Articles, Assignments and College Term papers in Economics, Finance, business and Marketing

Impact of globalization on the Indian banking sector

Document abstract : «Globalization connotes enhanced connectivity among people across national borders. The nature and pace of globalization will depend on the combined effect of technology and the public policy, both at the national and international level. With the...»

Synopsis abstract : «Introduction. Challenges in the banking sector. Technology infusion and up gradation challenges. The benefits vis-a vis costs. Banking and service quality. Productivity enhancement-experience so far and lessons learnt. Technology as a...»

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Critical analysis of advertisement

Document abstract : «Advertisement is any paid form of non personal communication through mass media (Radio, T.V., Print Media, Internet, etc.) which is being paid by an identified sponsor. An advertised product or service is encoded with a symbolic imagery intended...»

Synopsis abstract : «Introduction. Objective of advertising. Research findings and interpretation of advertising. Conclusion. Bibliography....»

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Product development process

Document abstract : «Tomorrow never happens by chance. It is planned. And those who are prepared benefit the most. To succeed in futuristic environment, one requires a strategy. This is true for an organization profit or non-profit in as much as it is for an individual....»

Synopsis abstract : «Introduction. Meaning of product. A brief on new product development. Factors contributing to new product development. The challenges in new products development. Reasons for failure of new products. The process of new product development. Idea...»

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A strategy for new product development

Document abstract : «In the recent time, knowledge and its technological applications have grown at ever steeper rates, worldwide, in virtually all fields - food, medicine, materials, environment, services, manufacturing, etc. The new business is rooted in cutthroat...»

Synopsis abstract : «Abstract. Introduction. Concept of product development. New product development and design. Product policy of an organization. Lowest price. Highest quality. Compromise between cost and quality. Safety. Selection of a profitable product. Product...»

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Knowledge Management (KM) - Enabling the learning organizations through organizational learning

Document abstract : «"Knowledge Management" is a process used by organizations and communities to improve how business is conducted by leveraging data and information that are gathered, organized, managed, and shared. Many organizations are realizing they suffer from...»

Synopsis abstract : «Abstract. Introduction. Understanding the concepts of knowledge management. Transforming data to knowledge. Core concepts of knowledge management. Culture. Content. Processes. Technology. Interaction. Understanding the concept of learning...»

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Role of knowledge management for improving responsiveness to rti queries

Document abstract : «"RTI (Right to Information) Act, 2005" provided a gateway to citizens to access Information from organizations. For organizations, responding queries in fixed time period has become very difficult due to unorganized & inadequate information,...»

Synopsis abstract : «Abstract. Introduction. Applicability study. KM framework in the domain. Potential Benefits. Conclusion. References....»

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Opportunities and threats of merger

Document abstract : «Business is subjected to a number of competitions forced by various factors like the bargaining power of suppliers and buyers, the threat of new entrants, the threat of substitute products and services and the rivalry among the existing competition....»

Synopsis abstract : «Abstract. Introduction. Underlying logic of merger. Opportunities in merger. Stratetic vision. Strategy. Economies of scale. Advantage of large size. Best practices. Globalization. Technology. Financial vision. Organizational vision. Threats in...»

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Corporate Governance: The Corporate Social Responsibility (CSR) prospective

Document abstract : «Corporate governance enhances business competitiveness by integrating corporate social responsibility (CSR) into every aspect of corporate management. The companies, which aim to stay, survive and thrive in the long-run have to blend their concerns...»

Synopsis abstract : «Abstract. Introduction. Corporate Social Responsibility CSR. An overview of corporate social responsibility categories. Community involvement and economic development. Creating value for community. Benefits to Corporate of...»

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Global competitiveness: A strategic perspective

Document abstract : «Most of the firms are eyeing the global marketplace to improve their competitiveness. Controversy has risen considerably in the recent years, concerning the most appropriate strategy in international markets. Deciding how to deal with the...»

Synopsis abstract : «Abstract. Introduction. Industry globalization drivers. International marketing strategies. Strategic implications of globalization. International alliances, organizational challenges, government relations and competition. Strategy for global...»

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Brand management

Document abstract : «It is very important & foremost to understand the two terms "Brand" & "Management" into its totality otherwise there is a sure possibility of misunderstanding "Brand Management". "Brand" is a class of goods or services identified by name as the...»

Synopsis abstract : «Introduction. Case study. Types of brands. Conclusion. Bibliography....»

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Global competitiveness of Indian industries: Merger and acquisition

Document abstract : «Corporate India is waking up to the new millennium imperative of mergers and acquisitions in a desperate search for a panacea for facing the global competition. This is hardly surprising as stiff competition is, in a sense, implicit in any bid to...»

