Term papers, Research Papers and Case Studies in Business Strategy

Emerging antibiotic resistance among the uropathogens

Document abstract : «Urinary tract infection (UTI) is a frequently encountered condition seen in clinical practice. It is a broad term that encompasses asymptomatic bacteriuria and asymptomatic infection with microbial invasion and inflammation of urinary tract (Kunin,...»

Synopsis abstract : «Introduction. The organisms causing urinary tract infection. Gram negative bacteria. Gram positive bacteria. Clinical symptoms. Diagnosis. Quantitative urine culture. Antimicrobial therapy and treatment. Bacterial resistance to antibiotics. The...»

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A research study on chocolate consumption in India in relation to Cadbury and Nestle

Document abstract : «The Indian chocolate industry produces over 30,000 tones of chocolate products in year. The most important players in the Indian chocolate market are Cadbury and Nestle, now Amul is also emerging as one of the major players in the market. Today...»

Synopsis abstract : «Introduction. Sources of data. College students. Professionals . School students . Sampling. Data analysis and interpretation. Conclusion . Questionnaire....»

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A study on the Indian chocolate industry

Document abstract : «The size of the market for chocolates in India was estimated at 30,000 tones in 2008. Bars of moulded chocolates (like dairy milk, truffle, amul, milk chocolate, nestle premium, and nestle milky bar(comprise the largest segment, accounting for 37%...»

Synopsis abstract : «Introduction: Market characteristics. Major players in chocolate industry. Cadbury. Nestle. Competition ? Performance trends. Market share. Differentiation. Consumer habits and preferences. Consumer awareness and penetration. Industry structure ?...»

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An overview of the Indian four wheeler industry in relevance to Maruti Udyog limited (MUL)

Document abstract : «The automobile revolutionary era in India started with the commencement of foreign collaborated establishments like Maruti Suzuki, Daewoo, Ford, Opel, Hyundai, etc. the old concept of Fiat and Ambassador which prevailed in India for about half a...»

Synopsis abstract : «Introduction. Changing trends. Economy to luxury car. Fort Escort. The automobile industry - Wheels of change . Market trends. Customer care. The facts about MUL. Superior technology. The Suzuki edge. Reaching out further. Vendor's family: An...»

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Business strategy of Sahara Airlines in India

Document abstract : «Sahara has one of the largest infrastructures in the private sector in India. It has a workforce of over 6, 00,000 truly committed individuals. The company has never had any union related problems due to the fact, that there is no union in the...»

Synopsis abstract : «Introduction. Ownership . Profit sharing. Sahara India. Organizational activities chart. Sahara India group . Sahara airlines. Introduction. Achievements. Implementation of IVRS (Interactive Voice Response System). Ingredients of success. Marketing...»

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A survey on customers to understand Standard Chartered bank's market penetration in India

Document abstract : «Primary data: The data has been collected with the help of a questionnaire with a view of obtaining the information on all the aspects relating to the banking industry in general and Standard Chartered specifically. Secondary data: This data has...»

Synopsis abstract : «Understanding the research methodology. Features of Standard Chartered bank. Types of savings accounts offered . Data analysis and interpretation. Conclusion....»

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A study on branding with reference to laws of internet branding

Document abstract : «Time is money. And probably the quickest way to save time and create business, thereby generating income, is through e-commerce. But there is still a relevant question related to whether e-commerce business between consumer and the marketer would,...»

Synopsis abstract : «Introduction. Branding. Online branding. Need for branding in cyberspace. Benefits of E brands. Framework of branding on the internet. The immutable laws of internet branding. The law of ether. The law of interactivity. The law of the common...»

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Coca-Cola's product marketing strategy

Document abstract : «The Coca-Cola Company: Who would have ever thought that what began as a local soda fountain curiosity on May 8th 1886, would become the world's favorite soft drink. From its simple beginnings, Coca-Cola has grown to be a part of life in cities and...»

Synopsis abstract : «Introduction. History of the Coca-Cola company. The advent of bottling. The woodruff influence. Analysis of consumer markets and buyer behavior. Coca-Cola's product line . Coke II. Sprite. Cherry coke. Fanta brands. Fresca. Tab. Mr. Pibb. Minute...»

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Case study: Nokia

Document abstract : «Nokia needs no introduction. Nokia, probably the largest manufacturer of cameras has held its leadership position in the cell phones industry as well. Nokia's constant innovation coupled with focus on user friendly technologies has helped secure...»

Synopsis abstract : «Introduction. The changing business trends. Performance analysis in the year 2002. Research and development. Assumptions. Sales growth rate. The plug. Share price. Scenario analysis. Scenario 1. Scenario 2. Scenario 3 . Scenario 4. Limitations and...»

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Case study: British American tobacco company

Document abstract : «Financial analysis usually deals with comparison of current year's performance with the previous year's performance. This is accomplished by mathematical tools known as ratios. British American Tobacco Company was formed as the result of a...»

Synopsis abstract : «Introduction. Trend analysis. Vertical analysis. Horizontal analysis. Calculation of financial ratios. Conclusion. References....»

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The strategy of investment and development of the French companies in Poland

Document abstract : «This paper deals with the strategy of investment and development of the French companies in Poland. In a first part, the author discusses the theory of Foreign Direct Investment, more commonly called FDI: its different types and their alternatives,...»

Synopsis abstract : «Description. Introduction. The different entry modes in foreign market. Alternatives to FDI. Greenfield investment. Acquisition. Joint Venture. The strategic motives for FDI. Market seekers. The raw material seekers. The production efficiency...»

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An overview of the off shoring concept

Document abstract : «Mindcrest, a Chicago based legal firm, had younger associates who wanted to do more challenging work rather than doing simple legal work related to research and routine legal affairs like filling of qualified domestic orders. And also clients were...»

Synopsis abstract : «Introduction. Evolution in corporate America. Major players in offshoring. Statistics of the financial aspects and the growth rate of offfshoring in the US. Impact of offshoring accounted for 3 major groups. Individuals. Businesses. Nations. Factors...»

