Presentation, Market studies, Term papers and Resumes in Business and Market

Diversity of the workplace

Document abstract : «Ways to maximize benefits of an increasingly diverse workforce and client base is a continuing concern for organizational leadership. The current processes for managing diversity continues to be necessary but is not sufficient to result in effective...»

Synopsis abstract : «Abstract . Introduction. An introduction to diversity . Definition of diversity throughout the times . Valuing diversity. Theories linked to diversity. Studies of diversity. Aims, objectives and methodology. Research question. Aims and objectives of...»

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The male magazines: Market study

Document abstract : «Magazines such as FHM, Entrevue, Men's health, Max, are today widespread not only by their target public, i.e. youngsters and young adults, but also by the grown-ups in general. How is this possible, given that the whole lot was not even issued in...»

Synopsis abstract : «Introduction. Summary of the assignment. Documentary study. Problems. Qualitative and quantitative studies. Limits and recommendations. Product policy. Comparative policy. Pricing strategy. Men's magazines market. Promotion and communication...»

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Decisions of investments in the Stock Exchange - The case study of Burberry

Document abstract : «Burberry was founded in 1856 in Basingstoke (England) by Thomas Burberry. So, investors can consider that the company has a unique heritage associated with Great Britain because many people consider that the brand represents an authentic British...»

Synopsis abstract : «Introduction: General presentation. Strengths and weaknesses. Opportunities and threats. Financial analysis and the . Conclusion and recommendations. Bibliography....»

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The principles of direct marketing

Document abstract : «Direct marketing (D.M) is a method of marketing. Transactions are between buyer and seller. "D.M is tailor made-marketing" because the technique is to avoid a unique strategy for all the customers or all the prospective customers. It is focused on...»

Synopsis abstract : «Introduction . Literature review, critical analysis and commentary on academic theory. Definition of D.M. Principals of D.M. How to keep customers and have new customers. Four characteristics of D.M . Critics of D.M. Appreciating the importance of...»

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Tourism in Nord-Pas-De-Calais: Evaluation and recommendations

Document abstract : «The Nord-Pas-de-Calais is located in the north of France (Appendix 2) and is bound by three borders, the Sea, a border with Belgium and a border with the French area Picardy (Appendix 3). The surface of the territory is 12 414 km2 i.e. 2.3% of...»

Synopsis abstract : «Introduction. Geography and demography. Destination. Attractions. Access. Amenities and ancillary services. The community. Destination competitiveness . Economic overview. The demand. The economic weight . Management in the destination. The regional...»

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The Gillette marketing strategy: The key success factors

Document abstract : «Today, Gillette employs 28000 employees worldwide, has control over more than 60% of the world market and is present in 145 countries. The Gillette strategy is global and, aims to foresee the future (notably by the Committee horizon) and concerns...»

Synopsis abstract : «What are the advantages of such a global strategy?. Introduction. Market shaving system characteristics pervasive need and use. The standardization: A necessary pattern of production process for global strategy intent and a determinant of...»

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The definition of an e-business strategy: The case of Tubeknit Ltd

Document abstract : «In this assignment, we will go through the concepts of e-business, the transformation of all business processes (organizational units, logistics, R&D, manufacturing, finance and marketing) through the use of Internet technologies and electronic...»

Synopsis abstract : «Introduction. Environmental scan. company scan. Strategy reformulation. Recommendations for a new strategy formulation. Current vision and mission. New vision and mission. New objectives and goals. Recommendations. Determinants to invest in...»

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The role of music in commercial television advertising

Document abstract : «This thesis is written for the Bachelor of Business Studies final. It is a fully literature- based thesis so only literature research is involved. This thesis is about the role of music in commercial television advertising. To reach a satisfying...»

Synopsis abstract : «Executive summary. Introduction. Managerial relevance. Academic relevance. Problem statement. Structure of the thesis. Planning of the chapters. Theories of other specific atmospherics. Atmospherics of stimuli. The characteristics of...»

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Is it time to move away from the UK/American pattern of ownership shares in companies?

Document abstract : «United Kingdom and USA have a system where private shareholders have ownership of their companies. Lots of companies in these countries are quoted in stock market. The way they can finance their companies is by opening their capital to private...»

Synopsis abstract : «Introduction. The American/British pattern. Power of shareholders. Work for share value. Redundancy. Management under pressure. Ecological way. Advantages in development of news technology and competition. Future of pattern. Others countries:...»

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Case study: Renault

Document abstract : «Since Carlos Ghosns arrival as the head of Renault in 2005, there were many innovations in the strategies of Renault. These changes are implemented in the 2009 contract. Three directions are given: Quality (Laguna III in the top 3 in quality of...»

Synopsis abstract : «Abstract . Introduction. Management analysis. Organization and government. Control tools. Human resources. Financial analysis. Short-term solvency. Long-term. Asset management. Profitability. Market. Report form analysis. Report cover. Report...»

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Cause marketing: Trend or basic notion of marketing?

Document abstract : «"1 liter bought, 10 liters extracted in Niger with UNICEF"; for four months we could see this inscription on the Volvic water bottles (to February 15th until June 15th 2007). Since few years we can see this type of shares progressively growing. In...»

Synopsis abstract : «Summary. Definition and history . Definition . History . Conditions and criteria . Cause marketing: A branch of traditionnal marketing . Cause marketing: Company's choice . Case Study: 'Save Lids to Save Lives', Yoplait and Breast Cancer...»

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Implementation of an IT system: Knowledge management perspectives

Document abstract : «Managing information and knowledge have become the core activity for a number of companies. As Florida (2002) describes in books, the rise of the creative class, companies are now learning organization that need to innovate and create knowledge. Due...»