Synopsis abstract : «Introduction. India going global through merger and acquisition. Future of merger and acquisition. Threats and challenges in merger and acquisition. Conclusion. Bibliography....»

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Corporate Governance: Conceptual framework

Document abstract : «Meaning - the Dictionary meaning of the word corporate is a legally formed body. Therefore, a corporation is a legal entity which is created and guided by law. The Word Governance implies the rule of guidance. Therefore, C.G. means rules of guidance...»

Synopsis abstract : «Introduction. Corporate Governance. Definitions. Need for Corporate Governance. Formulation of Corporate Governance in India. Corporate Governance abroad. Dimensions of Corporate Governance. Role of Securities and Exchange Board of India (SEBI) in...»

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Corporate Governance in banks

Document abstract : «Corporate Governance focuses on maximization of wealth of shareholders. The most fundamental challenge to the above view has come from stakeholders' model of the firm. My paper confines to stakeholders model of Corporate Governance in banks. We can...»

Synopsis abstract : «Introduction. Recent steps in Indian banks. Board of Directors. Audit Committee. Composition. Powers of the audit committee. Functions of the audit committee. Management. Functions of the management. Risk management committee . Conclusion. Core...»

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Customer Relationship Management (CRM) as a challenge of global competitiveness of the Indian Industry: Life Insurance Corporation of India (LIC)

Document abstract : «The purpose of business is to create new customers and retain old customers. Customer orientation is the ultimate key to success in any business. Customer Relationship Management is a comprehensive approach for creating, maintaining and expanding...»

Synopsis abstract : «Introduction. Elements of CRM. Customer . Product . Service . Database . Quality . Value. Importance of CRM in insurance industry. CRM - organization set-up. CRM at zonal office. CRM at divisional office. CRM at branch office. CRM -...»

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Importance of branding for an organization

Document abstract : «The word "brand" owes its origin to the Norwegian word "brandr" which means to burn. Branding has become an important part of all business organizations. Brand building is a conscious customer-satisfaction orientation process. It calls for...»

Synopsis abstract : «Introduction. Concept of branding. The journey of branding. Strategic relevance of branding . Selective of the brand name. Current branding scenario. Social organizations. Countries. Challenges in 21st century . Brand equity. Conc...»

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The effect of globalization on Indian entrepreneurship - With reference to corporate governance

Document abstract : «During the first six years of the nineties, the Indian government adopted the policy of globalization in Indian economy. The purpose behind this policy was to put the country at the international level in commerce and industry and thereby to enhance...»

Synopsis abstract : «Abstract. Introduction: Rational for the study . Impact of globalization on Indian entrepreneurship. Foreign joint ventures . Foreign companies are becoming holding companies in joint foreign ventures. MNC's are entering Indian market with 100...»

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Understanding the concept of Intellectual Property (IP)

Document abstract : «Indian government has undertaken significant modifications in the intellectual property (ip} regime of the country. This is leading to a realignment of business strategies by firms in several sectors. Similarly with liberalization and globalization,...»

Synopsis abstract : «Abstract. Introduction . Profile of the IT sector. Type of IP. Copy right and related copyright. Trademarks including service marks. Breeders rights. Industrial design. Patents. Layout designs of integrated circuits. Trade secrets. Objective...»

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IT Governance - An integral part of modern corporate governance

Document abstract : «There is no doubt that IT is changing our lifestyle. Not only the business has changed because of IT but also the way of life and thinking has also changed. Rapid power given by IT to our lives has a lot to think about. Functioning at all the...»

Synopsis abstract : «Abstract. Introduction. Understanding IT governance. Importance of governance. Addressing the challenge. Addressing management by executive management. IT strategic alignment. IT value delivery. Performance measurement. Risk...»

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Impact of mergers and acquisition on private sector banks in global economy

Document abstract : «Mergers and acquisitions (M & A) have been a very important market entry strategy as well as expansion strategy. This present era is known as competition era. In this era companies to avoid competition, go for merger, and enjoys sometimes monopoly....»

Synopsis abstract : «Abstract. Introduction. Objectives of merger and acquisitions in banking industry. Benefits of merger and acquisition. Problems in merger and acquisition. Merger and acquisition in banking ? Present scenario. Analysis of different profitability...»

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Business ethics and corporate governance

Document abstract : «The emphasis on corporate governance (CG) increased with the result of business scams and failures in the world as we as in India. Post Cadbury committee (appointed by the London stock exchange) development in U.K. and else were drew attention to...»

Synopsis abstract : «Introduction. Meaning of corporate governance. Relationship between ethics and business ethics. Evolution of corporate governance in India. Theories in ethics. Business ethics and corporate governance . Promotion of ethics in...»

