The mindset of the people towards the concept of event management

Business & market   |   Business strategy   |   Term papers   |   10/14/2009   |   .doc   |   10 pages
Document abstract : «The present study has been undertaken to get the first hand exposure on the mindset of people towards the Event Marketing concept and their involvement in events, as and when they come across, if any. A questionnaire was designed keeping in mind the...»

Synopsis abstract : «Introduction. Buying behavior after a positive experience of an event. Gender influence on purchase. Men are explorers whereas women love samples. Events for right ages. Events and immediate sales. Reasons for participation in any event. People and...»

A study on organizational change

Business & market   |   Management   |   Term papers   |   10/14/2009   |   .doc   |   17 pages
Document abstract : «Change is inevitable in the life of an organization. In today's business world, most of the organizations are facing a dynamic and changing business environment. They should either change or die, there is no third alternative. Organizations that...»

Synopsis abstract : «Introduction. Meaning of change. Forces for change. External forces. Internal forces. Types of change. Individual level change. Group level change. Organization level change. Managing planned change. Planning for change. Assessing change...»

Organized retail sector in India

Business & market   |   Business strategy   |   Term papers   |   10/14/2009   |   .doc   |   17 pages
Document abstract : «Retailing is defined as a definite set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the...»

Synopsis abstract : «Introduction. The LPG revolution in India. Glimpses of the organizational challenges. Drivers of organized retailing. Favorable demographics. Changing attitude towards spending. Shifting customer preference towards organized...»

Understanding the effectiveness of performance appraisal through a survey

Business & market   |   Human resources   |   Term papers   |   10/14/2009   |   .doc   |   19 pages
Document abstract : «In the business world investment is made in machinery, equipment and services. Quite naturally time and money is spent ensuring that they provide what their suppliers claim. In other words the performance is constantly appraised against the results...»

Synopsis abstract : «Introduction. Meaning of performance. How is performance managed?. Why performance appraisal?. Applying the skills of appraisal. Research and survery. Statement problem. Objective. Research methodology. Results. Expectations from appraisal system...»

A research study on performance management system in an organization

Business & market   |   Human resources   |   Term papers   |   10/14/2009   |   .doc   |   11 pages
Document abstract : «A company reviews the existing appraisal system of senior executive levels. The revised performance management system has components of performance planning, monitoring, review and development through involvement of the appraisee is being...»

Synopsis abstract : «Introduction. Objectives of performance management system. Applicability. Focus on performance management system. Performance measures. Competencies and evaluation. Competencies and ratings. Rating of competencies. Company values and...»

Organizational behavior and its importance for an organization

Business & market   |   Human resources   |   Term papers   |   10/14/2009   |   .doc   |   14 pages
Document abstract : «To make the topic clear we can take the example of the ubiquitous search engine - GOOGLE. Google servers' process more than 200 million search queries in 90 languages every day, over half of them form users outside the United States. Google's...»

Synopsis abstract : «Introduction. Meaning of organization behavior. Studying organization behavior. The major trends that has led to the study of organization behavior. Globalization. Information technology. Features of organization behavior. Factors affecting...»

A research study on absenteeism of employees in an organization

Business & market   |   Human resources   |   Term papers   |   10/14/2009   |   .doc   |   20 pages
Document abstract : «According to Picoars and Payers 'unexpected absence disturbs the efficiency of the group as the jobs are inter-connected, if one single man remains absent without prior notice the whole operation process is distributed. This absenteeism results in...»

Synopsis abstract : «Definitions of absenteeism. Features of absenteeism. Calculations of absenteeism rate. Causes of absenteeism. General causes of the absenteeism . Categories of absenteeism. Entrepreneurs. Status seekers . Epicureans. Family-oriented . The sick and...»

Motivation theories, cycle and motives

Business & market   |   Human resources   |   Term papers   |   10/14/2009   |   .doc   |   12 pages
Document abstract : «Motivation is derived from Latin word 'movere' that means 'to move'. Motive means 'that which move the will'. Motivating means to take more initiative & interest in the work assigned. It is an art of getting things done willingly from others....»

Synopsis abstract : «Introduction. Definitions. Motivation cycle. The motives. Primary motives. Secondary motives. General motives. Motivation theories. Maslow's need hierarchy theory. Managerial application of Maslow's theory. McClelland's three need theory. Vroom's...»

