Presentation, Market studies, Term papers and Resumes in Business and Market

Process improvement in recruitment, selection and functional design of hiring management system in relevance to IBM

Document abstract : «Process Improvement, a methodology adopted for stabilizing and improving work tasks and systems can result in great benefits in processes in an organization by establishing continuous monitoring and control over those tasks and ensuring...»

Synopsis abstract : «Introduction. Hiring management system. An overview of the BPO industry. HRM in BPO and IT industrry. IBM and Business Transformation Outsourcing (BTO). HRM at IBM-BTO. Recruitment at IBM. Recruitment process improvments at IBM. Process improvement...»

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An overview of business process outsourcing

Document abstract : «Companies are increasingly outsourcing key business functions and their related IT operations. The BPO industry is built around the raison d' etre of efficiency and cost-effectiveness. With the current focus on core business capabilities, many...»

Synopsis abstract : «What is a BPO?. Why outsource?. Back office operations evolution . Types of back office services. Administration . Finance . Human resource. Payment services . Other transaction processing . Setting up a back office business. Rules for...»

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Human resources management in Siemens

Document abstract : «The outsourcing history of India is one of phenomenal growth in a very short span of time. The idea of outsourcing has its roots in the 'competitive advantage' theory propagated by Adam Smith in his book 'The Wealth of Nations' which was published...»

Synopsis abstract : «...»

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A survey on recruitment advertisements

Document abstract : «Advertising is a phrase used for the announcements made by the seller to promote the sales of their products. Advertising refers to the mass selling techniques used when direct face to face selling is not possible or is too time consuming and...»

Synopsis abstract : «Introduction. Advertising mix factors. Advertising budget. Mudra Communications Pvt Ltd . Values. Services. Public relations. Activities of horizons . Advertising archives. Digital consultancy for brands. Business referrals. Organizational...»

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E-commerce and the ready-made garment industries

Document abstract : «Electronic Commerce is the conducting of business over the web. It typically involves three broad steps. First, a person uses the web to collect information to decide which product or service to purchase. Second, the person transmits payment...»

Synopsis abstract : «...»

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A study on quality circle

Document abstract : «The term quality circles refers to small groups of line employees (usually ten or fewer) who meet periodically outside of regular work hours to discuss ways to improve the quality of products they produce and the efficiency and effectiveness of the...»

Synopsis abstract : «Quality circle. Benefits of forming quality circles. Quality circle basic tools module. Importance of quality circles. Overview. Characteristics of quality circle. Problems with quality circles. Quality circles techniques. Scope of quality...»

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Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola

Document abstract : «Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like...»

Synopsis abstract : «Introduction. Nokia. Sony Ericsson. Motorola. Samsung. LG Electronics . Company profiles. Multiple ways to customize. Nokia Asia Pacific ( India). Sony Ericsson. Motorola. Commercial, Government and Industrial Solutions Sector (CGISS). Global...»

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Training and evaluation in human resource management

Document abstract : «Human Resource is the biggest asset for the success of any organization, but to make it an asset, activity of training and development plays a very important role. However, it is very essential to ensure that training imparted to people is effective...»

Synopsis abstract : «Introduction. Objectives of HRM. Training. Principles of training. Application specific. Objectives of T and D. Training process. Identification of training needs. Planing of training program. Implementation of training. Evaluation of...»

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Effectiveness of recruitment and selection process in Satyam

Document abstract : «Satyam Computers Services Ltd., is a leading global consulting and IT services company that offers a wide array of solutions for a range of key verticals and horizontals. Starting from the strategy consulting right through to implementing IT...»

Synopsis abstract : «Company profile. Corporate profile. An end-to-end IT services provider. Core values. Organizational structure. Customer philosophy. Introduction to HRM. Definitions. Evolution and development of Human Resource Management (HRM). Objectives of Human...»

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Analysis of software project time overrun

Document abstract : «A project can be defined as a plan or proposal; a scheme or an undertaking requiring concerted effort. Software's are the programs, routines, and symbolic languages that control the functioning of the hardware and direct its operation. They are ...»

Synopsis abstract : «Introduction. Information technology industry in India. Major steps taken for promotion of IT industry. Being agile . Project management: The criteria for success. Failure statistics and rate . The conference board survey . Case studies. California...»

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Business analysis of Air Deccan (Now Kingfisher Red)

Document abstract : «Air transport is the most modern, the quickest and the latest addition to the modes of transport. Because of speed with which airplanes can fly, travel by air is becoming increasingly popular Air Deccan is a unit of Deccan Aviation Private...»

Synopsis abstract : «Introduction. Iindustries classified with service sector . Nationalization of airlines . Open-Sky Policy . Airport . Infrastructure . Classification. Early history. Top management. Product/service profile. Pre-flight service. In-flight...»

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Corporate gifting: An overview

Document abstract : «The complexity of management decision-making has greatly increased during recent years throughout the world. This is especially true with respect to the marketing activity is located at the interface between the firm and every changing environment,...»

Synopsis abstract : «Introduction to market and marketing. Marketing research. Consumer behavior and modern market. Major factor influencing consumer behavior. How buyers perceive themselves and products they buy. Industry profile. International gift giving...»

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A study on customer perception and demand for LCD projectors

Document abstract : «A market consists of all the potential customers sharing a particular need or want who might be willing or able to engage in exchange to satisfy that need or want. Thus, the size of the market depends on the number of people who exhibit the need...»

Synopsis abstract : «Introduction to marketing. Key concepts of marketing. Needs and wants. Organizational concepts to carry out the marketing activity. Product life cycle. Industry profile . History. Growth. Objectives of the study. Data collection methods. Data...»

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A study conducted on executive perception towards organization environment in a firm

Document abstract : «The origin of organization has been spontaneous. It came into existence in the early stages of human evolution when persons began to co-operate and combine together to achieve a common goal. A sound management is based on proper organizational...»

