Articles, Assignments and College Term papers in Economics, Finance, business and Marketing

The SKF group

Document abstract : «The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and...»

Synopsis abstract : «Introduction. Brief description of the company. Brief description of the actual situation. External analysis. Market analysis. Customer analysis. Competitor analysis. Product situation (industry wide). Distribution situation (industry wide). Pricing...»

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A comparative analysis of the French baby wears market and its main competitors

Document abstract : «In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies...»

Synopsis abstract : «Introduction. Market overview. Market presentation. Positioning of the brands. Competition. Imports and exports. Consumers. Upper market retailers. SWOT analysis. Key features and findings. Network. Image. Products and ranges. A study of the middle...»

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Identifying and evaluating strategic opportunities for the followers of a seemingly unbeatable leader

Document abstract : «In the French market, the food market represented a global turnover of 134 billions of euros in 2004. In this food market, the leading products are vegetables and corn. The turnover of this specific market saw a growth of 6% just for 2004 and the...»

Synopsis abstract : «Presentation of the market leader and its competitive advantages. Presentation of figures and the repartition of the market. The strengths of Bonduelle. The follower's: D'aucy. The D'aucy's strengths. D'aucy's weaknesses. Recommendations for...»

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A study on competency mapping in the individual and organizational context

Document abstract : «Competency is the collection of success factors necessary for achieving important results in a specific job or work role in a particular organization. Until a decade ago, a combination of knowledge, skills were the determining factors for the...»

Synopsis abstract : «Introduction. What is competency?. Competency mapping. History. Applications. Organizational level applications. Individual level applications. How to conduct the Process. Organizational Level. Individual Level. Critical factors for...»

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A.1. Steak Sauce: Lawry's defense

Document abstract : «The aim of this report is to find how A.1. can help the leader in the steak sauce market even if a new sauce appeared. The report has to show the different solutions to keep the first place. The report is composed by three distinct parts. For...»

Synopsis abstract : «Management summary. The marketing audit. Internal analysis (performance analysis). External analysis. SWOT analysis. Internal analysis. External analysis. Recommendations. Packag...»

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Gibson, Ivancevich, Donnelly, and Konopaske. Organizations: Behavior, Structure, Process, 13th ed. McGraw-Hill, 2009, Chapter 5 Case for Analysis: What Motivates Entrepreneurs?

Document abstract : «The 13th edition of Organizations: Behavior, Structure, Processes is based on the proposition that managing people, structure, and processes in organizations is a challenging, compelling, and crucial set of tasks. There is nothing boring about...»

Synopsis abstract : «Introduction to the book. Introduction to the chapter 5: Motivation, background and theories. Applying the motivation theories in to explain the behavior of the entrepreneurs . Case 1: The lunch truck. Case 2: The empire builder. Case 3: The...»

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Acquisition of Puma by the PPR Group

Document abstract : «The merger acquisition process will have very few impacts for PPR. We decided to explain it in this way. We will attempt to explain PPR's acquisition in the following sequences. In the beginning, the company started a wood industry known as...»

Synopsis abstract : «Introduction. Acquisition of Puma by the PPR Group. Presentation of the PPR Group. Presentation of Puma. Conclusion. Bibliography....»

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Business tourism in France

Document abstract : «Working in a family business, named DESERTOURS , we perform in a challenging and competitive market: tourism. With twenty years experience, DESERTOURS is the 4WD and motorcycle adventure travel leader in the French market. Our company offers trips...»

Synopsis abstract : «Introduction. The problem statement. The primary and secondary research objectives. Preliminary literature review. Definition of business tourism. Values of business tourism. Overviews of the tourism industry: How business tourism performs within...»

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Politics in an enterprise

Document abstract : «linked with scheming plots and conspiracies. Like in all organizations, irrespective of the size of the business or the kind of business conducted, one would always have to deal with organizational politics. Organizational politics are a primary...»

Synopsis abstract : «Executive summary. Literature study. Introduction. Literature review. Empirical study. Methodology. The sample. Data interpretation. Discussion on questionnaires. Results. Recommendations. Referen...»

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Corporate Governance and Business Ethics: Air France-KLM

Document abstract : «Businesses have to publish their yearly Corporate Social Responsibility Report (CSRR) for their stakeholders. CSRR is "the business contribution to the sustainable development goals. Essentially it is about how business takes account of its...»

Synopsis abstract : «Introduction. Overview of the company: Air France-KLM. Corporate social report analysis. Theories. Stakeholders of the company and the impact on them. Stakeholder management techniques. Stakeholder actions and the impact on company reputation and...»

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Starbucks France governance: Competitive environment analysis

Document abstract : «"Corporate governance is the set of processes, customs, policies, laws and institutions affecting the way a corporation is directed, administered or controlled." It is made to control the decision-making power of executives so they do not have...»

