Cross cultural differences: Indonesia

Business & market   |   Management   |   Case study   |   05/08/2002   |   .doc   |   7 pages
Document abstract : «With a population of almost 200 million people on 13,667 islands, Indonesia is the world's largest archipelago located between the continents of Asia and Australia, and between the Pacific and the Indian Oceans. Only 35% of the population live in...»

Synopsis abstract : «Introduction. Selamatan: A ritual meal. Culture's sense of time . Business etiquette. Indonesian concept of 'gensi', or appearance. The concepts of 'Asal Bapak Senang' and 'individual responsibility'. Employee motivation. Behavior...»

How long can the 'Pay As You Go' pensions last? (followed by the case-study of France)

Political science   |   Social sciences   |   Case study   |   05/09/2002   |   .doc   |   8 pages
Document abstract : «Most countries do provide retirement pension schemes within the framework of Pay As You Go pensions. This system however encounters today some unprecedented drawbacks, mainly due to the burden of an ageing population. The future of the retirement...»

Synopsis abstract : «Introduction. Pension scheme and today's economic world . The burden of an ageing population. Redefinition of government role in the current context of globalization. The division of national income between active persons and retirees. Pension...»

Beer market in Thaïland

Business & market   |   Marketing   |   Presentation   |   05/12/2002   |   .ppt   |   19 slides
Document abstract : «Thaï beer market: market environment, beer consumption, key players, market share, pricing, major brands. Market niche. Powerpoint document. Population: Over 60 million. GNP per capita: 2,740 USD and increasing rapidly, providing a growing...»

Synopsis abstract : «Introduction. Thai beer market. Market environment. Beer consumption. Key players . Market shares. Pricing. Major brands. Market niches. Market growth. Beer consumption around Asian countries ....»

Information technology industry in Singapore

Business & market   |   Business strategy   |   Presentation   |   05/12/2002   |   .ppt   |   41 slides
Document abstract : «The International Data Corporation's Information Society Index 1999 ranked Singapore as the 4th most dominant information-driven economy and society in the world, after the US, Sweden, and Finland. The World Teleport Association named Singapore...»

Synopsis abstract : «Introduction. Country profile. Infrastructure for IT in Singapore. Government IT initiative sites. Hardware sites. Internet services sites. IT services sites. Software sites. User groups sites. Web directories sites. E-commerce web infrastructure...»

Exporting French toys to Canada

Business & market   |   Business strategy   |   Market study   |   10/07/2004   |   .doc   |   20 pages
Document abstract : «Moreover, the French and Canadian governments have recently tried to strengthen their business relationships, and encourage trade between them. It may be very interesting for the French toy industry to penetrate the Canadian market as its presence...»

Synopsis abstract : «Introduction. Market survey of similar products in Canada. Overview of the Canadian market . Evolution of the toy market. The toy market today. The supply. Canadian leaders in the market. Canada's imports of toys. The French presence. The demand:...»

Rainy, Steady, Go

Business & market   |   Marketing   |   Term papers   |   12/02/2004   |   .doc   |   27 pages
Document abstract : «Rainy, Steady, Go's aim is to install vending machines selling cheap emergency umbrellas in tube stations in London. Our market is for people of all sexes and ages who have forgotten their umbrellas. We have two streams of income: 1. Sales of...»

Synopsis abstract : «Executive summary. Objectives. Mission. Keys to success. Company summary. Company ownership. Company location and premises. Products. Product description: Umbrella. Competitive comparison. Sales literature. Sourcing. Future products. Market analysis...»

China's beer wars South Africa Breweries. SABMiller case

Business & market   |   Business strategy   |   Market study   |   01/16/2005   |   .doc   |   31 pages
Document abstract : «1. General information on the company A. SABMiller historical B. Important figures C. International policy 1. The main international events 2. The case of China 3. Analysis of the SAB International policy 2. Analysis of the Chinese...»

Synopsis abstract : «Introduction (general information on the company). SABMiller historical. Important figures. International policy. The main international events. The case of China. Analysis of the SAB International policy. Analysis of the Chinese beer...»

The Israeli way of managing. What are the issues of management in Israel today?

Business & market   |   Management   |   Term papers   |   01/17/2005   |   .doc   |   7 pages
Document abstract : «Israel as a formal State is a new country, but its influence as an economically dynamic partner worldwide is undeniable despite the poorness of its natural resources and the war. At the start, its population was 806 000 in 1948 but it has been...»

