Advertising and branding in society

Business & market   |   Marketing   |   Presentation   |   07/23/2008   |   .doc   |   6 pages
Document abstract : «While there is debate about the effectiveness of advertising in society, few can escape the reach of advertising in everyday life. In one day at Dominican University, we witness the effects of brand names and advertising in many forms. Upon...»

Synopsis abstract : «Definition of advertising.. History of advertising.. Components of advertising. . Information component. . Entertainment factor.. Persuasion.. Presenting and advertisement.. Advertising and the American public.. Brand image.. C...»

U.S. immigration policy: Cuba vs. Haiti

Political science   |   International relations   |   Case study   |   07/30/2008   |   .doc   |   10 pages
Document abstract : «United States immigration policy towards Haitian and Cuban immigrants is often discussed for its discrepancies. Historically, both countries have experienced political and economic instability that have inevitably led to massive out migration, a...»

Synopsis abstract : «Introduction.. Hati.. History of exploitation, instability, and dictatorship.. Waves of haitian migration.. U.S. immigration policies toward Haitian immigrants post 1980.. Cuba.. History of exploitation and revolution.. Characteristics of Cuban...»

The role of litigation in intercollegiate athletics of title IX

Political science   |   Political science   |   Case study   |   07/30/2008   |   .doc   |   8 pages
Document abstract : «Title IX of the 1972 Education Amendments Act reads "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity...»

Synopsis abstract : «How a plaintiff can initiate a Title IX case.. Andersen's Out of the Closets & into the Courts: Legal Opportunity Structure and Gay Rights Litigation.. The two Title IX regulations which deal with athletics.. Subdivision of Title IX regulation,...»

A closer look at corporate productivity: Reducing occupational stress and enhancing team effectiveness at workplace

Business & market   |   Management   |   Presentation   |   08/01/2008   |   .doc   |   5 pages
Document abstract : «Developing productive workplaces has long captured the attention of many organizations. Issues such as occupational stress and lack of teamwork can, however, hinder corporate development. Occupational stress has been researched extensively within...»

Synopsis abstract : «Introduction.. Stress at work.. Altruism as a way to relieve occupational stress.. Recommendations for Microsoft.. Improving team performance and effectiveness.. Improving team adaptability.. Conclusion.....»

The 1919 World series: Effects of a scandal

Social studies   |   Sports   |   Case study   |   08/05/2008   |   .doc   |   8 pages
Document abstract : «Considering the belief that "[except] for motherhood and the flag, no institution stood more for what was good and true about America than baseball," America was shocked to learn that her prized pastime was just as corruptible as anything else...»

Synopsis abstract : «Introduction.. 1919 World Series's purpose to bring unity, joy, and peace.. The greatness of the Chicago White Sox franchise.. Influence of the Series.. The eight players' agreements to fix the World Series.. The lasting impact of the 1919...»

Nordstrom Inc

Business & market   |   Business strategy   |   Case study   |   08/06/2008   |   .doc   |   4 pages
Document abstract : «John W. Nordstrom was only 16 years old in 1887 when he left his home country of Sweden to fulfill the American Dream in New York City. With no English speaking ability and only five dollars in his pocket, Nordstrom had a hard time making ends meet...»

Synopsis abstract : «Background of the company.. Industry description.. Company description.. Mission statement.. SWOT analysis.. Strengths.. Weaknesses.. Opportunities.. Threats.....»

To what extent does e-commerce favour market facilitation over consumer objectives?

Business & market   |   Marketing   |   Presentation   |   08/13/2008   |   .doc   |   8 pages
Document abstract : «Traditional business models cite "location, location, location" as the critical factor for commercial success, however the hallmark of e-commerce is that issues of location in the physical sense are not relevant . As such, the concept of "location"...»

Synopsis abstract : «Introduction.. Challenges of E-Commerce.. International initiatives.. EU initiatives.. Conclusion.....»

Could the tide be changing? Travel agency management

Business & market   |   Management   |   Presentation   |   08/18/2008   |   .doc   |   5 pages
Document abstract : «Travel agencies play an important role within the UK travel and tourism industry. They are the retail arm of the industry selling holiday products and travel services to the public. Yet travel industry analysts have been predicting the death of the...»