Synopsis abstract : «Introduction. The role of the IT system. Gathering and transforming data. Shared knowledge. A look into what kind of knowledge IT is. . Explicit knowledge. Tacit knowledge . Managerial consequences. A new deal for processes and power. Knowledge...»

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Promoting a new form of selling books for the EFE Company

Document abstract : «According to analysis experts, EFE is not only selling a product on internet, it is also selling a new concept: using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different...»

Synopsis abstract : «Executive summary. Summary of prime objectives. Major findings. Conclusions and recommendations . Problem definition. Description of the company. Background to the problem. Statement of the marketing problem. Approach to the problem and research...»

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Study case: Sanofi Aventis

Document abstract : «Over the past few years, Sanofi-Aventis strategic decisions have enabled the company to reinforce its leadership on the international market. The company has grown by merging with competitors, it has increasingly invested in R&D, reinforced its...»

Synopsis abstract : «Introduction. Executive summary. Industry analysis summary. Segmentation. Competitors. Strategic groups. PEST trends. Sanofi-Aventis' main strategic maneuvers in the last 5 years. From Sanofi-Synthelabo to Sanofi-Aventis (SA). The...»

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Royal Canin - Case study

Document abstract : «Royal Canin is the history of dogs and cats loving and wondering. It's the history of a will to improve dog's and cat's nutrition to fit better with their needs and specific problems. In 1966, a French country vet, Jean Cathary, had decided to...»

Synopsis abstract : «Introduction. Analysis of Royal Canin. Tangible resources. Financial resources. Physical resources. Human resources. Organization resources. Intangible resources. Technological resources. Innovation. Brand and culture. Royal Canin's...»

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Business plan: Dream trotter bar

Document abstract : «We wish to create a bar with subject, opened from 7 am till 1 am everyday. Situated in the center of Lille, for easy access to this place. The ambition of this project is to allow the customers a cultural exchange, create a relaxed environment...»

Synopsis abstract : «Project presentation. Global concept . Objectives. Study of the environment. Macro environment. Location. Competition. Our advantages. Mix marketing . Product. Price. Distribution. Communication. Business plan....»

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The "Bel" group

Document abstract : «The Bel group is a French familial company created by Léon and Jules Bel in 1865. These days the Bel group is the leading producer of cheese products worldwide and is the leading maker of processed cheese in Europe. Present in 125 countries, the...»

Synopsis abstract : «General presentation: Presentation of the firm Bel. The environment. The macro-environment: The pestel analysis. Industry: The five forces framework. Competitors and the market - Strategic groups and identifying strategic clients. External analysis:...»

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Europeenne food analysis

Document abstract : «The EF operation started mid-80 in Paris , with a first entity, Guignard which specialized in the supply of goods for impulsive purchases. EF has since then developed its operations towards new businesses (wholesalers and automats) and...»

Synopsis abstract : «Introduction. Global organization of the company . Inventory follow-up . EF business strategy. Management of the workforce . Clients ...»

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E-Recruitment and the labor market

Document abstract : «E-recruitment could be defined as the use of internet for recruiting. E-recruitment is recent in France. It was created during 2000's and is yet to evolve to become the first media used by French people to their job seek. E-recruitment mainly...»

Synopsis abstract : «Synthesis. Labor market and stakes. A Labor market in evolution. The added value of Human Resources. The contributions of the e-recruitment. The new trends of e-recruitment. The revolution of the labor mark...»

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Cause marketing: Trend or basic notion of marketing ?

Document abstract : «"1 liter bought, 10 liters extracted in Niger with UNICEF"; for four months we could see this inscription on the Volvic water bottles (to February 15th until June 15th 2007). In the last few years we can see this type of shares progressively...»

Synopsis abstract : «Summary. Definition and history . Definition . History . Conditions and criteria (Johanna L. Krotz analysis). Cause marketing: A branch of traditionnal marketing? . Cause marketing: Company's choice . Case Study: 'Save Lids to Save Lives', Yoplait...»

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Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?

Document abstract : «Nowadays, companies possess lot of tools in order to gain customer's satisfaction and build loyalty. They understood that they have to focus on customers in order to increase profit more than before. Indeed, by focusing on customer's satisfaction...»

Synopsis abstract : «Abstract. Introduction. Aim and objectives of the report. Outline of the paper. Literature review. Introduction. Example of the Customer Relationship Management software (CRM). Quality customer service. Customer's satisfaction. Customer...»

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The Body Shop

Document abstract : «With a turnover of 380 million pounds last year and 10 000 employees in over 50 countries, the body shop is considered as one of the most famous companies in the industry of cosmetics, especially known for its natural products. It is estimated...»

Synopsis abstract : «Introduction. Meaning of body shop. Beginning of the body shop. Evolution of the body shop. The strategy and value: Respect. The body shop's implication. The facts on the range of products. Conclusion. Bibliography...»

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Competency mapping in an organization

Document abstract : «Today organizations are all talking in terms of competence. Gone are the days when people used to talk in terms of skill sets, which would make their organizations competitive. There has been a shift in the focus of the organizations. Now they...»

Synopsis abstract : «Introduction. Meaning and definition of competency. Behavior indicators and key indicators. Categories of competencies. Meaning and concept of competency mapping. Competency models. Uses of competency mapping. Role of competency in identifying...»

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The importance of total quality management

Document abstract : «Total Quality Management is a management approach that originated in the 1950's and has steadily become more popular since the early 1980's. Total Quality is a description of the culture, attitude and organization of a company that strives to...»

Synopsis abstract : «Introduction. Introducing TQM into a business. Concept of TQM. Understanding TQM. The eight elements of TQM. A simplified TQM diagnostic model. Improving financial services through TQM: A case study. Strategies to succeed in business with TQM. Basic...»

