Articles, Assignments and College Term papers in Economics, Finance, business and Marketing

Moneo: A success or a failure?

Document abstract : «Moneo was one of the first three experiments with the electronic wallet (or e-wallet). In 1999, Modeus (in Ile de France), Mondex (in Strasbourg) and Moneo (in Tours) were launched in France by Société Européenne de Monnaie Electronique (SEME, which...»

Synopsis abstract : «Introduction. What is Moneo?. Definition of the electronic wallet. The advantages of Moneo. Where it can be used. Encouraging forst results. Figures. The most successful experience in the world. Critics. Critics from the consumers. Critics from the...»

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The Coca-Cola Company on a strategic level

Document abstract : «Nowadays more than ever, with this financial crisis that does not seem to end and creates more and more losses every day, it is very crucial for companies to not only settle for a long term strategy but also a back-up strategy to face problems such...»

Synopsis abstract : «Introduction. Presentation of the company. Environmental scanning. The market. Key seccess factors. SWOT analysis. IFAS/EFAS. The main goal of the company. The strategy of Coca Cola. Objectives. Efficiency and accuracy of the strategy. Is it...»

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Oticon case study

Document abstract : «The Human Resources course we had taken enabled us to wonder about the best way to deal with employees, how to improve their efficiency, how to increase their motivation and provide them with the best work environment possible. We also saw that the...»

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Microsoft vs. Netscape: The war of browsers

Document abstract : «In the middle of the 90's, a large-scale scandal shook the new market of Internet browsers. The protagonists of this affair were Netscape, the pioneer of the sector and Microsoft, the Bill Gate's powerful firm. Beyond the conflict between both...»

Synopsis abstract : «Introduction. Antitrust lawsuit against Microsoft Corp. Conclusion. Bibliography....»

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Rumors in Grundfos

Document abstract : «Grundfos is a well-established company on both the Danish and the Global market. The Group is one of the world's leading pump manufacturers. According to one of the handed out fictive situation, there are rumors about the closing the financial...»

Synopsis abstract : «Introduction. Problem statement: Dealing with rumors through organizational communication. Theoretical framework. Method and structure. Background knowledge of organizational communication. Introduction to Grundfos. Rumours in...»

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The future for the French customer loyalty programs

Document abstract : «In a context of globalization, companies need to be very competitive and to find the best way to be more and more attractive. In France and all over the world strategy marketing is nowadays a priority for companies according to Lefébure and Venture...»

Synopsis abstract : «Introduction. The problem statement . The preliminary literature review. Concepts of customer relationship management . Definition of the customer loyalty . Best loyalty programs. The necessity of customer retention. Benefits and profitability of...»

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Negotiating a sponsorship deal

Document abstract : «Sponsorship is often set up in order to establish long term relationship and agreement between a rider and a company. Here is our negotiation folder on how to negotiate a sponsorship. We choose to base our research on the snowboarding area...»

Synopsis abstract : «Introduction. Presentation of the parties. Freeride Inc. Aims and benefits of sponsorship for Freeride Inc. Manager of James Miller (snowboarder). Aims and benefits of looking for a sponsorship for James. Negotiation points and results. The duty of...»

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Ethics: A study of moral issues

Document abstract : «Nike exploited children to make their products: this is an unethical behavior. Nowadays, the business environment is extremely competitive and companies want to be more and more profitable. Employees in both small and large business can face...»

Synopsis abstract : «Introduction. Literature study. Internal organizational influences. Organizational culture. External organizational influences. Other elements . Recommendations. The role of leadership. The role of employees. Organizational process, procedures and...»

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Strategic marketing assignment: Nespresso

Document abstract : «Coffee is not just a hot drink that wakes us up in the morning anymore. It is becoming a moment of pleasure and relaxation. I have chosen to analyze a brand, Nespresso, that drives luxury through a product basically considered as a consumers good:...»

Synopsis abstract : «Introduction. Presentation of Nespresso. Market environment. Brand and product descriptions . Marketing strategy analysis. Marketing mix analysis. Product, price, promotion and place. Communication strategy. The Nespresso Club. Other means of...»

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Perrier fluo analysis

Document abstract : «Perrier is a very well known company in Europe, which is usually associated with a French style. Perrier is under the control of Nestlé water, who bought the company in 1992. Since this acquisition Perrier has tried to change its image and tried to...»

Synopsis abstract : «Introduction . History of Perrier fluo. Trends and developments in the market. Internal and external analysis. Innovation . Packaging and design. Distribution channel. My opinion . Sources....»

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Brand Study Louis Vuitton

Document abstract : «Asian market is a very good opportunity since the Chinese market today is the third one in terms of luxury (12% of sales), behind Japan (41% of sales) and the USA (17%). What is more, Indians doubled their buying power between 1999 and 2003. ...»