Synopsis abstract : «Introduction. The influence of tradition on management. The competitive advantage of Israel . The determinants of national competitive advantage . The kibbutz: An old form of economical organization and another vision of property. The Israeli...»

How to create a homogeneous culture across boundaries?

Business & market   |   Management   |   Term papers   |   12/30/2005   |   .doc   |   18 pages
Document abstract : «We have decided to study the company Unilever for several reasons. Firstly, Unilever is a European company that is one of the biggest multinational in the world. Secondly, as we have chosen to study the corporate culture of multinationals, Unilever...»

Synopsis abstract : «Introduction. The history of Unilever. Corporate culture theory. Hofstede's cultural dimension. Power distance. Uncertainty avoidance. Individualism-collectivism. Masculinity-femininity. Description of the management style. The Netherlands. Great...»

Direct Marketing and McDonald's use of Direct-Mailing

Business & market   |   Marketing   |   Case study   |   01/21/2006   |   .doc   |   9 pages
Document abstract : «Direct mail can be considered as any unsolicited printed material sent directly through the mail or somehow delivered to prospective customers or contributors. Anything from catalogs, flyers, newsletters or brochures or any similar promotional...»

Synopsis abstract : «Introduction (direct mail). Effects of technological advances. Legal precedence. Economic impact. Typical users of direct mail. Direct mail as part of Integrated Marketing Communications (IMC). Closing the sale. Exposure. Pros and cons of...»

The Lead User Method: A solution to improve new product success in rapidly changing markets?

Business & market   |   Marketing   |   Theses   |   02/04/2006   |   .pdf   |   77 pages
Document abstract : «Innovation, a crucial dilemma to be successful. Innovating is crucial for a company in order to satisfy its customers 'expectations and to cope with the competition in a market place which is everyday more and more challenging. However, coping...»

Synopsis abstract : «Introduction. The risk innovation process: Typology of innovations and risks. Typology of innovations. Typology of risks linked to innovation. Inputs provided by traditional new product development research methods. Steps of traditional research...»

Cultural diversity is a source of international competitive advantage. Critically evaluate

Business & market   |   Management   |   Term papers   |   02/05/2006   |   .doc   |   8 pages
Document abstract : «Most of companies employ people from different culture and want to manage them in order to use in the best way as possible this diversity. The management of this kind of workers must be adapted. To become a real international competitive advantage,...»

Synopsis abstract : «...»

Head & Shoulders: A Comprehensive Look at Consumer Behaviour

Business & market   |   Marketing   |   Case study   |   06/13/2006   |   .doc   |   18 pages
Document abstract : «This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing...»

Synopsis abstract : «Executive Summary . Key findings. Marketing recommendations. Project objectives. Methodology. Secondary data. Primary data. Attitude formation and change chart. Fishbein model . Analysing the Fishbein Equation. Means end chain. Concrete...»

Advertising influence on impulsive buying

Business & market   |   Marketing   |   Presentation   |   07/11/2006   |   .doc   |   22 pages
Document abstract : «In this chapter you will find a summarizing overview of this study. It explains fairly about the two discussed main topics: impulse buying and advertising. It gives an introduction of what impulse buying is and if it is...»

Synopsis abstract : «Chapter 1: Introduction . Background . Managerial relevance . Academic relevance . Problem statement. Research questions . Thesis structure . Chapter 2: Impulsive buying behaviour . Descriptions of impulse buying . Conceptual background . Factors...»

Paris 2012

Business & market   |   Marketing   |   Case study   |   07/12/2006   |   .doc   |   10 pages
Document abstract : «Marketing is often referred as the set of techniques by which a company makes consumers buy its products. However, marketing can also be seen as a wider activity, that includes selling ideas and services, that do not only fulfill indivudual needs...»

Synopsis abstract : «Introduction. Paris: A city to hold the Games . The concept for the Games . Sustainability and legacy. Internal and external analysis. Paris 2012: A concept to promote. The rallying of all kinds of supporters. Launching a promotion campain to gain...»

Social Marketing & Self-Regulation: The Perfect Match for a Good Working World (?) The Contribution of Social Marketing to Self-Regulation Strength

Business & market   |   Marketing   |   Presentation   |   07/27/2006   |   .doc   |   29 pages
Document abstract : «Self-regulation and the ability to make people self-regulate themselves in a better way has been the subject of many studies since the last few decades (Kotler, Roberto, Lee, 2002; Andreasen, 1995). The ability to...»