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Creating value on the Harley Davidson poss ride

Document abstract : «From a branding point of view, we cannot overlook the fact that Harley Davidson is very powerful, since many customers find embodied in its cultural principles and values that resonate with their own needs and beliefs. These core values Harley...»

Synopsis abstract : «Harley Davidson: More than a strong identity, a powerful brand community. Harley Davidson, a very strong brand. The identity prism applied to Harley Davidson. Generating a powerful brand community. Focusing on creating value out of this...»

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Parc Astérix's strategic analysis

Document abstract : «Parc Astérix is part of the Compagnie des Alpes group (CDA Parks), a group specialized in: The ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market...»

Synopsis abstract : «Introduction. Diagnosis of parc astÃ©rix and its environment. External diagnosis. PESTEL analysis. Supply and demand. Porter's five forces analysis. Internal diagnosis. Value chain. Resources and competencies. Recommendations. Lead a...»

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Compared Human Resources management models: China and France

Document abstract : «This report is an analysis by comparison of two countries through their management of their Human Resources. Those two subjects of this essay are France and China. This choice is not just a coincidence but the result of my home country (France) and...»

Synopsis abstract : «Introduction. The national context . The labor market. Cultural context. Employee rights and representation. The trade union . The first step of ACFTU . Rights and representation for the French employee . People's Republic of China: Common points...»

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H&M: Corporate valuation

Document abstract : «H&M is a leading European retailer offering « Fashion and Quality at the best Price ». It is the largest individual clothing brand in Europe, operating in 29 countries with 1,522 stores (of which only ten are franchised). H&M went public in 1974,...»

Synopsis abstract : «Executive summary. Valuation methodology. Sales. Expenses. Working capital. Valuation summary. Conclusion. Bibliography....»

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Project finance and project evaluation: The Indian Oil Corporation Limited

Document abstract : «The use of non-recourse project financing has grown steadily in emerging markets, especially in basic infrastructure, natural resources and the energy sector. Because of its cost and complexity, project finance is aimed at large-scale investments....»

Synopsis abstract : «Introduction. What is non-recourse project financing?. Objective of the study. Company overview: Indian oil corporation Ltd (IOCL). Vision and mission. Values followed at IOCL. Major divisions at IOCL. Business chart of IOCL. Products offered by...»

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Media, messages and styles used by Indian marketing communicators of films

Document abstract : «India is the world's largest producer of films by volume - producing almost a thousand films annually. However, revenue-wise, it accounts for only 1 percent of global film industry revenues. The Indian film industry comprises of a cluster of...»

Synopsis abstract : «Overview of Indian film industry and market. 4P's concept applied on the movie industry as a whole. Overview of the film making business. Classification of movies from a producer's or distributor's point of view. Classification of movies as...»

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A study of capital structure trend in the Indian steel industry

Document abstract : «Capital structure is designed to maximize the value of a firm. However there is no unanimity on the effect of capital structure on the ultimate value of a firm. Various theories hold varied opinions. According to Modigliani and Miller approach value...»

Synopsis abstract : «Introduction. Capital structure. Modigliani-Miller approach. A capital structure trend in Indian Steel industry. Research design. Statement of the problem. Objectives of study. Scope of the study. Operational definitions. Methodology. Limitations of...»

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Retail marketing and strategies: A look at India (15 slides)

Document abstract : «This presentation deals with retail marketing in India and lists some ways to improve the market standing of the product and the retailer. Some of the points covered are advertising media comparison charts and public relations / publicity objectives...»

Synopsis abstract : «Introduction. Store positioning. Retail marketing mix. Elements of the promotional mix. Elements of the promotional mix. Advertising objectives for retailers. Advertising media comparison chart. Public relations / publicity objectives for...»

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The Bourjois trademark

Document abstract : «Bourjois is a modern and very well-known trademark. It proposes perfumes, make-up and personal hygiene products (shower gels, deodorants and body creams) which can be found in supermarkets and hypermarkets (Carrefour, Leclerc ), in perfume shops...»

Synopsis abstract : «Introduction . The characteristics of the trademark's identity. Some key dates. Brand values and culture. Brand personality. The Bourjois trademark and its target. Evolution of the target. Influence of the Bourjois trademark. The importance of the...»

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English applied to management: DEOPatch

Document abstract : «Since several years, technical improvements, combined with the evolution of the buying power and the social remuneration systems, allow to satisfy people's primary needs. Most of French people don't have to worry about getting food, clothes or a...»

Synopsis abstract : «Deodorant market presentation. Definition of the market and the place of DEOpatch on it. How does it work in the different countries?. Implantation on the French riviera market. DEOpatch: The four P's . The transport law in Canada/How to import from...»

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Abolition of advertising on TV public channels

Document abstract : «The French government is working on a bill which is supposed to be subjected to the Parliament and voted before summer 2008. This bill aims to the abolition of advertising on TV public channels of the France Televisions group. Actually, on...»

Synopsis abstract : «Introduction to French Television Group. Financing. Television-viewer's opinion. Polemics and consequences. Comparison with BBC. Conclusion. Bibliography....»

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Lean enterprise: An overview

Document abstract : «This presentation will give you a brief idea about a lean enterprise. It will cover some points such as what a lean enterprise is, the origin of the concept and how and when the western world caught up with the idea. It will cover the 7 points that...»

Synopsis abstract : «Introduction. Changes in the Japanese manufacturing. The 7 measures. The basic tools and processes. The 5 S's required to create a standard, efficient and effective workplace for all employees. Lost time analysis. Meaning of visual...»

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The strategy of Coca-Cola in China

Document abstract : «Chinese "Economic Reform and Opening up" policy was started in 1978; in the same year, the Coca-Cola Company returned to the Mainland market, becoming the first foreign enterprise who entered Mainland China after 1949. Therefore, its 30-year...»

