Term papers, Research Papers and Case Studies in Business Strategy

H & M's strategy

Document abstract : «H & M Hennes & Mauritz (H&M) is primarily involved in the fashion design and retail sale businesses. The company operates stores in 21 countries and is headquartered in Stockholm, Sweden. It employs about 31,700 people. The company recorded revenues...»

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Enterprises direct from other countries and the Indian economy

Document abstract : «The notion of control implies the ability to direct an enterprise and determine its strategy. This ability can be exercised by an investor with a majority shareholding (more than 50%). The aggregate "nationally-controlled enterprises" includes...»

Synopsis abstract : «Foreign control. Globalization: restructuring the economy . Pre-globalization period. Seeds of globalization. The big leap. Studies on the structure and control in the corporate sector . List of top internationally controlled companies operating in...»

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The ITC group in a growing FMCG sector

Document abstract : «Well-established distribution networks, intense competition between the organized and unorganized segments characterize the FMGC sector. It is expected to grow by over 60% by 2010. That will translate into an annual growth of 10% over a 5-year...»

Synopsis abstract : «Introduction. Environmental analysis of FMGC sector. Growth prospects. An overview of the Indian FMCG industry. The top 10 companies in FMCG sector. Analysis of Indian FMCG sector. Company overview: ITC Group. History. Structure. Awards and...»

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PEST Analysis

Document abstract : «PEST stands for political, economic, social and technological features of a business environment which might influence or even threaten the company. This allows detecting all nuisance or hindrance factors to business development. The political arena...»

Synopsis abstract : «Introduction. Political factors. Political environment. Effect of government policies on business. Government's position on marketing ethics. Government's policy on the economy. Government's view on culture and religion. Economic factors. Interest...»

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Baoshan Iron & Steel Co Ltd: Crafting a three-way cross-border, cross-shareholding alliance

Document abstract : «Baosteel is the most modern and profitable steel maker in China. The Chinese giant is, however, in a critical situation: From one side, Baosteel is facing a need for capital to achieve its projects. From the other, the Chinese market became more...»

Synopsis abstract : «Introduction. Strategic position of Baosteel and motives for negotiating a three-way cross-border, cross-shareholding agreement. Possible alternatives to this cross-shareholding alliance that Baosteel should have considered. The risks to each...»

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A look at the small scale industries

Document abstract : «Small scale industry is widely recognized as a powerful instrument for socioeconomic growth and balanced sectoral development. One of the distinctive characteristics of small scale sector is that the development of these industries would create...»

Synopsis abstract : «Introduction. Definitions. Tiny unit. Small scale industry. Ancillary industrial undertakings. Objectives and scope of the study. Research methodology . Marketing concepts and their relation to the type of the industry. Modern concept of...»

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Sales-side process automation to improve integration: An exploratory research

Document abstract : «The customer has always been important. Peter Drucker, the dean of management consultants, once remarked: "Because its purpose is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing...»

Synopsis abstract : «Introduction. A overview of Information Communication Technologies. Rationale of the study. Objective of the study. Conceptual framework and literture survey. What is sales force automation?. Technology behind it. The definition of knowledge...»

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The impact of manufacturing flexibility on management control system design

Document abstract : «Before presenting and analyzing the research undertaken by Mrs. Abernethy and Mrs. Lillis on the impact of manufacturing flexibility on management control system, we estimate that it is important firstly to know more about the careers of these two...»

Synopsis abstract : «Introduction. Management dilemma. Research proposal. Management and research questions. Conceptual framework. Analysis of the impact of manufacturing flexibility: Performance measurement system. Analysis of the impact of manufacturing flexibility:...»

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The impact of internationalization strategy on management control system

Document abstract : «In an increasingly global economy, corporations need to develop more and more an efficient and reliable management control system (MCS) in their home countries and also in their subsidiaries abroad. This study analyses the effects of an...»

Synopsis abstract : «Executive summary. Introduction. Literature review. Internationalization strategy and its effects on management control system of a company. MCS of a multinational corporation . Reasons for increase in control problems . Research questions. Research...»

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Business communication: Vivendi

Document abstract : «Vivendi is a worldwide company with a large portfolio of products and services. The company is divided into business units like environment and of course the core activity that we will interest us: the Video Games industry. The market knows an...»

Synopsis abstract : «Executive summary . Introduction. Why Vivendi should investing in Activision. The Activision brand. Activision: Its mission statement. Market analysis. Marketing strategy. Marketing strategy from Vivendi. Marketing strategy from Activision. Goals of...»

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A construction project: The Millau Viaduct

Document abstract : «The project of a viaduct over the Tarn Valley and the city of Millau in Southern France was a major issue for many years among the French population and the Ministry of Transport. It aimed at providing a solution for the severe traffic jam that...»

Synopsis abstract : «Summary. Introduction. Presentation of the project. Project background: motivations for its implementation. Millau viaduct: A challenge. The Pre-Construction and Planning Stage. Construction stage . Completion of the project . Resources needed and...»

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Montblanc in China

Document abstract : «The Montblanc Company is going to open a new subsidiary in China. I have just been promoted to be the manager of this new subsidiary in China and to design a strategic plan for the Montblanc Company. I am aware that it is a particular market and...»

Synopsis abstract : «Introduction. Presentation of the Montblanc Company . Short history . Montblanc's products. Montblanc's objectives . Presentation of China . Economic summary of the country. The China's market and the Chinese customers. Country risk . The luxury...»

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Major trends in the domestic mid - sized car industry in India

Document abstract : «The global automobile industry is undergoing dramatic change in recent times. There has been enormous consolidation, both amongst vehicle manufacturers and component vendors to achieve economies of scale product synergies and strong and presence. By...»

Synopsis abstract : «Introduction. An overview of Indian automobile industry. Company profile: Daewoo Motors India. Company profile: Hyundai Motors India. Company profile: Ford India. Company profile: Fiat India. Company profile: Hindustan Motors (Mitsubishi). Company...»