Synopsis abstract : «Introduction.. Traditional travel agency business model and immediate impact of e-commerce boom.. Long term impact of e-commerce boom and future outlook.. Conclusion.....»

The role of marketing and advertising of the London's West Ends

Business & market   |   Marketing   |   Presentation   |   08/20/2008   |   .doc   |   5 pages
Document abstract : «Recent hit shows from the Sound of Music to Joseph have driven the reversal in fortune of West End theatres, which had suffered a trend in declining ticket revenue and profits in the last decade. In January 2008, the Society of London Theatre...»

Synopsis abstract : «Explanatory note.. The use of television shows as a central marketing tool for attracting theatre audiences.. Spacey's emphasis on the dichotomy between high profile musicals and advertising.. Comments of Andrew Lloyd Webber.. The selective backing...»

Wal-Mart ( 2007 )

Business & market   |   Marketing   |   Presentation   |   08/25/2008   |   .doc   |   5 pages
Document abstract : «Wal-Mart, one of the largest retailers and employers in the world, has surged to the top of the business world through its various control mechanisms. Its market power, 2nd mechanism, third mechanism, and fourth mechanism, are essential to its...»

Synopsis abstract : «Introduction.. Wal-Mart in the aftermath of Hurricane Katrina.. The connections between corporate values and control mechanisms. . The logistics system known as 'cross-docking'. . The various control mechanisms working for Wal-Mart.. Learning and...»

German vs. Italian nationalism

Political science   |   Political science   |   Case study   |   09/01/2008   |   .doc   |   14 pages
Document abstract : «Indeed, in tracing the development of nationalism in the early 19th century, we are confronted with the inherent weaknesses of division, particularism and mass indifference; dubious motives of 'nationalists' and oft-yieldless attempts to surmount...»

Synopsis abstract : «Introduction.. The French Revolution as a model of inspiration.. Other aspects of Napoleon's rule. . A dual strain of nationalism.. Vienna territorial arrangements in both Italy and Germany.. The great Italian revolutionary, Mazzini.. The geographic...»

Irony in 18th century British Literature

Philosophy & literature   |   Literature   |   Case study   |   09/04/2008   |   .doc   |   5 pages
Document abstract : «Philosophers as early as Plato have made distinctions between the mind and body, or reason and material perception, resulting in a dualism of being that has seeped into all aspects of Western Civilization. The cycle of perception and judgment of...»

Synopsis abstract : «Introduction.. Western intellectual thought .. The central problem in the mind-body relation.. Sexuality within Tristram Shandy.. One aspects of the mind-body problem - the circular correlation between self-perception and world-perception.. The...»

Multicultural management theory

Business & market   |   Management   |   Presentation   |   09/09/2008   |   .doc   |   5 pages
Document abstract : «Cushner, McClelland, and Safford (1996) defined diversity as a notion needed to "to include differences based on gender, ethnicity, race, class, age, and handicapping conditions" (p. xvii). Diversity is not simply "a notion of "other" that all...»

Synopsis abstract : «Introduction.. Diversity in workplaces.. Important differences between gender and ethnic groups.. Power structures and resource allocation.. Diversity awareness and promotion.. The strong connection between corporate culture and society.....»

The California wine industry

Business & market   |   Business strategy   |   Presentation   |   09/09/2008   |   .doc   |   8 pages
Document abstract : «Wine is an industry built on status and reputation. As a relative latecomer, the California wine industry has had to fight an uphill battle in the world marketplace for wine. In the US, of course, California wine consumes the overwhelming majority...»

Synopsis abstract : «Introduction.. Taste and status.. The science of winemaking.. The judgment of Paris.. California wine today ? The rise of Zinfandel.. Conclusion.....»

Development of pre-dried and blended lime mortars for the ready-mix market

Business & market   |   Marketing   |   Presentation   |   09/10/2008   |   .doc   |   7 pages
Document abstract : «The following document will overview the development of pre-dried and blended lime mortars for the Ready-mix Market, including a overview of some of the technological developments in the market of pre-dried and blended lime mortar mix, or Ready Mix....»