Synopsis abstract : «Introduction. Coca-Cola's return journey to China. Amazing debut (1927-1948). Arduous return (1970-1980). Coca Cola company strategy in China. Reminder: Coca-Cola company's international strategy. A specific production model. An expansive trade...»

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Fundamentals of organization development

Document abstract : «Organization Development is a process of planed change that aims at enhancing the congruence between the organization, its structure, strategy people & culture. It also helps to develop creative solutions & self renewing capacity. Organization...»

Synopsis abstract : «Introduction. Understanding the concept of organization development. Approaches to organization development (OD) . Objectives of sensitivity programs. T group-Constitution. Nature of organizational development. Strategies for bringing...»

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Business process re-engineering (19 slides)

Document abstract : «The purpose of re-engineering is to "make all your processes the best-in-class." BPR echoes the classical belief that there is one best way to conduct tasks. In the early 1900's, Henri Fayol originated the concept of re-engineering: "To conduct the...»

Synopsis abstract : «Introduction. Understanding the critics. Meaning of business process re-engineering (BPR). Methodology of BPR. Queries regarding BPR. Uses of BPR. Benefits of Information Technology (IT). Case studies: Procter and Gamble . Problems encountered by...»

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A detailed look at brand management

Document abstract : «Marketers are now finding it extremely difficult to create new brands. The brand building costs tend to be very high. At the same time the developments at the demand side are creating pressures on marketers to fine tune their offerings as per unique...»

Synopsis abstract : «Executive summary. Introduction to brands. History of brands. What is branding?. Why is it important to develop a brand for a product or service?. Differentiation . Conveys value. Builds brand loyalty . Builds pride . Brand extensions. Advantages of...»

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The mechanism of advertising (21 slides)

Document abstract : «Advertising is any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertisers include not only business firms, but also museums, charitable organizations, and government agencies that...»

Synopsis abstract : «Introduction. Meaning of mechanism of advertising. Functioning of mechanism of advertising. Growth rate of the advertising industry. Forms of advertising. The study of the AIDA model. Impact of advertising. Case study: Pepsi cola...»

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What is the impact of Human Resources in the success of the Taiwanese high-tech industry?

Document abstract : «The Taiwanese economy has always remained strong in the Asia Pacific region, despite the Asian Financial Crisis in 1997. The high-tech industry in particular has not only survived, but also prospered during the Asian crisis. The economy has also to...»

Synopsis abstract : «Introduction. The role of the government in the development of the high-tech industry . The role of the government in education in Taiwan. University-industry linkage. Taiwanese companies promoting new human resources management . The case of big...»

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Should the company treat the world as one marketplace, approached with standardized brand marketing, or make local brand adaptations?

Document abstract : «Since the beginning of the twentieth century, brands have existed in individual countries but it's a new phenomenon in international marketing. According to Bradley (2002), "many features of a brand already successful in a domestic market may be...»

Synopsis abstract : «Introduction. Brand theory. Definition. The core concept. The brand execution. International branding: environment factors. Socio-cultural barrier. Legal barrier. Economic barrier. Brand planning & strategies. Brand standardization. Adaptation...»

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www.DreamShare.com : "The place to share your dreams

Document abstract : «Globally our concept is quite similar to the one of our competitors (Myspace, Facebook etc), so in the way we are a community Website. However, we propose one main innovation: the travel dimension. That is our USP. We are unique because we link the...»

Synopsis abstract : «Concept . Content. Main page. Personal page. Site map. Primary navigation. Secondary navigation. Target. Advertising actions. Banner. First idea. Second idea. Third idea. Fourth idea. Viral campaign....»

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Harley Davidson case study

Document abstract : «Harley Davidson, more than a simple motorcycle brand, is a real religion, with its fervent passionate riders. Talking about Harley Davidson, it's talking about a living myth, about a strong community sharing American values such as patriotism and...»

Synopsis abstract : «Executive summary . The Harley Davidson spirit. Harley Davidson brand culture. The brand's image. Brand identity dimensions. The consumers. The Posse Ride issue. What is the Posse Ride?. The Posse Ride SWOT. Its competitive environment. Its...»

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Importance of patterns for managing companies, study of the product life cycle

Document abstract : «The best way to manage a company is to be competitive. The competition is growing due to the globalization, which has caused the arrival of so many new emerging markets such as China. This is why companies are looking for an efficient management...»

Synopsis abstract : «Introduction. The use of models in strategic management. Definition of a model. What is strategic management?. Challenge for senior executives. Influence of models for senior executive's decision-making. Description of the Product Life...»

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A focus on Russia in terms of managerial practices versus France

Document abstract : «Russia represents a good economic potential, investors and firms that are more and more attracted by the country as well as hydrocarbons, which are the first factor of export of the country. For both exports and imports; economic, social political...»

Synopsis abstract : «Introduction. The future of Russia in the business world . Russian corporate culture: A model. Russian behaviors: A view from European people . A study on a...»

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Case study: Spectris

Document abstract : «Spectris is a leading supplier of precision instrumentation and controls. It employs 6,000 employees in its 14 business units. It has a wide range of core technology and their products help customers improve product quality and performance,...»

Synopsis abstract : «Introduction. Company overview. Strategy. Objective. Ratios. Profitability. Operating cycle. Liquidity/solvency. Investor ratio. Conclusion . Annexes....»

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Managing an integrated supply chain: Report on site visit Lyon Terminal

Document abstract : «Lyon Terminal is a public limited company and specializes in port handling and heavy lifts, which was created in 1993 and located at the port of Lyon, Edouard Herriot. It is a subsidiary of Compagnie Nationale du Rhône (CNR) who owns 64.08% of the...»

Synopsis abstract : «...»