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Indian retail: Stepping ahead to create a benchmark

Document abstract : «India is standing on the verge of having the pleasure to hold 2010 Olympic Games .Its retail business meter shows only about 4% organized retail in India. It means that a whopping 96% market is yet to be captured by entrepreneurs. Retail will grow...»

Synopsis abstract : «Abstract. Introduction. Need of the study. Background. Research methodology . Objectives of the study. Methods of data collection. Scope of the study. Description of the sub topic of study. Data analysis and interpretation. Suggestions and...»

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Chocolate industry in India

Document abstract : «Chocolates began during the times of the Mayas and the Aztecs when they beat cocoa into a pulp and made bitter frothy chocolate out of it. They first became popular in Europe in a highly unrefined form. Then the Hershey Food Company was the first to...»

Synopsis abstract : «Introduction. Objective. Research methodology. Chocolate industry . Chocolate in a bloom. Chocolate industry in India. Major players. SWOT analysis of Cadbury . Market segmentation. Psychographics and demographics. Product positioning . Product...»

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Brand management in retailing in India

Document abstract : «Research can be defined as "A careful investigation or inquiry especially through search for new facts in any branch of knowledge". Data collection is an elaborate process in which the researcher makes a planned search for all relevant data. Data is...»

Synopsis abstract : «Introduction. Research objective. Research methodology. An overview of marketing. Definition of marketing. Marketing mix. An overview of product management. What is product?. Three aspects of product. Classifications of product. Types of...»

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Market analysis and study of the Indian airline industry in relation to the environmental (internal & external) factors

Document abstract : «Overview & Scope of the project and Methodologies used - What business does an airline industry participate in? This is a fundamental question which needs to be answered before a marketing analysis on the industry is presented. To a layman the...»

Synopsis abstract : «Introduduction. Overview & scope of the project and methodologies used. Scope and methodology. Overview of airlines industry in India. Competitive analysis. Information on supplementary services. Study of brand positioning. An overview of...»

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A research on the possibilities of flexible working strategy

Document abstract : «This research proposal seeks to present findings on the policy of flexible working hours being provided to employees so as to enable them to balance their personal as well as professional lives more efficiently. This research paper develops...»

Synopsis abstract : «Executive summary. Introduction to the case. Problem statement. Research objective. Scope of the study. Limitations of the study. Research methodology and research design. Sampling design and sample size calculation. Data...»

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A study on the Indian leisure industry and its importance in the business world

Document abstract : «The concept of leisure, and the freedom to choose individual pastimes and leisure pursuits, is a 20th century development for the mass population. Historically, only the wealthy could divide up their time to engage in activities of their choosing....»

Synopsis abstract : «Introduction. Leisure services: Types of providers. Public sector. Commercial providers. Voluntary provision in the non-public sector. National Agencies. Understanding the leisure services consumer. Age and family life cycle stage. Gender. Education...»

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Market share strategy to getting company benefit

Document abstract : «Companies in the era of growing globalization, need to rethink the mission of business and marketing strategies they were critical. Currently the company is not engaged in market competition with the already known and have the option, or a customer...»

Synopsis abstract : «Abstract. Introduction. Examination references and development model. The basic theory. Market share in strategic marketing. Identify target audience In marketing the product. Determining communication objectives. Select communication...»

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How to set up a plant: The best layout plans

Document abstract : «Plant layout is very essential and needs consideration and attention from the very beginning so as to avoid subsequent problems. Though one can think of several layouts but the best one is obviously the one, which is both very systematic and cheap....»

Synopsis abstract : «Introduction. The definition of plant layout. Objectives of plant layout. Principles of plant layout. Scientific and systematic laying. Integration. Safety and healthy environments. Maximum space utilization. Types of plant layouts. Process or...»

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Adidas in India

Document abstract : «Adidas AG is a German sports apparel manufacturer, part of the Adidas Group. It registered as Adidas AG on 18 August 1949 (with lower-case lettering: "Adidas"). The company was named after its founder, Adolf (Adi) Dassler, who started producing...»

Synopsis abstract : «Background. Adidas in India. Industry scenario. Scope of study. Consumers . Consumer behaviour. Environmental analysis . Retail. Competitors. Segmentation. Targeting and positioning . Recommendations. Appendix...»

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Customer satisfaction level towards American Express in India

Document abstract : «This is an overall study of the organization of American Express Bank Ltd. where it's working environment and various policies and practice are studied. The methodology used was conducting personal interview with all the functional manager...»

Synopsis abstract : «Introduction. Industry profile: American Express Bank. American Express Bank in India. Areas of business. Products and services. Brains behind American Express Bank. Functional areas. Policies. Organizational chart. Competitors of American Express...»

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A brief look at the company L'oreal and some of it strategies

Document abstract : «Eugene Schueller a young French chemist developed an innovative hair color formula, Aureole. He manufactured his own products and sold them to Parisian hairdressers. The company was registered in 1909. The guiding principle from the beginning was...»

Synopsis abstract : «Introduction. The global reach Of L'Oreal. The business. The product categories. Consumer products. Professional products. Luxury products. Active cosmetics. Corporate strategies. The strategist. Initial strategy. Mergers and...»

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Bandwidth discovery: A demand side analysis of the bandwidth requirements of India's IT and ITES sectors

Document abstract : «Frost & Sullivan is an international market-consulting firm headquartered at Palo Alto, CA and with offices across the globe. The focus of work done at Frost & Sullivan is to interact with clients, understand their requirements and use the relevant...»

Synopsis abstract : «Introduction. Company profile. Technology profile. Methodology. Overview of market approach. Detailed description of each step. Analysis. Data analysis, interpretations and findings. Conclusions and recommendations: strategies for market...»