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SWOT analysis of Coca Cola and Pepsi Co

Document abstract : «The last time I saw the clash of the two soft drink giants was in the advertisements they promoted where each of them came out of their ethical way in promoting their products though the media for an international cricket tournament few years back....»

Synopsis abstract : «Introduction. Company information. Company history of Coca-Cola. Major products and services. Pepsi Co. Industry analysis. Porters' five forces model. Opportunities. Threats. Macro environment analysis. Analysis of strengths and...»

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An analysis on the merger of Reebok and Adidas-Salomon AG

Document abstract : «The sporting goods industry has seen many Mergers and Acquisitions(M&A) driven by the rising competition and industrial growth. In August 2005,Adidas-Salomon AG (Adidas),Germany's largest sporting goods maker announced acquisition of the US-based...»

Synopsis abstract : «Introduction. European commission approves Adidas-Reebok merger. An overview of the sporting goods industry. Nike . Adidas. Reebok. The merger of Adidas-Reebok. How the deal affects Reebok and Adidas. Integration issues. The track ahead. Financial...»

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Challenges that a company faces at the event of merger and acquisition

Document abstract : «Globally most of the companies started a new tendency of either combining firms or buying of one company by the other for obtaining additional benefits and technology. This is referred to as Merger and Acquisition. Their history helps to understand...»

Synopsis abstract : «A brief history of mergers and acquisitions. Significant mergers and acquisitions in history. Merger. Legal perspective. Types of mergers. Economic perspective. Acquisition. Reasons for merger and acquisitions. Essential strategies for achieving...»

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Mechanisms involved in out-sourcing and off-shoring

Document abstract : «Many years ago companies used to buy other companies to extend their conglomerates which mean a large company can be formed by joining together different firms. Actually these companies or smaller firms which they used to buy were related to their...»

Synopsis abstract : «Introduction. Definition of outsourcing and off shoring. Evolution and history of outsourcing and off shoring. Reasons for outsourcing or off shoring. Successful outsourcing/off shoring. Positive and negative effects of outsourcing/off shoring. Off...»

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Challenges faced in a foreign market

Document abstract : «The number of companies operating internationally is increasing at an alarming rate in the recent times. Due to high competition there is a larger task for the companies which are based abroad.They should analyze the advantages and disadvantages...»

Synopsis abstract : «Introduction. Profile of potentials . Exporting. Advantages of exporting. Disadvantages of exporting. Methods of exporting. Factors affecting choice of market entry . Market. External variables. Internal variables. Levi's versus Tesco: The case of...»

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Importance and need of creating a brand image

Document abstract : «Brand image is the impression in the consumer's mind of the brand's total personality (real and imaginary qualities) and brand image is developed over a period of time through advertising campaigns with a consistent theme, and it is authenticated...»

Synopsis abstract : «Definition of brand image. Introduction. A new definition based on brand relationships. Factors behind building a brand image. Advertisement. Quality of the product. After sales and other associated services. Importance of brand image. Creating a...»

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The need of customer relationship management (CRM) to succeed in the world of business

Document abstract : «A woman once purchased a car, and several days before the scheduled delivery date, she got a call all from the sales manager at the dealership. Fearing the expected bad news about the potential delay in the delivery date, she answered the call with...»

Synopsis abstract : «Introduction. The advent of relationship marketing. Relationship marketing . The customer value chain. The concept of relationship marketing includes. From relationship marketing to customer relationship management. Goal of improving productivity in...»

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Organized retail sector in India

Document abstract : «Retailing is defined as a definite set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the...»

Synopsis abstract : «Introduction. The LPG revolution in India. Glimpses of the organizational challenges. Drivers of organized retailing. Favorable demographics. Changing attitude towards spending. Shifting customer preference towards organized...»

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The mindset of the people towards the concept of event management

Document abstract : «The present study has been undertaken to get the first hand exposure on the mindset of people towards the Event Marketing concept and their involvement in events, as and when they come across, if any. A questionnaire was designed keeping in mind the...»

Synopsis abstract : «Introduction. Buying behavior after a positive experience of an event. Gender influence on purchase. Men are explorers whereas women love samples. Events for right ages. Events and immediate sales. Reasons for participation in any event. People and...»

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Methods of decision-making

Document abstract : «All individuals make perceptions in their own way based on different individuals and assorted situations. A perception is defined as how people view others or objects by interpreting an impression to give meaning to their surroundings. Perception is...»

Synopsis abstract : «Introduction. Impact on an organization's behavior. Judging others using the perceptive . Conclusion. Reference....»

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Automotive industry

Document abstract : «The automotive industry includes the development, model, manufacture, marketing, and trade of motor vehicles. In the 20th century automobiles have increasingly developed the world and changed the way individuals do business and travel. Automotive...»

Synopsis abstract : «Introduction. Characteristics of supply and demand that impact the automotive industry. The luxury goods. Understanding private goods. Wage inequality in automotive sector. The impact of monetary and fiscal policies on the automotive industry. The...»

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Entering the global market

Document abstract : «In today's world of business competition, entering a product into the foreign market is a great opportunity for a business to become highly successful. However, there are several aspects the company should consider before entering into the business...»

Synopsis abstract : «Product exported. Jamaican market . Characteristics of Jamaica. Jamaica's market indicators . Political and legal forces . Initial screening . Jamaica's natural resources. Exchange rate trends . Import restrictions . Price controls. Jamaican...»

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McDonalds - Strategic audit

Document abstract : «The case time setting is the year 2007. Headquartered in Oak Brook, Illinois, McDonald's common stock is publicly-traded on the New York Stock Exchange under the ticker symbol MCD. The mission statement: to be the world's best quick service...»

Synopsis abstract : «Case abstract . The vision and mission statement. External audit. Opportunities. Threats. CPM ? Competitive Profile Matrix. External Factor Evaluation (EFE) Matrix. Internal audit. Strengths. Weaknesses . Internal Factor Evaluation (IFE)...»

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Starbucks - Going global fast: Case study

Document abstract : «The international coffee market is a very competitive market. There are increasing numbers of competitors, such as full service restaurants and other coffee shops, entering the growing specialist coffee market in recent years. Starbucks must be...»