Synopsis abstract : «Summary of a brand study Louis Vuitton. Analysis of the marketing strategy. SWOT analysis. Positioning of the brand. Target market. Mix marketing. Product. Price. Place. Promotion. Communication strategy. Brand study . Qualitative study of brand...»

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Communication strategy & plan: Cif case study

Document abstract : «Cif is a very old brand in its sector of cleaning product and has a very strong image, but is too much associated to restrictive and occasional use. As a communication agency, I was asked to think about a new communication strategy which could...»

Synopsis abstract : «Introduction. The communication strategy. Marketing strategic objectives. Communication objectives . Target choice and ranking . Communication tool choices. Copy-Strategy. Principal fact. Positioning. Target. Advertisement promise. Justification of...»

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Nintendo Wii: Entering a new industry of simulation

Document abstract : «In 1975, the world is changed by the creation of the interactive television. The components are packed with a 13-inch black-and-white TV set in a futuristic-looking cabinet. In this time period, the introduction of the first arcade video game comes...»

Synopsis abstract : «Executive summary. Industry history. Porter's Five Force analysis. SWOT analysis. Industry life cycle. Wii drive. Wii drive: Implementation. Wii drive: Funding. Wii medicine. Wii medicine: Implementation. Wii medicine: Fundi...»

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Ben & Jerry and Iceverks : Marketing strategy in Russia

Document abstract : «The Russian systems were undeveloped and inefficient and the Russian mafia has gained enormous power. For example, the company had to pay as much as 30% of their monthly profit for mafia protection. Russians in Moscow consume 170 tons of ice-cream...»

Synopsis abstract : «The main cultural differences. Business environment . Prodction. Competition. Distribution. Management . Finance. Consumer's expectations and B&J's strategy with its product. Ben & Jerry''s strategy on Russia market. How Ben&Jerry...»

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Brand and communication - Nike: The goddess of marketing

Document abstract : «History Phil Knight and Bill Bowerman imported Japanese shoes and created BRS "Blue Ribbon Sports". First polemic with the advertisement "you don't win silver - you lose gold" First partnership with football team Strategy of Nike Knight...»

Synopsis abstract : «A study of Nike's marketing foundations. Keys points of Nike's history. The reason for success. Pyramid of influence. The assumption of the pyramid of influence. Celebrities endorsement. Nike marketing policy. The criticisms against the...»

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Halifax in Ireland

Document abstract : «Halifax is the "personal" branch of the HBOS group. The bank is present in the Irish market for less than 2 years. The Irish marketing strategy is unlike the UK one (different service marketing mix). The overall objective is to become the 4th...»

Synopsis abstract : «Introduction to Halifax in Ireland. 7 Ps of Halifax in Ireland. Marketing strategy. Market positioning. Target markets. Recommendations. Conclusion....»

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Player in the international market: The introduction of Emmi energy drink

Document abstract : «As the leading Swiss maker of cheese and milk, Emmi hopes to continue being one of Europe's innovation leaders and trendsetters in the market of milk products. The brand expects to see an above average growth in the international markets over the...»

Synopsis abstract : «Introduction. Company's goals and objectives. Mission statement. Actual strategy. Business definition. External analysis. Customer analysis. Trends for dairy market. Market and segment analysis. Distribution. Competitors. Consumption...»

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Kırlangıç business plan

Document abstract : «"Being a strong and professional company which has efficient, trustworthy and standard products and also being proactive to the customers needs." Ana Food Company's mission statement is "To be a multi-national entrepreneurial group acting locally...»

Synopsis abstract : «Introduction. Internal analysis. ANA food company. KIRLANGIC [ti]A Tradition of taste[ti]. Production performance. Marketing performance. Distribution performance. Financial analysis. External analysis. Customer analysis. Market and segment...»

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Soft capitalism as related to therapeutic modes of work

Document abstract : «The global village concept has fuelled soft capitalism and the rise of the ethos in this field within organizations. Let us first understand the basis of globalization. While not so different from traditional villages in its desire to ...»

Synopsis abstract : «Introduction . Statement of research problem . Significance of study . The dilemma facing economic policy advisers arising from the theory of second best. The extent to which economic theory and empirical evidence support the use of competition...»

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Marketing plan: Avon and Mattel Inc

Document abstract : «With this article we will highlight how Mattel and its well-known icon, Barbie tried to get a foothold in the Chinese market since 1998 by using a well known company: Avon. This situation is called a piggy - back, this illustrate how company A, here...»

Synopsis abstract : «Executive summary. Company description. Strategic focus and plan. Avon mission. The global beauty leader. The women's choice for buying. The premier direct seller. Avon's values. Avon's Principles. Core competency and sustainable competitive...»