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Pricing policy and strategy (28 Slides)

Document abstract : «After defining the price of any goods to be the money value that is charged to a product or services or the amount of money or goods for which a thing is bought or sold this presentation will talk about other things involved in deciding the price of...»

Synopsis abstract : «Meaning of price. Objectives of pricing. Factors affecting pricing. Pricing methods. Cost oriented pricing. Competition oriented pricing. Going rate pricing. Sealed bid pricing. Pricing strategy. New product pricing strategy. Product mix pricing...»

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Market segmentation (20 Slides)

Document abstract : «The national market of any country is very wide. The producers of goods need not concentrate on a specific group of buyers or a distinct market. This may be termed as 'mass' marketing. The producers of products must be clear whether they want to...»

Synopsis abstract : «Introduction . Meaning of market segmentation . Why segment markets? . Advantages of market segmentation . Limitations of market segmentation . Bases for market segmentation . Geographic base . Local market. Urban and rural. Regional. National...»

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Material management, concept and handling in Parle India

Document abstract : «Material handling is a vital component of any manufacturing and distribution System and the material handling industry is consequently active, dynamic, and Competitive. Material handling is an important practical consideration in the design of new...»

Synopsis abstract : «Introduction. Introduction about material handling. An introduction to Parle G. Objective of the study. What is material management. Some definition of material management. Objectives of material management. Importance if material management. What...»

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Evolution of mobile commerce

Document abstract : «How shall we define "mobile commerce"? Simple definitions of the term are emerging in the industry, but most tend to serve the commercial interests of those who coin them. Thus for some mobile commerce is purely concerned with shifting existing...»

Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»

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Lewin's change theory and the problem of addressing nursing shortages using technology

Document abstract : «Introduction - Nursing shortages are a world-wide problem that negatively impact many areas of the profession's goals, from level of job satisfaction to patient care, with an inverse proportional relationship between higher patient-nurse ratios,...»

Synopsis abstract : «Introduction. Lewin's theory. Identifying problems in cultural change in nursing. The Force Field Method . Problems and applications. Stages in cultural transformation . Team aspects and the individual in change theory process . What of technologies...»

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A study on building a brand for cotton through marketing research

Document abstract : «A product is a physical structure, but a brand is a perceptual entity that lives in the people's minds. The first question that strikes our mind is "why branding is necessary?" As the products fail to generate competitive superiority, the need...»

Synopsis abstract : «Introduction. Importance and need of branding. Major uses of cotton fibers. Global scenario. Market influencing factors . Processing of cotton. Analysis of the results of the questionnaire. Date interpretation and research. Comparing responses. The...»

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Initial public offering: MIC Electronics Ltd

Document abstract : «Project IPO deals with initial public offering, or IPO, because it is the first sale of stock by a company to the public. A company can raise money by issuing either debt or equity. If the company has never issued equity to the public, it's known as...»

Synopsis abstract : «Introduction. IPO at a glance. Advantages of public issues. Disadvantages of public issues. Applicable laws. Procedure of an IPO. Definition of merchant banking. Company profile. A case study on IPO of M.I.C electronics limited. Data analysis and...»

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Security analysis and portfolio management in Collabo Interactive Solutions

Document abstract : «Portfolio management is both an art and a science. It is a dynamic decision making process, one that is continuous and systematic but also requires a great deal of judgment. The objective of this project is to blend theory and practice to achieve a...»

Synopsis abstract : «Introduction. What is portfolio management?. Objective of the study. Research methodology. Major limitations of the study. Review of literature. History of stock exchange. Definition of stock exchange. Nature and functions of stock...»

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Credit appraisal process and customer satisfaction on home loans with reference to ING Vysya Bank Ltd

Document abstract : «The changes after liberalization and globalization process was initiated in 1991 had a significant impact on the financial sector. In India, housing finance segment has increased in the recent years. Boost to housing can rejuvenate the economy. The...»

Synopsis abstract : «Introduction. The liberalization and globalization process in India. Objectives of the study. Scope and limitations of the study. Review of literature. Housing sector. Credit apparaisal sector. Company profile. A study of ING home loan. Findinds and...»

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Hindalco and the Aditya Birla Group

Document abstract : «Aditya Birla Group is India's first truly multinational corporation. A US$ 24 billion conglomerate with a market capitalization of US$ 23 billion, and has over 100,000 employees belonging to over 25 different nationalities on its rolls. Over 50% of...»

Synopsis abstract : «Introduction. Origin of Aditya Birla Group. Business of Aditya Birla Group. Group companies of Aditya Birla Group. Indian companies. International companies. Major achievements of Aditya Birla Group. Introduction to Hindalco . Hindalco's vision,...»

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The effectiveness of the training and development program conducted at EXL Service.com (I) Pvt Ltd

Document abstract : «Indian companies are walking up to the challenges thrown in by the market economy. To survive in this highly competitive scenario, managers are being pressured to improve quality, increase productivity, cut down waste & eliminate inefficiency. The...»

Synopsis abstract : «Introduction. A background study of EXL Services.com (I) Pvt Ltd. EXL as the fastest growing BPO. Other players in the BPO industries. Achievements of EXL. Historical background of EXL. Corporate of profile of EXL. Organization structure. EXL's...»

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The Fair Trade debate: pros and cons and future prospects

Document abstract : «Although most people know readily know of Free Trade, relatively very few have heard of Fair Trade. That being said Fair Trade has been around for decades, in various shapes and structures. This paper will consider the overall Fair Trade debate, and...»

Synopsis abstract : «Introduction. Defining Fair Trade networks. Fair Trade: Key features. Greater acceptance of fair trade certified products in Western nations. The predominance of free trade dogma and agreements . Limited enthusiasm for fair trade...»