Synopsis abstract : «Introduction. Controllable elements. Strong competition. Labor issues. Uncontrollable elements. Volatility of market. Decline consumption of young adults. Rising dairy costs. The major sources of risk facing Starbucks . Reliance on US market. Strong...»

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Running header: Riordan benchmarking

Document abstract : «Riordan Manufacturing faced several issues but none that are uncommon in any growing organization going through a transitional period. By simply looking at companies such these General Motors and Wal-mart, Royal Bank of Scotland and Goodyear,...»

Synopsis abstract : «Introduction. General Motors (GM). Wal-Mart. Royal Bank of Scotland (RBS). Goodyear Tire & Rubber Co. (Akron, Ohio). Home Depot. K. B. Toys. Hudson Highland Group (Hudson Employee Index). BearingPoint, Inc.. American Express . AT and T. Analysis...»

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Companies clearing transition from public to private: Confront high degree of risk

Document abstract : «All companies clearing the transition from private to public confront a high degree of risk. A solid organizational structure, firm transitional leadership, and effective communication play a predominant role in the changeover. Organizational...»

Synopsis abstract : «Introduction. Analysis of gene one's concept applications. Genetech. Cleveland BioLabs, Inc. First Choice Airways. Allstate. Kentucky Fried Chicken. El Pollo Loco. Conclusion. References....»

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Problem solution: Global communications

Document abstract : «The ability of the people to coordinate their individual work effort toward a common goal is paramount for Global Communications. To settle issues in order to make the right decision all possible motives must be considered. The COMPANY must...»

Synopsis abstract : «Introduction. Situation analysis. Issue and opportunity identification. Stakeholder perspectives/ethical dilemmas . The problem. Alternative solutions. Analysis of alternative solutions. Risk assessment and mitigation techniques. Optimal...»

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Gap analysis: Global communications

Document abstract : «Global Communications failed to involve vital stakeholders in the direction of a plan for success with the company's future. The troubled company did not veritably discuss the concerns in advance with the Union. The company ignored the concerns...»

Synopsis abstract : «Introduction. Situation analysis. Issue and opportunity identification. Stakeholder perspectives/ethical dilemma. End-state vision. Gap analysis. Conclusion. References. Appendices....»

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McDonaldization: Old wine new bottles

Document abstract : «The ubiquitous golden arches of McDonalds are recognizable worldwide and for many represent the pillars of democracy and free enterprise of America. However, in recent times, much infamy has fastened itself to the McDonalds Corporation and other...»

Synopsis abstract : «Introduction. Weber: Theory of rationalization. Rationalization: Super sized. Ritzer's theory of McDonaldization . The principles of fast food . The process of rationalization . Conclusion. Reference....»

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Delocalization: Advantages, inconveniences and consequences

Document abstract : «Economic delocalization is a transfer of activities, of capital and of employment in areas of a country or of the world which have competitive advantages. Delocalization consists of separating fabrication areas and transformation products areas of...»

Synopsis abstract : «Main definition and introduction. Advantages. For home country. For host country. Inconveniences: Delocalization can have harmful effects on economy. For home country. For host country. A delocalization example: European delocalization of services...»

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Strategic analysis of VSM (Viking Sewing Machines) group

Document abstract : «In 1997, VSM AB became an independent company and had been bought by an investment fund Industri Kapital. This report analyzes the strategic impact of these events in a global competition and declining market background. In order to understand the...»

Synopsis abstract : «Introduction. Strategic capability. Resources and competences. Sustainability. Strategic choices. Business level strategy. Competitive advantage. Directions and methods of strategic development. Organizing for success. Organizational structure and...»

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Danone and its strategy for the international markets

Document abstract : «The strategy of a firm is the base of its business model; especially if it wants to operate in international markets. Numerous strategists and economists have already written some theories about the better way for strategies to go international....»

Synopsis abstract : «Introduction. Danone case study. Danone overview. Danone strategy. Maximize local responsiveness. Skill and product transfer. Multidomestic mentality. Personal control. Decentralized federation. Pressures for cost reductions. Limitations of Bartlett...»

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Organization of Lyon terminal inside the CNR (Compagnie Nationale du Rhône)

Document abstract : «The CNR or Compagnie Nationale du Rhône has several main activities: - First, it is an independent electricity producer. Thanks to its electric plants, the company produces around 16 billion kwh that have been sold directly to the European market...»

Synopsis abstract : «Presentation of the company. The CNR - Compagnie Nationale du Rhone . LYON Terminal ? Port Edouard Herriot . Operations modelization. Organization of the global supply chain. Organization of the operations. Major issues . Personal...»

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A study on Ikea's strategy

Document abstract : «The main Ikea's service is to provide all consumer design furniture at a low price. IKEA entails a qualitative change by making design and practical products at the same price than the basic one. IKEA creates something new by creating new processes...»

Synopsis abstract : «Introduction. Analysis of the Ikea's environment. Primary activities. Supporting activities. Customers expectations. Needs covered by Ikea. Customer implication. The service delivery system. The services offered. The service delivery system. Ikea's...»

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How to implant a French cafe in Ireland in terms of marketing communication?

Document abstract : «A French cafe-bar is trying to enter the Irish market. A marketing team has been taken into account for several matters, such as, the location, the café-culture, the market data and the customers' habits. To launch this cafe-bar, marketers will...»

Synopsis abstract : «Introduction. Cafe culture. The five main objectives. The target market. The budget approach. The IMC campaign. Ambient media. Sales promotion. Advertising. Selecting the media. Press. Radio. Int...»

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The Granola project

Document abstract : «The Lefèvre-Utile Biscuit Co. was a bakery and cookie manufacturer established in Nantes, France in 1846 by Jean-Romain Lefèvre. Today it is known as LU and is a part of Kraft Foods. The name LU comes from Lefèvre and his wife and who was also the...»

Synopsis abstract : «Introduction. Internal analysis. Information about the company. Strengths and weaknesses of the company. Information about the product: Granola . Strengths and weaknesses of Granola. Target groups in the home country: France. Granola questionnaire:...»