Synopsis abstract : «...»

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A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap

Document abstract : «Over the past few years, there has been an explosion in the online world - an explosion that is also a harbinger of how business will operate in the future. Supply chains are being rethought, products and services reconfigured, and business models...»

Synopsis abstract : «Introduction. Statement of the problem. Need for the study. Objectives of the study. Research methodology. Academic research. Secondary data. Hypothesis (Framework). Methodology assumption. Method of collection. Type of data used. Sample size. The...»

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A study on the aircraft design center

Document abstract : «It is the employees who have to take up the challenging assignments and help the company march forward. Thus it is very essential to have good Industrial Relations. Participative Management is one such system that helps in preserving amity and good...»

Synopsis abstract : «Introduction. The roots of HRM. The behavioral science movement. The organization development (OD) movement . Industrial relations. Meaning and definitions of participative management. Overcoming the barriers (Techniques to improve...»

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Business community and automation of business processes

Document abstract : «The goal of this study was to understand the needs of business community for the automation/computerization of business processes and the level of automation that exists in business. The data was collected using a structured questionnaire through a...»

Synopsis abstract : «Introduction. Neotecra India pvt. Ltd in New York. Organization's mission . Neotecra's value addition . SME's business solutions. The list of products offered by Neotecra India Pvt.Ltd . Indian software industry. Domestic software...»

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A study on the recruitment and selection process in organizations

Document abstract : «"Management is the art of getting things done through people" :Mark Parker Follet. The above quote implies management to be a process of planning, organizing, leading and controlling all other organizational resources to achieve the stated...»

Synopsis abstract : «General introduction . Recruitment and selection. Defining the requirements of the job. Job description. Person specification. Physical requirements of the job. Analysis of recruitment strengths and weaknesses. Sources of...»

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A study on GE's business strategy

Document abstract : «GE Lighting is a leading supplier of lighting products for global consumer, commercial and industrial markets. Products include incandescent, fluorescent, high-intensity discharge, halogen and holiday lamps, along with portable lighting fixtures,...»

Synopsis abstract : «Executive summary. The lighting industry. History of light. Lighting: The last one hundred years. Organization profile. History of General Electric . About GE: A six sigma company. GE global businesses. About GE lighting. Product...»

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A survey on labor welfare at Alstom

Document abstract : «The principal resources of an organization are the people. Managing its people is the most important aspect of managing an organizing. People at work comprise a large number of individuals of different sex, age, socio-religious group and different...»

Synopsis abstract : «Introduction. Definition. Concept. Evolution and growth of labor welfare in India. Theories of labour welfare. Administration of welfare facilities. An overview of the factories act 1948. Labour welfare measures practised at Alstom. Review of...»

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Sensitivity analysis of the fertilizer industry

Document abstract : «Crude Oil is one of the most important sources of energy for a country. The prices of crude oil depend on many factors like Supply restrictions by Oil producing nations, demand for oil, uncertainties like war in the middle east and also the...»

Synopsis abstract : «Introduction to fertilizer industry. The basic understanding of crude oil. What is energy?. World's major sources of energy. What is crude oil?. Types of crude oil. Primary energy consumption in India. An overview of crude oil producing regions. Oil...»

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A study on Ramee guestline hotel

Document abstract : «One of the biggest challenges facing a marketing researcher is converting a complex set of data to a form that can be read and understood quickly by executives, managers and other employees who will make decisions from the research findings. This...»

Synopsis abstract : «Introduction/executive summary. Industry profile. Introduction. Origin of the hospitality industry. Introduction to hotels. Growth and development of hotel industry. Classifcation of hotels. Present scenario of the hotel industry in India. Prospects...»

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A study on the balanced scorecard as an effective performance management system

Document abstract : «The balanced scorecard is a strategic planning and management system used to align business activities to the vision and strategy of the organization. In other words, it translates the vague statements and undefined aspirations of a company's vision...»

Synopsis abstract : «Introduction: What is Balanced Scorecard?. History. Methodology. Kaplan & Norton's model. 2nd Generation model. 3rd Generation model. 4th Generation model. Uses of the balanced scorecard. How to implement. Criticisms. Critical factors for...»

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The market analysis of Reva (India)

Document abstract : «At recent rates of production, proven world petroleum reserves world last about 40 year and also there isn't enough pinesap in the world to meet the demand for fuel. Petroleum will become scarcer and much more expensive, providing further impetus to...»

Synopsis abstract : «General introduction. Background of the study. Reva Electric Car (Pvt) Ltd. Background of the company. Marketing management ? Philip Kotler. Operational Definitions. Organization hierarchy. Functional department of the organization. Analysis and...»

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Efficiency of tele-marketing activities and its viability

Document abstract : «Banking regulation Act of India, 1949 defines banking as: ''accepting, for the purpose of lending or investment of deposits of money from the public, repayable on demand or otherwise and with drivable by cheque, draft, and order or...»

Synopsis abstract : «Introduction. The nationalized banks. MNC's banks in India. Marketing of banking products. Industry profile of ABN AMRO. The three global strategic business units. Consumer & commercial clients . Private clients & asset management...»

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An overview of job satisfaction theories

Document abstract : «The relationship between man and work has always attracted the attention of philosophers, scientists and novelists. A major part of man's life is spent at work. Work is a social reality and social expectation to which men seem to confirm. It not...»

Synopsis abstract : «Introduction. Job satisfaction: definition. Sources of job satisfaction . Wages. Nature of work. Promotions. Supervision. Work group. Working conditions. Theories of job satisfaction. Herzberg's Two Factor theory. Maslow's need hierarchy and...»

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Overview of a planned 5-10 MW CBM fired pilot power project

Document abstract : «This presentation is based on the company Optim Energy. The trend of the presentation will be a beginning with who Optim Energy is, followed by what the project is all about and why they chose the Princeton area. Next will be a description of what...»

