Business report : Veolia Environmental Services

Type :

Presentation

Pages :

32 pages

Format :

.pdf

Published date :

01/19/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction.
Waste management sector overview.
1. Market definition.
2. Employment in waste management.
3. Market data.
Veolia environment.
1. Veolia environment historical overview.
2. Company profile.
3. Veolia environmental services: Waste management.
SWOT analysis.
1. Micro-environment.
2. Macro environment.
3. Porter's five forces.
Veolia enviromental services activities.
1. Business to consumer.
2. Pure business to business.
3. Resold business to business activity.
Direct competition classifications.
1. International / national coverage.
2. Direct competition.
3. Indirect competition.
Positioning.
Strategies.
1. Preventive defence strategy.
2. Counter attack.
Discovering and understanding buyers behaviour.
1. Regarding small companies / businesses.
2. Concerning large corporations / businesses.
3. Relating to municipalities / local authorities.
Marketing mix.
1. Product.
2. Price.
3. Communication.
Recommendations.
Bibliography.

Abstract

As part of the business to business project, a team comprising Nicholas Dawson, Arnaud le Floch and Rouh Rouh Tan Tan decided to conduct an in-depth business study concerning a leading European waste management company: veolia environmental services. Following the aftermath of "An Inconvenient Truth", this industrial sector was primarily chosen to reinforce our deepening concern over the environment and the "knock" on "contribution to global warming". In recent years many Western European countries have enacted laws and made strong efforts to change the consumer's mindset to stimulate recycling in order to reduce the alarming growth rate of waste throughput. Furthermore, environmental issues are becoming increasingly critical concerns within the waste operations management arena. Thus, because the above company is a major player in this industry which continues to strive to respond to ever pressing environmental issues and to understand the specific processes within this business profile.