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Compensation structures for the better alignment of management and shareholder interests

Document abstract : «In recent years there has been much controversy surrounding the supposed 'high' levels of executive compensation in large publicly traded firms. CEO pay packages, measured as multiples of average non-corporate worker pay, reached a peak of 525 times...»

Synopsis abstract : «Introduction. Topic Introduction. Importance of issue. Clarification of question and specific model company. Compensation options. Guaranteed salary â€“ Benefits and downsides. Bonuses â€“ Benefits and downsides. Stock...»

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Facilities management

Document abstract : «The following writing has been carried out in order to identify the typical threats, issues and challenges that may arise in undertaking and completing the construction of an Indian hospitality project. The hospitality industry all over the world is...»

Synopsis abstract : «Introduction. The first and foremost challenge for a construction project . Things to be taken into consideration. The problem of planning permission . Proper licensing. Appointing the professional design team . The laws . C...»

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A look at Future Group

Document abstract : «Pantaloon Retail (India) Limited is India's leading retailer that operates multiple retail formats in both the value and lifestyle segment. Pantaloon has ushered a retail revolution in India and its founder Kishore Biyani is known as India's "King...»

Synopsis abstract : «Introduction. A study of the retail industry in India. Major players of retail industry in India. Major players of retail industry in the world. A brief study of Pentaloon retail. The lines of business of Future Group. Major Achievements of...»

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TATA Steel: Bearings division

Document abstract : «The Bearings Market in India has a very strong foundation though it is not that visible. TATA Bearings the subsidiary of TATA Steel is one of the largest bearing manufacturers in Eastern India and the fourth largest in the country. It is situated in...»

Synopsis abstract : «Executive summary.. Letter from the company.. Background.. The organization.. Products/services-Its features.. Financial position and analysis.. Marketing problems.. Problems in finance.. Indian scenario.. Identified problems of...»

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Ma Foi Management Consultants Ltd

Document abstract : «Ma Foi is the best HR service provider in India. This company was founded by Mr. K. Pandia Rajan in 1992. Since then the company is rendering the best HR services full fledged. In the year 2004 it was acquired by world's third largest HR company...»

Synopsis abstract : «Introduction.. Ma Foi Today.. The Merger.. Overseas Maneuvers.. Mission and spirit of Ma Foi.. Management Profile.. Profile of Vedior NV.. Placement Industry Overview.. The concept of Ma Foi's business organization.. Services in...»

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A quick look at SAIL (Steel Authority of India)

Document abstract : «Incorporated in 1973, the Steel Authority of India (SAIL) is a giant among the steel majors in India. It is the largest steel conglomerate in the country and the world's ninth-largest steelmaker. It manages and operates five integrated steel plants...»

Synopsis abstract : «Introduction. The origin of Steel Authority of India (SAIL). The evolution of SAIL. Capital structure analysis with solvency ratios. Investment analysis. Profitability analysis. Debt analysis. Conclusion....»

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A study on jeans: A C Nielsen USA

Document abstract : «Jeans are trousers traditionally made from denim, but may also be made from a variety of fabrics including corduroy. Originally work clothes; they became popular among teenagers starting in the 1950s. Historic brands include Levi's, Jordache and...»

Synopsis abstract : «Chapter 1. Introduction. Organisational structure. The Nielsen code. Chapter 2. Nielsen core services. Chapter 3. Major businesses. What AC Nielsen does . Chapter 4. Products & services . Chapter 5. Competitors. Chapter 6. Internship...»

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A look at Religare Securities Ltd

Document abstract : «Apparently nothing but change is stable in the world, which interestingly offers both - opportunities and challenges. Change is an exciting opportunity to reposition oneself because of the survival crisis created by unanticipated change or the...»

Synopsis abstract : «Introduction.. General introduction.. Objective of the study.. Industry profile.. Profile of the organization.. Origin of the organization.. Growth and development of the organization.. Present status of the organization.. Future plans of the...»

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Overview of the IPCL (Indian Petrochemical Corporation Limited)

Document abstract : «IPCL, Indian Petrochemicals Corporation Limited, is a pioneering petrochemicals company in India and was incorporated on 22 March 1969. It is a leading integrated manufacturer of polymers, synthetic fibers & fiber intermediates & chemical products...»

Synopsis abstract : «Introduction. Industry profile. Background study. A study of Indian petrochemical industry. Vision and mission. Quality, environment and health & safety policies. The institution building process. Socio-economic aspects. SWOT analysis. Product...»

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Virgin Mobiles

Document abstract : «In the mobile market, Virgin mobile is a unique player based on its business model and strategy. It is the only service provider which does not hold any bandwidth and mobile setup infrastructure but uses Tata Teleservices spectrum and is penetrating...»

Synopsis abstract : «Introduction. Understanding Virgin's business model. Communicating the Virgin brand. Target market. Customer acquisition and retention strategies. Value creation through product design. The distribution channel . Selection distribution . Online...»

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Research on customer satisfaction for the services of Hutchison-Essar

Document abstract : «After the globalization of the Indian economy in 1991 the tele communication sector remained one of the most happening sectors in India. The recent years witnesses rapid and dramatic changes in the field of tele communications. In the last few years...»

Synopsis abstract : «Introdcution. Industry profile. Investement by various state governments in telecom sector. New telecom policy. Overview of cellular mobile servive providers. Overview of fixed telephone service providers. Overview of cable service providers. A...»

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An overview of the Indian cigarette industry

Document abstract : «The Cigarette Industry is one of the oldest industries in India (almost 100 years old). It is an important agro-based industry. It is highly labor intensive and provides livelihood to about thirty million people directly and indirectly. India's...»

Synopsis abstract : «Introduction. Research objectives. Research methodology. An analysis of the cigarette industry in India . Consumer questionnaire analysis. Retailer questionnaire analysis. Objective wise ...»