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The Chinese motorcycle industry

Document abstract : «The motorcycle industry in China was born in the 1950's, with the foundation of the Beijing Motorcycle Factory. Today, China is the largest producer in the world, accounting for nearly half of the world's total production. The first Chinese...»

Synopsis abstract : «General features of the Chinese motorcycle industry. The main problem, the counterfeiting, and its consequences. Description. Consequences. Solution. Chinese industry and the Asian market. Conclusion....»

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Chronodrive.com

Document abstract : «Chronodrive is a company which mainly deal food and hygiene products. It aims at supplying necessary products for families with children. The special feature of the company is that they use the internet to sell its products. Effectively 98% of the...»

Synopsis abstract : «...»

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Explanation of the factors that might influence an entrepreneur's decision to start up another new venture following the failure of their business

Document abstract : «Each year in the United Kingdom over 300 000 businesses have set up, and 300 000 have closed down. Half of these new businesses cease trading within three years of being created, lowering small businesses average life down to five years. Among the...»

Synopsis abstract : «Introduction. Factors encouraging entrepreneurs to set up a new venture . The principal push factor . The constraint of employment. Conclusion. Bibliography....»

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Business plan for product innovation: The Big Bip Company

Document abstract : «A problem statement is a clear concise description of the issue that needs to be addressed by a problem solving team and should be presented to them (or created by them) before they try to solve the problem. When bringing together a team to achieve...»

Synopsis abstract : «Problem statement. Business description. Sales revenue forecast. Profit and loss forecast. Capital spending plan. Cash flow forecast. Marketing plan. Supporting documents. The risks faced by the business. Conclusion....»

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Examine critically the advantages of a culturally diverse workplace in a global business world: Essay

Document abstract : «Today the business world is becoming global. The interaction between countries and ventures, all around the world. Multinational companies have never been this important or powerful. Because of the augmentation of the interaction between different...»

Synopsis abstract : «Introduction. Advantages of a culturally diverse workplace. Source of competitiveness in global business. Difficulties bound to cultural diversity. Avoid cultural gaps. How to manage these difficulties. Hofstede analysis. Trompenaars' cultural...»

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Golden Moments Group Limited

Document abstract : «Golden Moments Group Limited is an international operating supplier of "unique experiences". The company was founded in 1998 in the United Kingdom by the twin brothers Steve and Paul Cheatle. After that it has grown by introducing the concept on new...»

Synopsis abstract : «...»

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The situation of the French energy market within the European Union: Case study

Document abstract : «Since its conception, the EU has been aware of the importance of energy issues. The European Coal and Steel Community (ECSC), formally established in 1951 by the Treaty of Paris, served as the European Atomic Energy Community (EURATOM) as the...»

Synopsis abstract : «Introduction. European energy industry: A new framework. The energy markets liberalization. EU enlargement and the trans-European energy network. The impact of environmental issues. The positive role of the European central bank. Structural analysis...»

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'Le Furet du Nord': Management and marketing

Document abstract : «Le Furet Du Nord is a famous shop which sells books, CDs, and DVDs. It is located in Northern France. The main store was set up in 1959 in downtown Lille. Today, people say that Le Furet Du Nord is one of the biggest European bookshops (the main...»

Synopsis abstract : «Introduction. Presentation of the company. Historical review. Organizational form of the business. Finances. Management. Ethics and core values. Management of the workforce. Interview. Marketing. Marketing strategy. The marketing mix. The way it is...»

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Creativity in advertising agencies

Document abstract : «Building an advertising campaign requires a great deal of advice. You are not going to venture to communicate for a company without knowing its needs perfectly. It works on the same for products or services. This exploration work, which is realized...»

Synopsis abstract : «Introduction . Relations between companies and agencies. Examples of creative strategies. The standard copy strategy. The 'creative copy strategy'. The star strategy. Disruption. Conclusion: The problem of plagiarism ....»

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Launching a designer clothes line. Firm: Fashion Designer Isabelle Beaumenay Joannet

Document abstract : «The marketing problem we aim to deal with is that of targeting the segment of customers Isabelle should focus on. Then we will have to define how to reach this segment. How should Isabelle Beaumenay-Joannet place her brand on the market? We will...»

Synopsis abstract : «Executive summary. Isabelle's label and her approach to fabrics. Zadig et Voltaire and Vanessa Bruno type . The Marc by Marc Jacobs model. The Joseph and Dries Van Noten type. Antoine et Lili. Competitive analysis. Pieces of advice given by shop...»

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Seeff Properties: Marketing and strategy analysis

Document abstract : «Seeff is the premier South African property and Real Estate Company. Founded in 1964 by Geoffrey Steeff, the company has grown from a small family business to one of the leading professional property and real estate companies in SA. Today, the...»

Synopsis abstract : «Introduction. Macro-environment analysis . Governmental . Economic . Demographics. International . Social / cultural . Technology . Market analysis . Competitive structure of the industry . Dimensions of a market analysis ( Du Plessis, Jooste,...»

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An analysis of the current use of inter-organizational information Systems in the Irish grocery industry

Document abstract : «The population for this survey consisted of all Irish-based food & drink suppliers, who directly supplied to one of the five major retailers in the Republic of Ireland. Of the 350 or so companies which qualified for this survey, almost 1/3 responded...»

Synopsis abstract : «Introduction to Inter-organizational information systems (IOS). Respondent details. The use of IOS amongst suppliers. The growth and adoption of IOS. Electronic data interchange. IOS adoption issues. Suppliers prior to IOS implementation. IOS...»

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Youth market

Document abstract : «There was a time only about 30 or 40 years ago when children were not spoken of as spenders or customers but as savers and future consumers. Sure, they bought penny candy and an occasional soft drink, but retailers did not think of them as...»