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Strategic analysis of McCarthy motors limited

Document abstract : «McCarthy Motors Limited is owned by Bid Auto (Who Owns Whom, 2008). Bid Auto is the vehicle retail and services division of the Bidvest Group Limited, a JSE listed investment holding company. Bid Auto is one of the largest competitors in the South...»

Synopsis abstract : «Company and the market overview. Structure of the vehicle retail market. McCarthy's markets. Current competition and market conditions (analyzing competitors) . Trends and driving forces in McCarthy's environment. Buyers and suppliers. Threats of...»

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Competitive strategy: Strategies model by Michael Porter

Document abstract : «The strategy has taken a big place in the firm and it has become the only way to do business. Big companies have special staff to formulate strategies, whereas in the smaller firms it is the CEO and/or the Head Officer who takes and makes the...»

Synopsis abstract : «Introduction. The strategic models' uses in strategic management. Why models are so commonly used in strategic management?. How models may contribute to the quality of decision-making from senior executives? . Competitive strategy: Porter's generic...»

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Flash Travel's business plan

Document abstract : «The main business activity of the company is transportation of people, and handling important merchandises and mails. Indeed, even if it could be exceptional to transport merchandise (like fruit, raw materials) or mail (like political mails or...»

Synopsis abstract : «Introduction. The structure of the company. Organizational scheme. Structure justification. Required properties. The premises. The product in relation to the market - Target markets. The state of the market. Position of our service. The target...»

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Total and its corporate social responsibility

Document abstract : «TOTAL, the international group known worldwide, works above all, in the energy industries and also a little bit in the chemical industry. TOTAL group was created in 2003, after several mergers but it has some origin from 1923. It is a limited...»

Synopsis abstract : «Introduction. Overview of Total. Analysis of Total's corporate social report. Key issues of concern to the company. Total's stakeholders. Company responses. For the environment. Pursuing the deployment of our environment management system. Combating...»

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Business plan: Marriage/Wedding fairies

Document abstract : «In our company the Wedding Fairies is in partnership with six people who want to offer an all inclusive service for wedding planning. We believe for the wedding day nothing can be too perfect and we want to be sure that our customers get the best...»

Synopsis abstract : «Executive summary. The mission statement. Introduction. Company description. The owners. Legal form of ownership. The company goals and objectives. The strengths and the weaknesses. Description of the services. Special features and...»

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From Eurodisney to Disneyland Resort Paris

Document abstract : «Walt Disney is a famous world with lots of imagination and lots of dreams. Everybody knows Mickey, and Snow White. Every child can tell the history of Peter Pan or of the Sleeping Beauty. Some of these famous tales were created by Walter Elias...»

Synopsis abstract : «Introduction. The creator of Mickey: Walter Elias Disney. Disney merchandising. Birth of Disneyland. History of Disney parks. In the beginning . The success of Disneyland. Timeline. Disneyland resort Paris. Main Street...»

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Managerial accounting: Decathlon

Document abstract : «Since 1976, Decathlon has been the largest trade name in the distribution of sport articles in France and today is one of largest in Europe. Decathlon also kept in-house control of its logistic and data-processing activities. Michel Leclercq started...»

Synopsis abstract : «Presentation of Decathlon. Identification sheet. History . Economic performances. Characteristics of the activity. Imposing the Decathlon products. Decathlon and its customers. The management accounting or control system: Analysis of an interview of...»

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Ignition Systems

Document abstract : «Ignition systems produces about 30,000 volt spark across spark plug and distribute high voltage spark to each spark plug in correct sequence. The number of times the spark, so it occurs as piston is nearing top dead center. The battery supplies...»

Synopsis abstract : «Introduction to ignition function. Basic ignition components. Basic ignition system. The primary circuit. The secondary circuit. Types of ignition system. Electronic ignition system. Magnetic pick up coil. Hall effect device. High voltage secondary...»

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An analysis of the Indian retail industry

Document abstract : «The Indian retail sector is witnessing tremendous growth with the changing demographics and an improvement in the quality of life of urban people. The growing affluence of India's consuming class, the emergence of retail entrepreneurs and a variety...»

Synopsis abstract : «Introduction. An overview of the global retailing industry. Emergence of the supermarket . Technological edge. Saturated home markets. World's top 15 retailers . The globalization of the Indian economy . Organized retailing in India . Retailing in...»

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Why Indian organizations have been able to successfully compete in the global arena

Document abstract : «In 1991, when the then Indian Government under the leadership of Mr Narasimha Rao, made the first bold moves towards economic liberalization, there were hundreds of thousands of people, even from India, who shouted from roof tops that Indian...»

Synopsis abstract : «Introduction. Types of global competitiveness. Examples of sucessful Indian firms. Tata Group of India. Mahindra and Mahindra. Asian Paints . Global quality of Indian products. The education and training advantage in India. Conclus...»

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Importance of branding for an organization

Document abstract : «The word "brand" owes its origin to the Norwegian word "brandr" which means to burn. Branding has become an important part of all business organizations. Brand building is a conscious customer-satisfaction orientation process. It calls for...»

Synopsis abstract : «Introduction. Concept of branding. The journey of branding. Strategic relevance of branding . Selective of the brand name. Current branding scenario. Social organizations. Countries. Challenges in 21st century . Brand equity. Conc...»

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Global competitiveness of Indian industries: Merger and acquisition

Document abstract : «Corporate India is waking up to the new millennium imperative of mergers and acquisitions in a desperate search for a panacea for facing the global competition. This is hardly surprising as stiff competition is, in a sense, implicit in any bid to...»

Synopsis abstract : «Introduction. India going global through merger and acquisition. Future of merger and acquisition. Threats and challenges in merger and acquisition. Conclusion. Bibliography....»

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Global competitiveness: A strategic perspective

Document abstract : «Most of the firms are eyeing the global marketplace to improve their competitiveness. Controversy has risen considerably in the recent years, concerning the most appropriate strategy in international markets. Deciding how to deal with the...»