Synopsis abstract : «Overview of a planned 5-10 MW CBM fired pilot power project. What is Coal Bed Methane?. How prevalent is the presence of CBM/CMM resources worldwide?. Why should Canadians take notice?. What does a typical CBM development entail?. An overview of...»

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Maverick Energy Group: Company profile

Document abstract : «Maverick Energy Group, is a rapidly growing US independent currently positioned to benefit from the current rise in both oil and natural gas prices. Declining production and depletion of existing reserves within the United States is causing...»

Synopsis abstract : «Executive summary. Mission. The market . Company overview. Technology and services. Philosophy. Location. Ownership. Strategic alliances. Maverick management. History. The maverick system. Risks and opportunities. Business...»

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Operations and supply chain management: The case of Fermob, outdoor lounge

Document abstract : «We chose to study the supply chain of Fermob whose headquarters and factory are located in Thoissey near Belleville in Ain (half an hour North from Lyon). Fermob's mission is to design and make outdoor furniture which decorates the garden in a...»

Synopsis abstract : «Introduction. Fermob presentation. Philosophy and segment. Growth management. Business strategies. Human resource. The supply chain. Product range. Conclusion....»

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Creative approaches: DACIA

Document abstract : «DACIA simply wanted to show the blatant truth to people, since this truth can be easily proven by a fact: the Logan is the cheapest car available on the market. Here, tt just requires a standard animation, followed by the final message, the price...»

Synopsis abstract : «Straight forward factual message. Reasoning. Assessment. Demonstration. Reasoning. Assessment. Comparison. Reasoning. Assessment. Problem solution. Reasoning. Slice of life. Reasoning. Assessment. Spokesperson or...»

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Global business and innovation: The case of Belgacom TV

Document abstract : «In the general context of globalization, "innovation is the key element in providing aggressive top-line growth and for increasing bottom-line results". This is deeply anchored in the companies' daily life and golden rule of success. Programs of...»

Synopsis abstract : «Introduction to Belgacom TV. Overview of the company . Belgacom's philosophy of innovation. Theoretical approach of 'Belgacom TV' innovation. Presentation of Belgacom TV. Motivation and process behind Belgacom TV. Theoretical reason to...»

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Tobacco marketing in the contemporary world

Document abstract : «After being brought back from the New World it was cultivated first in Portugal during the 16th century, then tobacco gradually become a product of mass consumption all around the world, passing from the status of a medicinal plant at the beginning...»

Synopsis abstract : «Introduction. The changes of mentalities: A matter of public health. Tobacco kills. Responsible firms. Marketing facing the change in mentalities. Advertising before the new legislation. Nonetheless, advertising has become far more restricted by new...»

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Cross cultural management (2006)

Document abstract : «Thanks to the new communication technologies of the 20th century, big firms have moved from local or national market to international markets. Most of the important national firms have perceived foreign markets as new opportunities to increase their...»

Synopsis abstract : «Introduction. PSA: An analysis of the French multinational firm. The introduction of PSA in Chinese market. Demographical researches . Market study. The quality of the products. Conclusion. Bibliograph...»

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Negotiation dynamics: Bouygues Vs Propriétés Privées

Document abstract : «To do this assignment I have chosen to take a case that I recently came across at my work. I currently work in a real-estate agency as a marketing manager. In my work, I am in charge of the marketing of the company and I am in charge of finding new...»

Synopsis abstract : «Introduction. Presentation of the 2 companies. Proprietes Privees. Bouygues Real-Estate. Preparation of the negotiation. Objectives. Information. Concessions. Variables. Strategy. Team work. The negotiation. Offer of Bouygues. Answer of Proprietes...»

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Managing people in a cross-cultural context

Document abstract : «My company, REN, is a small company headquartered in Copenhagen. It is a new Japanese owned event company. It employs 50 people. The company has experienced problems with team building during its previous events because of the multinational nature...»

Synopsis abstract : «Introduction. Summary. Meaning of a team. Creation of formal work groups. Things to be considered when building a team. Cross cultural environment and teams. The effectiveness of a team. Meaning of culture. Importance of culture. Hofstede's four...»

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Knowledge management at Siemens Spain

Document abstract : «In this case of Siemens Spain, we can discover how a global company set up a knowledge management strategy to increase their benefits. This case is based on real information and explains how Siemens tried to find the best solution to share ...»

Synopsis abstract : «Introduction. Basic problem. Difficulties in improving the abilities of the employees. Typical process for the problems faced by Siemens. Creation of a workgroup . Investment in tools. Evaluation and evolution . Recommendation and...»

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The Alliance Theater : A case study

Document abstract : «Team Alliance initial objective is to focus on the key points that would help us gain more knowledge regarding the motivations and decision-making processes of the Alliance Theatre's 18-35 year old target market. Currently, Alliance Theatre's...»

Synopsis abstract : «Executive summary. Meeting with the client. Project description. Play description: Cuttin' up. Play description: Glengarry Glen Ross. Target market descriptio. The five C's: Company. The five C's: Competition . The five C's: Customers. The five C's:...»

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Louis Vuitton Moët Hennessy (LVMH) in Asia

Document abstract : «Louis Vuitton Moët Hennessy- is the world leader in the market of luxury products. Its net revenue in 2005 reached €14 billions and it employs 59 000 peole. As for its retail network, all over the world, more than 1700 shops have been opened....»

Synopsis abstract : «Presentation of the company . Overview of LVMH. The values of LVMH. Global strategy objectives. The 90's: A strategy of external growth. The turning point of the end of the 90's. A new strategic orientation. LVMH on the Asian market . External...»

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Linguistic diversity in Europe: Strength or weakness?

