Articles, Assignments and College Term papers in Economics, Finance, business and Marketing

Business analysis of Air Deccan (Now Kingfisher Red)

Document abstract : «Air transport is the most modern, the quickest and the latest addition to the modes of transport. Because of speed with which airplanes can fly, travel by air is becoming increasingly popular Air Deccan is a unit of Deccan Aviation Private...»

Synopsis abstract : «Introduction. Iindustries classified with service sector . Nationalization of airlines . Open-Sky Policy . Airport . Infrastructure . Classification. Early history. Top management. Product/service profile. Pre-flight service. In-flight...»

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Analysis of software project time overrun

Document abstract : «A project can be defined as a plan or proposal; a scheme or an undertaking requiring concerted effort. Software's are the programs, routines, and symbolic languages that control the functioning of the hardware and direct its operation. They are ...»

Synopsis abstract : «Introduction. Information technology industry in India. Major steps taken for promotion of IT industry. Being agile . Project management: The criteria for success. Failure statistics and rate . The conference board survey . Case studies. California...»

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Effectiveness of recruitment and selection process in Satyam

Document abstract : «Satyam Computers Services Ltd., is a leading global consulting and IT services company that offers a wide array of solutions for a range of key verticals and horizontals. Starting from the strategy consulting right through to implementing IT...»

Synopsis abstract : «Company profile. Corporate profile. An end-to-end IT services provider. Core values. Organizational structure. Customer philosophy. Introduction to HRM. Definitions. Evolution and development of Human Resource Management (HRM). Objectives of Human...»

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Training and evaluation in human resource management

Document abstract : «Human Resource is the biggest asset for the success of any organization, but to make it an asset, activity of training and development plays a very important role. However, it is very essential to ensure that training imparted to people is effective...»

Synopsis abstract : «Introduction. Objectives of HRM. Training. Principles of training. Application specific. Objectives of T and D. Training process. Identification of training needs. Planing of training program. Implementation of training. Evaluation of...»

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Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola

Document abstract : «Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like...»

Synopsis abstract : «Introduction. Nokia. Sony Ericsson. Motorola. Samsung. LG Electronics . Company profiles. Multiple ways to customize. Nokia Asia Pacific ( India). Sony Ericsson. Motorola. Commercial, Government and Industrial Solutions Sector (CGISS). Global...»

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A study on quality circle

Document abstract : «The term quality circles refers to small groups of line employees (usually ten or fewer) who meet periodically outside of regular work hours to discuss ways to improve the quality of products they produce and the efficiency and effectiveness of the...»

Synopsis abstract : «Quality circle. Benefits of forming quality circles. Quality circle basic tools module. Importance of quality circles. Overview. Characteristics of quality circle. Problems with quality circles. Quality circles techniques. Scope of quality...»

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E-commerce and the ready-made garment industries

Document abstract : «Electronic Commerce is the conducting of business over the web. It typically involves three broad steps. First, a person uses the web to collect information to decide which product or service to purchase. Second, the person transmits payment...»

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A survey on recruitment advertisements

Document abstract : «Advertising is a phrase used for the announcements made by the seller to promote the sales of their products. Advertising refers to the mass selling techniques used when direct face to face selling is not possible or is too time consuming and...»

Synopsis abstract : «Introduction. Advertising mix factors. Advertising budget. Mudra Communications Pvt Ltd . Values. Services. Public relations. Activities of horizons . Advertising archives. Digital consultancy for brands. Business referrals. Organizational...»

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Human resources management in Siemens

Document abstract : «The outsourcing history of India is one of phenomenal growth in a very short span of time. The idea of outsourcing has its roots in the 'competitive advantage' theory propagated by Adam Smith in his book 'The Wealth of Nations' which was published...»

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An overview of business process outsourcing

Document abstract : «Companies are increasingly outsourcing key business functions and their related IT operations. The BPO industry is built around the raison d' etre of efficiency and cost-effectiveness. With the current focus on core business capabilities, many...»

Synopsis abstract : «What is a BPO?. Why outsource?. Back office operations evolution . Types of back office services. Administration . Finance . Human resource. Payment services . Other transaction processing . Setting up a back office business. Rules for...»