Synopsis abstract : «Abstract. Introduction. Industry globalization drivers. International marketing strategies. Strategic implications of globalization. International alliances, organizational challenges, government relations and competition. Strategy for global...»

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Opportunities and threats of merger

Document abstract : «Business is subjected to a number of competitions forced by various factors like the bargaining power of suppliers and buyers, the threat of new entrants, the threat of substitute products and services and the rivalry among the existing competition....»

Synopsis abstract : «Abstract. Introduction. Underlying logic of merger. Opportunities in merger. Stratetic vision. Strategy. Economies of scale. Advantage of large size. Best practices. Globalization. Technology. Financial vision. Organizational vision. Threats in...»

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A strategy for new product development

Document abstract : «In the recent time, knowledge and its technological applications have grown at ever steeper rates, worldwide, in virtually all fields - food, medicine, materials, environment, services, manufacturing, etc. The new business is rooted in cutthroat...»

Synopsis abstract : «Abstract. Introduction. Concept of product development. New product development and design. Product policy of an organization. Lowest price. Highest quality. Compromise between cost and quality. Safety. Selection of a profitable product. Product...»

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Impact of globalization on the Indian banking sector

Document abstract : «Globalization connotes enhanced connectivity among people across national borders. The nature and pace of globalization will depend on the combined effect of technology and the public policy, both at the national and international level. With the...»

Synopsis abstract : «Introduction. Challenges in the banking sector. Technology infusion and up gradation challenges. The benefits vis-a vis costs. Banking and service quality. Productivity enhancement-experience so far and lessons learnt. Technology as a...»

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The steps and process involved in new product development

Document abstract : «In this age it is said that even to be at the position at where you are, you have to keep running. The moment you stop running, you will be taken over. It is a result of cut throat competition. Competition produces a continuous round of new product...»

Synopsis abstract : «Introduction. Challenges of New Product Development . New Product Development Process (Strategic Product Planning). Idea generation. Idea screening . Concept development and testing. Marketing strategy development. Business analysis. Product...»

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Mercedes Benz in the Indian automobile industry

Document abstract : «As the 21st century already approached, marketing has become more attractive at the company, state, national, international levels. In the early days, there was no difference between "selling" and" marketing". But today the difference between...»

Synopsis abstract : «Introduction. Relationships and networks of the company. The invention of motor car. Trends in the automobile industry. Current trends in the automobile industry. Recent trends in the automobile industry. Mercedes-Benz India Limited (MBIL). Quality...»

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An organization study at Kotak Mahindra Bank

Document abstract : «Kotak Mahindra is a "20-year old new bank". A part of the Kotak Mahindra Group that came into existence nearly 20 years ago and is one of India's leading financial institutions today enjoying the trust and confidence of over 5 lakh customers across...»

Synopsis abstract : «Introduction. Organization structure. Functions and policies of the Human Resources Department (HRD). Recruitment policy adopted by the company. Manpower budgeting adopted by the company. Manpower sourcing adopted by the company. Selection procedure...»

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A study on the Indian automobile industry in relation to Skoda

Document abstract : «If the business is all about finding or creating a customer, Indian Inc started developing a nodding acquaintance with this idea only around the1990s. In the last five years though the learning process has accelerated as competition intensified and...»

Synopsis abstract : «Introdution. Indian car industry. Recent trends in the automobile industry in India. Skoda Auto worldwide. Changes in the Skoda symbol over the years. Skoda Auto India. Assembly plant of Skoda Auto in india. Financial management in Skoda Auto. Ratio...»

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A study on H & R Johnson (India) Ltd (A member of Johnson ceramics international - UK)

Document abstract : «The industry is de-licensed. It is classified as high priority for industrial use. Tableware and allied items namely, dinner sets, tea sets, cups and saucers, jars. etc. in stoneware, semi-vitreous ware and earthen ware are reserved for the SSI...»

Synopsis abstract : «Introduction. Number of units and production demand. Floor tiling processing method. Steps used to select the right amount of tiles and adhersive. Watch points. Company profile. Product profile. Marbonite. Introduction of the latest sanitary ware...»

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A study on the titanium processing factory (Kerala Minerals & Metals Limited - KMML) in India

Document abstract : «Kerala is a land enriched with heavy mineral deposits. The western side of Kerala has been in the healing touch of Arabian Sea and the southern part of the sea shore has the rare and rich deposit of minerals, stretched along with sea cost beaten...»

Synopsis abstract : «Introduction. Tianium dioxide industry in India. Illumanite, rutile, leucoxene, zircon, silliminate, monozite, titanium dioxide and titanium metal. Demand for titanium dioxide. Import of titanium dioxide into India. Marketing department. Structure...»

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A study on the production, package, distribution and merchandizing process in Himalaya International Pvt Ltd (Egypt) (Garment industry)

Document abstract : «Himalaya is located in the heart of Egypt, the land of Pharaohs and Cleopatra in a public free zone of Nasr City. Himalaya International was born on June 1999, and Christened on 21st December 1999 with an authorized and paid up capital of US 2.00 $...»

Synopsis abstract : «Introduction. Company profile. Work force. Range of products. Capacity. Clienteles. Process flow of apparel manufacturing for production . Warehouse/store. Fabric stock. Sample fabric. Trimming accessories. Button sample. Zipper sample. Thread...»

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Business and society

Document abstract : «A partnership is a type of business in which partners share with each other the profits or losses of the business. In a partnership the owners share financial obligation and are tax individually. A corporation is a legal body separate from the...»

Synopsis abstract : «Introduction. Business and society. Internet hackers. Understanding sole proprietorship type of business . Understanding partnership type of business. Understanding the business nature of corporations. Advantages of starting up a business using a...»

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In the magic land of CRM in bank management: Needs and strategies for sublime customer satisfaction

Document abstract : «Irrespective of whether it is a public sector bank or a private sector bank; a regional rural bank or a foreign bank all banks commonly store details of tens of thousands of customers and prospects - both in a corporate database and in discrete...»

Synopsis abstract : «Introduction. Resurgence of CRM initiatives . Reforms in the financial sector . Services provided by software manufacturers . Technology components assisting CRM. Exploring visual communication. Use of CRM consultants. Technology and strategic...»

