «The Bel group is a French familial company created by Léon and Jules Bel in 1865. These days the Bel group is the leading producer of cheese products worldwide and is the leading maker of processed cheese in Europe. Present in 125 countries, the...»

Synopsis abstract : «General presentation: Presentation of the firm Bel. The environment. The macro-environment: The pestel analysis. Industry: The five forces framework. Competitors and the market - Strategic groups and identifying strategic clients. External analysis:...»

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Business plan: Dream trotter bar

Document abstract : «We wish to create a bar with subject, opened from 7 am till 1 am everyday. Situated in the center of Lille, for easy access to this place. The ambition of this project is to allow the customers a cultural exchange, create a relaxed environment...»

Synopsis abstract : «Project presentation. Global concept . Objectives. Study of the environment. Macro environment. Location. Competition. Our advantages. Mix marketing . Product. Price. Distribution. Communication. Business plan....»

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Royal Canin - Case study

Document abstract : «Royal Canin is the history of dogs and cats loving and wondering. It's the history of a will to improve dog's and cat's nutrition to fit better with their needs and specific problems. In 1966, a French country vet, Jean Cathary, had decided to...»

Synopsis abstract : «Introduction. Analysis of Royal Canin. Tangible resources. Financial resources. Physical resources. Human resources. Organization resources. Intangible resources. Technological resources. Innovation. Brand and culture. Royal Canin's...»

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Study case: Sanofi Aventis

Document abstract : «Over the past few years, Sanofi-Aventis strategic decisions have enabled the company to reinforce its leadership on the international market. The company has grown by merging with competitors, it has increasingly invested in R&D, reinforced its...»

Synopsis abstract : «Introduction. Executive summary. Industry analysis summary. Segmentation. Competitors. Strategic groups. PEST trends. Sanofi-Aventis' main strategic maneuvers in the last 5 years. From Sanofi-Synthelabo to Sanofi-Aventis (SA). The...»

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Promoting a new form of selling books for the EFE Company

Document abstract : «According to analysis experts, EFE is not only selling a product on internet, it is also selling a new concept: using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different...»

Synopsis abstract : «Executive summary. Summary of prime objectives. Major findings. Conclusions and recommendations . Problem definition. Description of the company. Background to the problem. Statement of the marketing problem. Approach to the problem and research...»

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Implementation of an IT system: Knowledge management perspectives

Document abstract : «Managing information and knowledge have become the core activity for a number of companies. As Florida (2002) describes in books, the rise of the creative class, companies are now learning organization that need to innovate and create knowledge. Due...»

Synopsis abstract : «Introduction. The role of the IT system. Gathering and transforming data. Shared knowledge. A look into what kind of knowledge IT is. . Explicit knowledge. Tacit knowledge . Managerial consequences. A new deal for processes and power. Knowledge...»

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Cause marketing: Trend or basic notion of marketing?

Document abstract : «"1 liter bought, 10 liters extracted in Niger with UNICEF"; for four months we could see this inscription on the Volvic water bottles (to February 15th until June 15th 2007). Since few years we can see this type of shares progressively growing. In...»

Synopsis abstract : «Summary. Definition and history . Definition . History . Conditions and criteria . Cause marketing: A branch of traditionnal marketing . Cause marketing: Company's choice . Case Study: 'Save Lids to Save Lives', Yoplait and Breast Cancer...»

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Case study: Renault

Document abstract : «Since Carlos Ghosns arrival as the head of Renault in 2005, there were many innovations in the strategies of Renault. These changes are implemented in the 2009 contract. Three directions are given: Quality (Laguna III in the top 3 in quality of...»

Synopsis abstract : «Abstract . Introduction. Management analysis. Organization and government. Control tools. Human resources. Financial analysis. Short-term solvency. Long-term. Asset management. Profitability. Market. Report form analysis. Report cover. Report...»

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Is it time to move away from the UK/American pattern of ownership shares in companies?

Document abstract : «United Kingdom and USA have a system where private shareholders have ownership of their companies. Lots of companies in these countries are quoted in stock market. The way they can finance their companies is by opening their capital to private...»