Document abstract : «In 1919, after many debates, the British Prime Minister David Lloyd George concluded that the Versailles treaty would be written both in French and English. Since then, English has imposed itself in diplomacy, economic exchanges, Medias and so on....»

Synopsis abstract : «Introduction. Preserving the European linguistic diversity . The recognition of twenty three official languages by the European Union . The unification of languages. Conclusion. Bibliography....»

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Industrial network: Providing specifically adapted products for customers

Document abstract : «The economies of scale, defined as the reduction in cost per unit resulting from increased production realized through operational efficiencies, constitute one of the key goals for firms to improve their competitiveness. But this productive model...»

Synopsis abstract : «Introduction. Implication of standardization-differentiation . The standardization-differentiation challenge . Conclusion. Bibliography....»

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The features of management processes and structures in terms of Fordism and Taylorism: Why did these models come under pressure during the late 20th Century? Has there been a definitive break from them?

Document abstract : «Between 1893 and 1911, F.W Taylor published a series of books about management that defines the basis of a new science: The scientific organization of work . On the one hand, he notes "the dawdling" of workers, who are at the same time influenced by...»

Synopsis abstract : «Introduction. The features of management processes and structures in terms of Fordism and Taylorism. Analysis of reasons for which the models came under pressure during the late 20th century. Definitive break from Fordism and Taylorism . Analyzing...»

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Anna Politkovskaya: A woman, journalist and human rights activist in contemporary Russia

Document abstract : «am a pariah". This is how Anna Politkovskaya defines herself in the beginning of a posthumous article published by The Guardian on October 14th, 2006. Seven days before, on October 7th, around 5 pm, she was murdered in her flat in still...»

Synopsis abstract : «Introduction. Politkovskaya, a witness of the Chechen war and her dedication to her job. Analysis of [ti]pariah[ti] and an [ti]enemy[ti], whose life questions the existence of freedom of speech in Russia. Conclusion....»

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Analysis and comparison of the advertisements of Gucci and Donna Karan (DKNY)

Document abstract : «Gucci benefits from a high level of awareness and a prestigious status all over the world. This aspect made it a global status symbol. Donna Karan International, designs, manufactures and sells clothes under the name of 4 brands: Donna Karan New...»

Synopsis abstract : «introduction. Gucci vs Donna Karan New York. The brands. The adverts. Analyze and assess the positioning strategy of both brands. Targets personality. Motivations and needs. Conclusion. Appendix. Observational or modeling learni...»

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Paternity leave

Document abstract : «Launched by the Jospin government on the 1st of January 2002, this 11 successive day's break (18 in case of multiple births) has been added to the 3 already entitled days since then by the labor law. It is open to every father namely wage-earners,...»

Synopsis abstract : «Introduction. Recall of the history of the familial policy. The example of the Scandinavian countries. Statutory paternity leave in Europe. Freezing and limits of the paternity leave. The snags met in companies. The snag met in society. The...»

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Strategy development: Setting marketing objectives and developing marketing strategies

Document abstract : «This presentation will take you through various steps that are involved in the formulation of a marketing strategy. The presentation will begin with the strategic marketing planning process and from there it will move onto marketing objectives and...»

Synopsis abstract : «Introduction to market strategy development. Objectives. The strategic market planning process. The elements of corporate objectives. The elements of performance objectives. The elements of marketing objectives. The share matrix of Bostom Consulting...»

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International business law: The case of Peach International Inc

Document abstract : «The Peach International Company is a start up specializing in the "high tech communications" domain. The firm is at the higher level of technology in the domain of "standard mobiles". Indeed, the company provides phones that contain all the...»

Synopsis abstract : «Introduction. Implementation issues in Kingdom of Utopia. Patents. Local state and bureaucracy. Exclusive distribution. Subsidiary implementation. Legal analysis and solutions. Patent legislation and solutions. Corruption solutions. Exclusive...»

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Olympic accounting authority- cost control systems

Document abstract : «In 2006 the Olympic committee decided to dedicate £400 billion in order to establish a Cost Control system. This system is composed of two core elements: a planning process and a responsibility accounting scheme. The planning process requires...»

Synopsis abstract : «Executive summary. Introduction. Costs budget. Plans . Implementation. Performance reports and analysis. Cost centers. Control board. Variance analysis. Conclusion. References....»

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The Thomas Cook case

Document abstract : «Thomas Cook UK had transformed its business processes in order to improve the profitability and minimize losses. The Thomas Cook management team developed a program to reduce costs and improve the margins and integrate operations. Behind this real...»

Synopsis abstract : «Introduction. The case: Thomas Cook. Company's activities. The problem's clarification. The problem's decomposition. The issues. The approach to solve the problem. The findings and the final recommendations....»

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Consumer ethnocentrism and attitudes towards domestic and foreign markets

Document abstract : «We had asked a specialized group to read an article titled: "Consumer ethnocentrism and attitudes towards domestic and foreign markets" written by John J. Watson and Katrina Wright and summarize it later. The basis of this case study was to...»

Synopsis abstract : «Introduction. The country of origin effect and consumer ethnocentrism. Schwarz listings of countries. Execution of the task. Results. Conclusion. Indicative bibliography....»

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Clarins : Yesterday and today

Document abstract : «The aim of this document is to critically review the marketing and business of the company plan by producing a marketing strategy report (see Appendix). Afterward, we shall present a new strategy to address issues that have been highlighted during...»

Synopsis abstract : «Terms of reference. Company review. Executive summary. Marketing audit. External marketing audit. Internal marketing audit. Strategic issues analysis. SWOT analysis. Marketing objectives. Strategic thrust. Strategic objectives. New products...»

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Virgin Mobil's proposed takeover by NTL

Document abstract : «NTL proposed a £871 m takeover of Virgin mobile but was rejected, then a second proposition was made at £961 m. On the 3rd of April they announced a total of $1.66 billion for Virgin Mobile. The negotiation will be ready to receive both cash and NTL...»