The need of customer relationship management (CRM) to succeed in the world of business

Business & market   |   Business strategy   |   Term papers   |   10/14/2009   |   .doc   |   26 pages
Document abstract : «A woman once purchased a car, and several days before the scheduled delivery date, she got a call all from the sales manager at the dealership. Fearing the expected bad news about the potential delay in the delivery date, she answered the call with...»

Synopsis abstract : «Introduction. The advent of relationship marketing. Relationship marketing . The customer value chain. The concept of relationship marketing includes. From relationship marketing to customer relationship management. Goal of improving productivity in...»

Working of the front office department in the hotel industry

Business & market   |   Management   |   Research papers   |   10/23/2009   |   .doc   |   34 pages
Document abstract : «Hotel Industry is the oldest commercial endeavors in the world. It is understood that the first hotel goes back to the 6th century BC, and were the services of the urge to travel, spurred by the invention of the 'wheel'. The earliest inns were...»

Synopsis abstract : «Introduction. Origin and evolution of hotel industry in the world. Origin and evolution of hotel industry in India. Meaning of hotel. Importance of hotel industry. Classification and grading of hotels. Organizational structure of a...»

Importance and need of creating a brand image

Business & market   |   Business strategy   |   Term papers   |   10/27/2009   |   .doc   |   6 pages
Document abstract : «Brand image is the impression in the consumer's mind of the brand's total personality (real and imaginary qualities) and brand image is developed over a period of time through advertising campaigns with a consistent theme, and it is authenticated...»

Synopsis abstract : «Definition of brand image. Introduction. A new definition based on brand relationships. Factors behind building a brand image. Advertisement. Quality of the product. After sales and other associated services. Importance of brand image. Creating a...»

Challenges faced in a foreign market

Business & market   |   Business strategy   |   Term papers   |   10/27/2009   |   .doc   |   5 pages
Document abstract : «The number of companies operating internationally is increasing at an alarming rate in the recent times. Due to high competition there is a larger task for the companies which are based abroad.They should analyze the advantages and disadvantages...»

Synopsis abstract : «Introduction. Profile of potentials . Exporting. Advantages of exporting. Disadvantages of exporting. Methods of exporting. Factors affecting choice of market entry . Market. External variables. Internal variables. Levi's versus Tesco: The case of...»

Mechanisms involved in out-sourcing and off-shoring

Business & market   |   Business strategy   |   Term papers   |   10/27/2009   |   .doc   |   8 pages
Document abstract : «Many years ago companies used to buy other companies to extend their conglomerates which mean a large company can be formed by joining together different firms. Actually these companies or smaller firms which they used to buy were related to their...»

Synopsis abstract : «Introduction. Definition of outsourcing and off shoring. Evolution and history of outsourcing and off shoring. Reasons for outsourcing or off shoring. Successful outsourcing/off shoring. Positive and negative effects of outsourcing/off shoring. Off...»

Challenges that a company faces at the event of merger and acquisition

Business & market   |   Business strategy   |   Term papers   |   10/27/2009   |   .doc   |   5 pages
Document abstract : «Globally most of the companies started a new tendency of either combining firms or buying of one company by the other for obtaining additional benefits and technology. This is referred to as Merger and Acquisition. Their history helps to understand...»

Synopsis abstract : «A brief history of mergers and acquisitions. Significant mergers and acquisitions in history. Merger. Legal perspective. Types of mergers. Economic perspective. Acquisition. Reasons for merger and acquisitions. Essential strategies for achieving...»

An analysis on the merger of Reebok and Adidas-Salomon AG

Business & market   |   Business strategy   |   Term papers   |   10/27/2009   |   .doc   |   6 pages
Document abstract : «The sporting goods industry has seen many Mergers and Acquisitions(M&A) driven by the rising competition and industrial growth. In August 2005,Adidas-Salomon AG (Adidas),Germany's largest sporting goods maker announced acquisition of the US-based...»

Synopsis abstract : «Introduction. European commission approves Adidas-Reebok merger. An overview of the sporting goods industry. Nike . Adidas. Reebok. The merger of Adidas-Reebok. How the deal affects Reebok and Adidas. Integration issues. The track ahead. Financial...»