Synopsis abstract : «Introduction. Young people: A market in extension. Three markets in one. Parents prepare children. How marketers reach young consumers?. Definitions of key marketing terms. Advertising styles, techniques, and channels. Television advertising. Sales...»

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Marketing plan du vin chilien Montgras

Document abstract : «This Chilean company was created in 1992 by two brothers, Hermann and Eduardo Gras along with an associate, Cristian Hartwig. The main objective for its creation was to provide export-quality wines. Nowadays, MontGras is ranked 20th among the...»

Synopsis abstract : «Introduction. Problem statement. Executive summary. The world market . The Chilean market . Pest analysis. Financial analysis. Causes of this controversial financial situation. SWOT analysis. Recommendations. Segmentation and...»

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Case study: Renault

Document abstract : «Since Carlos Ghosn's arrival as the head of Renault in 2005, there have been many movements in the strategies of Renault. These changes were particularly implemented in the 2009 contract. Three directions were given: Quality(Laguna III in the top...»

Synopsis abstract : «Abstract . Introduction. Management analysis . Organization and government. Control tools. Human resources. Financial analysis . Short-term solvency. Long-term. Asset management. Profitability. Market. Report form analysis . Report cover. Report...»

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Carvel Ice Cream: Developing the Beijing market

Document abstract : «By 1994, Carvel created a joint venture in China, 'Beijing Carvel Food Company Limited'. In 1997, sales went over 6 million Rmb (US$ 725,000). Considering that overall economy growth rate was 8% per year between 1998 and 2000, and that inflation...»

Synopsis abstract : «Who is the target?. Middle and upper class. Little emperors. Expatriate community. What are the Products to focus on, and at which Price?. What about competition?. What distribution centres? (Place). What kind of communication? (Promotion). The...»

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Report and recommendations: Cathay Pacific

Document abstract : «The framework of this research is based on Hazleton's taxonomy. Thus, the aim of this research is to apply the theory to the company, Cathay Pacific Airways. Cathay Pacific is successful using its current strategies that are cooperative...»

Synopsis abstract : «Executive summary/ abstract . Introduction . Statement of purpose and hypotheses . Review of literature . Findings . Conclusions/ recommendations . Bibliography . Appendices....»

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Inter cultural management

Document abstract : «In the early 19th century, China was emerging as a new major economic power on the world stage. In 2006, her GDP made her the 4th largest economy in the world. Since the late 1970's, China has made the modernization of its economy the No.1 priority....»

Synopsis abstract : «Preamble. Introduction. Internal and external analysis. Presentation and objectives of the company. Analysis of the market. Strategic plan. The 4-p's of marketing. Issues. Conclusion. Bibliography....»

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How to promote a new form of selling books for the EFE Company?

Document abstract : «With analyse-experts, EFE is not only selling a product on the Internet, it is also selling a new concept of using e-books rather than printed books. The distinction may not have been understood. That is why we decided to have three different...»

Synopsis abstract : «Executive summary. Summary of prime objectives. Major findings. Conclusions and recommendations . Problem definition. Description of the company. Background to the problem. Statement of the marketing problem. Approach to the problem and research...»

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Tobacco marketing in the contemporary world

Document abstract : «After being brought back from the New World and being cultivated first in Portugal during the 16th century, tobacco has gradually become a good for mass consumption all around the world, passing from a status of medicinal plant to the one of a...»

Synopsis abstract : «Introduction. The changes of mentalities: A matter of public health. Tobacco kills. Responsible firms. Marketing facing the change in mentalities. Advertising before the new legislation. Restriction of the new legislations. Finding new ways of being...»

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Marketing plan: Roquefort Papillon

Document abstract : «Roquefort Papillon cheese is very famous in France. Because of its reputation it can gain popularity in other countries very quickly. Roquefort Papillon wants to develop its image as a brand in different countries to increase its market along with...»

Synopsis abstract : «...»

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H & M's strategy

Document abstract : «H & M Hennes & Mauritz (H&M) is primarily involved in the fashion design and retail sale businesses. The company operates stores in 21 countries and is headquartered in Stockholm, Sweden. It employs about 31,700 people. The company recorded revenues...»

Synopsis abstract : «...»

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Swot analysis of the Asian luxury market: LVMH

Document abstract : «The Asian market is offering a lot of opportunities. As it's an emerging market (except Japan), there is a high growth rate with a global increase in wealth. Consequently, Asians are becoming richer and have more purchasing power. So the propension...»

Synopsis abstract : «External analysis of the Asian luxury market . Opportunities . Threats . Internal analysis. Strengths. Weaknesses. Bibliography ....»

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Human resource issues entailed by the take-over of Credit du Nord by Society General (2004)

Document abstract : «The French banking system has met several restructurings since the 90's. Banking networks have now to propose, diversify and evolve services to their customers. Besides, these companies are in a more open market which entails international...»

Synopsis abstract : «Introduction. The sector. The issue. The company. Group stucture. Presentation of Mr Charles Million. The stakes in HR policy during the take-over of Le Credit Du Nord by La Societe Generale. An originally strong corporate culture. Manpower planning...»

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Impact of effective leadership in an organization

Document abstract : «The success or failure of managers depends on their leadership qualities. They can be successful leaders by helping subordinates to find solutions to their problems. Managers are involved with bringing together resources, developing strategies,...»

Synopsis abstract : «Introduction. Characteristic features of leadership. Methods for developing effective leaders . Key elements of leadership. Developing leaders at Infosys . Leadership theories. Trait theory of leadership. Behavioral theories . Iowa and Michigan...»

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Autistic Disorder

Document abstract : «Thomas McKean was a 15-year-old boy attending junior high school when he was diagnosed with pervasive development disorder and placed in a psychological care facility. Since he was a young boy, Thomas and his family struggled with his condition and...»