Synopsis abstract : «Introduction. Chronology. The main issue. Presentation. Substantive issue. Cost and branding. Subsidiary issue . The share. Time. Quality. Conclusion. Power. Definition. Charisma in its many but often fleeting forms is power . Images, knowledge and...»

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Marketing strategy: Case study of Easy Mobile

Document abstract : «Throughout the years, the Easy Group strategy kept a clear readability built around some corner-stones principles: a no-frills/low-cost approach, an identifiable and recognizable simple communication strategy mainly focused on price and...»

Synopsis abstract : «Overall presentation of the strategic growth of the Easy Group. Ansoff matrix for the Easy Group. Developed Version of the Ansoff Matrix. Transfer of strategies from the previous Easy brands to Easy Mobile. Can the Telmore Business Model be...»

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Understanding strategic decisions and impacts on service innovation

Document abstract : «By network strategy we can understand that firms are willing to develop their networks and to make them denser, being able to offer always more and better services. For instance, Mc Donald's opens several new restaurants worldwide every day and...»

Synopsis abstract : «Introduction. Networks. Raising demand/capacity . Dell . Customer contact level . Personal coach. Industrialization . Hypermarkets. Worker skills . Standardization of service offering . Customer participation . IKEA . Value in information . Value in...»

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"In any larger business organization, team work is the ultimate key to success": Discuss this statement

Document abstract : «Today, there are a variety of organizations and they evolve in a very competitive environment. The competition is played in every single field of the business: productivity, number of customers, human resources management, etc. One could argue that...»

Synopsis abstract : «Introduction. The importance of team work. A look into why team work and success are interdependent. Conclusion. Bibliography....»

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How can Parc Asterix ensure its place as second player on the theme park market?

Document abstract : «Parc Asterix is part of the Compagnie des Alpes group (CDA Parks), a group specialized in: The ski business, with 18 ski areas such as La Plagne, Tignes, Meribel, and others. It is the leader in the international market with 55% of the market...»

Synopsis abstract : «Introduction. Diagnosis of parc asterix and its environment. External diagnosis. Internal diagnosis. Recommendations. A strategy distinct from that of Disneyland. Make access to the park easier. Increase communication and promotion. Increase the...»

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Starbucks France governance: Competitive environment analysis

Document abstract : «"Corporate governance is the set of processes, customs, policies, laws and institutions affecting the way a corporation is directed, administered or controlled." It is made to control the decision-making power of executives so they do not have...»

Synopsis abstract : «Introduction. A strong corporate governance practice. The Power/Interest matrix. Sources....»

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Corporate Governance and Business Ethics: Air France-KLM

Document abstract : «Businesses have to publish their yearly Corporate Social Responsibility Report (CSRR) for their stakeholders. CSRR is "the business contribution to the sustainable development goals. Essentially it is about how business takes account of its...»

Synopsis abstract : «Introduction. Overview of the company: Air France-KLM. Corporate social report analysis. Theories. Stakeholders of the company and the impact on them. Stakeholder management techniques. Stakeholder actions and the impact on company reputation and...»

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Politics in an enterprise

Document abstract : «linked with scheming plots and conspiracies. Like in all organizations, irrespective of the size of the business or the kind of business conducted, one would always have to deal with organizational politics. Organizational politics are a primary...»

Synopsis abstract : «Executive summary. Literature study. Introduction. Literature review. Empirical study. Methodology. The sample. Data interpretation. Discussion on questionnaires. Results. Recommendations. Referen...»

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Business tourism in France

Document abstract : «Working in a family business, named DESERTOURS , we perform in a challenging and competitive market: tourism. With twenty years experience, DESERTOURS is the 4WD and motorcycle adventure travel leader in the French market. Our company offers trips...»

Synopsis abstract : «Introduction. The problem statement. The primary and secondary research objectives. Preliminary literature review. Definition of business tourism. Values of business tourism. Overviews of the tourism industry: How business tourism performs within...»

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Acquisition of Puma by the PPR Group

Document abstract : «The merger acquisition process will have very few impacts for PPR. We decided to explain it in this way. We will attempt to explain PPR's acquisition in the following sequences. In the beginning, the company started a wood industry known as...»

Synopsis abstract : «Introduction. Acquisition of Puma by the PPR Group. Presentation of the PPR Group. Presentation of Puma. Conclusion. Bibliography....»

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Gibson, Ivancevich, Donnelly, and Konopaske. Organizations: Behavior, Structure, Process, 13th ed. McGraw-Hill, 2009, Chapter 5 Case for Analysis: What Motivates Entrepreneurs?

Document abstract : «The 13th edition of Organizations: Behavior, Structure, Processes is based on the proposition that managing people, structure, and processes in organizations is a challenging, compelling, and crucial set of tasks. There is nothing boring about...»

Synopsis abstract : «Introduction to the book. Introduction to the chapter 5: Motivation, background and theories. Applying the motivation theories in to explain the behavior of the entrepreneurs . Case 1: The lunch truck. Case 2: The empire builder. Case 3: The...»

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A study on competency mapping in the individual and organizational context

Document abstract : «Competency is the collection of success factors necessary for achieving important results in a specific job or work role in a particular organization. Until a decade ago, a combination of knowledge, skills were the determining factors for the...»

Synopsis abstract : «Introduction. What is competency?. Competency mapping. History. Applications. Organizational level applications. Individual level applications. How to conduct the Process. Organizational Level. Individual Level. Critical factors for...»

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Identifying and evaluating strategic opportunities for the followers of a seemingly unbeatable leader

Document abstract : «In the French market, the food market represented a global turnover of 134 billions of euros in 2004. In this food market, the leading products are vegetables and corn. The turnover of this specific market saw a growth of 6% just for 2004 and the...»