SWOT analysis of Coca Cola and Pepsi Co

Business & market   |   Business strategy   |   Term papers   |   10/27/2009   |   .doc   |   10 pages
Document abstract : «The last time I saw the clash of the two soft drink giants was in the advertisements they promoted where each of them came out of their ethical way in promoting their products though the media for an international cricket tournament few years back....»

Synopsis abstract : «Introduction. Company information. Company history of Coca-Cola. Major products and services. Pepsi Co. Industry analysis. Porters' five forces model. Opportunities. Threats. Macro environment analysis. Analysis of strengths and...»

An overview of the off shoring concept

Business & market   |   Business strategy   |   Term papers   |   10/27/2009   |   .doc   |   9 pages
Document abstract : «Mindcrest, a Chicago based legal firm, had younger associates who wanted to do more challenging work rather than doing simple legal work related to research and routine legal affairs like filling of qualified domestic orders. And also clients were...»

Synopsis abstract : «Introduction. Evolution in corporate America. Major players in offshoring. Statistics of the financial aspects and the growth rate of offfshoring in the US. Impact of offshoring accounted for 3 major groups. Individuals. Businesses. Nations. Factors...»

The strategy of investment and development of the French companies in Poland

Business & market   |   Business strategy   |   Theses   |   10/27/2009   |   .doc   |   75 pages
Document abstract : «This paper deals with the strategy of investment and development of the French companies in Poland. In a first part, the author discusses the theory of Foreign Direct Investment, more commonly called FDI: its different types and their alternatives,...»

Synopsis abstract : «Description. Introduction. The different entry modes in foreign market. Alternatives to FDI. Greenfield investment. Acquisition. Joint Venture. The strategic motives for FDI. Market seekers. The raw material seekers. The production efficiency...»

Case study: British American tobacco company

Business & market   |   Business strategy   |   Case study   |   10/27/2009   |   .doc   |   7 pages
Document abstract : «Financial analysis usually deals with comparison of current year's performance with the previous year's performance. This is accomplished by mathematical tools known as ratios. British American Tobacco Company was formed as the result of a...»

Synopsis abstract : «Introduction. Trend analysis. Vertical analysis. Horizontal analysis. Calculation of financial ratios. Conclusion. References....»

Case study: Nokia

Business & market   |   Business strategy   |   Case study   |   10/27/2009   |   .doc   |   5 pages
Document abstract : «Nokia needs no introduction. Nokia, probably the largest manufacturer of cameras has held its leadership position in the cell phones industry as well. Nokia's constant innovation coupled with focus on user friendly technologies has helped secure...»

Synopsis abstract : «Introduction. The changing business trends. Performance analysis in the year 2002. Research and development. Assumptions. Sales growth rate. The plug. Share price. Scenario analysis. Scenario 1. Scenario 2. Scenario 3 . Scenario 4. Limitations and...»

Coca-Cola's product marketing strategy

Business & market   |   Business strategy   |   Term papers   |   10/28/2009   |   .doc   |   5 pages
Document abstract : «The Coca-Cola Company: Who would have ever thought that what began as a local soda fountain curiosity on May 8th 1886, would become the world's favorite soft drink. From its simple beginnings, Coca-Cola has grown to be a part of life in cities and...»

Synopsis abstract : «Introduction. History of the Coca-Cola company. The advent of bottling. The woodruff influence. Analysis of consumer markets and buyer behavior. Coca-Cola's product line . Coke II. Sprite. Cherry coke. Fanta brands. Fresca. Tab. Mr. Pibb. Minute...»

A study on branding with reference to laws of internet branding

Business & market   |   Business strategy   |   Term papers   |   10/28/2009   |   .doc   |   8 pages
Document abstract : «Time is money. And probably the quickest way to save time and create business, thereby generating income, is through e-commerce. But there is still a relevant question related to whether e-commerce business between consumer and the marketer would,...»

Synopsis abstract : «Introduction. Branding. Online branding. Need for branding in cyberspace. Benefits of E brands. Framework of branding on the internet. The immutable laws of internet branding. The law of ether. The law of interactivity. The law of the common...»

Costing methods and systems

Business & market   |   Accounting   |   Term papers   |   10/28/2009   |   .doc   |   5 pages
Document abstract : «Cost: Cost is the expenditure incurred on production of goods and services, either to be sold as finished products or used in the production of other goods and services. Costing: It is the technique and process of ascertaining and calculating...»