Synopsis abstract : «Introduction. The American/British pattern. Power of shareholders. Work for share value. Redundancy. Management under pressure. Ecological way. Advantages in development of news technology and competition. Future of pattern. Others countries:...»

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The role of music in commercial television advertising

Document abstract : «This thesis is written for the Bachelor of Business Studies final. It is a fully literature- based thesis so only literature research is involved. This thesis is about the role of music in commercial television advertising. To reach a satisfying...»

Synopsis abstract : «Executive summary. Introduction. Managerial relevance. Academic relevance. Problem statement. Structure of the thesis. Planning of the chapters. Theories of other specific atmospherics. Atmospherics of stimuli. The characteristics of...»

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The definition of an e-business strategy: The case of Tubeknit Ltd

Document abstract : «In this assignment, we will go through the concepts of e-business, the transformation of all business processes (organizational units, logistics, R&D, manufacturing, finance and marketing) through the use of Internet technologies and electronic...»

Synopsis abstract : «Introduction. Environmental scan. company scan. Strategy reformulation. Recommendations for a new strategy formulation. Current vision and mission. New vision and mission. New objectives and goals. Recommendations. Determinants to invest in...»

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The Gillette marketing strategy: The key success factors

Document abstract : «Today, Gillette employs 28000 employees worldwide, has control over more than 60% of the world market and is present in 145 countries. The Gillette strategy is global and, aims to foresee the future (notably by the Committee horizon) and concerns...»

Synopsis abstract : «What are the advantages of such a global strategy?. Introduction. Market shaving system characteristics pervasive need and use. The standardization: A necessary pattern of production process for global strategy intent and a determinant of...»

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Tourism in Nord-Pas-De-Calais: Evaluation and recommendations

Document abstract : «The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of...»

Synopsis abstract : «Introduction. Geography and demography. Destination. Attractions. Access. Amenities and ancillary services. The community. Destination competitiveness . Economic overview. The demand. The economic weight . Management in the destination. The regional...»

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The principles of direct marketing

Document abstract : «Direct marketing (D.M) is a method of marketing. Transactions are between buyer and seller. "D.M is tailor made-marketing" because the technique is to avoid a unique strategy for all the customers or all the prospective customers. It is focused on...»

Synopsis abstract : «Introduction . Literature review, critical analysis and commentary on academic theory. Definition of D.M. Principals of D.M. How to keep customers and have new customers. Four characteristics of D.M . Critics of D.M. Appreciating the importance of...»

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Decisions of investments in the Stock Exchange - The case study of Burberry

Document abstract : «Burberry was founded in 1856 in Basingstoke (England) by Thomas Burberry. So, investors can consider that the company has a unique heritage associated with Great Britain because many people consider that the brand represents an authentic British...»

Synopsis abstract : «Introduction: General presentation. Strengths and weaknesses. Opportunities and threats. Financial analysis and the . Conclusion and recommendations. Bibliography....»

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The male magazines: Market study

Document abstract : «Magazines such as FHM, Entrevue, Men's health, Max, are today widespread not only by their target public, i.e. youngsters and young adults, but also by the grown-ups in general. How is this possible, given that the whole lot was not even issued in...»

Synopsis abstract : «Introduction. Summary of the assignment. Documentary study. Problems. Qualitative and quantitative studies. Limits and recommendations. Product policy. Comparative policy. Pricing strategy. Men's magazines market. Promotion and communication...»

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Diversity of the workplace

Document abstract : «Ways to maximize benefits of an increasingly diverse workforce and client base is a continuing concern for organizational leadership. The current processes for managing diversity continues to be necessary but is not sufficient to result in effective...»

Synopsis abstract : «Abstract . Introduction. An introduction to diversity . Definition of diversity throughout the times . Valuing diversity. Theories linked to diversity. Studies of diversity. Aims, objectives and methodology. Research question. Aims and objectives of...»

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Dorel Juvenile Group

Document abstract : «Dorel Juvenile Group is a part of Dorel Industries, which is a global consumer products company. Dorel Industries is divided into three independent business segments: Juvenile, Home Furnishings and Leisure. Dorel employs approximately 4,800 people...»

