A case study on Commerce Bank

Business & market   |   Business strategy   |   Term papers   |   08/28/2009   |   .doc   |   4 pages
Document abstract : «Commerce bank was a bank that came into existence in 1865. It was started by Francis Reid Long in Kansas City. From that day the bank has grown and evolved into the enterprise that it is today. The intention of this paper is to analyze, in brief,...»

Synopsis abstract : «Introduction. Banking industry trends . The Commerce Bank. Serving the customers . SMART principles. Retailtainment. Issues. Recommendations....»

ESD implementation and acceptance strategy

Business & market   |   Business strategy   |   Term papers   |   08/28/2009   |   .doc   |   3 pages
Document abstract : «The ESD scheme, launched in December 2000, was the first scheme in the world that combined both public and commerce services into a single Government portal operated by a single private operator, ESD Services Limited (ESDSL). The government's goal...»

Synopsis abstract : «Introduction. The aims of ESD. Benefits of ESD. Business model. Challenges in the implementation of ESD. Main issues. Reasons for under use of ESD. Recommendations. Recommendations....»

The 5 star hotel industry in India

Business & market   |   Business strategy   |   Term papers   |   08/28/2009   |   .doc   |   6 pages
Document abstract : «The Indian hotel industry has been in the limelight during the past three years. It went through a bad phase during the period 1997 to 2002. Varied reasons led to the poor performance of the hotel companies during this period, with the major being...»

Synopsis abstract : «Industry analysis. Hotel ratings. Dominant players. Positioning. Target market. Basic service offering. Core product. Supplementary services. Different ooms and tariffs. Executive suite. Deluxe suite. President suite. Heritage room. Special rooms...»

Analyzing buyer behavior in relation to Aviva Life Insurance in India

Business & market   |   Business strategy   |   Term papers   |   08/28/2009   |   .doc   |   4 pages
Document abstract : «This research has been conducted with a view to understand the buyer's behaviors and to get some insight about the typical traits of buying behavior for the insurance policy. Important insights obtained through the in-depth interview has been...»

Synopsis abstract : «Executive summary. Objective. Analysis. Pattern of arriving at brand choice. Conclusion. Appendices....»

Environmental scanning of insurance industry

Business & market   |   Business strategy   |   Indian project   |   08/28/2009   |   .doc   |   10 pages
Document abstract : «India's insurance industry private and public, has it's roots in the 19th century. Under British rule many Insurers operated in India. In 1938 British passed Insurance Act, comprehensive insurance legislation, which remains the cornerstone of the...»

Synopsis abstract : «Executive summary. AVIVA life insurance. Elements of macro environment. Economic environment. Income distribution. Political environment. Social environment. Technological environment. Elements of micro environment. Customers. Competitors. Insurance...»

A study on media planning

Business & market   |   Business strategy   |   Term papers   |   08/28/2009   |   .doc   |   8 pages
Document abstract : «Media planning consists of the series of decisions made to answer the question for advertisers: "What are the best means of delivering advertisements to prospective purchasers of my brand or service? Some specific questions that a media planner...»

Synopsis abstract : «Introduction. Problems in media planning. External influences on media decision. Institutional influences. Lack of objectivity. Developing media plan . What a media planner needs to know? . The marketing strategy plan. Marketing objectives. Setting...»

The case of Dominion motors and controls ltd

Business & market   |   Business strategy   |   Term papers   |   08/28/2009   |   .doc   |   4 pages
Document abstract : «Dominion Motors & Controls, Ltd (DMC) had acquired 50% of the oil well pumping market in the northern Canadian oil fields since they were started in 1973. DMC offered a line of motors ranging from small fractional horsepower (hp) units to large...»

Synopsis abstract : «Company background. Oil well pumping motor market. The buying and selling of oil well motors. Dominion's advertising and promotion programs. Factors affecting specifications of oil well pumping motors. Hamilton's field test. Possible...»

The case of Loctite Corporation

Business & market   |   Business strategy   |   Term papers   |   08/28/2009   |   .doc   |   5 pages
Document abstract : «Loctite Corporation was a leader in the development and marketing of high performance adhesives and sealants for industrial and consumer application. This case can be analyzed in five parts based on Industrial Products Group (IPG); a division of...»