Synopsis abstract : «Introduction.. Technological development of pre dried and blended lime mortar mix.. Literature review.. The drying of sand for use in mortars.. The benefits of dehydrating NHL, PC and GGBS.. The different types of Natural Hydraulic Limes...»

Business analysis & recommendations report:Southwest Airlines Co.

Business & market   |   Business strategy   |   Presentation   |   09/10/2008   |   .doc   |   9 pages
Document abstract : «Southwest Airlines Co. was founded in 1967, but its first scheduled flight was delayed until 1971 due to lawsuits from competitors. The company began as a small, regional carrier with three routes. In its initial public offering in June of 1971,...»

Synopsis abstract : «Company overview.. Business analysis.. The southwest experience.. Fuel Hedging.. Competitors.. Recommendation.. Conclusion.....»

The Sony Corporation

Business & market   |   Business strategy   |   Presentation   |   09/24/2008   |   .doc   |   8 pages
Document abstract : «The Sony Corporation is one that has become a household name in consumer electronics. Sony is one of the largest Japanese Multinational Conglomerates, with revenues of over $70 billion dollars last year alone. Sony is a maker of electronics, videos,...»

Synopsis abstract : «Company background information.. A SWOT analysis of Sony.. The marketing environment.. Consumer decision-making.. Sony's segmented market.. Conclusion.....»

Leadership and personal power in organizations

Business & market   |   Human resources   |   Presentation   |   09/25/2008   |   .pdf   |   5 pages
Document abstract : «Leadership is a heavily studied element of organizations. Every organization has leaders, after all, but what can and what do leaders actually do to achieve results? Can these results be replicated, or is individual charisma and various other...»

Synopsis abstract : «Introduction.. The basics of leadership.. Power and empowerment.. The individual leader.. Conclusion.....»

Creating the New American Hospital

Business & market   |   Management   |   Book review   |   09/25/2008   |   .doc   |   5 pages
Document abstract : «Written in 1993, Creating the New American Hospital: A Time For Greatness by V. Clayton Sherman still has lessons for the twenty-first century hospital. Though issues such as the rise of managed care, cost constraints, litigation and malpractice,...»

Synopsis abstract : «Introduction.. The book.. The team and the organization.. Finances and profit.....»

Lay-offs and downsizing

Business & market   |   Human resources   |   Presentation   |   09/25/2008   |   .doc   |   6 pages
Document abstract : «Sweeping economic, technological, and social changes during the last two decades have begun to transform how work is organized in modern society. The shift from an industrial to a knowledge economy, the globalization of markets, and the rapid...»

Synopsis abstract : «Introduction – the knowledge economy and culture.. Downsizing vs. layoffs.. Ratuonale.. The problems of downsizing.. Blue-collar study.. Morale (and a white-collar study).. Conclusions.....»

Effects of environmental enrichment on the consumption of a palatable food reward

Political science   |   Ecology & environment   |   Case study   |   09/25/2008   |   .doc   |   13 pages
Document abstract : «Environmental enrichment (EE) is the study of organisms reared in complex, varied environments and the subsequent influences on behavior. Studies have shown many mechanisms for how EE elicits changes in behavior, mental and physical processes, and...»

Synopsis abstract : «Abstract.. Introduction.. Background.. History.. Neurobiological and behavioral changes.. Central reward processes.. Environmental enrichment and reward.. Purpose of present...»

Starbucks Corporation

Business & market   |   Business strategy   |   Presentation   |   09/25/2008   |   .doc   |   15 pages
Document abstract : «Starbucks Corporation is one of the world's fastest growing companies. Originally founded as a single store in Seattle, Washington in 1971, Starbucks now operates more than 15,000 coffee shops across the globe, with an average of 220 locations in...»

Synopsis abstract : «Executive summary.. Starbuck's corporation.. Company overview.. History.. Present.. Trends.. External analysis.. Social demographic trends.. Economic climate.. International events.. Technological change.. Legal/Political conditions.. Cultural...»