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The penetration of Hutch (now Vodafone) in the Indian mobile market and research on the users

Document abstract : «Hutchison Essar is a part of the internationally acclaimed Hutchison Whampoa group, a diversified, multinational conglomerate with its origins dating back to 1828 in Hong Kong. The parent company, Hutchison Whampoa Limited, is a part of the Li...»

Synopsis abstract : «Introduction. Group structure of Hutchison Whampoa Limited. Hutchison telecommunications . Hutchison Essar in India. Organisation structure . Territorial circles. Functional departments. Human resource . Planning. Operations . Communication...»

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The operational methods of Pepsi Co in India

Document abstract : «A century ago, the world would have never expected that the syrup that cured the stomach disorders would quench the thirst of millions of people in the form of aerated beverages. The soft drinks, which we normally consume in our daily life today,...»

Synopsis abstract : «Introduction. Highlights of the Indian soft drink market . Present status of the company. The Mc Kinsey 7-s Framework. The organizational structure . Pepsi Cola International. Pepsi Cola North America. Organizational structure in...»

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Production process and material management system in an iron & steel manufacturing unit

Document abstract : «The production system is the process of converting inputs of labor, capital, land and management into outputs of goods and services. The various metallurgical processes are employed for converting iron ore into steel and shaping it into different...»

Synopsis abstract : «Introduction. Flow chart of production system for saleable steel in iron steel plant . Production process. Raw materials. Blast furnace complex. Process. Steel making shop (SMS). Rolling mill . Rolling process. Forge plant. Finishing shop . Heat...»

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An overview of the spices industry

Document abstract : «The history and culture of Indian spices is probably as old as human civilization itself. The Vedas, the Bible and the Quran are all replete with reference direct or indirect to Indian spices. The earliest literary record in India on spices is the...»

Synopsis abstract : «Introduction. Spice oil and oleoresin industry in India . The spices Board of India. Oleoresins. Advantages. Kinds of oleoresins. Essential oils. Advantages. Natural food colors. Use of oleoresins. Use of essential oils. Structure of the human...»

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A study on the Saint Gobain Group (world leader in production of high performance materials) in India

Document abstract : «SAINT GOBAIN was created in 1665 as a part of the plan devised by King Louis XIV & Jean - Bapptiste Colbert (Finance Minister) to restore the French economy. As a result the Royal Glass works came in to existence. Saint Gobain established a near...»

Synopsis abstract : «Introduction. Trasformation of the group. Activities of Saint Gobain. Saint gobain in india. Specialities of the company. Exports of the company. Organisation structure of the company. The product: Fused cast refractory. Product range. Electrofrax...»

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A look at the product profile of Sartorius in accordance with the quality and production departments

Document abstract : «Traditionally a leading company in laboratory weighing & separation technologies, Sartorius had considerably evolved & expanded since 1996 with its meanwhile seven groups brands, Sartorius has transformed itself in to a group that operates...»

Synopsis abstract : «Introduction. The process used. Product profile. Industrial weighing applications. Analytical weighing . Quality department. The main functions of quality control . Quality policy. Over all role of quality control department. Production...»

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Edurite Technologies: Empowering education, enabling careers

Document abstract : «Edurite, founded by Prof. Jawahar and Mr.G.S.Ravi in 2000, is now a part of TutorVista, a Global Education Services company. The company has set up a subsidiary - TutorVista Education India - which will include Edurite and cater to the domestic...»

Synopsis abstract : «Profile. Vision . Mission. Products. Services. FMCG. Publishers. NGO. PC manufacturers . Edurite tutorials. Licensing. Benefits of licensing . Questions to consider when licensing . Terms of license agreement. Licensing process. Edurite tutorials:...»

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An overview of Walmart

Document abstract : «Wal-Mart Stores, Inc. is the American corporation that operates discount department stores. In terms of revenue it happens to be the world's largest public corporation and the evaluation was made by 2008 Fortune Global 500. It was started by Sam...»

Synopsis abstract : «Case summary and facts and figures. Walmart. Discount stores. Super center. Neighborhood market. Value created by Wal-Mart. Implications to Competition. The 1 trillion target of Walmart. Walton's projection. Wal-Mart's practice of cross pollination...»

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The case of Libb Pharmaceuticals

Document abstract : «Libb pharmaceuticals originated back to 1855 by developing an all-purpose skin ointment, which achieved large success. Libb spent a significant proportion of firm's profits to the development of new product lines and improvement of existing ones....»

Synopsis abstract : «Summary. Result of the research. Consumer attitude. Attitude formation. Attitude change strategies. Fishbein's multi- attribute model . Recommendations....»

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The case of Loctite Corporation

Document abstract : «Loctite Corporation was a leader in the development and marketing of high performance adhesives and sealants for industrial and consumer application. This case can be analyzed in five parts based on Industrial Products Group (IPG); a division of...»

Synopsis abstract : «Introduction. IPG's current position. Market structure. Locking device. IPG's sales by product line. IPG's objective and strategy. Objective. Comparison between adhesives and CA's. Characteristics of distributors. IPG strategy for CA. Market...»

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A study on media planning

Document abstract : «Media planning consists of the series of decisions made to answer the question for advertisers: "What are the best means of delivering advertisements to prospective purchasers of my brand or service? Some specific questions that a media planner...»

Synopsis abstract : «Introduction. Problems in media planning. External influences on media decision. Institutional influences. Lack of objectivity. Developing media plan . What a media planner needs to know? . The marketing strategy plan. Marketing objectives. Setting...»

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Environmental scanning of insurance industry

Document abstract : «India's insurance industry private and public, has it's roots in the 19th century. Under British rule many Insurers operated in India. In 1938 British passed Insurance Act, comprehensive insurance legislation, which remains the cornerstone of the...»

Synopsis abstract : «Executive summary. AVIVA life insurance. Elements of macro environment. Economic environment. Income distribution. Political environment. Social environment. Technological environment. Elements of micro environment. Customers. Competitors. Insurance...»