Synopsis abstract : «Introduction. IPG's current position. Market structure. Locking device. IPG's sales by product line. IPG's objective and strategy. Objective. Comparison between adhesives and CA's. Characteristics of distributors. IPG strategy for CA. Market...»

The business strategy of Tang: The instant breakfast drink

Business & market   |   Business strategy   |   Term papers   |   08/28/2009   |   .doc   |   3 pages
Document abstract : «General Food Corporation was a leading manufacturer and marketer of grocery products, chiefly convenience foods. Tang instant breakfast drink which was introduced in 1958, was one of its 30 best-known brand names of food industry. Tang volume...»

Synopsis abstract : «Summary. TV recalls Test. Positive and negative aspect of the commercials. Food Selection. Lady PhD. Conclusion....»

The case of Fran W Horner Ltd

Business & market   |   Business strategy   |   Term papers   |   08/28/2009   |   .doc   |   3 pages
Document abstract : «Frank W Horner Ltd was founded in 1912; Horner distributed a variety of ethical and OTC (over the counter) pharmaceutical products to 4000 pharmacies across Canada through a sales force of 65 persons. Only 10% of sales volume was distributed through...»

Synopsis abstract : «Summary. Concerns related to accuracy . Initial communication strategy. Competition. The 1978-79-communication strategy. Conclusion....»

A study on internet marketing

Business & market   |   Marketing   |   Term papers   |   08/28/2009   |   .doc   |   8 pages
Document abstract : «The Internet is one of the most important media for advertising. It not only complements your other forms of advertising, but also reaches a unique, distinctive class of audience. For advertisers especially, the Web has enormous potential, mainly...»

Synopsis abstract : «Introduction. Banner ads. Skyscraper vertical banner. Super banner. Floating ads. Interstitials. Surround session. Pop under ad. Pop up ad. Sponsorships. Text ads, no frills. Conclusion....»

Service marketing in multiplex

Business & market   |   Marketing   |   Indian project   |   08/28/2009   |   .doc   |   110 pages
Document abstract : «The magical word in cinemas today is - multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a single roof. Multiplexes have become just a rage that most of the old cine complexes are...»

Synopsis abstract : «Executive summary. Introduction. Industry analysis. Indian entertainment industry. Indian film industry. Growth drivers. Key players. Services marketing concepts as applied in multiplex. 7 Ps of services marketing. Service profit chain. Service...»

Customer relationship marketing

Business & market   |   Marketing   |   Term papers   |   08/28/2009   |   .doc   |   10 pages
Document abstract : «Traditional marketing strategies focused on the four Ps (price, product, promotion, and place) to increase market share. The main concern was to increase the volume of transactions between seller and buyer. Volume of transactions is considered a...»

Synopsis abstract : «Introduction. CRM in retail banking. Focusing on organic growth. Seeking out and better serving emerging customer segments. Creating deep business insight into customer preferences. Responding to intensifying competition through revitalized...»

The case of Libb Pharmaceuticals

Business & market   |   Business strategy   |   Case study   |   08/28/2009   |   .doc   |   3 pages
Document abstract : «Libb pharmaceuticals originated back to 1855 by developing an all-purpose skin ointment, which achieved large success. Libb spent a significant proportion of firm's profits to the development of new product lines and improvement of existing ones....»

Synopsis abstract : «Summary. Result of the research. Consumer attitude. Attitude formation. Attitude change strategies. Fishbein's multi- attribute model . Recommendations....»

DuPont Auto Refinishes India Pvt Ltd

Business & market   |   Business strategy   |   Research papers   |   08/28/2009   |   .doc   |   23 pages
Document abstract : «The automotive segment is bifurcated into OEMs and auto refinishes and is one of the fastest growing sub sectors in the Indian Industrial paint markets. The OEM market is the most predominant one where the action has been remarkable in the last few...»

Synopsis abstract : «Introduction of the Indian refinish market. Company profile. DuPont car refinishes in India. Key drivers and restraints for the refinish market. End user. Classification based on technology. Classification by market segments. 2K premium paints. 2K...»

An overview of Walmart

Business & market   |   Business strategy   |   Term papers   |   08/28/2009   |   .doc   |   9 pages
Document abstract : «Wal-Mart Stores, Inc. is the American corporation that operates discount department stores. In terms of revenue it happens to be the world's largest public corporation and the evaluation was made by 2008 Fortune Global 500. It was started by Sam...»