Synopsis abstract : «Introduction. Objectives of costing. Elements of cost. Classification of overheads. Methods of costing. Sytem of costing. Standard costing. Advantages of standard costing. Analysis of variances. Process costing. Classification of costs....»

A survey on customers to understand Standard Chartered bank's market penetration in India

Business & market   |   Business strategy   |   Term papers   |   10/28/2009   |   .doc   |   6 pages
Document abstract : «Primary data: The data has been collected with the help of a questionnaire with a view of obtaining the information on all the aspects relating to the banking industry in general and Standard Chartered specifically. Secondary data: This data has...»

Synopsis abstract : «Understanding the research methodology. Features of Standard Chartered bank. Types of savings accounts offered . Data analysis and interpretation. Conclusion....»

The role and importance of human resources department (HRD) in an organization

Business & market   |   Human resources   |   Term papers   |   10/28/2009   |   .doc   |   12 pages
Document abstract : «Ten years ago hardly any organization had HR departments or talked about it. Today it is difficult to find organizations which employ a large number of people who do not talk about HRD. In spite of this popularization of HRD in the last few years,...»

Synopsis abstract : «Introduction. Recommendations. Meaning of HRD. HRD instruments, processes and outcomes. The 6 different processes in operation in an organization at six different levels. Existential process. Empathic process. Coping process. Building...»

Business strategy of Sahara Airlines in India

Business & market   |   Business strategy   |   Term papers   |   10/28/2009   |   .doc   |   13 pages
Document abstract : «Sahara has one of the largest infrastructures in the private sector in India. It has a workforce of over 6, 00,000 truly committed individuals. The company has never had any union related problems due to the fact, that there is no union in the...»

Synopsis abstract : «Introduction. Ownership . Profit sharing. Sahara India. Organizational activities chart. Sahara India group . Sahara airlines. Introduction. Achievements. Implementation of IVRS (Interactive Voice Response System). Ingredients of success. Marketing...»

An overview of the Indian four wheeler industry in relevance to Maruti Udyog limited (MUL)

Business & market   |   Business strategy   |   Term papers   |   10/28/2009   |   .doc   |   14 pages
Document abstract : «The automobile revolutionary era in India started with the commencement of foreign collaborated establishments like Maruti Suzuki, Daewoo, Ford, Opel, Hyundai, etc. the old concept of Fiat and Ambassador which prevailed in India for about half a...»

Synopsis abstract : «Introduction. Changing trends. Economy to luxury car. Fort Escort. The automobile industry - Wheels of change . Market trends. Customer care. The facts about MUL. Superior technology. The Suzuki edge. Reaching out further. Vendor's family: An...»

An overview of industrial marketing

Business & market   |   Marketing   |   Term papers   |   10/28/2009   |   .doc   |   4 pages
Document abstract : «Industrial marketing consists of all activities involved in the marketing of products & services to organizations, (i.e. commercial enterprises, profit & not for profit government agencies & resellers) that use products and services in the...»

Synopsis abstract : «Introduction. Exchange transaction . The industrial marketing concept. Participants of industrial marketing. Channels of industrial marketing. The relationships. The industrial customer. The core variables. Quality . Price. Savings. Assurance of...»

A study on the Indian chocolate industry

Business & market   |   Business strategy   |   Term papers   |   10/28/2009   |   .doc   |   19 pages
Document abstract : «The size of the market for chocolates in India was estimated at 30,000 tones in 2008. Bars of moulded chocolates (like dairy milk, truffle, amul, milk chocolate, nestle premium, and nestle milky bar(comprise the largest segment, accounting for 37%...»

Synopsis abstract : «Introduction: Market characteristics. Major players in chocolate industry. Cadbury. Nestle. Competition ? Performance trends. Market share. Differentiation. Consumer habits and preferences. Consumer awareness and penetration. Industry structure ?...»

An overview of experiential marketing

Business & market   |   Marketing   |   Term papers   |   10/28/2009   |   .doc   |   6 pages
Document abstract : «When I look back on my day, I'm amazed at the range of emotions I have gone through, from depression to indifference to ecstasy. Every minute has been an experience - sometimes pleasant, sometimes unpleasant, and then there are those...»

Synopsis abstract : «Introduction. Experience and the customer. The experience in marketing. The competitor. Changing lifestyles. Brands as experiences. Sensory experience. Virtual experience. Destination experience. Implications. The strategic experiential...»

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