Business plan on exporting redgreen (Danish chic sportswear products) to Brazil

Type :

Presentation

Pages :

7 pages

Format :

.doc

Published date :

01/15/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

The Brazilian macro-environment.
1. Investment climate analysis.
2. PESTL analysis.
The keys to success: A marketing approach.
1. Marketing vision.
2. Marketing concept.
3. Communication.
4. Product selection.
A strategic distribution choice.
Expansion opportunities.
Specific operational aspects.
Conclusion.
Bibliography.

Abstract

brazil has become one of the most promising emerging countries besides China and India and counts a very large population, whereby extreme poverty and extreme wealth coexist. In this context redgreen, a danish company specializing in high end and high quality sportswear outfits considers exporting its product lines to this country. In order to explore the potential of this new market, we will first analyze the country's main features in terms of economic life, politics, etc, before considering the marketing keys to success while finally developing a specific distribution strategy. brazil is quite interesting place for investment and many companies are entering this developing market. Its high GDP growth, large economy, developed infrastructure, liberalisation of public sector and many Foreign Direct Investments have turned this struggling country into developing nation that holds 2nd place (China is 1st) in amount of foreign capital invested into the economy. In last 5 years, Brazilian government has been quite stable and it seems that brazil has a sound strategy when it comes to taking its economy into top performing ones. Government is introducing new, more liberal competition laws and it is introducing new forms of investments, such as PPP, or Private Public Property, where both the investor and government share the risks by holding equal stakes in the investments.