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The Indian television broadcasting industry

Document abstract : «The Indian Entertainment and Media Industry has out-performed the Indian economy and is one of the fastest growing sectors in India. It is rising on the back of economic growth and razing income levels that India has been experiencing in the past...»

Synopsis abstract : «Introduction. An overview of Indian television broadcasting industry. External analysis: Indian television broadcasting industry. Pest analysis. Porters five force analysis. SWOT analysis. Key factors of success. Driving forces of the industry. The...»

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The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)

Document abstract : «Traditionally, marketing has focused on market shares and customer acquisition rather than on retaining existing customers and on building long-lasting relationships with them (Kotler, 2003). More recently, however, market share has been gradually...»

Synopsis abstract : «Introduction. Overview and background of the study. Aims and objectives of the study. Scope of the study. Rationale of the study. Methodology of the study. Categorization of the customer loyalty concept. A frame on loyalty. Critical evaluation. The...»

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The changing face of consumer behavior in response to organized retail markets in India

Document abstract : «The retail sector in the developing countries is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Rated the fifth most attractive...»

Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Industry profile. An overview of retail sector. Malls in India. A study on consumer behavior. Various stages in the buying process. Marketing strategy for a retailer. Data...»

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A study on customer relationship management

Document abstract : «Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990's with the promise of forever changing the way businesses, small and large, interacted with their customer bases. In the short...»

Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»

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Innovations in the restaurant business

Document abstract : «The paper deals with the brand related issues in the restaurant industry and is an attempt to highlight the image and identify trends in the restaurants industry. It highlight the various efforts and initiatives taken by restaurants worldwide to...»

Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. An overview of service marketing. Concept. Positioning and differentiation. Summary. Branding of restaurants. Issues of branding services. A comprehensive study. Brand research and...»

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Reva: An alliance between Maini Group and AEV LLC Inc.

Document abstract : «REVA electric car company is a joint venture between the Bangalore based Maini group and AEV LLC Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEV LLC Inc to design and develop key...»

Synopsis abstract : «Executive summary. Scope of the study. History of electrical vehicle. About REVA car and its benefits. Technologies used in REVA Car. Models of REVA Car and their technical specifications. REVA in the world market. Objective of the...»

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Outsourcing: Why companies do it?

Document abstract : «According to Wikipedia, Knowledge process outsourcing (KPO) is a form of outsourcing, including legal process outsourcing. These are both high-value-added forms of business processing outsourcing (BPO). KPO firms provide domain-based processes and...»

Synopsis abstract : «Introduction. Overview of the industry. Knowledge process outsourcing. Regional advantages and domains of expertise. Advantages in India. Evolving paradigm. Challenges to providers. Market research. An overview of EmPower Research. Organizational...»

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A Study on customer satisfaction towards Cipla products

Document abstract : «Satisfaction is an important element in the evaluation stage. Satisfaction refers to the buyer's state of being adequately rewarded in a buying situation for the sacrifice he has made. Once the customers purchase and use the product they may then...»

Synopsis abstract : «Introduction. An overview on customers' satisfaction in a competitive market. Objectives of the study. Scope of the study. Background of the study. Definition of customerisation. Types of customer expectations that influence satisfaction. Importance...»

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A closer look at transportation in India

Document abstract : «Transportation is the movement of products from one node in the distribution channel to another. By providing for the swift and uninterrupted flow of products back and forward through the distribution channel, transportation provides companies...»

Synopsis abstract : «Introduction. Functions of transportation. Resources used by transportation. Participants in transportation decisions. Roles and perspective of each party in transportation. Types of transport. Costs of various modes of transport. Factors...»

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Starting a travel agency

Document abstract : «According to the Department of Commerce, The Indian Travel and Tourism Industry is the nation's 11th largest retail industry and will be number five by the year 2014. Revenues from travel have increased approximately 100% in the last decade with...»

Synopsis abstract : «Executive summary. Market summary. Target markets. Market demographics. Market needs. Market trends. Keys to success. Critical issues. Macro environment....»

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Potter Brothers Ski Shops Inc

Document abstract : «Potter Brothers Ski & Snowboard Company has had a positive influence on skiers and snowboarders alike. The Potter Brothers have been providing affordable winter apparel supplies to their customers from all over the state of New York. Places such...»

Synopsis abstract : «Executive summary. Company information. The 4P's of marketing. Product. Pricing. Distribution channel. Promotion. S.W.O.T. analysis. Product life cycle. Geographical and social analysis. Geographical analysis. Social analysis. Product...»

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A study into the retail industry of India and China

Document abstract : «Retailing is the final step in the distribution of merchandise - the last link in the Supply Chain - connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods,...»

Synopsis abstract : «Introduction. Top ten retailers worldwide. The pros and cons of retail marketing. India vs China. FDI: Foreign Direct Investment. Similarity between India and China. Evolvement of franchising in India and the road ahead. Understanding the meaning of...»

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A report on Spykar Lifestyle Private Limited

Document abstract : «Production of denim fabric has doubled over the last five years in Indian sub continent, from 250 million square meters to almost 500 million meters today, and is expected to go up over the next two years. Fabric makers are finding the situation...»

Synopsis abstract : «Introduction. Industry overview. Major players. Top ten companies. Company overview. Company history & development. Pioneers of the company. Milestone of the company. Functional areas of the company. Marketing department. Finance...»

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Corporations on Steroids: Business in 21st Century

Document abstract : «Corporations have become a centerpiece of American culture, however lately it seems as though these institutions have gained remarkable recognition, wealth, and most importantly, power. This power is often taken for granted and is turned into greed...»

Synopsis abstract : «Introduction. Incorporate organizations and the idea during the creation of the United States. limited in power . The emergence and global domination of Wal-Mart. 22 law suits each day: 2002. The heinous treatment of employees. Corporate corruption...»

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SOLAR-CAL Company

Document abstract : «Solar energy is a market that has been growing for the better part of twenty years. Japan, Germany, and the United States account for more than three quarters of solar panels installed in the world. These countries are at the forefront of this...»

