Cross cultural differences: Indonesia
Synopsis abstract : «Introduction. Selamatan: A ritual meal. Culture's sense of time . Business etiquette. Indonesian concept of 'gensi', or appearance. The concepts of 'Asal Bapak Senang' and 'individual responsibility'. Employee motivation. Behavior...»
How long can the 'Pay As You Go' pensions last? (followed by the case-study of France)
Synopsis abstract : «Introduction. Pension scheme and today's economic world . The burden of an ageing population. Redefinition of government role in the current context of globalization. The division of national income between active persons and retirees. Pension...»
Beer market in Thaïland
Synopsis abstract : «Introduction. Thai beer market. Market environment. Beer consumption. Key players . Market shares. Pricing. Major brands. Market niches. Market growth. Beer consumption around Asian countries ....»
Information technology industry in Singapore
Synopsis abstract : «Introduction. Country profile. Infrastructure for IT in Singapore. Government IT initiative sites. Hardware sites. Internet services sites. IT services sites. Software sites. User groups sites. Web directories sites. E-commerce web infrastructure...»
Exporting French toys to Canada
Synopsis abstract : «Introduction. Market survey of similar products in Canada. Overview of the Canadian market . Evolution of the toy market. The toy market today. The supply. Canadian leaders in the market. Canada's imports of toys. The French presence. The demand:...»
Rainy, Steady, Go
Synopsis abstract : «Executive summary. Objectives. Mission. Keys to success. Company summary. Company ownership. Company location and premises. Products. Product description: Umbrella. Competitive comparison. Sales literature. Sourcing. Future products. Market analysis...»
China's beer wars South Africa Breweries. SABMiller case
Synopsis abstract : «Introduction (general information on the company). SABMiller historical. Important figures. International policy. The main international events. The case of China. Analysis of the SAB International policy. Analysis of the Chinese beer...»
The Israeli way of managing. What are the issues of management in Israel today?
Synopsis abstract : «Introduction. The influence of tradition on management. The competitive advantage of Israel . The determinants of national competitive advantage . The kibbutz: An old form of economical organization and another vision of property. The Israeli...»
How to create a homogeneous culture across boundaries?
Synopsis abstract : «Introduction. The history of Unilever. Corporate culture theory. Hofstede's cultural dimension. Power distance. Uncertainty avoidance. Individualism-collectivism. Masculinity-femininity. Description of the management style. The Netherlands. Great...»
Direct Marketing and McDonald's use of Direct-Mailing
Synopsis abstract : «Introduction (direct mail). Effects of technological advances. Legal precedence. Economic impact. Typical users of direct mail. Direct mail as part of Integrated Marketing Communications (IMC). Closing the sale. Exposure. Pros and cons of...»
The Lead User Method: A solution to improve new product success in rapidly changing markets?
Synopsis abstract : «Introduction. The risk innovation process: Typology of innovations and risks. Typology of innovations. Typology of risks linked to innovation. Inputs provided by traditional new product development research methods. Steps of traditional research...»
Cultural diversity is a source of international competitive advantage. Critically evaluate
Synopsis abstract : «...»
Head & Shoulders: A Comprehensive Look at Consumer Behaviour
Synopsis abstract : «Executive Summary . Key findings. Marketing recommendations. Project objectives. Methodology. Secondary data. Primary data. Attitude formation and change chart. Fishbein model . Analysing the Fishbein Equation. Means end chain. Concrete...»
Advertising influence on impulsive buying
Synopsis abstract : «Chapter 1: Introduction . Background . Managerial relevance . Academic relevance . Problem statement. Research questions . Thesis structure . Chapter 2: Impulsive buying behaviour . Descriptions of impulse buying . Conceptual background . Factors...»
Paris 2012
Synopsis abstract : «Introduction. Paris: A city to hold the Games . The concept for the Games . Sustainability and legacy. Internal and external analysis. Paris 2012: A concept to promote. The rallying of all kinds of supporters. Launching a promotion campain to gain...»