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Process improvement in recruitment, selection and functional design of hiring management system in relevance to IBM

Document abstract : «Process Improvement, a methodology adopted for stabilizing and improving work tasks and systems can result in great benefits in processes in an organization by establishing continuous monitoring and control over those tasks and ensuring...»

Synopsis abstract : «Introduction. Hiring management system. An overview of the BPO industry. HRM in BPO and IT industrry. IBM and Business Transformation Outsourcing (BTO). HRM at IBM-BTO. Recruitment at IBM. Recruitment process improvments at IBM. Process improvement...»

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Identifying a customer: Bharti Broadband Networks Limited

Document abstract : «Technically, it refers to communication that provides multiple channels of data over a single medium, typically using some form of frequency or wave division multiplexing. In other words, information of all kinds is transmitted on a wide band of...»

Synopsis abstract : «Introduction. All about broadband. Company profile. About Bharti. Focus. Why is Bharti a specialist. Product information: Broadband interactive terminal. Features . Research methodology. Primary data. Secondary data. Internet Page accelerator (IPA)...»

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A study on the Indian railways

Document abstract : «Generally, a "Market" was the place where the buyers and sellers gather to exchange their goods. The concept of market is very important in marketing. Market is an area for potential exchanges it's a place where goods are brought and sold. It is an...»

Synopsis abstract : «Introduction. Meaning and definition of marketing management. Understanding the customer and customer satisfaction. Meaning of railway. Communication revolution. The first railways station in the world. History of railways in India. Development of...»

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A comparative study of Malaysian Airlines

Document abstract : «Generally, a Market was the place where buyers and sellers gathered to exchange their goods. The concept of market is very important in the marketing. Market is an area for potential exchanges. It is the place where goods are bought and sold. It...»

Synopsis abstract : «Introduction. Market . Philip Kotler . Importance of marketing . International marketing v/s domestic marketing. Industry profile. History of aeroplane. The Wright brothers aeroplane . Airliners of the1920's. History of the airline in...»

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L'Oreal's penetration into the Indian market

Document abstract : «L'Oreal India Private Limited is a wholly- owned subsidiary of L'Oreal S.A. L'Oreal Leadership is achieved through cutting edge technology and a portfolio of unique and well- known brands that answer all beauty needs and are...»

Synopsis abstract : «Introduction. The company profile. Consumer products division. Professional products division. The active cosmetic department. Product profile . L'Oreal Paris. Maybelline New York. Garnier. Organization structure. Funtional areas. HR...»

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A study on market potential for office automation products

Document abstract : «We live in a world surrounded by digital technology, it has totally transformed the way we lead our lives. Today we go to digitally remastered surrounded sound, we watch movie at home on a digital video CD. And we listen to music on a digital...»

Synopsis abstract : «Introduction. Analyzing market potential of a company. Analysis of market potential . Measuring customer satisfaction. Four measures of market share . A study on companies engaged office automation business. Methodex systems limited. Methodex infres...»

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HRM training development and appraisals

Document abstract : «There is " . . . a basic human tendency to make judgments about those one is working with, as well as about oneself" (Dulewicz). Appraising is unavoidable and universal. Even in a basic work structure, people will naturally, informally tend to...»

Synopsis abstract : «Introduction. The performance management system â€“ Beyond appraisals. Identifying and measuring employee performance. Factors that influence performance. Assessing the person, not evaluating the job. Objectives of performance...»

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Effectiveness of online advertising

Document abstract : «Internet is fast emerging as a powerful medium of advertising in the new millennium. With the number of Internet users increasing manifold, the new medium is viewed as the advertiser's dream. The Internet is the fastest growing medium in the 2000's...»

Synopsis abstract : «Introduction. Meaning of online advertising. Uses of online advertising. Advantages of online advertisement. Disadvantages of internet . Differences between traditional and web advertising . Important products offered by web advertising . Measuring...»

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Basic concepts of CRM

Document abstract : «Customer Relationship Management (CRM) refers to the methodologies and tools that help businesses manage customer relationships in an organized way. CRM stands for Customer Relationship Management. It is a process or methodology used to learn more...»