Synopsis abstract : «Introduction. Clinical history. DSM-IV-TR Diagnosis. Case formulation using the integrative Model. Treatment goals and planning. Course of treatment and treatment outcome. Discussion. References....»

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The impact of sales promotion on customer retention

Document abstract : «Effective communication is the essence of promotion. In the age of information, marketing is incomplete without effective communication with the prospective buyers about the right product at the right price that is available at the right place....»

Synopsis abstract : «Introduction. Concepts and elements of communication. The role of communication in marketing. The concept and nature of marketing. Marketing communication and promotion. Objectives of promotion. Definition of promotion mix. Elements of promotion...»

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Enterprises direct from other countries and the Indian economy

Document abstract : «The notion of control implies the ability to direct an enterprise and determine its strategy. This ability can be exercised by an investor with a majority shareholding (more than 50%). The aggregate "nationally-controlled enterprises" includes...»

Synopsis abstract : «Foreign control. Globalization: restructuring the economy . Pre-globalization period. Seeds of globalization. The big leap. Studies on the structure and control in the corporate sector . List of top internationally controlled companies operating in...»

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The ITC group in a growing FMCG sector

Document abstract : «Well-established distribution networks, intense competition between the organized and unorganized segments characterize the FMGC sector. It is expected to grow by over 60% by 2010. That will translate into an annual growth of 10% over a 5-year...»

Synopsis abstract : «Introduction. Environmental analysis of FMGC sector. Growth prospects. An overview of the Indian FMCG industry. The top 10 companies in FMCG sector. Analysis of Indian FMCG sector. Company overview: ITC Group. History. Structure. Awards and...»

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Advertising and its modern aids

Document abstract : «Marketing is more than just distributing goods from the manufacturer to the final customer. It comprises all the stages between creation of the product and the after - market which follows the eventual sale. One of these stages is advertising. The...»

Synopsis abstract : «Introduction. What is advertising?. Scope of advertising . Types of on-line advertising. Web adverting . Classified advertisement. Banner advertising . E-mail advertising . E- marketing. What is e ? marketing? . The internet as an advertising...»

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How viral marketing enhances the ingredients of a promotional mix

Document abstract : «Word-of-mouth publicity is a centuries-old marketing technique. Once customers had a good experience with a product, they would tell their friends, who would often buy and use that product and then tell other friends - dispersing information and...»

Synopsis abstract : «Introduction. Word-of-mouth publicity vs digital media. Difference between biological virus vs marketing virus. History. Types of viral campaigns. Advantages of viral marketing. Examples of good viral marketing . Disadvantages of viral...»

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Experimental marketing: Building customer associations

Document abstract : «Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response...»

Synopsis abstract : «Introduction. Experimental marketing. Conquering with concepts. Branding is dead, experience is everything. Experiential marketing concept in detail. Applying the concept of experiential marketing. Experiential marketing in the Indian context. 7 As...»

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Samsung mobile phones

Document abstract : «Today, the market of mobile telephony in Europe is very attractive. It remains a promising sector which is always expanding and has a strong growth rate. The mobile phone market is very profitable. It generates strong profits. For example, in 2004,...»

Synopsis abstract : «Introduction. Market analysis. Analysis of the mobile phone market. Presentation of the company SAMSUNG and its internal forces. Presentation of the product and of the type of purchase. External analysis. Pest analysis (the macro-environnment...»

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PEST Analysis

Document abstract : «PEST stands for political, economic, social and technological features of a business environment which might influence or even threaten the company. This allows detecting all nuisance or hindrance factors to business development. The political arena...»

Synopsis abstract : «Introduction. Political factors. Political environment. Effect of government policies on business. Government's position on marketing ethics. Government's policy on the economy. Government's view on culture and religion. Economic factors. Interest...»

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Human Resources: New vistas & challenges

Document abstract : «Human capital is not about describing people as economic units; rather it is a way of viewing people as critical contributors to an organization's success. It can be measured and managed more effectively in coming times as and when the human...»

Synopsis abstract : «Introduction. Future of HR in the 21st century. Mergers and acquistions: HR perspective. Human resource implications. Facilitating easier transitions. The organizational culture . Grievance handling. Grievance handling principles. Motivation as key...»

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Market strategy in the service industry of India

Document abstract : «The Objective of this project report was to analyze the marketing and other related strategies of three hotels in the past 3 years. The 3 hotels taken all come under the 5-star segment. They are Radisson Hotel, Hyatt Regency and Vasant Continental,...»

Synopsis abstract : «Objective. Introduction of the industry . Delhi hotels. Research methodology. Findings . Radisson Hotel Delhi. Services and amenities. Other facilities available. Plaza plus package. About the package. Hotel Hyatt Regency. Conference and...»

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Marketing and branding strategies of consumer durable companies in India

Document abstract : «The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the...»

Synopsis abstract : «Introduction. Emergence of consumer durable industry. The major industries. Trends affecting the consumer durable industry. Philips India and Videocon International Ltd. The market share . Business portfolio. Product analysis â€“...»

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Project of Launching a New Bulgari Fragrance (2006)

Document abstract : «In September 2006, five smart, young women from the United States, Morocco and France came together to establish "Media 5", the classiest advertising agency on the Côte d'Azur. "Media 5" is an agency focused on promoting products for women that the...»

Synopsis abstract : «Introduction. Media 5. Bulgari. Market situation. Background information. The environment. Norm's context. Legal and political context. Economical context. Social context. Types of distribution. Consumer behavior. Consumer...»

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Baoshan Iron & Steel Co Ltd: Crafting a three-way cross-border, cross-shareholding alliance

Document abstract : «Baosteel is the most modern and profitable steel maker in China. The Chinese giant is, however, in a critical situation: From one side, Baosteel is facing a need for capital to achieve its projects. From the other, the Chinese market became more...»