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The 5 star hotel industry in India

Document abstract : «The Indian hotel industry has been in the limelight during the past three years. It went through a bad phase during the period 1997 to 2002. Varied reasons led to the poor performance of the hotel companies during this period, with the major being...»

Synopsis abstract : «Industry analysis. Hotel ratings. Dominant players. Positioning. Target market. Basic service offering. Core product. Supplementary services. Different ooms and tariffs. Executive suite. Deluxe suite. President suite. Heritage room. Special rooms...»

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ESD implementation and acceptance strategy

Document abstract : «The ESD scheme, launched in December 2000, was the first scheme in the world that combined both public and commerce services into a single Government portal operated by a single private operator, ESD Services Limited (ESDSL). The government's goal...»

Synopsis abstract : «Introduction. The aims of ESD. Benefits of ESD. Business model. Challenges in the implementation of ESD. Main issues. Reasons for under use of ESD. Recommendations. Recommendations....»

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Retention of guest with reference to reservation system used by the front office of a hotel

Document abstract : «The front office department is the nerve center of any hotel. It is the first view that the guest gets of the hotel and if this place does not create an impression on the guest, then nothing will. It is this department which welcomes the guest to...»

Synopsis abstract : «Introduction to front office. Reservation department. Reception. Concierge and bell desk. Introduction to guest retention. Methods of guest retention. Feedback. Suggestion. Quality control. Finding customer trends and customer expectation. Building...»

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Understanding the problems faced by various departments in a hotel

Document abstract : «Tourism is one of the world's most important activities, involving millions of people, vast sum of money and generating employment in developing and industrialized countries. Tourism has become the 'World's first largest industry in recent years. It...»

Synopsis abstract : «Tourism . History. Importance of tourism. Economic effects. Hotel industry. Definition. Importance of the hotel industry. Hotel industry and tourism. Front office. Sections of front office department. Front office cashier. Bell...»

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Tourism and marketing

Document abstract : «A market is a place where people come looking for goods and services that they might need, while marketing is the attempt made by the producer to make sure that the customer knows about the company and its products. Marketing does not stop at just...»

Synopsis abstract : «Introduction. Market and marketing. Importance of marketing in the modern world . Different types of market. Whole sale and retail market. Short term and long term market. Spot market and forward market. Regulated market and unregulated market...»

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An overview of the problems faced in managing a hotel

Document abstract : «The growth of modern hotel industry took place in the United States of America, beginning with the opening of the CITY HOTEL in New York in 1974. Some of the hotels of USA were built in this era. This period also saw the beginning of changing...»

Synopsis abstract : «Hotel industry. Definition. Origin of the hotel industry. Importance of the hotel industry. Food and beverage production. The main kitchen. Pantry. Continental kitchen. Chinese kitchen. Bakery. Butchery department. Forms and formats used in...»

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A study on the kinds of departments that form a hotel

Document abstract : «The past, present and perhaps the future of the hospitality industry are closely linked. Today's lodgings are a result of many centuries of social and cultural evolution. Comfortable, sanitary and lodging once was considered the exclusive privilege...»

Synopsis abstract : «Introduction to hotels. Importance of hotel in tourism industry. Introduction to hotel industry in tourism. Hospitality industry. Front office. Functions. Front office organisation. Front office manager. Front office assistant manager. Lobby...»

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Classification of hotels

Document abstract : «A hotel is defined by British law as the place where a bona fide traveler can receive food and shelter, provided he is in a position to pay for it and he is in a fit condition to be received. Hence, a hotel must provide food and shelter and has, in...»

Synopsis abstract : «Introduction to hotel and tourism industry. Orgin of hotel industry. Growth and development of hotel industry. Industrial reveloution . American inns. Classification of hotels. Size. Location, client and facilites. Star classification. Criteria for...»

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The ABN Amro bank

Document abstract : «On 29 March 1824 King Willem-I issued a royal decree creating the Nederlandsche Handel-Maatschappij with the aim of reviving trade between the Netherlands and the Dutch East Indies. In 1964, NHM merged with De Twentsche Bank to form Alegeme Bank...»

Synopsis abstract : «Profile of ABN Amro. History. Network. The goal of ABN Amro. The objective. Three global strategic business units . Consumer and commercial clients . Private clients and asset management . Wholesale clients . Vision. Mission. Organizatoin...»

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Reva: The Indian electric car

Document abstract : «REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today,...»

Synopsis abstract : «Company profile: Reva Electric Car Company. Introduction. Conception. Inception. Vision. Objectives . Location . Industry profile. Introduction. Several firsts for the maini group. Holistic growth with ethics and excellence. Holistic...»

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Operational aspects of a hotel and an analysis of the problems encountered

Document abstract : «To understand tourism we can divide it into two parts or sections, namely the dynamic sector & the static sector; the dynamic sector is concerned with economic activities of the formation of community, motivation of demand and provision of...»

Synopsis abstract : «Introduction to tourism. Definition . Explanation. Growth and history of tourism. Importance of tourism. Development of tourism . Effect of tourism. Social front. Environmental front. Economic front. Hotel industry. Importance of hotel...»

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Operating a hotel efficiently

Document abstract : «The hotel industry is perhaps, one of the oldest commercial endeavors of the world. The first inns date back to the first century B.C., The inns of the biblical time offered a little more than a cot or bench at the corner of a room or a table. Most...»

Synopsis abstract : «Introduction to hotel industry. Definition. Origin. Role of hotels in tourism. Types of hotels. Hotel categories. Star catagories. 1 star hotels. 2 star hotels. 3 star hotels. 4 star hotels. 5 star hotels. The front office. Introduction. Functions...»

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Investigating the market feasibility of a hotel

Document abstract : «Tourism is the act of travel for the purpose of recreation, and the provision of services for this act. A tourist is someone who travels at least eighty kilometers (fifty miles) from home for the purpose of recreation, as defined by the World...»

Synopsis abstract : «Introduction to hotel industry. History. Health tourism and leisure travel. International mass tourism. Recent developments. Trends and scope of the industry. History of hotel industry. From antiquity to the Middle Ages . The start of the hotel...»