Synopsis abstract : «Presentation of the market leader and its competitive advantages. Presentation of figures and the repartition of the market. The strengths of Bonduelle. The follower's: D'aucy. The D'aucy's strengths. D'aucy's weaknesses. Recommendations for...»

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A comparative analysis of the French baby wears market and its main competitors

Document abstract : «In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies...»

Synopsis abstract : «Introduction. Market overview. Market presentation. Positioning of the brands. Competition. Imports and exports. Consumers. Upper market retailers. SWOT analysis. Key features and findings. Network. Image. Products and ranges. A study of the middle...»

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The SKF group

Document abstract : «The SKF Group is the leading global supplier of products, customer solutions, and services in the business of rolling bearings and seals. SKF Group's main competencies include technical support, maintenance services, condition monitoring and...»

Synopsis abstract : «Introduction. Brief description of the company. Brief description of the actual situation. External analysis. Market analysis. Customer analysis. Competitor analysis. Product situation (industry wide). Distribution situation (industry wide). Pricing...»

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TCP/IP

Document abstract : «This presentation is based on the internet and in particular TCP/IP. The presentation will start with a definition of what TCP/IP is and then move onto the history and goals of TCP/IP. it will then shift its focus to the four layes that constitute...»

Synopsis abstract : «Definition. History. Goals. Four layers of TCP/IP. The application layer . The transport layer . The network layer . The host-to-network layer . Important features of TCP/IP. Protocols with TCP/IP. Bibliography....»

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A look at Electricite de France (EDF)

Document abstract : «There have been great modifications made in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that the invisible power of the...»

Synopsis abstract : «The current brand situation. Types of energy. Core brand values . Strategic behavior of the group. Improvement in the marketing policy. Positioning of the activities by country . Competing situation of EDF in Europe . Porter matrix. The importance...»

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Escada: A presentation

Document abstract : «This presentation is based on the Escada Group and will help us understan the company better. The trend followed by the document is that the very first thing presented is a short introduction of the company. From there the presentation moves onto...»

Synopsis abstract : «Introduction. The ESCADA group. Company overview. ESCADA global distribution structure. ESCADA global distribution structure. ESCADA strategy for growth. ESCADA vs Giorgio Armani. The global environment. Difficulties in production. The stores...»

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Industry Analysis: The Lincoln Electric case

Document abstract : «The Lincoln Electric Company is a monument in its own right; the company started in 1895 and currently holds 40 percent of the U.S. welding market. Brothers John and James were Partners throughout most of the company's history. John designed and...»

Synopsis abstract : «Introduction. Present strategies. Vision, mission, goals and objectives. Corporate level of strategies. Business level of strategies. Functional strategies. Financial analysis. Conclusion. Appendix. Bibli...»

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Lyrical ballads by William Wordsworth and Samuel Taylor Coleridge or the birth of a new literary movement during the Industrial Revolution

Document abstract : «Industrialism, expansion, profit, production and individualism were the feelings which took place during the period of the Industrial Revolution in England. People in Great Britain were led by the streams of progress, but the modernizations in...»

Synopsis abstract : «Introduction. Choosing the subjects of the poems. Theme of the poem. The true story of Goody Blake and Harry Gill . Belief of the poet. Wordsworth and Coleridge's criticism. Conclusion. Indicative bibliography ....»

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Start-Up Project: FIBLUX

Document abstract : «FibLux will be a fiber optics manufacturer and wholesaler. It will be a b-to-b company with a strength of 20 to 25 people. It will be based in Luxembourg. With low taxes and other incentives, it seems to be the best country for establishing our...»

Synopsis abstract : «Introduction. Management and organization. Production department. Sales department. Finance department. Research and development. Product specification. Manufacturing the perform. Drawing the fiber . Test and measurement. Marketing strategy. Short...»

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Business plan for the creation of an enterprise: Bubbles Inc

Document abstract : «Bubbles, Plc. is going to increase its offer by implementing one of the biggest stores dedicated to children in London and soon all around the world. All the products are designed to fulfill all the kids' needs. Since the kids are kings in today's...»

Synopsis abstract : «Executive summary. Mission and strategy. The mission statement. The mission strategy. Company history and problem. The market. Objectives . The marketing mix. Advertising strategy . A study on profitability, operations, merchandising and...»

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Thai Polyester Company: A case study

Document abstract : «Chimie du Sud was considering the opportunity to get involved in a joint-venture with Yipsoon of Thailand for setting up of a polyester fiber plant in Thailand because its textile division is facing serious difficulties in Europe due to competition...»

Synopsis abstract : «Introduction. The companies. Chimie du sud. Yipsoon group. The environment. Thailand. The Thai textile market. The textile industry priority status . The project. Analysis. SWOT Analysis . The Five competitive forces. Actual competitors. New...»

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Marketing plan: Avon and Mattel Inc

Document abstract : «With this article we will highlight how Mattel and its well-known icon, Barbie tried to get a foothold in the Chinese market since 1998 by using a well known company: Avon. This situation is called a piggy - back, this illustrate how company A, here...»

Synopsis abstract : «Executive summary. Company description. Strategic focus and plan. Avon mission. The global beauty leader. The women's choice for buying. The premier direct seller. Avon's values. Avon's Principles. Core competency and sustainable competitive...»

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Soft capitalism as related to therapeutic modes of work

Document abstract : «The global village concept has fuelled soft capitalism and the rise of the ethos in this field within organizations. Let us first understand the basis of globalization. While not so different from traditional villages in its desire to ...»

Synopsis abstract : «Introduction . Statement of research problem . Significance of study . The dilemma facing economic policy advisers arising from the theory of second best. The extent to which economic theory and empirical evidence support the use of competition...»

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Kırlangıç business plan

Document abstract : «"Being a strong and professional company which has efficient, trustworthy and standard products and also being proactive to the customers needs." Ana Food Company's mission statement is "To be a multi-national entrepreneurial group acting locally...»