Synopsis abstract : «Individual Self-Regulation Strength and Influencing Factors . Self-Regulation. Self-Regulation Strength. Factors Influencing Self-Regulation Strength. Social Marketing. What is Social Marketing?. The Effectiveness of Social Marketing. The...»

How do companies maximize the return on corporate philanthropy?

Business & market   |   Business strategy   |   Presentation   |   07/27/2006   |   .doc   |   36 pages
Document abstract : «Corporate philanthropy has been common for the last 50 years. After the mid 1990's companies started to align their philanthropy programs with the business interests. This results in a convergence of social and economic objectives: strategic...»

Synopsis abstract : «What is corporate philanthropy? . Introduction . Definition . Philanthropic contributions . Philanthropy and Strategy . Strategic corporate philanthropy and marketing . Philanthropy as investment . What is the return on corporate...»

Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage

Business & market   |   Marketing   |   Case study   |   07/28/2006   |   .doc   |   24 pages
Document abstract : «When approaching this assignment, the second topic attracted us given its interest and the challenges it represents. We wanted to study a successful and well known company, constantly looking for new markets and offering new variants of known...»

Synopsis abstract : «....»

Analysis of the development strategy of Société Générale in Europe

Business & market   |   Business strategy   |   Case study   |   08/21/2006   |   .doc   |   8 pages
Document abstract : «Achieving an integrated market for banks and financial conglomerates is a core component of the European policy in the area of financial services. Even if the banking market seems to remains mainly national, the free movement of capital, the...»

Synopsis abstract : «The European banking market. . The development strategy of société générale in Europe. . In detail banking, the central and eastern European choice. . Czech Republic: Komercni Banca (bought in 2001). . Slovenia. . Romania....»

Pharmaceutics: Market analysis

Business & market   |   Marketing   |   Market study   |   08/30/2006   |   .doc   |   7 pages
Document abstract : «We can imagine 2 points of view for the pharmaceutics market: - On the one hand, we can consider that the aspect of the bottle is not very important for the customer because it is not for pleasure that he buys it. Also the producer of the meds...»

Synopsis abstract : «Packaging overall market analysis. Market structure. Technical features. Buyer behaviour. Presentation of the company RPC packaging gent. The pharmaceutics segment. Qualitative analysis. The meds consumers' point of view. The constraints of...»

The Centennial Olympic Stadium: a successful project

Business & market   |   Business strategy   |   Case study   |   09/19/2006   |   .doc   |   9 pages
Document abstract : «In 1996, there was a battle between Atlanta and Athens for the organization of the last Olympic Games of the twentieth century. It would have been a beautiful mythical moment if the games where celebrated there where the story began, one century...»

Synopsis abstract : «Introduction. Architectures. Facility Constructors . Project description and functions. Problems with construction and design: A project failed?. Budget. Time planning. Schedule control process encompasses six major...»

Comparative international accounting systems and practices

Business & market   |   Accounting   |   Presentation   |   09/28/2006   |   .doc   |   26 pages
Document abstract : «There is no doubt that Anglo-Saxon accounting can be distinguished from accounting in continental Europe, Asia, Latin American, and many other parts of the world. It is practiced not only in the United States and United Kingdom, but also to an...»

Synopsis abstract : «Anglo Saxon accounting. United States. Influences on accounting development. Accounting principles and practices. Financial statements . Measurement practices . Consolidation practices. United Kingdom. Influences on accounting...»

Giorgio Armani

Business & market   |   Marketing   |   Case study   |   09/28/2006   |   .ppt   |   36 slides
Document abstract : «"Elegance is not about being noticed, but about being remembered." (Giorgio Armani). Giorgio Armani was born 11 July 1934 in Piacenza, Italy. Worked in a department store, La Rinascente, as a window dresser. A designer in the well-known fashion...»

Synopsis abstract : «Company history. The Armani business model. The strategy. 3 staple principles. Brand stretching strategy: a lifestyle brand. Brand extension. Brand extension: the philosophy. Product portfolio. Brand portfolio. Financial soundness. Vertical...»