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Thai Polyester Company: A case study

Document abstract : «Chimie du Sud was considering the opportunity to get involved in a joint-venture with Yipsoon of Thailand for setting up of a polyester fiber plant in Thailand because its textile division is facing serious difficulties in Europe due to competition...»

Synopsis abstract : «Introduction. The companies. Chimie du sud. Yipsoon group. The environment. Thailand. The Thai textile market. The textile industry priority status . The project. Analysis. SWOT Analysis . The Five competitive forces. Actual competitors. New...»

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Business plan for the creation of an enterprise: Bubbles Inc

Document abstract : «Bubbles, Plc. is going to increase its offer by implementing one of the biggest stores dedicated to children in London and soon all around the world. All the products are designed to fulfill all the kids' needs. Since the kids are kings in today's...»

Synopsis abstract : «Executive summary. Mission and strategy. The mission statement. The mission strategy. Company history and problem. The market. Objectives . The marketing mix. Advertising strategy . A study on profitability, operations, merchandising and...»

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Start-Up Project: FIBLUX

Document abstract : «FibLux will be a fiber optics manufacturer and wholesaler. It will be a b-to-b company with a strength of 20 to 25 people. It will be based in Luxembourg. With low taxes and other incentives, it seems to be the best country for establishing our...»

Synopsis abstract : «Introduction. Management and organization. Production department. Sales department. Finance department. Research and development. Product specification. Manufacturing the perform. Drawing the fiber . Test and measurement. Marketing strategy. Short...»

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Lyrical ballads by William Wordsworth and Samuel Taylor Coleridge or the birth of a new literary movement during the Industrial Revolution

Document abstract : «Industrialism, expansion, profit, production and individualism were the feelings which took place during the period of the Industrial Revolution in England. People in Great Britain were led by the streams of progress, but the modernizations in...»

Synopsis abstract : «Introduction. Choosing the subjects of the poems. Theme of the poem. The true story of Goody Blake and Harry Gill . Belief of the poet. Wordsworth and Coleridge's criticism. Conclusion. Indicative bibliography ....»

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Industry Analysis: The Lincoln Electric case

Document abstract : «The Lincoln Electric Company is a monument in its own right; the company started in 1895 and currently holds 40 percent of the U.S. welding market. Brothers John and James were Partners throughout most of the company's history. John designed and...»

Synopsis abstract : «Introduction. Present strategies. Vision, mission, goals and objectives. Corporate level of strategies. Business level of strategies. Functional strategies. Financial analysis. Conclusion. Appendix. Bibli...»

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Escada: A presentation

Document abstract : «This presentation is based on the Escada Group and will help us understan the company better. The trend followed by the document is that the very first thing presented is a short introduction of the company. From there the presentation moves onto...»

Synopsis abstract : «Introduction. The ESCADA group. Company overview. ESCADA global distribution structure. ESCADA global distribution structure. ESCADA strategy for growth. ESCADA vs Giorgio Armani. The global environment. Difficulties in production. The stores...»

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A look at Electricite de France (EDF)

Document abstract : «There have been great modifications made in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that the invisible power of the...»

Synopsis abstract : «The current brand situation. Types of energy. Core brand values . Strategic behavior of the group. Improvement in the marketing policy. Positioning of the activities by country . Competing situation of EDF in Europe . Porter matrix. The importance...»

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Can Tesco expand and succeed in North America?

Document abstract : «In the first part of this report we evaluated Tesco's international expansion to date, taking their main global competitors into consideration. Results showed that Tesco has one main strategy that they use to approach international markets. ...»

Synopsis abstract : «Executive summary. Introduction to retail market. Tesco's international expansion. Entry methods. Business formats. International success. North American retail market. USA. Canada. Mexico. Tesco's differentiation from Wal Mart. Conclusion and...»

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TCP/IP

Document abstract : «This presentation is based on the internet and in particular TCP/IP. The presentation will start with a definition of what TCP/IP is and then move onto the history and goals of TCP/IP. it will then shift its focus to the four layes that constitute...»

Synopsis abstract : «Definition. History. Goals. Four layers of TCP/IP. The application layer . The transport layer . The network layer . The host-to-network layer . Important features of TCP/IP. Protocols with TCP/IP. Bibliography....»

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The French big gun in retail: Carrefour

Document abstract : «Carrefour is the French world challenger and the European leader in the retail industry and also the second largest retail company worldwide. In order to maintain the position of Carrefour as a global retailer and due to the high competition,...»

Synopsis abstract : «Introduction. Analysis of the emerging markets and risks associated. SWOT analysis: Introduction. SWOT analysis: appliance. Risks. Introduction to the marketing environment. Assessment of available information. Competitive analysis. PEST...»

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