Synopsis abstract : «Introduction. Internal analysis. ANA food company. KIRLANGIC [ti]A Tradition of taste[ti]. Production performance. Marketing performance. Distribution performance. Financial analysis. External analysis. Customer analysis. Market and segment...»

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Player in the international market: The introduction of Emmi energy drink

Document abstract : «As the leading Swiss maker of cheese and milk, Emmi hopes to continue being one of Europe's innovation leaders and trendsetters in the market of milk products. The brand expects to see an above average growth in the international markets over the...»

Synopsis abstract : «Introduction. Company's goals and objectives. Mission statement. Actual strategy. Business definition. External analysis. Customer analysis. Trends for dairy market. Market and segment analysis. Distribution. Competitors. Consumption...»

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Halifax in Ireland

Document abstract : «Halifax is the "personal" branch of the HBOS group. The bank is present in the Irish market for less than 2 years. The Irish marketing strategy is unlike the UK one (different service marketing mix). The overall objective is to become the 4th...»

Synopsis abstract : «Introduction to Halifax in Ireland. 7 Ps of Halifax in Ireland. Marketing strategy. Market positioning. Target markets. Recommendations. Conclusion....»

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Brand and communication - Nike: The goddess of marketing

Document abstract : «History Phil Knight and Bill Bowerman imported Japanese shoes and created BRS "Blue Ribbon Sports". First polemic with the advertisement "you don't win silver - you lose gold" First partnership with football team Strategy of Nike Knight...»

Synopsis abstract : «A study of Nike's marketing foundations. Keys points of Nike's history. The reason for success. Pyramid of influence. The assumption of the pyramid of influence. Celebrities endorsement. Nike marketing policy. The criticisms against the...»

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Ben & Jerry and Iceverks : Marketing strategy in Russia

Document abstract : «The Russian systems were undeveloped and inefficient and the Russian mafia has gained enormous power. For example, the company had to pay as much as 30% of their monthly profit for mafia protection. Russians in Moscow consume 170 tons of ice-cream...»

Synopsis abstract : «The main cultural differences. Business environment . Prodction. Competition. Distribution. Management . Finance. Consumer's expectations and B&J's strategy with its product. Ben & Jerry''s strategy on Russia market. How Ben&Jerry...»

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Nintendo Wii: Entering a new industry of simulation

Document abstract : «In 1975, the world is changed by the creation of the interactive television. The components are packed with a 13-inch black-and-white TV set in a futuristic-looking cabinet. In this time period, the introduction of the first arcade video game comes...»

Synopsis abstract : «Executive summary. Industry history. Porter's Five Force analysis. SWOT analysis. Industry life cycle. Wii drive. Wii drive: Implementation. Wii drive: Funding. Wii medicine. Wii medicine: Implementation. Wii medicine: Fundi...»

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Communication strategy & plan: Cif case study

Document abstract : «Cif is a very old brand in its sector of cleaning product and has a very strong image, but is too much associated to restrictive and occasional use. As a communication agency, I was asked to think about a new communication strategy which could...»

Synopsis abstract : «Introduction. The communication strategy. Marketing strategic objectives. Communication objectives . Target choice and ranking . Communication tool choices. Copy-Strategy. Principal fact. Positioning. Target. Advertisement promise. Justification of...»

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Perrier fluo analysis

Document abstract : «Perrier is a very well known company in Europe, which is usually associated with a French style. Perrier is under the control of Nestlé water, who bought the company in 1992. Since this acquisition Perrier has tried to change its image and tried to...»

Synopsis abstract : «Introduction . History of Perrier fluo. Trends and developments in the market. Internal and external analysis. Innovation . Packaging and design. Distribution channel. My opinion . Sources....»

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Ethics: A study of moral issues

Document abstract : «Nike exploited children to make their products: this is an unethical behavior. Nowadays, the business environment is extremely competitive and companies want to be more and more profitable. Employees in both small and large business can face...»

Synopsis abstract : «Introduction. Literature study. Internal organizational influences. Organizational culture. External organizational influences. Other elements . Recommendations. The role of leadership. The role of employees. Organizational process, procedures and...»

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Negotiating a sponsorship deal

Document abstract : «Sponsorship is often set up in order to establish long term relationship and agreement between a rider and a company. Here is our negotiation folder on how to negotiate a sponsorship. We choose to base our research on the snowboarding area...»

Synopsis abstract : «Introduction. Presentation of the parties. Freeride Inc. Aims and benefits of sponsorship for Freeride Inc. Manager of James Miller (snowboarder). Aims and benefits of looking for a sponsorship for James. Negotiation points and results. The duty of...»

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The future for the French customer loyalty programs

Document abstract : «In a context of globalization, companies need to be very competitive and to find the best way to be more and more attractive. In France and all over the world strategy marketing is nowadays a priority for companies according to Lefébure and Venture...»

Synopsis abstract : «Introduction. The problem statement . The preliminary literature review. Concepts of customer relationship management . Definition of the customer loyalty . Best loyalty programs. The necessity of customer retention. Benefits and profitability of...»

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Rumors in Grundfos

Document abstract : «Grundfos is a well-established company on both the Danish and the Global market. The Group is one of the world's leading pump manufacturers. According to one of the handed out fictive situation, there are rumors about the closing the financial...»

Synopsis abstract : «Introduction. Problem statement: Dealing with rumors through organizational communication. Theoretical framework. Method and structure. Background knowledge of organizational communication. Introduction to Grundfos. Rumours in...»

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Microsoft vs. Netscape: The war of browsers

Document abstract : «In the middle of the 90's, a large-scale scandal shook the new market of Internet browsers. The protagonists of this affair were Netscape, the pioneer of the sector and Microsoft, the Bill Gate's powerful firm. Beyond the conflict between both...»