Adidas Ltd: AG's acquisition of Reebok International Ltd

Business & market   |   Business strategy   |   Presentation   |   09/25/2008   |   .doc   |   5 pages
Document abstract : «On August 3, 2005, European sports shoe maker (based in Germany) Adidas-Saloman AG's acquisition of Reebok International Ltd. was announced. The market's reaction was cautiously positive to the news, with Adidas' share price appreciating by 7.5%....»

Synopsis abstract : «Overview.. Synergies.. Benefits.. Competition.. Risks.. Regulatory Issues.. Other Considerations.. Valuation.. Financing and transaction structure.. EPS Impact.. Conclusion.....»

Famine in developing countries

Economics & finance   |   Economics   |   Case study   |   09/25/2008   |   .doc   |   5 pages
Document abstract : «Everything happens for a reason. For a global crisis, which is famine, this saying is fairly accurate. Yet, famine happens not only for a reason but for complex reasons. Aside from its characteristically intricate origins, the consequences of famine...»

Synopsis abstract : «Introduction.. Causes and consequences of famine.. Natural calamities.. Access to land.. Conflict.. Exchange rate failures.. The geography of famine.. Observable consequences of famine.. Conclusion.....»

Sun & Shade, Inc: International business venture analysis

Business & market   |   Business strategy   |   Presentation   |   09/25/2008   |   .doc   |   6 pages
Document abstract : «The proposed international business venture will be a luxury retail sunglasses operation in the Bahamas, called Sun & Shade, Inc. It will be a foreign wholly owned subsidiary of a U.S. corporation. The Bahamas provides an ideal location for a...»

Synopsis abstract : «Introduction.. Globalization.. National business environment.. Cultural foundations and differences.. International organization and stratergy.. International human resources.. International operations.. Conclusion.....»

Divorce and its effect on educational development

Social studies   |   Educational studies   |   Case study   |   09/25/2008   |   .doc   |   6 pages
Document abstract : «Divorce is something that we see more often in society today. From starting as an unheard of phenomenon within families, divorce has increased, and is encompassing more and more children each and every year. Is divorce something that we as...»

Synopsis abstract : «Introduction.. Research done by the Research and Statistics division.. Factors that can affect children whose family is going through a divorce.. Emotional effects due to divorce in children. . The major factors that can effect children...»

Sample cover letter for business analyst

Business & market   |   Business strategy   |   Cover letters   |   09/25/2008   |   .doc   |   1 page
Document abstract : «Dear Hiring Manager: I would like to express my interest in the Senior Business Analyst position and let you know that, with my education, qualifications, and extensive background, I am positive that I would make an excellent addition to the...»

Synopsis abstract : «Date.. Addressee.. Main Body of the letter.....»

Sample resignation letter

Business & market   |   Business strategy   |   Presentation   |   09/25/2008   |   .doc   |   1 page
Document abstract : «Dear MANAGER: I must regretfully tender my resignation from COMPANY effective December 28, 2007.I have thoroughly enjoyed my tenure here working with and for some excellent people. I have learned more while here than at any other job and...»

Synopsis abstract : «Date.. Your name and address.. Recipients name and address.. Main body of the letter.....»

Sample resume for advertising and sales

Business & market   |   Business strategy   |   Sample resumes   |   09/25/2008   |   .doc   |   2 pages
Document abstract : «Person 4312 Any Court Winston, North Carolina 27613 email@email.com (000) 888-8365 home (000) 652-4392 cell PROFESSIONAL PROFILE A creative,...»

Synopsis abstract : «Professional profile.. Skills/strengths.. Employment experience.. Education.....»

Medical negligence: Minor patients & consent

Science & technology   |   Medical studies   |   Case study   |   09/25/2008   |   .doc   |   8 pages
Document abstract : «Modern legal and ethical requirements have significantly impacted doctors' approach to patient involvement in decisions in relation to treatment with a "discernible tendency to overload the information dumped upon patients about infinitesimal risks...»

Synopsis abstract : «Scenario.. Introduction.. Consent.. Human rights issues in consent.. Peter's right to refuse treatment.. Peter's mother and refusal to consent.. Right of Peter's father to override the refusal.. Consideration of Trust's position outside the ambit...»

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