The mindset of the people towards the concept of event management
Synopsis abstract : «Introduction. Buying behavior after a positive experience of an event. Gender influence on purchase. Men are explorers whereas women love samples. Events for right ages. Events and immediate sales. Reasons for participation in any event. People and...»
A study on organizational change
Synopsis abstract : «Introduction. Meaning of change. Forces for change. External forces. Internal forces. Types of change. Individual level change. Group level change. Organization level change. Managing planned change. Planning for change. Assessing change...»
Organized retail sector in India
Synopsis abstract : «Introduction. The LPG revolution in India. Glimpses of the organizational challenges. Drivers of organized retailing. Favorable demographics. Changing attitude towards spending. Shifting customer preference towards organized...»
Understanding the effectiveness of performance appraisal through a survey
Synopsis abstract : «Introduction. Meaning of performance. How is performance managed?. Why performance appraisal?. Applying the skills of appraisal. Research and survery. Statement problem. Objective. Research methodology. Results. Expectations from appraisal system...»
A research study on performance management system in an organization
Synopsis abstract : «Introduction. Objectives of performance management system. Applicability. Focus on performance management system. Performance measures. Competencies and evaluation. Competencies and ratings. Rating of competencies. Company values and...»
Organizational behavior and its importance for an organization
Synopsis abstract : «Introduction. Meaning of organization behavior. Studying organization behavior. The major trends that has led to the study of organization behavior. Globalization. Information technology. Features of organization behavior. Factors affecting...»
A research study on absenteeism of employees in an organization
Synopsis abstract : «Definitions of absenteeism. Features of absenteeism. Calculations of absenteeism rate. Causes of absenteeism. General causes of the absenteeism . Categories of absenteeism. Entrepreneurs. Status seekers . Epicureans. Family-oriented . The sick and...»
Motivation theories, cycle and motives
Synopsis abstract : «Introduction. Definitions. Motivation cycle. The motives. Primary motives. Secondary motives. General motives. Motivation theories. Maslow's need hierarchy theory. Managerial application of Maslow's theory. McClelland's three need theory. Vroom's...»
The need of customer relationship management (CRM) to succeed in the world of business
Synopsis abstract : «Introduction. The advent of relationship marketing. Relationship marketing . The customer value chain. The concept of relationship marketing includes. From relationship marketing to customer relationship management. Goal of improving productivity in...»
Working of the front office department in the hotel industry
Synopsis abstract : «Introduction. Origin and evolution of hotel industry in the world. Origin and evolution of hotel industry in India. Meaning of hotel. Importance of hotel industry. Classification and grading of hotels. Organizational structure of a...»
Importance and need of creating a brand image
Synopsis abstract : «Definition of brand image. Introduction. A new definition based on brand relationships. Factors behind building a brand image. Advertisement. Quality of the product. After sales and other associated services. Importance of brand image. Creating a...»
Challenges faced in a foreign market
Synopsis abstract : «Introduction. Profile of potentials . Exporting. Advantages of exporting. Disadvantages of exporting. Methods of exporting. Factors affecting choice of market entry . Market. External variables. Internal variables. Levi's versus Tesco: The case of...»
Mechanisms involved in out-sourcing and off-shoring
Synopsis abstract : «Introduction. Definition of outsourcing and off shoring. Evolution and history of outsourcing and off shoring. Reasons for outsourcing or off shoring. Successful outsourcing/off shoring. Positive and negative effects of outsourcing/off shoring. Off...»
Challenges that a company faces at the event of merger and acquisition
Synopsis abstract : «A brief history of mergers and acquisitions. Significant mergers and acquisitions in history. Merger. Legal perspective. Types of mergers. Economic perspective. Acquisition. Reasons for merger and acquisitions. Essential strategies for achieving...»
An analysis on the merger of Reebok and Adidas-Salomon AG
Synopsis abstract : «Introduction. European commission approves Adidas-Reebok merger. An overview of the sporting goods industry. Nike . Adidas. Reebok. The merger of Adidas-Reebok. How the deal affects Reebok and Adidas. Integration issues. The track ahead. Financial...»