Synopsis abstract : «Introduction. A strong corporate governance practice. The Power/Interest matrix. Sources....»

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Starbucks France: SWOT analysis

Document abstract : «Taking its name from a character of the book Moby Dick, Starbucks specializes in coffee retailing. It is currently the most important chain in the coffee industry. When Starbucks Coffee Company was founded in 1971 by Jerry Baldwin, an English...»

Synopsis abstract : «Description of the activity. Swot analysis. Strengths. Weaknesses. Opportunities. Threats. Conclusion and recommendations....»

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Starbucks France: The value chain

Document abstract : «Found in 1971, Starbucks Corporation is the leader in the coffee shops industry, with a turnover of $9,411.5 million in 2007 (source: Datamonitor). Its main activity is to manage coffee shops (85% of its turnover) and to sell licenses (10,9%), but...»

Synopsis abstract : «Introduction. The value chain. Primary activities. Support activities. Human resources. Conclusion. Bibliography....»

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How can Parc Asterix ensure its place as second player on the theme park market?

Document abstract : «Parc Asterix is part of the Compagnie des Alpes group (CDA Parks), a group specialized in: The ski business, with 18 ski areas such as La Plagne, Tignes, Meribel, and others. It is the leader in the international market with 55% of the market...»

Synopsis abstract : «Introduction. Diagnosis of parc asterix and its environment. External diagnosis. Internal diagnosis. Recommendations. A strategy distinct from that of Disneyland. Make access to the park easier. Increase communication and promotion. Increase the...»

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"In any larger business organization, team work is the ultimate key to success": Discuss this statement

Document abstract : «Today, there are a variety of organizations and they evolve in a very competitive environment. The competition is played in every single field of the business: productivity, number of customers, human resources management, etc. One could argue that...»

Synopsis abstract : «Introduction. The importance of team work. A look into why team work and success are interdependent. Conclusion. Bibliography....»

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Understanding strategic decisions and impacts on service innovation

Document abstract : «By network strategy we can understand that firms are willing to develop their networks and to make them denser, being able to offer always more and better services. For instance, Mc Donald's opens several new restaurants worldwide every day and...»

Synopsis abstract : «Introduction. Networks. Raising demand/capacity . Dell . Customer contact level . Personal coach. Industrialization . Hypermarkets. Worker skills . Standardization of service offering . Customer participation . IKEA . Value in information . Value in...»

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Marketing strategy: Case study of Easy Mobile

Document abstract : «Throughout the years, the Easy Group strategy kept a clear readability built around some corner-stones principles: a no-frills/low-cost approach, an identifiable and recognizable simple communication strategy mainly focused on price and...»

Synopsis abstract : «Overall presentation of the strategic growth of the Easy Group. Ansoff matrix for the Easy Group. Developed Version of the Ansoff Matrix. Transfer of strategies from the previous Easy brands to Easy Mobile. Can the Telmore Business Model be...»

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Improving Vichy Sun Care sales for teenagers and young adults

Document abstract : «The objective of our work is to increase the sales of Vichy sun care products for the segments of 13 - 25 years old people. To reach to our target group, we used two main marketing styles which are strategic marketing and operational...»

Synopsis abstract : «Introduction to Vichy sun care products. Strategic marketing. Current market situation. Offers of competitors. SWOT analysis of Vichy (focused on 13-25 years old people). Strategic matrix of Vichy for 13-25 years old people. Brands and...»

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Virgin Mobil's proposed takeover by NTL

Document abstract : «NTL proposed a £871 m takeover of Virgin mobile but was rejected, then a second proposition was made at £961 m. On the 3rd of April they announced a total of $1.66 billion for Virgin Mobile. The negotiation will be ready to receive both cash and NTL...»

Synopsis abstract : «Introduction. Chronology. The main issue. Presentation. Substantive issue. Cost and branding. Subsidiary issue . The share. Time. Quality. Conclusion. Power. Definition. Charisma in its many but often fleeting forms is power . Images, knowledge and...»

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The case of Google

Document abstract : «Google Inc. is a company created on the 27th of September 1998 in the Silicon Valley by Larry Page and Sergey Brin. About 16,000 employees work for this company. Google's mission is "to organize the world's information and make it universally...»

Synopsis abstract : «Google Inc. Some figures about Google Inc. Google's philosophy. The key factors behind Google's early success. Can the search business become more concentrated?. Is 'search' a winner-take-all business?. In renewing its deal with AOL, could Google...»

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Clarins : Yesterday and today

Document abstract : «The aim of this document is to critically review the marketing and business of the company plan by producing a marketing strategy report (see Appendix). Afterward, we shall present a new strategy to address issues that have been highlighted during...»