Synopsis abstract : «Case summary and facts and figures. Walmart. Discount stores. Super center. Neighborhood market. Value created by Wal-Mart. Implications to Competition. The 1 trillion target of Walmart. Walton's projection. Wal-Mart's practice of cross pollination...»

Mall management

Business & market   |   Management   |   Term papers   |   08/28/2009   |   .doc   |   7 pages
Document abstract : «Retail Sector has witnessed an immense growth in the last few years. The key factors responsible for the retail boom have been the change in consumer profile and demographics, increase in the number of international brands available in the market,...»

Synopsis abstract : «Executive summary. Introduction. Challenges to the retail market . Mall management. Positioning a mall. Zoning . Promotions and marketing. Facility management. Infrastructure management . Infrastructure required. Ambience management . Finance...»

Marketing of high technology products

Business & market   |   Marketing   |   Research papers   |   08/28/2009   |   .doc   |   32 pages
Document abstract : «Technology has encompassed all human activities spread from farmers in the remote areas to the human activities reaching out into outer space. Managing this tool of "Technology" which governs the future of the mankind, planet and the universe covers...»

Synopsis abstract : «Introduction. Characteristics of technology marketing. Characteristics of the technology as the transfer subject. Uncertainty. Ingenuity. Innovativeness. Reduced development period and short life cycle. Complexity. Characteristics of technology...»

Brand identity mapping in India

Business & market   |   Business strategy   |   Indian project   |   08/28/2009   |   .doc   |   9 pages
Document abstract : «When most people think about brand's identity, they usually think about the name, logo and the punch line. But identity consists of much more than that. It includes life style, symbols, colors, attitude, personality, visual style, brand voice and...»

Synopsis abstract : «Introduction. Band identity structure . Core identity. Extended identity. Brand identity strategy. Names and logos as identity mortar. Brand identity prism. Brand identity for Onida. The brand identity worksheet. Brand identity of Infosys. Brand...»

Edurite Technologies: Empowering education, enabling careers

Business & market   |   Business strategy   |   Presentation   |   08/28/2009   |   .ppt   |   38 slides
Document abstract : «Edurite, founded by Prof. Jawahar and Mr.G.S.Ravi in 2000, is now a part of TutorVista, a Global Education Services company. The company has set up a subsidiary - TutorVista Education India - which will include Edurite and cater to the domestic...»

Synopsis abstract : «Profile. Vision . Mission. Products. Services. FMCG. Publishers. NGO. PC manufacturers . Edurite tutorials. Licensing. Benefits of licensing . Questions to consider when licensing . Terms of license agreement. Licensing process. Edurite tutorials:...»

A look at the product profile of Sartorius in accordance with the quality and production departments

Business & market   |   Business strategy   |   Term papers   |   08/28/2009   |   .doc   |   6 pages
Document abstract : «Traditionally a leading company in laboratory weighing & separation technologies, Sartorius had considerably evolved & expanded since 1996 with its meanwhile seven groups brands, Sartorius has transformed itself in to a group that operates...»

Synopsis abstract : «Introduction. The process used. Product profile. Industrial weighing applications. Analytical weighing . Quality department. The main functions of quality control . Quality policy. Over all role of quality control department. Production...»

A study on the Saint Gobain Group (world leader in production of high performance materials) in India

Business & market   |   Business strategy   |   Term papers   |   08/28/2009   |   .doc   |   25 pages
Document abstract : «SAINT GOBAIN was created in 1665 as a part of the plan devised by King Louis XIV & Jean - Bapptiste Colbert (Finance Minister) to restore the French economy. As a result the Royal Glass works came in to existence. Saint Gobain established a near...»

Synopsis abstract : «Introduction. Trasformation of the group. Activities of Saint Gobain. Saint gobain in india. Specialities of the company. Exports of the company. Organisation structure of the company. The product: Fused cast refractory. Product range. Electrofrax...»

A study on the working methodology of Cochin Port - India

Business & market   |   Management   |   Indian project   |   08/28/2009   |   .doc   |   15 pages
Document abstract : «The ports are the inevitable part of Shipping Industry. They play a major role in import and export of materials through the sea root from and to various destinations around the globe. Ports come under the ministry of shipping, government of India....»