Calvin Klein & Tommy Hilfiger : Distribution

Business & market   |   Marketing   |   Case study   |   09/28/2006   |   .ppt   |   60 slides
Document abstract : «Since the existing markets of Calvin Klein and Tommy Hilfiger were saturated, both companies have been actively seeking to expand through new markets, via distribution as well new target populations. American spirit is core to the lifestyle...»

Synopsis abstract : «Calvin Klein . History. Strategy. Lifestyle product range. Products: Accessibility and dream. Fashion hierarchy. Retail, wholesale and licensing. Brand and line extension. Distribution channel. Phillips Van Heusen. Why Calvin Klein. PVH's Diverse...»

Coach and Polo Ralph Lauren

Business & market   |   Marketing   |   Case study   |   09/28/2006   |   .ppt   |   55 slides
Document abstract : «International distribution focus : Coach: mainly focus on US & JP, with limited presence in other countries, especially in Europe. Polo: more interested in global expansion in Euro and Asia (GCR, JP, Korea, Russia, etc). Factory outlet...»

Synopsis abstract : «An American story.. The Coach Brand.. Business philosophy.. Distribution business model.. Excellence formula.. Swot.. Competitions.. The ´win-win´ combination. . Will the excellence continue ?. . Geographical swot. . Polo Ralph Lauren...»

Harvey Nichols in Hong Kong

Business & market   |   Marketing   |   Case study   |   09/28/2006   |   .ppt   |   42 slides
Document abstract : «Our Mission : "To provide Hong Kong customers with the "fun, fashion and feel-good experience" that granted its success in the Uk while modeling and adapting the Harvey Nichols' brand values to the Hong Kong's environment." Our Strategy...»

Synopsis abstract : «Retail market China.. Opportunities for China.. Difficulties in China.. Hong Kong Land- Main shopping areas.. Landmark.. Landmark in Hong Kong.. Chinese vs. HK customer.. The strategic positionning of the new Harvey Nichols.. Strategic...»

Sergio Rossi : challenges in the emerging market

Business & market   |   Marketing   |   Case study   |   09/28/2006   |   .ppt   |   51 slides
Document abstract : «The brand history: at the beginning : Sergio Rossi learned the art of shoe making by working beside his father. He established his own brand in the 50's at San Mauro Pascoli. He created shoes for urban and sophisticated customers. Demand...»

Synopsis abstract : «The brand history: at the beginning.. International development.. Joining the Gucci Group.. Partnership with the Gucci Group: a new step forward.. About Gucci Group.. Brands' acquisition from 1999.. Sergio Rossi and the competition.. Sergio Rossi...»

Tiffany vs. Bvlgari

Business & market   |   Marketing   |   Case study   |   09/28/2006   |   .ppt   |   44 slides
Document abstract : «Jewelry sector is the largest in the luxury goods industry with global retail sales amounting to $150 billion. US.representing the biggest market of $ 43 billion. Within the luxury industry, the following jewelers are the major players: Tiffany,...»

Synopsis abstract : «Tiffany vs. Bvulgari.. The structure.. Jewelry industry.. History.. Tiffany's strategies in distribution and manufacture. . Key strategies. . Tiffany's net earning. . Risk factors. . Strategy in terms of manufacturing. . Comparison between Tiffany...»

"Networking within tourism destinations hinders innovation and freedom of choice." Critically discuss this statement

Business & market   |   Business strategy   |   Presentation   |   10/11/2006   |   .doc   |   8 pages
Document abstract : «Tourism, like so many modern industries, is essentially an assembly process. In few situations does one organisation or company control all the components, or all the stages and decision-making processes in the creation and delivery of the tourism...»

Synopsis abstract : «Definition. A destination. Innovation in tourism. Freedom of choice. Tourism destinations do not hinder innovation and freedom of choice. The attractions. The access. Amenities and ancillary services. The local people. Networking within tourism...»

Effective Advertising

Business & market   |   Marketing   |   Presentation   |   11/03/2006   |   .doc   |   12 pages
Document abstract : «Despite rapid changes in the global environment and competitive landscape, advertising remains being perceived as the main marketing communication tool. Though it can be disputable, but not in terms of mass audience reach and therefore expensiveness...»

Synopsis abstract : «Introduction. Key factors of advertising effectiveness. Models overview. Advertising plan. Differences between B-2-C and B-2-B advertising. Actimel: Components of effective advertising. Executive summary. Bibliography....»

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