A case study on Commerce Bank
Synopsis abstract : «Introduction. Banking industry trends . The Commerce Bank. Serving the customers . SMART principles. Retailtainment. Issues. Recommendations....»
ESD implementation and acceptance strategy
Synopsis abstract : «Introduction. The aims of ESD. Benefits of ESD. Business model. Challenges in the implementation of ESD. Main issues. Reasons for under use of ESD. Recommendations. Recommendations....»
The 5 star hotel industry in India
Synopsis abstract : «Industry analysis. Hotel ratings. Dominant players. Positioning. Target market. Basic service offering. Core product. Supplementary services. Different ooms and tariffs. Executive suite. Deluxe suite. President suite. Heritage room. Special rooms...»
Analyzing buyer behavior in relation to Aviva Life Insurance in India
Synopsis abstract : «Executive summary. Objective. Analysis. Pattern of arriving at brand choice. Conclusion. Appendices....»
Environmental scanning of insurance industry
Synopsis abstract : «Executive summary. AVIVA life insurance. Elements of macro environment. Economic environment. Income distribution. Political environment. Social environment. Technological environment. Elements of micro environment. Customers. Competitors. Insurance...»
A study on media planning
Synopsis abstract : «Introduction. Problems in media planning. External influences on media decision. Institutional influences. Lack of objectivity. Developing media plan . What a media planner needs to know? . The marketing strategy plan. Marketing objectives. Setting...»
The case of Dominion motors and controls ltd
Synopsis abstract : «Company background. Oil well pumping motor market. The buying and selling of oil well motors. Dominion's advertising and promotion programs. Factors affecting specifications of oil well pumping motors. Hamilton's field test. Possible...»
The case of Loctite Corporation
Synopsis abstract : «Introduction. IPG's current position. Market structure. Locking device. IPG's sales by product line. IPG's objective and strategy. Objective. Comparison between adhesives and CA's. Characteristics of distributors. IPG strategy for CA. Market...»
The business strategy of Tang: The instant breakfast drink
Synopsis abstract : «Summary. TV recalls Test. Positive and negative aspect of the commercials. Food Selection. Lady PhD. Conclusion....»
The case of Fran W Horner Ltd
Synopsis abstract : «Summary. Concerns related to accuracy . Initial communication strategy. Competition. The 1978-79-communication strategy. Conclusion....»
A study on internet marketing
Synopsis abstract : «Introduction. Banner ads. Skyscraper vertical banner. Super banner. Floating ads. Interstitials. Surround session. Pop under ad. Pop up ad. Sponsorships. Text ads, no frills. Conclusion....»
Service marketing in multiplex
Synopsis abstract : «Executive summary. Introduction. Industry analysis. Indian entertainment industry. Indian film industry. Growth drivers. Key players. Services marketing concepts as applied in multiplex. 7 Ps of services marketing. Service profit chain. Service...»
Customer relationship marketing
Synopsis abstract : «Introduction. CRM in retail banking. Focusing on organic growth. Seeking out and better serving emerging customer segments. Creating deep business insight into customer preferences. Responding to intensifying competition through revitalized...»
The case of Libb Pharmaceuticals
Synopsis abstract : «Summary. Result of the research. Consumer attitude. Attitude formation. Attitude change strategies. Fishbein's multi- attribute model . Recommendations....»
DuPont Auto Refinishes India Pvt Ltd
Synopsis abstract : «Introduction of the Indian refinish market. Company profile. DuPont car refinishes in India. Key drivers and restraints for the refinish market. End user. Classification based on technology. Classification by market segments. 2K premium paints. 2K...»
An overview of Walmart
Synopsis abstract : «Case summary and facts and figures. Walmart. Discount stores. Super center. Neighborhood market. Value created by Wal-Mart. Implications to Competition. The 1 trillion target of Walmart. Walton's projection. Wal-Mart's practice of cross pollination...»
Mall management
Synopsis abstract : «Executive summary. Introduction. Challenges to the retail market . Mall management. Positioning a mall. Zoning . Promotions and marketing. Facility management. Infrastructure management . Infrastructure required. Ambience management . Finance...»
Marketing of high technology products
Synopsis abstract : «Introduction. Characteristics of technology marketing. Characteristics of the technology as the transfer subject. Uncertainty. Ingenuity. Innovativeness. Reduced development period and short life cycle. Complexity. Characteristics of technology...»
Brand identity mapping in India
Synopsis abstract : «Introduction. Band identity structure . Core identity. Extended identity. Brand identity strategy. Names and logos as identity mortar. Brand identity prism. Brand identity for Onida. The brand identity worksheet. Brand identity of Infosys. Brand...»
Edurite Technologies: Empowering education, enabling careers
Synopsis abstract : «Profile. Vision . Mission. Products. Services. FMCG. Publishers. NGO. PC manufacturers . Edurite tutorials. Licensing. Benefits of licensing . Questions to consider when licensing . Terms of license agreement. Licensing process. Edurite tutorials:...»
A look at the product profile of Sartorius in accordance with the quality and production departments
Synopsis abstract : «Introduction. The process used. Product profile. Industrial weighing applications. Analytical weighing . Quality department. The main functions of quality control . Quality policy. Over all role of quality control department. Production...»
A study on the Saint Gobain Group (world leader in production of high performance materials) in India
Synopsis abstract : «Introduction. Trasformation of the group. Activities of Saint Gobain. Saint gobain in india. Specialities of the company. Exports of the company. Organisation structure of the company. The product: Fused cast refractory. Product range. Electrofrax...»
A study on the working methodology of Cochin Port - India
Synopsis abstract : «Introduction. Location. Hinterland. Present facilities . Port facilities. Cargo handling equipment. Extent of back up area at Q9 berth for container. Features. Significant achievements of Cochin Port Trust. Award of ISO 9001:2000...»
An overview of the spices industry
Synopsis abstract : «Introduction. Spice oil and oleoresin industry in India . The spices Board of India. Oleoresins. Advantages. Kinds of oleoresins. Essential oils. Advantages. Natural food colors. Use of oleoresins. Use of essential oils. Structure of the human...»
An overview of the departments in hotel/hospitality industry
Synopsis abstract : «Introduction. Hospitality industry. A brief history . Hotel classification . Services offered by the hospitality industry. Accommodation. Food services. Entertainment . Recreation . Relaxation . Functions and banquets. Conference facilities . Front...»
An overview of the Glass industry
Synopsis abstract : «Introduction - Evolution of glass industry. Packaging industry . Raw materials used in the glass manufacturing industry. Critical requites for press filled/parturient bottle. SWOT analysis of the glass industry....»
An overview of the Indian Coffee Board and its operations
Synopsis abstract : «Introduction. About coffee. History of coffee. Profile of the organisation. Origin of the organization. Growth and development of the industry. SWOT analysis. Strengths. Weakness. Opportunities. Threats. Functions of the various section of coffee...»
Process involved in manufacturing rubber gloves
Synopsis abstract : «Introduction. Production process. Stages in production process . Process control. Automation process....»
Production process and material management system in an iron & steel manufacturing unit
Synopsis abstract : «Introduction. Flow chart of production system for saleable steel in iron steel plant . Production process. Raw materials. Blast furnace complex. Process. Steel making shop (SMS). Rolling mill . Rolling process. Forge plant. Finishing shop . Heat...»
Role and importance of customer care department and market research
Synopsis abstract : «Introduction. Two types of customers. External customers. Internal customers . Basic customer care principles . Building a loyal relationship. Customer service model. The seven elements . Speed and time. Personal interaction with a...»
Our guarantee :