Synopsis abstract : «Introduction. Strategic position of Baosteel and motives for negotiating a three-way cross-border, cross-shareholding agreement. Possible alternatives to this cross-shareholding alliance that Baosteel should have considered. The risks to each...»

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Changes in operations management and their implications

Document abstract : «Most Economy books define manufacturing as the past of Operations management. O.C Ferrell, Professor at the Colorado Sate University explains that this is due to the fact that operations management at first was only concerned with the production of...»

Synopsis abstract : «Introduction. The background of operations management. Manufacturing as a beginning. The industrial revolution and the golden age of manufacturing. The second part of the XXth Century. The actual changes of operations management . Security of...»

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Gap

Document abstract : «We decided to create an IMC campaign for Gap because it is a very large and well-known retailer that has not been successful in capturing the college market in the last few years. Gap strives for mass appeal with its designs but the brand style that...»

Synopsis abstract : «Introduction. Overview of the Gap Company and brand. Gap's competitors. Presentation of the research. Step one: Building hypothesis. Step two: Verifying and quantifying our hypothesis . Segments in the target market . The customer's profile: our...»

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Coca Cola ads since its creation (period 1938-1952)

Document abstract : «Nowadays, Coca-Cola company is still a dream. This 1889's company, worldwide, well-know, survived and moreover it is still developing its products to increase of course its markets shares and its sales. Coca-Cola is a model for entrepreneurship...»

Synopsis abstract : «Introduction. The main problem. The icon of heroes personalized by the American airplane hostess and by the American soldier. The reaction against the Cocacolonisation . The customers' behavior . The objectives and measurement standards. Commercials...»

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Strategic marketing in today's Indian markets

Document abstract : «This study has been undertaken to study the strategic marketing trends in the white good industry, the growing competing among various white goods competitors and emerging scenario in the new millennium. The study reveals that though many MNCs have...»

Synopsis abstract : «Introduction and summary. The concept of business strategy. Softer elements of strategy. Marketing in the new millennium. Strategic marketing. Evolution of strategic marketing. The changing Indian scenario and the need for strategic marketing. The...»

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The importance of training and development

Document abstract : «Every organization needs to have well trained and experienced people to perform the activities that have to be done. This is the most important aspect of Human Resource Management. It is widely known that Human Resource Management helps people to...»

Synopsis abstract : «Introduction. Basic purposes of training . To increase productivity. To increase productivity. To improve quality. To help a company fulfill its future personal needs. To improve organizational climate. To improve health and safety. Obsolescence ...»

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Developing a supply chain for the service industry

Document abstract : «Historically we have moved from physical distribution to logistics management to supply chain management. The major difference seems to be that supply chain management is the preferred name for the actualization of "integrated logistics". With IT...»

Synopsis abstract : «Introduction. The concept of supply chain management. Seamless supply chain. Component of logistical system. The role of supply chain management. Strategic supply chain management. Sourcing strategy. Manufacturing management. Make or buy...»

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Marketing using sports in India

Document abstract : «If there is one change that has taken place in the sporting arena during the past 15 years in the country, it is the influx of marketing muscle and the infusion of large sums of money. Players, events, broadcast and media coverage, clothing and...»

Synopsis abstract : «Introduction. The history of sports in India. Sports in ancient India. Popular sports in India. History of cricket. History of hockey. History of lawn tennis. History of golf. Rajiv Gandhi Khel Ratna awards winners in India. Arjuna...»

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A look at the small scale industries

Document abstract : «Small scale industry is widely recognized as a powerful instrument for socioeconomic growth and balanced sectoral development. One of the distinctive characteristics of small scale sector is that the development of these industries would create...»

Synopsis abstract : «Introduction. Definitions. Tiny unit. Small scale industry. Ancillary industrial undertakings. Objectives and scope of the study. Research methodology . Marketing concepts and their relation to the type of the industry. Modern concept of...»

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Sales-side process automation to improve integration: An exploratory research

Document abstract : «The customer has always been important. Peter Drucker, the dean of management consultants, once remarked: "Because its purpose is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing...»

Synopsis abstract : «Introduction. A overview of Information Communication Technologies. Rationale of the study. Objective of the study. Conceptual framework and literture survey. What is sales force automation?. Technology behind it. The definition of knowledge...»

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The impact of manufacturing flexibility on management control system design

Document abstract : «Before presenting and analyzing the research undertaken by Mrs. Abernethy and Mrs. Lillis on the impact of manufacturing flexibility on management control system, we estimate that it is important firstly to know more about the careers of these two...»

Synopsis abstract : «Introduction. Management dilemma. Research proposal. Management and research questions. Conceptual framework. Analysis of the impact of manufacturing flexibility: Performance measurement system. Analysis of the impact of manufacturing flexibility:...»

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Assessment centers

Document abstract : «Assessment centers are "a variety of testing techniques designed to allow candidates to demonstrate, under standardized conditions, the skills and abilities that are most essential for success in a given job ".Assessment centers refers to an...»

Synopsis abstract : «Introduction. History. Major characteristics. Assessment center v/s development center. Development. Step 1: Identify the criteria. Step 2: Prepare the exercises. Step 3: Select assessors. Step 4: Run the assessment center. Step 5: Evaluation. Step...»

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Diversity at the workplace

Document abstract : «Ways to maximize benefits of an increasingly diverse workforce and client base is a continuing concern for organizational leadership. The current processes for managing diversity continues to be necessary but are not sufficient enough to result in...»

Synopsis abstract : «Introduction. Introduction to diversity . Definition of diversity throughout the times . Valuing diversity. Theories linked to diversity. Studies of diversity. Aims, objectives and methodology. Research question. Aims and objectives of the...»

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