Synopsis abstract : «...»

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Indian global corps - Strategies and global realities

Document abstract : «A powerful and fast paced transformation of the Indian society has begun. This change is driven by the corporate, small and medium enterprises and the common man alike. Usually competitiveness refers to characteristics that permit a firm to compete...»

Synopsis abstract : «Introduction. Statistics of growing Indian presence. A few time-tested strategies. Bibliography. Conclusion....»

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Strategies for global competitiveness

Document abstract : «Successful companies develop strategies for doing business in emerging markets that are different from those they use at home and often find novel ways of implementing them, too. Once a company has identified the market space it wishes to target,...»

Synopsis abstract : «Introduction. Strategies for globalization. SWOT analysis. Driving forces of various market conditions. Types of business integration. Vertical. Horizontal. Financial holding strategy. Conclusion. Bibliography....»

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A look at organizational development

Document abstract : «Organization development is a planned process of change in an organization's culture through the utilization of behavioral science technology, research, & theory-Warne Burke. It is an effort planned, throughout the organization, & managed from the...»

Synopsis abstract : «Introduction. Definition of organization development. The growth and relevance of organization development . Managerial innovation of organization development. Managing the organization development process. Diagnosis, action and program...»

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Customer's perception towards the service quality of Hyundai

Document abstract : «A detailed & systematic study on the customer relationship management with the sales process, product & after sales service for Hyundai Santro car was under taken in the Bangalore city on behalf of Advaith motors private limited. This survey was...»

Synopsis abstract : «Introduction. Objectives of the study. Data collection methods. Analysis of the findings. Satisfaction parameters. Hypothesis. Suggestions and implications. Limitations of the study. Annexure. Questionnaire. Recruitment...»

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Naming a brand: The importance of a name

Document abstract : «"What's in a name? A rose is a rose and would smell as sweet even if called by any other name" These famous words from Shakespeare's Juliet send us into raptures, but marketers and consumers would not respond to this reasoning favorably. Brands...»

Synopsis abstract : «Introduction. The meaning of brands. Brand equity. Brand image. Brand extension. Types of brands. Manufacturer brands. Own label brands. Key factors in building brands. Quality. positioning. Repositioning. Communications. First-mover...»

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Fundamentals of retailer relations

Document abstract : «Marketing is indeed an ancient art. Its emergence as a management discipline however is of relatively recent origin. In fact, today most management thinkers and practitioners around the world regard marketing as the most important of all management...»

Synopsis abstract : «Introduction. Market. Buyer behaviour. Factors influencing buyer behaviour. Impact of information on buyer behaviour. Socio - cultural environment: Buyer behaviour. Influence of the intimate group on buyer behaviour. Influence of the broad social...»

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A study on customer expectations on MFD's towards Xerox India Ltd

Document abstract : «Xerox Corporation is the world's leading document management technology and services enterprise. XEROX INDIA LTD is the Indian subsidiary of Xerox Corporation. The US $15.7 billion, Fortune 500 global document management company was incorporated in...»

Synopsis abstract : «Introduction. Company Profile. History of Xerox. Founders of Xerox. The first product by Xerox. Xerography . A Xerography process. Mission of Xerox. Values of Xerox. Xerox strategy & direction. Diversity of Xerox. Xerox Social...»

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Dealer network: A brief study

Document abstract : «Dealers are essential part of the industry. He helps the products by familiarizing the goods to the customers, by distributing and thereby creating demand. He is the kingpin in the business world of manufacturer and distributor. Today he is the...»

Synopsis abstract : «Conceptual framework on dealers network. Role of the dealer. Need of the dealer. Dealers relations. Dealers satisfaction. Conclusion....»

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Reebok International Ltd

Document abstract : «Reebok International Ltd. has been unquestionably one of the juggernauts in the athletic footwear department behind Nike and Adidas for quite some time now. This prestigious shoe company was founded back in 1895, in Bolton, Lancashire by Joseph...»

Synopsis abstract : «Introduction.. Financial ratio analysis.. Liquidity ratios.. Profitability ratios.. Activity and leverage ratios.. Corporate goverance and its issues.. Corporate organization.. Rockport company.. Ralph Lauren Footwear.. Greg Norman...»

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Ascendum Systems Pvt Ltd

Document abstract : «India is poised to become a global IT superpower is not a revelation. Indians dominate the IT sector workforce, not only in US, but all over the world. In the last year or two, countries like Germany, France, and Japan have opened doors and are...»

Synopsis abstract : «IT Sector in India. Offshore Software Development: What is it and why do it?. Secrets of Software Success. Company Profile. Journey of thousand miles begins with one footstep. Vision. Mission. Quality. Industry focus. Ascendum's...»

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Overview of Coca-Cola

Document abstract : «It was a prohibition law, enacted in Atlanta in 1886, that persuaded physician and chemist Dr. John Stith Pemberton to rename and rewrite the formula for his popular nerve tonic, stimulant and headache remedy, "Pemberton's French Wine Coca," sold at...»

Synopsis abstract : «Introduction. Marketing department of coca-cola. Production department of coca-cola. Human resource department of coca-cola. Financial department of coca-cola. Financial performance of coca-cola. Conclusion. Bibli...»

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Wind-energy and TransAlta Wind

Document abstract : «Canada was one of the first countries to sign the Kyoto Protocol, on April 29, 1998. Formal ratification came more than four years later, on Dec. 17, 2002. But Canada's continued participation in Kyoto seemed certain to end with the election of a...»

Synopsis abstract : «Introduction.. Fastest growing renewable energy source in Canada.. A total installed capacity of over 5600 megawatts.. 13,000 high-quality jobs.. The efforts made by the Canadian government.. TransAlta Wind.. Why wind power is a good investment in...»