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Why Indian organizations have been able to successfully compete in the global arena

Document abstract : «In 1991, when the then Indian Government under the leadership of Mr Narasimha Rao, made the first bold moves towards economic liberalization, there were hundreds of thousands of people, even from India, who shouted from roof tops that Indian...»

Synopsis abstract : «Introduction. Types of global competitiveness. Examples of sucessful Indian firms. Tata Group of India. Mahindra and Mahindra. Asian Paints . Global quality of Indian products. The education and training advantage in India. Conclus...»

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Holographic storage devices and conventional storage devices

Document abstract : «A computer electronic memory allows it to remember how to function. There are two parts of computer memory, namely RAM (random access memory) and ROM (read only memory). The RAM stores the important programs such as the operating system and ROM...»

Synopsis abstract : «Introduction. Classification of storage devices. Magnetic devices. Optical devices. Introduction to holographic storage devices. History of holography. Meaning of holographic storage. Recording of data. Reading of data. Challenges to build the right...»

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A strategic framework for corporate crisis management as a method to resolve a specific problem in a telecommunication organization

Document abstract : «For any organization it is a strategic motive to certify that its long term economic position and survivability are not at risk (Barton 256). Crisis management has been adopted by many to obtain this strategic motive because it links functions...»

Synopsis abstract : «Abstract. Introduction. Methodology . Hypothesis for crisis management. Example illustration. A manager of a local telecommunication project . The manager's activities. Usage of information technology. Conclusion...»

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An analysis of the Indian retail industry

Document abstract : «The Indian retail sector is witnessing tremendous growth with the changing demographics and an improvement in the quality of life of urban people. The growing affluence of India's consuming class, the emergence of retail entrepreneurs and a variety...»

Synopsis abstract : «Introduction. An overview of the global retailing industry. Emergence of the supermarket . Technological edge. Saturated home markets. World's top 15 retailers . The globalization of the Indian economy . Organized retailing in India . Retailing in...»

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Ignition Systems

Document abstract : «Ignition systems produces about 30,000 volt spark across spark plug and distribute high voltage spark to each spark plug in correct sequence. The number of times the spark, so it occurs as piston is nearing top dead center. The battery supplies...»

Synopsis abstract : «Introduction to ignition function. Basic ignition components. Basic ignition system. The primary circuit. The secondary circuit. Types of ignition system. Electronic ignition system. Magnetic pick up coil. Hall effect device. High voltage secondary...»

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Managerial accounting: Decathlon

Document abstract : «Since 1976, Decathlon has been the largest trade name in the distribution of sport articles in France and today is one of largest in Europe. Decathlon also kept in-house control of its logistic and data-processing activities. Michel Leclercq started...»

Synopsis abstract : «Presentation of Decathlon. Identification sheet. History . Economic performances. Characteristics of the activity. Imposing the Decathlon products. Decathlon and its customers. The management accounting or control system: Analysis of an interview of...»

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From Eurodisney to Disneyland Resort Paris

Document abstract : «Walt Disney is a famous world with lots of imagination and lots of dreams. Everybody knows Mickey, and Snow White. Every child can tell the history of Peter Pan or of the Sleeping Beauty. Some of these famous tales were created by Walter Elias...»

Synopsis abstract : «Introduction. The creator of Mickey: Walter Elias Disney. Disney merchandising. Birth of Disneyland. History of Disney parks. In the beginning . The success of Disneyland. Timeline. Disneyland resort Paris. Main Street...»

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Business plan: Marriage/Wedding fairies

Document abstract : «In our company the Wedding Fairies is in partnership with six people who want to offer an all inclusive service for wedding planning. We believe for the wedding day nothing can be too perfect and we want to be sure that our customers get the best...»

Synopsis abstract : «Executive summary. The mission statement. Introduction. Company description. The owners. Legal form of ownership. The company goals and objectives. The strengths and the weaknesses. Description of the services. Special features and...»

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Total and its corporate social responsibility

Document abstract : «TOTAL, the international group known worldwide, works above all, in the energy industries and also a little bit in the chemical industry. TOTAL group was created in 2003, after several mergers but it has some origin from 1923. It is a limited...»

Synopsis abstract : «Introduction. Overview of Total. Analysis of Total's corporate social report. Key issues of concern to the company. Total's stakeholders. Company responses. For the environment. Pursuing the deployment of our environment management system. Combating...»

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Flash Travel's business plan

Document abstract : «The main business activity of the company is transportation of people, and handling important merchandises and mails. Indeed, even if it could be exceptional to transport merchandise (like fruit, raw materials) or mail (like political mails or...»

Synopsis abstract : «Introduction. The structure of the company. Organizational scheme. Structure justification. Required properties. The premises. The product in relation to the market - Target markets. The state of the market. Position of our service. The target...»

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