Synopsis abstract : «Terms of reference. Company review. Executive summary. Marketing audit. External marketing audit. Internal marketing audit. Strategic issues analysis. SWOT analysis. Marketing objectives. Strategic thrust. Strategic objectives. New products...»

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Consumer ethnocentrism and attitudes towards domestic and foreign markets

Document abstract : «We had asked a specialized group to read an article titled: "Consumer ethnocentrism and attitudes towards domestic and foreign markets" written by John J. Watson and Katrina Wright and summarize it later. The basis of this case study was to...»

Synopsis abstract : «Introduction. The country of origin effect and consumer ethnocentrism. Schwarz listings of countries. Execution of the task. Results. Conclusion. Indicative bibliography....»

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The Thomas Cook case

Document abstract : «Thomas Cook UK had transformed its business processes in order to improve the profitability and minimize losses. The Thomas Cook management team developed a program to reduce costs and improve the margins and integrate operations. Behind this real...»

Synopsis abstract : «Introduction. The case: Thomas Cook. Company's activities. The problem's clarification. The problem's decomposition. The issues. The approach to solve the problem. The findings and the final recommendations....»

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Olympic accounting authority- cost control systems

Document abstract : «In 2006 the Olympic committee decided to dedicate £400 billion in order to establish a Cost Control system. This system is composed of two core elements: a planning process and a responsibility accounting scheme. The planning process requires...»

Synopsis abstract : «Executive summary. Introduction. Costs budget. Plans . Implementation. Performance reports and analysis. Cost centers. Control board. Variance analysis. Conclusion. References....»

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International business law: The case of Peach International Inc

Document abstract : «The Peach International Company is a start up specializing in the "high tech communications" domain. The firm is at the higher level of technology in the domain of "standard mobiles". Indeed, the company provides phones that contain all the...»

Synopsis abstract : «Introduction. Implementation issues in Kingdom of Utopia. Patents. Local state and bureaucracy. Exclusive distribution. Subsidiary implementation. Legal analysis and solutions. Patent legislation and solutions. Corruption solutions. Exclusive...»

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Strategy development: Setting marketing objectives and developing marketing strategies

Document abstract : «This presentation will take you through various steps that are involved in the formulation of a marketing strategy. The presentation will begin with the strategic marketing planning process and from there it will move onto marketing objectives and...»

Synopsis abstract : «Introduction to market strategy development. Objectives. The strategic market planning process. The elements of corporate objectives. The elements of performance objectives. The elements of marketing objectives. The share matrix of Bostom Consulting...»

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Paternity leave

Document abstract : «Launched by the Jospin government on the 1st of January 2002, this 11 successive day's break (18 in case of multiple births) has been added to the 3 already entitled days since then by the labor law. It is open to every father namely wage-earners,...»

Synopsis abstract : «Introduction. Recall of the history of the familial policy. The example of the Scandinavian countries. Statutory paternity leave in Europe. Freezing and limits of the paternity leave. The snags met in companies. The snag met in society. The...»

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Analysis and comparison of the advertisements of Gucci and Donna Karan (DKNY)

Document abstract : «Gucci benefits from a high level of awareness and a prestigious status all over the world. This aspect made it a global status symbol. Donna Karan International, designs, manufactures and sells clothes under the name of 4 brands: Donna Karan New...»

Synopsis abstract : «introduction. Gucci vs Donna Karan New York. The brands. The adverts. Analyze and assess the positioning strategy of both brands. Targets personality. Motivations and needs. Conclusion. Appendix. Observational or modeling learni...»

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Anna Politkovskaya: A woman, journalist and human rights activist in contemporary Russia

Document abstract : «am a pariah". This is how Anna Politkovskaya defines herself in the beginning of a posthumous article published by The Guardian on October 14th, 2006. Seven days before, on October 7th, around 5 pm, she was murdered in her flat in still...»

Synopsis abstract : «Introduction. Politkovskaya, a witness of the Chechen war and her dedication to her job. Analysis of [ti]pariah[ti] and an [ti]enemy[ti], whose life questions the existence of freedom of speech in Russia. Conclusion....»

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The features of management processes and structures in terms of Fordism and Taylorism: Why did these models come under pressure during the late 20th Century? Has there been a definitive break from them?

Document abstract : «Between 1893 and 1911, F.W Taylor published a series of books about management that defines the basis of a new science: The scientific organization of work . On the one hand, he notes "the dawdling" of workers, who are at the same time influenced by...»

Synopsis abstract : «Introduction. The features of management processes and structures in terms of Fordism and Taylorism. Analysis of reasons for which the models came under pressure during the late 20th century. Definitive break from Fordism and Taylorism . Analyzing...»

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