Synopsis abstract : «Introduction. Antitrust lawsuit against Microsoft Corp. Conclusion. Bibliography....»

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Oticon case study

Document abstract : «The Human Resources course we had taken enabled us to wonder about the best way to deal with employees, how to improve their efficiency, how to increase their motivation and provide them with the best work environment possible. We also saw that the...»

Synopsis abstract : «...»

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The Coca-Cola Company on a strategic level

Document abstract : «Nowadays more than ever, with this financial crisis that does not seem to end and creates more and more losses every day, it is very crucial for companies to not only settle for a long term strategy but also a back-up strategy to face problems such...»

Synopsis abstract : «Introduction. Presentation of the company. Environmental scanning. The market. Key seccess factors. SWOT analysis. IFAS/EFAS. The main goal of the company. The strategy of Coca Cola. Objectives. Efficiency and accuracy of the strategy. Is it...»

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Moneo: A success or a failure?

Document abstract : «Moneo was one of the first three experiments with the electronic wallet (or e-wallet). In 1999, Modeus (in Ile de France), Mondex (in Strasbourg) and Moneo (in Tours) were launched in France by Société Européenne de Monnaie Electronique (SEME, which...»

Synopsis abstract : «Introduction. What is Moneo?. Definition of the electronic wallet. The advantages of Moneo. Where it can be used. Encouraging forst results. Figures. The most successful experience in the world. Critics. Critics from the consumers. Critics from the...»

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From a new organization to sustainable development

Document abstract : «The aim of our proposal is to attract new customers and adapt C2D to the new market industry. C2D likes all companies in the world needs to adapt itself everyday to stay competitive in the actual market. The company image is important now more than...»

Synopsis abstract : «Estimated increase of the second hand market. Estimated increase of delivery-installation service. Image of ecology. Scope. Responsabilities. Deliverables. Second deliverable : Creation of a second hand service. Estimated schedule....»

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Gibson, Ivancevich, Donnelly, and Konopaske - Organizations: Behavior, structure, process (chapter 11): A new leadership position

Document abstract : «The profile prepared by Management Analysis Corporation is the first step in the process of finding a potentially successful of general managers, but it is not the only step. Actually, after MAC has understood very clearly the needs of Dancey...»

Synopsis abstract : «Introduction. Alternatives available to modify Joe Morris's potential effectiveness. Why it will be difficult for Joe Morris to modify his style of leadership?....»

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Organizations: Behavior, structure, process" - Gibson, Ivancevich, Donnelly, and Konopaske: Chapter 3 -Employment opportunities in multinational firms

Document abstract : «According to the Exhibit 3 which deals with the question of Japanese expatriates and American in executive positions in Japanese firms in the United States, 69.4% of employees in a top executive echelon or in a middle management branch are...»

Synopsis abstract : «Japanese corporations in the United States: Promotion of American employees . Approaches that could be taken to facilitate the recruitment and retention of host country nationals . A glass ceiling for promotion for women . Conclusion....»

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The evolution and implementation of the marketing concept

Document abstract : «Since its introduction in 1950's the marketing concept has been criticized, broadened, and blamed for the current decline in the competitive world. Have critics failed to recognize what marketing concept really is? The Marketing Concept was...»

Synopsis abstract : «Introduction. Marketing concept's history. Arguments against the marketing concept. Arguments for the marketing concept. Point of view. Conclusion. Bibliography....»

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Why do people around the world are embracing Starbucks?

Document abstract : «Today, Starbucks is the first purveyor of the finest coffee in the world. Starbucks history began with the following interpretation: "more people needed to join the coffee bar culture [] smell the coffee and enjoy life a little more". Starbucks...»

Synopsis abstract : «Introduction. The six success principles of Starbucks . Internationalisation strategy. Anti-globalisation likely to impact on Starbucks' future growth. Conclusion. Indicative bibliography....»

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Societal marketing concept - Discussion on the different ways by which organizations can become more ethical and socially responsible in their marketing activities

Document abstract : «Consumers have shown an increasing interest in ethical issues over the last few years. Consequently, ethics has become particularly relevant in marketing, as it represents the interface between the company and the customers. This paper discusses the...»

Synopsis abstract : «Abstract. Introduction. Classical ethical theories. CSM Strategies and benefits. Ethical issues in the marketing mix. Codes of ethics. Ethical decision-making model. Conclusion. References....»

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Décathlon an example of segmented marketing

Document abstract : «In 1976, Michel Leclercq created Decathlon. The first supermarket, which sold sports articles, opened in Englos, near Lille. It was a new concept in France: equipping every sportsman from amateurs to professionals at the best prices. In 1986,...»

Synopsis abstract : «Introduction. Strategic development of Decathlon's marketing. From sport supermarket to sport innovator. Decathlon's marketing. Market and competitive analysis. Segmentation. Professionals segment. Fun and extreme segment. Family...»

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The German automobile industry

Document abstract : «Traditional economic theories say that there are a lot of factors for comparative advantage of a country such as the land, the location, the natural resources, the labor and the local population size. In the opinion of Michael E. Porter, a nation...»

Synopsis abstract : «Introduction. Part one: Description of the automobile industry in Germany. The production. The consumption. Keys of automobile industry in Europe. Analysis of sources of the German automobile industry's competitive advantage using Porter's...»

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Dorel Juvenile Group

Document abstract : «Dorel Juvenile Group is a part of Dorel Industries, which is a global consumer products company. Dorel Industries is divided into three independent business segments: Juvenile, Home Furnishings and Leisure. Dorel employs approximately 4,800 people...»

Synopsis abstract : «The firm's presentation and its activities. Functions in Dorel UK. Making a product interesting to customers. Starting the advertising process. Main goals in advertising. Meaningful benefits for customers. Measurable feedbacks. Some different types...»

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