SWOT analysis of Coca Cola and Pepsi Co
Synopsis abstract : «Introduction. Company information. Company history of Coca-Cola. Major products and services. Pepsi Co. Industry analysis. Porters' five forces model. Opportunities. Threats. Macro environment analysis. Analysis of strengths and...»
An overview of the off shoring concept
Synopsis abstract : «Introduction. Evolution in corporate America. Major players in offshoring. Statistics of the financial aspects and the growth rate of offfshoring in the US. Impact of offshoring accounted for 3 major groups. Individuals. Businesses. Nations. Factors...»
The strategy of investment and development of the French companies in Poland
Synopsis abstract : «Description. Introduction. The different entry modes in foreign market. Alternatives to FDI. Greenfield investment. Acquisition. Joint Venture. The strategic motives for FDI. Market seekers. The raw material seekers. The production efficiency...»
Case study: British American tobacco company
Synopsis abstract : «Introduction. Trend analysis. Vertical analysis. Horizontal analysis. Calculation of financial ratios. Conclusion. References....»
Case study: Nokia
Synopsis abstract : «Introduction. The changing business trends. Performance analysis in the year 2002. Research and development. Assumptions. Sales growth rate. The plug. Share price. Scenario analysis. Scenario 1. Scenario 2. Scenario 3 . Scenario 4. Limitations and...»
Coca-Cola's product marketing strategy
Synopsis abstract : «Introduction. History of the Coca-Cola company. The advent of bottling. The woodruff influence. Analysis of consumer markets and buyer behavior. Coca-Cola's product line . Coke II. Sprite. Cherry coke. Fanta brands. Fresca. Tab. Mr. Pibb. Minute...»
A study on branding with reference to laws of internet branding
Synopsis abstract : «Introduction. Branding. Online branding. Need for branding in cyberspace. Benefits of E brands. Framework of branding on the internet. The immutable laws of internet branding. The law of ether. The law of interactivity. The law of the common...»
Costing methods and systems
Synopsis abstract : «Introduction. Objectives of costing. Elements of cost. Classification of overheads. Methods of costing. Sytem of costing. Standard costing. Advantages of standard costing. Analysis of variances. Process costing. Classification of costs....»
A survey on customers to understand Standard Chartered bank's market penetration in India
Synopsis abstract : «Understanding the research methodology. Features of Standard Chartered bank. Types of savings accounts offered . Data analysis and interpretation. Conclusion....»
The role and importance of human resources department (HRD) in an organization
Synopsis abstract : «Introduction. Recommendations. Meaning of HRD. HRD instruments, processes and outcomes. The 6 different processes in operation in an organization at six different levels. Existential process. Empathic process. Coping process. Building...»
Business strategy of Sahara Airlines in India
Synopsis abstract : «Introduction. Ownership . Profit sharing. Sahara India. Organizational activities chart. Sahara India group . Sahara airlines. Introduction. Achievements. Implementation of IVRS (Interactive Voice Response System). Ingredients of success. Marketing...»
An overview of the Indian four wheeler industry in relevance to Maruti Udyog limited (MUL)
Synopsis abstract : «Introduction. Changing trends. Economy to luxury car. Fort Escort. The automobile industry - Wheels of change . Market trends. Customer care. The facts about MUL. Superior technology. The Suzuki edge. Reaching out further. Vendor's family: An...»
An overview of industrial marketing
Synopsis abstract : «Introduction. Exchange transaction . The industrial marketing concept. Participants of industrial marketing. Channels of industrial marketing. The relationships. The industrial customer. The core variables. Quality . Price. Savings. Assurance of...»
A study on the Indian chocolate industry
Synopsis abstract : «Introduction: Market characteristics. Major players in chocolate industry. Cadbury. Nestle. Competition ? Performance trends. Market share. Differentiation. Consumer habits and preferences. Consumer awareness and penetration. Industry structure ?...»
An overview of experiential marketing
Synopsis abstract : «Introduction. Experience and the customer. The experience in marketing. The competitor. Changing lifestyles. Brands as experiences. Sensory experience. Virtual experience. Destination experience. Implications. The strategic experiential...»
Our guarantee :