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Strategic alliance: Avebe and Noveon

Document abstract : «Gulati(1998) defines strategic alliance as "voluntary arrangements between firms involving exchange, sharing, or co- development of products, technologies or services". According to Granell (2000) globalization has become a world-wide pressure...»

Synopsis abstract : «Introduction.. Strategic alliances create value by exploiting opportunities.. The advantages and disadvantages of alliances over internal development.. The disadvantages of strategic alliances.. Avebe and Noveon.....»

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Strategic management with reference to BritCo Hotels

Document abstract : «Recent studies in the field of strategic management indicate that there is а lack of knowledge on strategy implementation and therefore, the managers cannot achieve the set targets in order to implement а strategic plan although they do...»

Synopsis abstract : «Introduction.. Strategy development.. Strategic change.. Strategic implementation and scanning.. Barriers in implementation.. A case study.. Case study: The yield management project (YMP) in BritCo Hotels.. Strategic implementation...»

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Allocation of resources in the market

Document abstract : «How does the free-market allocate its resources? This is a question that needs to be considered when choosing an economic theory to base a society on. The well-known neoclassical model is one that takes it direction from the laws of supply and...»

Synopsis abstract : «Introduction.. The many ways in which traditional market systems fail in accomplishing the goal of optimization of resources.. The role of competition.. Monopolistic behavior.. The neoclassical model.. The law of supply and...»

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Formal report on the marketing operations of UK's Royal Mail Ltd 2008

Document abstract : «The objective of this report is to evaluate the functional aspects of marketing in UK's Royal Mail Ltd and how it relates to other departments of the organization. The marketing strength of any business organization is largely reflected through its...»

Synopsis abstract : «Introduction.. Purpose of the report.. Limitation of the report.. Scope of the report. The Royal Mail Ltd.. The current situation.. Basis for operations.. Management structure.. Operations code.. Analysis of internal marketing...»

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Operation management: Evaluation of manufacturing practices at IBM

Document abstract : «Just like many other manufacturers of (personal computers) PC, the International Business Machines (IBM) w not spared the difficult times that engulfed the PC market from the early 1990s to the late 1990s. Despite the significant growth of demand...»

Synopsis abstract : «Introduction.. Analysis of IBM's operational management strategies.. The power of suppliers.. Rivalry among existing competitors.. Inventory cost control.. Performance metrics.. Kanban: simplest modality for managing inventories.. Manufacturing...»

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Polythene industry of Europe

Document abstract : «Polythene is one of the most widely used materials today. It has permeated practically every aspect and walk of life. From the positive to the negative its always there, the positive being some of the products made from it that uphold essential...»

Synopsis abstract : «Introduction.. History.. Science behind polythene.. Classification of polythene.. Uses of polythene.. Usage of polythene in medicine and hospitals.. Usage of polythene in the hotel & food industry.. Uses of Polythene in household...»

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The Coca-Cola company

Document abstract : «On May 8, 1886, Dr. John Stith Pemberton, a local pharmacist in Atlanta, Georgia, created the syrup used to produce Coca-Cola. He introduced the syrup to the community at Jacob's Pharmacy, also located in Atlanta, Georgia. The syrup was sampled,...»

Synopsis abstract : «Introduction.. Coca-Cola as the industry leader.. The positive effects of Coca-Cola being the industry leader.. The risk factors in its business.. Coca-Cola and lawsuits.. Usage of an activity based costing system.. The activity-based...»

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Allied Toys Inc. (2008)

Document abstract : «Allied Toys, Inc is a company based in NY, USA. Its activities are the development, manufacture and marketing of "high tech toys". Some of these toys embody new inventions that are protected by a US patent. The production of the toys will be...»

Synopsis abstract : «The case.. Outsourcing to China.. Protection of the trademark.. The Industrial Intellectual Property.. Importation in Republic of Utopia.. Liability.. Corruption.. Exclusivity right.. Local subsidiary as importor and...»

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D'Light Handbag (business plan)

Document abstract : «D'Light Company produces exclusive, fashionable handbags with unique lighting system build inside each product. The built in light makes it easier for the user to find the desired items in the handbag regardless of the outside conditions (during the...»

Synopsis abstract : «Executive summary.. Description of business.. Financial summary.. Business differentiators.. Business credibility.. The company and industry.. Purpose of the company.. Company founders and skill sets.. Competitive differentials.. Products and...»

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Firms motivations to create alliances

Document abstract : «More and more companies are recognising that to gain a competitive advantage they may have to enter into alliances with other firms. Referring to examples, identify possible motivations for entering into a strategic alliance and then critically...»

Synopsis abstract : «Introduction.. Joint ventures and its concept.. Contract of partnership in specific functions and ownership of capital.. The notion of dividing risks and technological development.. Production and economies of scales.. Shaping the competitive...»

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Food sharing and trust: Exploring the possibility of a relationship of causality

Document abstract : «Imagine what it would mean for businesses if they found that the money spent on the entertainment of guests had no real affect on the trust built with the other party. Or perhaps if businesses were told the opposite, that sharing food would enhance...»

Synopsis abstract : «Introduction.. Background.. Conflict- problem definition.. Experiment design and hypothesis.. Procedure.. Descriptions of the experiments conducted.. Experimental design.. The subjects, means, place, logistics and preparation. . Cross words and...»

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Study of Nike's strategy

Document abstract : «Sport has taken an important place in the society: L'Equipe is now the leading newspaper in France, ahead of Le Monde. The most purchased video games pertain to sports (GranTurismo, Fifa Soccer.). Young people dress with clothes (Adidas, Reebok,...»

Synopsis abstract : «Introduction.. Analysis of the situation.. The market: Nature of the market, evolution of total turnover, distribution and market trends.. Advertiser: Nike.. History, situation and weaknesses.. Product, competition, consumer and problems to be...»