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Basic concepts involved in planning the set up of a hotel

Document abstract : «Till the downfall of the Roman Empire, i.e., about 500 A.D., the inns and taverns were well developed. The churches, monasteries, cathedrals and temples made suitable arrangements for devout traveling taken by the pilgrims. But, the downfall of the...»

Synopsis abstract : «Introduction. Origin of hotel industry. Hotel: The concept. Tourism. Tourists. Type of tourist. Tourism infrastructure . Components of tourism. Types of accomodation. Role of hotel in tourism. High spending category of tourists. Importance of hotel...»

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An overview of Kinetic Engineering Ltd & the Indian two wheeler industry

Document abstract : «The Britannica Encyclopedia describes a motorcycle as a bicycle or tricycle propelled by an internal-combustion engine (or, less often, by an electric engine). The motors on mini bikes, scooters, and mopeds, or motorized velocipedes, are usually...»

Synopsis abstract : «Introduction and automobile history. Invention . Origin of motor-scooters. Initial hits . Did you know. Major players in the two wheeler segment. Bajaj. TVS. Hero Motors. Hero Honda. Royal Enfield. Market share . Company profile. Key milestones in...»

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An introduction to the hotel industry: An investigation of the departments

Document abstract : «To most people, the hospitality industry consists only of hotels and restaurants. However, the Oxford English Dictionary defines hospitality as the 'reception and entertainment of guests, visitors or strangers with liberality and goodwill'....»

Synopsis abstract : «The hospitality industry. The nature of the hospitality industry. The hospitality industry and tourism. Classification of hotels. Location. Size. Facilities. Ownership. Type of clientele. Type of plans. The pressure and challenges facing the...»

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An examination of a hotel and its various departments

Document abstract : «Under the British law "a hotel is a place where the bona fide traveler gets shelter and food provided they are in a position to pay for it and are in a fit condition to be received." Origin: The discovery of wheel brought development to trade and...»

Synopsis abstract : «Introduction to hotel industry. Chalets. International hotel scenario. The present scenario. Individual hotels . Relationship between tourism and the hotel industry. Front office. Hierarchy . Reservation. Payments. Rreservations. Meal arrangements...»

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A study of the various departments in a hotel and the cooperation needed to run the hotel smoothly

Document abstract : «A hotel is not just one department nor is it a place where things just happen. It is a collection of various departments working together to make the organization, as a whole, a success. What one must appreciate is the size of the hotels and what it...»

Synopsis abstract : «Introduction. Operational departments. Front office. Reservation section. Source of reservation. Discount. Reception. Dutes and responsibilites. Front office manager. Assistant front office manager. Lobby manager . Night auditor. Telephone and telex...»

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A study of the different departments in hotels

Document abstract : «The British law has defined hotel as 'a place where a bonafide traveler can receive food and shelter, provided he is in a position to pay for it and he is in a fit condition to receive it'. The main aim of the hotel is to provide food and shelter to...»

Synopsis abstract : «Introduction to the hotel industry. Relation between tourism and hotel industry. Front office. Role of the font office department . Duties and responsibilities. Guest relations executive. Reservation assistant. Front office cashier. Forms and...»

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A look at the company Delphi

Document abstract : «Peter Drucker called the Automobile Industry as "the industry of industries". During the last few years, the production and management systems have been revolutionized in the automobile industry. One of the major changes in the industry has been the...»

Synopsis abstract : «General introduction. Company profile. Delphi corporation. Delphi Saginaw Steering Systems. Delphi Packard Electric Systems. Delphi Energy and Engine Management Systems. Delphi Chassis Systems. Delphi's global presence. Regional division of Delphi...»

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A look at the beer making process with reference to SAB Miller

Document abstract : «SAB Miller plc is one of the world's largest brewers with a brewing presence in over 40 countries across four continents and a portfolio of strong brands and leading market shares in many of the countries in which it has brewing operations. Outside...»

Synopsis abstract : «SAB Miller . Mission statement. SAB Miller's strategy. Company values. The beer making process. Infusion mash. Decoction mash (Step Mash). Top fermentation. Bottom fermentation. Conclusion....»

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A brief look at the market feasibility of an intended hotel

Document abstract : «As per the definition of MANZINKER and KRAFT of Beam University, tourism is the sum of the phenomenon and relationship rising from the travel and stay of a non-resident so far as they do not lead to permanent residence and are not connected to any...»

Synopsis abstract : «Introduction. Classification of tourists . Tourism industry. Promotional stratergy. The 4 P's. Product. Price. Place. Promotion. General features. Facilities. Services. Assessment of working capital. Project financing. Means of...»

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A brief look at some of the products and job roles in Honeywell

Document abstract : «The Security Solutions Industry is growing at an accelerating pace in the global scenario. As compared to few years back, the industry has shown considerable growth. However the industry is still in a nascent stage. There are few players in this...»

Synopsis abstract : «Industry profile . Company profile: Honeywell. Trends in the automation business. Future growth and challenges. Corporate profile: Security solutions SBU. Achievements. Project life cycle. Honeywell security solutions product portfolio. Video door...»

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Corporate Social Responsibility (CSR)

Document abstract : «The history of corporate social responsibility is as old as trade and business itself. Business-related operations, for example, along with laws to protect forests, can be traced back to almost 5,000 years ago. When we look at history, we can see...»

Synopsis abstract : «Executive summary. History and development. Drivers. Ethical consumerism . Globalization and market forces. Social awareness and education. Ethical training. Stakeholder priorities. Laws and regulation. Approach: Coca Cola case study. Company...»

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Strategic planning and implementation

Document abstract : «In today's industrial market, the level of competition is increasing by the day and along with it, the difficulty of survival. We are seeing the Darwin's theory of Survival at its best. If you are not the best and don't evolve according to your...»

Synopsis abstract : «Introduction. Management strategy. Balanced scorecard analysis . Scenario planning. Simulation modeling . Sensitivity analysis . The basic considerations in selecting a strategy. Company goal . Resources available . Cost benefit analysis...»

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