Synopsis abstract : «Introduction. Location. Hinterland. Present facilities . Port facilities. Cargo handling equipment. Extent of back up area at Q9 berth for container. Features. Significant achievements of Cochin Port Trust. Award of ISO 9001:2000...»

An overview of the spices industry

Business & market   |   Business strategy   |   Term papers   |   08/28/2009   |   .doc   |   7 pages
Document abstract : «The history and culture of Indian spices is probably as old as human civilization itself. The Vedas, the Bible and the Quran are all replete with reference direct or indirect to Indian spices. The earliest literary record in India on spices is the...»

Synopsis abstract : «Introduction. Spice oil and oleoresin industry in India . The spices Board of India. Oleoresins. Advantages. Kinds of oleoresins. Essential oils. Advantages. Natural food colors. Use of oleoresins. Use of essential oils. Structure of the human...»

An overview of the departments in hotel/hospitality industry

Business & market   |   Management   |   Term papers   |   08/28/2009   |   .doc   |   15 pages
Document abstract : «In today's shrinking world fast moving airlines, Passenger-ship, trains, buses and automobiles carry travelers all over the world on extra pleasure or business trips. This traveler requires food, lodging and service of good standards at a reasonable...»

Synopsis abstract : «Introduction. Hospitality industry. A brief history . Hotel classification . Services offered by the hospitality industry. Accommodation. Food services. Entertainment . Recreation . Relaxation . Functions and banquets. Conference facilities . Front...»

An overview of the Glass industry

Business & market   |   Management   |   Term papers   |   08/28/2009   |   .doc   |   4 pages
Document abstract : «About 4, 50,000 years ago molten rock the core of the earth forced its way to the surface and was broken through volcanoes. When the hot lava contained silica and cooled rapidly - it formed a glass as hard as a rock. The volcano glass is called...»

Synopsis abstract : «Introduction - Evolution of glass industry. Packaging industry . Raw materials used in the glass manufacturing industry. Critical requites for press filled/parturient bottle. SWOT analysis of the glass industry....»

An overview of the Indian Coffee Board and its operations

Business & market   |   Management   |   Indian project   |   08/28/2009   |   .doc   |   19 pages
Document abstract : «Currently India produces around three lakh tons of coffee per annum. A large portion of coffee in India is exported. Domestic consumption of coffee in India is estimated at around 55000 tons per annum and it has been stagnate at this level for the...»

Synopsis abstract : «Introduction. About coffee. History of coffee. Profile of the organisation. Origin of the organization. Growth and development of the industry. SWOT analysis. Strengths. Weakness. Opportunities. Threats. Functions of the various section of coffee...»

Process involved in manufacturing rubber gloves

Business & market   |   Management   |   Term papers   |   08/28/2009   |   .doc   |   4 pages
Document abstract : «Latex is the most common raw material used to produce gloves, which is produced by processing rubber which available in India, Indonesia, South America and other South East Asian countries. Today gloves manufacturing industry is one of the largest...»

Synopsis abstract : «Introduction. Production process. Stages in production process . Process control. Automation process....»

Production process and material management system in an iron & steel manufacturing unit

Business & market   |   Business strategy   |   Term papers   |   08/28/2009   |   .doc   |   6 pages
Document abstract : «The production system is the process of converting inputs of labor, capital, land and management into outputs of goods and services. The various metallurgical processes are employed for converting iron ore into steel and shaping it into different...»

Synopsis abstract : «Introduction. Flow chart of production system for saleable steel in iron steel plant . Production process. Raw materials. Blast furnace complex. Process. Steel making shop (SMS). Rolling mill . Rolling process. Forge plant. Finishing shop . Heat...»

Role and importance of customer care department and market research

Business & market   |   Management   |   Term papers   |   08/28/2009   |   .doc   |   13 pages
Document abstract : «A customer is defined as any person with whom the business or the organization has dealings, which can be expressed in monetary terms. These dealings can either be exchange of goods or rendering of services. Customers are the lifeblood of every...»

Synopsis abstract : «Introduction. Two types of customers. External customers. Internal customers . Basic customer care principles . Building a loyal relationship. Customer service model. The seven elements . Speed and time. Personal interaction with a...»

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