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Analysis of success strategy of Starbucks

Document abstract : «On 26 January 2004, a true "culture shock" had occurred in avenue de l'Opera in Paris. The American Starbucks Coffee has grappled with the French market with the opening of a shop and a coffee bar, causing controversy in a country with an ancient...»

Synopsis abstract : «Introduction.. Presentation.. From grain (engineering) to cup.. Starbucks: A new player in the third market.. Coffee bar: When America takes the Italian accent.. Competitors of Starbucks.. Starbucks: More than a brand, an experience.. Strategy of...»

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Case study Renault - Nissan

Document abstract : «A strategic alliance is an official commercial collaboration, adopted by mutual agreement between companies. The partners of the alliance share, exchange or integrate some their resources for their mutual benefit, while remaining distinct and...»

Synopsis abstract : «Theoretical part.. Theoretical presentation of an alliance.. Complementary strategic alliances.. Additive strategic alliances.. The practical part.. Presentation of the Renault group and its alliance with Nissan.. The Renault Group.. The...»

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Company strategy L'Oreal

Document abstract : «L'OREAL, world leader in the cosmetics market, was founded as family enterprise in 1909 by the chemist Eugene Schueller who marketed products that he himself conceived and produced, at the Parisian hairdressing salons. This spirit and the values...»

Synopsis abstract : «Presentation of the group.. Presentation of the strengths/weaknesses of the company.. Presentation of environmental opportunities and threats.. Increasingly constraining regulations.. Threat of competition.. The performance of L'Oreal.. Various...»

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Almasah international real estate: The real estate market in Dubai

Document abstract : «In February, I landed in Dubai for the first time, after having heard so much about it. I was astonished by the number of towers already built at that time but more by the huge amount of cranes and construction sites. Therefore, I decided to do my...»

Synopsis abstract : «Introduction.. Description on Dubai's real estate market and its environment.. Presentation of the economy.. Factors leading to this unprecedented growth.. Deeper look at the Real Estate Market in Dubai.. Supply/demand outlook.. Examples of a small...»

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Re-branding junk food: firm strategies

Document abstract : «American food habits are known to be particular: quickness and convenience are the key-words to describe this food culture that started up the fast food phenomenon, which rapidly spread around the world. Similarly, with ingenious marketing...»

Synopsis abstract : «Introduction.. A rising awareness of the health hazards caused by junk food.. A lot of health problems are linked to an inappropriate diet.. How governments and civil societies tackle this issue.. How governments and civil societies tackle this...»

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Business plan for exporting RedGreen Danish chic sportswear products to Japan

Document abstract : «Where do we see fashion in 2007? Are people becoming more fashionable? We believe that fashion enables people to become a part of a culture and differentiate themselves regardless of the color of their skin and backgroundor identify themselves...»

Synopsis abstract : «Abstract.. Overview: From kimono to western influence and current trends.. Why is Japan a good market?. Business environment.. Description of Japanese fashion.. Why would it be a success in Japan?. Different steps to be followed in order to enter...»

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Business report : Veolia Environmental Services

Document abstract : «As part of the Business to Business project, a team comprising Nicholas Dawson, Arnaud le Floch and Rouh Rouh Tan Tan decided to conduct an in-depth business study concerning a leading European waste management company: Veolia Environmental...»

Synopsis abstract : «Introduction.. Waste management sector overview.. Market definition.. Employment in waste management.. Market data.. Veolia environment.. Veolia environment historical overview.. Company profile.. Veolia environmental services: Waste...»

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H&M on the Japanese market (2007)

Document abstract : «Hennes & Mauritz AB, better known as H&M, one of the inexpensive clothing fashion brand's leaders, established an expansion strategy, above all towards the East. They opened a lot of new stores in the best location, on shopping streets and in...»

Synopsis abstract : «Introduction.. Japanese environment analysis.. Macro environmental analysis: SLEPT.. Market-specific analysis: 12C.. Japanese market's challenges.. Market entry modes.. Collaboration with Madonna.. Con...»

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What are the major opportunities that emerging markets offer to international companies and what are the key considerations that such companies have to take into account when formulating strategies for doing business in emerging markets?

Document abstract : «The notion of an emerging, or developing, market economy appeared 1981 in a World Bank report. This term was used since emerging countries have embarked on economic development and reform programs, and have begun to open up their markets and...»

Synopsis abstract : «Presentation of emerging markets.. Characteristics of emerging markets.. History of emerging markets.. Major opportunities.. The market: Gaining access to new customers.. Resources or Learning: Obtaining access to information and...»

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Company focus: H&M

Document abstract : «Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model...»

Synopsis abstract : «Executive summary.. Some facts to begin.. Target definition of the company.. Positioning of the brand.. 4 P's analysis.. SWOT analysis: Key points.. Competition.. Current issues.. Recommendations.. Focus on Karl Lagerfeld's ...»

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The Baltic States: a golden opportunity for French food exporters?

Document abstract : «The 1st of May 2004, ten new countries came into the European Union. These states have seen their economy dramatically change in many aspects of international trade since this date. From the custom point of view to the currencies issues, it...»

Synopsis abstract : «Executive summary.. Introduction.. A strong economic potential.. General economic background.. From the food product market point of view .. Consumption habits.. An unreliable economy.. Threats of the Baltic States.. From the food product market...»

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Coach and Polo Ralph Lauren (2006)

Document abstract : «Coach began more than half a century ago as a family-run workshop in a Manhattan loft. Six artisans handcrafted a collection of high-quality leather goods. The founder of Coach was first inspired by a baseball glove. After refining it, making it...»

Synopsis abstract : «Coach.. An American story.. Business philosophy.. Distribution business model.. Excellence formula.. SWOT.. The 'Win-Win' combination.. Polo Ralph Lauren brand.. Brand extension.. Geographic location.. Distribution strategy.. Retail strategy.. Ralph...»

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