Synopsis abstract : «What is customer relationship management?. Origin of CRM: history. The value of CRM . Aspects of CRM. Operational CRM. Collaborative CRM. Analytical CRM. Technology considerations. Key functionalities. Marketing. Sales. Service. Privacy and data...»

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A study on various recruitment sources and their effectiveness

Document abstract : «Recruitment is the process of soliciting, screening, and selecting qualified people for a job at an organization or firm, and therefore the process by which organizations fulfill their human resource requirements. Small and Medium scale industries...»

Synopsis abstract : «Introduction. The process of recruitment. Traditional approach v/s behavioral approach. Internal promotions v/s external recruitment. Employee referrals and [ti]word of mouth[ti] recruitments. Third party consultants or...»

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Success in financial business management: A case study Site and Sounds Ltd

Document abstract : «List the factors that may affect your assessment of S&S's inherent risk i.e. factors that increase as well as those that decrease inherent risk. Briefly discuss the impact of your analysis on your overall audit plan. Audit risk is the risk that my...»

Synopsis abstract : «Introduction. The audit risk involved in the company's financial statements. Comparison between the 2005 and 2006 financial statements. Description of strength and test of control. Description of weakness and possible internal control. The...»

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An analysis of E tailing

Document abstract : «Online retailing is conducted through interactive online computer systems, which link consumers with sellers electronically. In a short space of time, internet retailing has firmly established itself as a viable alternative to store based shopping....»

Synopsis abstract : «Introduction. Objective. Research methodology. The e-tailing environment. Etailing and retailing. Precursors to e-tailing. The consumers. Insights into e-tailing. Etailing value chain. The upcoming problems in e-tailing. E-tailing transactions and...»

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Financial performance of LG Electronics India Ltd

Document abstract : «"A better life with Digital" is LG Electronics Digital Appliance Company's (DAC) mission. LGE DAC has been making ceaseless efforts to create a new culture in our daily life to present convenience to all its customers all over the world. In the...»

Synopsis abstract : «Company's profile. DAC vision and philosophy . Core values. Objective of the study. Research methodology. Liquidity ratios. Activity ratio. Leverage ratio. Pofitability ratios. Expenses ratio. Interpretation of ratio. Classification of...»

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A comparative study of services and prices between public and private sector broadband providers

Document abstract : «The advent of the Internet has set in motion a fundamental shift in the way business is done these days. The global business is shifting dramatically from a self-centered approach to more and more outward customer oriented approach and Internet is...»

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Promotion of world calling card, sales and brand image of Vodafone

Document abstract : «Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular...»

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Indian pharmacy in global context and market survey of antioxidant, ofloxacin, cefixin and cefuroxime

Document abstract : «The Indian Pharmaceutical Industry today is in the front rank of India's science-based industries with wide ranging capabilities in the complex field of drug manufacture and technology. A highly organized sector, the Indian Pharmacy Industry is...»

Synopsis abstract : «Introduction. The Indian pharmaceutical sector . Advantages in India. The growth scenario. Steps to strengthen the industry. Future prospects of the pharmaceutical industry in India. Research and development in the pharmaceutical industry. A study...»

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A study of human resources development climate in hospitals and its impact on patient satisfaction

Document abstract : «Combining medical technology and the human touch, the health care industry administers care around the clock, responding to the needs of millions of people-from newborns to the critically ill. Industry organization - About 580,000 establishments...»

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A study on the White Goods Corporates

Document abstract : «Nowadays, it is fashionable to use the word strategy. We hear people talk about defense strategies, business strategies for the game (be it cricket or chess), personal strategies, religious strategies and the like. The word strategy means several...»

Synopsis abstract : «Introduction. The concept of business concept. Elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. White goods sector -...»

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An empirical study of the Scottish attitude towards mobile phone product and services

Document abstract : «Vodafone Essar is a cellular operator in India that covers16 telecom circles in India .the name of the company ,the marketing brand used is simply Vodafone .its offers both prepaid postpaid GSM cellular phone coverage through out India and is...»

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Analysis of LG products in rural marketing

Document abstract : «After the liberalization policy introduced by the Indian Government, a number of Multinational Corporation(MNC) came into India. Among the major companies, which decided to spread its tentacle in India, LG was the leading one. The year 1997-98 has...»

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