Synopsis abstract : «The firm's presentation and its activities. Functions in Dorel UK. Making a product interesting to customers. Starting the advertising process. Main goals in advertising. Meaningful benefits for customers. Measurable feedbacks. Some different types...»

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The German automobile industry

Document abstract : «Traditional economic theories say that there are a lot of factors for comparative advantage of a country such as the land, the location, the natural resources, the labor and the local population size. In the opinion of Michael E. Porter, a nation...»

Synopsis abstract : «Introduction. Part one: Description of the automobile industry in Germany. The production. The consumption. Keys of automobile industry in Europe. Analysis of sources of the German automobile industry's competitive advantage using Porter's...»

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Décathlon an example of segmented marketing

Document abstract : «In 1976, Michel Leclercq created Decathlon. The first supermarket, which sold sports articles, opened in Englos, near Lille. It was a new concept in France: equipping every sportsman from amateurs to professionals at the best prices. In 1986,...»

Synopsis abstract : «Introduction. Strategic development of Decathlon's marketing. From sport supermarket to sport innovator. Decathlon's marketing. Market and competitive analysis. Segmentation. Professionals segment. Fun and extreme segment. Family...»

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Societal marketing concept - Discussion on the different ways by which organizations can become more ethical and socially responsible in their marketing activities

Document abstract : «Consumers have shown an increasing interest in ethical issues over the last few years. Consequently, ethics has become particularly relevant in marketing, as it represents the interface between the company and the customers. This paper discusses the...»

Synopsis abstract : «Abstract. Introduction. Classical ethical theories. CSM Strategies and benefits. Ethical issues in the marketing mix. Codes of ethics. Ethical decision-making model. Conclusion. References....»

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Why do people around the world are embracing Starbucks?

Document abstract : «Today, Starbucks is the first purveyor of the finest coffee in the world. Starbucks history began with the following interpretation: "more people needed to join the coffee bar culture [] smell the coffee and enjoy life a little more". Starbucks...»

Synopsis abstract : «Introduction. The six success principles of Starbucks . Internationalisation strategy. Anti-globalisation likely to impact on Starbucks' future growth. Conclusion. Indicative bibliography....»

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The evolution and implementation of the marketing concept

Document abstract : «Since its introduction in 1950's the marketing concept has been criticized, broadened, and blamed for the current decline in the competitive world. Have critics failed to recognize what marketing concept really is? The Marketing Concept was...»

Synopsis abstract : «Introduction. Marketing concept's history. Arguments against the marketing concept. Arguments for the marketing concept. Point of view. Conclusion. Bibliography....»

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Organizations: Behavior, structure, process" - Gibson, Ivancevich, Donnelly, and Konopaske: Chapter 3 -Employment opportunities in multinational firms

Document abstract : «According to the Exhibit 3 which deals with the question of Japanese expatriates and American in executive positions in Japanese firms in the United States, 69.4% of employees in a top executive echelon or in a middle management branch are...»

Synopsis abstract : «Japanese corporations in the United States: Promotion of American employees . Approaches that could be taken to facilitate the recruitment and retention of host country nationals . A glass ceiling for promotion for women . Conclusion....»

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Gibson, Ivancevich, Donnelly, and Konopaske - Organizations: Behavior, structure, process (chapter 11): A new leadership position

Document abstract : «The profile prepared by Management Analysis Corporation is the first step in the process of finding a potentially successful of general managers, but it is not the only step. Actually, after MAC has understood very clearly the needs of Dancey...»

Synopsis abstract : «Introduction. Alternatives available to modify Joe Morris's potential effectiveness. Why it will be difficult for Joe Morris to modify his style of leadership?....»

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From a new organization to sustainable development

Document abstract : «The aim of our proposal is to attract new customers and adapt C2D to the new market industry. C2D likes all companies in the world needs to adapt itself everyday to stay competitive in the actual market. The company image is important now more than...»

Synopsis abstract : «Estimated increase of the second hand market. Estimated increase of delivery-installation service. Image of ecology. Scope. Responsabilities. Deliverables. Second deliverable : Creation of a second hand service. Estimated schedule....»

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