Social Marketing & Self-Regulation: The Perfect Match for a Good Working World (?) The Contribution of Social Marketing to Self-Regulation Strength
Synopsis abstract : «Individual Self-Regulation Strength and Influencing Factors . Self-Regulation. Self-Regulation Strength. Factors Influencing Self-Regulation Strength. Social Marketing. What is Social Marketing?. The Effectiveness of Social Marketing. The...»
How do companies maximize the return on corporate philanthropy?
Synopsis abstract : «What is corporate philanthropy? . Introduction . Definition . Philanthropic contributions . Philanthropy and Strategy . Strategic corporate philanthropy and marketing . Philanthropy as investment . What is the return on corporate...»
Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage
Synopsis abstract : «....»
Analysis of the development strategy of Société Générale in Europe
Synopsis abstract : «The European banking market. . The development strategy of société générale in Europe. . In detail banking, the central and eastern European choice. . Czech Republic: Komercni Banca (bought in 2001). . Slovenia. . Romania....»
Pharmaceutics: Market analysis
Synopsis abstract : «Packaging overall market analysis. Market structure. Technical features. Buyer behaviour. Presentation of the company RPC packaging gent. The pharmaceutics segment. Qualitative analysis. The meds consumers' point of view. The constraints of...»
The Centennial Olympic Stadium: a successful project
Synopsis abstract : «Introduction. Architectures. Facility Constructors . Project description and functions. Problems with construction and design: A project failed?. Budget. Time planning. Schedule control process encompasses six major...»
Comparative international accounting systems and practices
Synopsis abstract : «Anglo Saxon accounting. United States. Influences on accounting development. Accounting principles and practices. Financial statements . Measurement practices . Consolidation practices. United Kingdom. Influences on accounting...»
Giorgio Armani
Synopsis abstract : «Company history. The Armani business model. The strategy. 3 staple principles. Brand stretching strategy: a lifestyle brand. Brand extension. Brand extension: the philosophy. Product portfolio. Brand portfolio. Financial soundness. Vertical...»
Calvin Klein & Tommy Hilfiger : Distribution
Synopsis abstract : «Calvin Klein . History. Strategy. Lifestyle product range. Products: Accessibility and dream. Fashion hierarchy. Retail, wholesale and licensing. Brand and line extension. Distribution channel. Phillips Van Heusen. Why Calvin Klein. PVH's Diverse...»
Coach and Polo Ralph Lauren
Synopsis abstract : «An American story.. The Coach Brand.. Business philosophy.. Distribution business model.. Excellence formula.. Swot.. Competitions.. The ´win-win´ combination. . Will the excellence continue ?. . Geographical swot. . Polo Ralph Lauren...»
Harvey Nichols in Hong Kong
Synopsis abstract : «Retail market China.. Opportunities for China.. Difficulties in China.. Hong Kong Land- Main shopping areas.. Landmark.. Landmark in Hong Kong.. Chinese vs. HK customer.. The strategic positionning of the new Harvey Nichols.. Strategic...»
Sergio Rossi : challenges in the emerging market
Synopsis abstract : «The brand history: at the beginning.. International development.. Joining the Gucci Group.. Partnership with the Gucci Group: a new step forward.. About Gucci Group.. Brands' acquisition from 1999.. Sergio Rossi and the competition.. Sergio Rossi...»
Tiffany vs. Bvlgari
Synopsis abstract : «Tiffany vs. Bvulgari.. The structure.. Jewelry industry.. History.. Tiffany's strategies in distribution and manufacture. . Key strategies. . Tiffany's net earning. . Risk factors. . Strategy in terms of manufacturing. . Comparison between Tiffany...»
"Networking within tourism destinations hinders innovation and freedom of choice." Critically discuss this statement
Synopsis abstract : «Definition. A destination. Innovation in tourism. Freedom of choice. Tourism destinations do not hinder innovation and freedom of choice. The attractions. The access. Amenities and ancillary services. The local people. Networking within tourism...»
Effective Advertising
Synopsis abstract : «Introduction. Key factors of advertising effectiveness. Models overview. Advertising plan. Differences between B-2-C and B-2-B advertising. Actimel: Components of effective advertising. Executive summary. Bibliography....»
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