Term papers, Research Papers and Case Studies in Business Strategy

H&M on the Japanese market (2007)

Document abstract : «Hennes & Mauritz AB, better known as H&M, one of the inexpensive clothing fashion brand's leaders, established an expansion strategy, above all towards the East. They opened a lot of new stores in the best location, on shopping streets and in...»

Synopsis abstract : «Introduction.. Japanese environment analysis.. Macro environmental analysis: SLEPT.. Market-specific analysis: 12C.. Japanese market's challenges.. Market entry modes.. Collaboration with Madonna.. Con...»

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What are the major opportunities that emerging markets offer to international companies and what are the key considerations that such companies have to take into account when formulating strategies for doing business in emerging markets?

Document abstract : «The notion of an emerging, or developing, market economy appeared 1981 in a World Bank report. This term was used since emerging countries have embarked on economic development and reform programs, and have begun to open up their markets and...»

Synopsis abstract : «Presentation of emerging markets.. Characteristics of emerging markets.. History of emerging markets.. Major opportunities.. The market: Gaining access to new customers.. Resources or Learning: Obtaining access to information and...»

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Company focus: H&M

Document abstract : «Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model...»

Synopsis abstract : «Executive summary.. Some facts to begin.. Target definition of the company.. Positioning of the brand.. 4 P's analysis.. SWOT analysis: Key points.. Competition.. Current issues.. Recommendations.. Focus on Karl Lagerfeld's ...»

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The Baltic States: a golden opportunity for French food exporters?

Document abstract : «The 1st of May 2004, ten new countries came into the European Union. These states have seen their economy dramatically change in many aspects of international trade since this date. From the custom point of view to the currencies issues, it...»

Synopsis abstract : «Executive summary.. Introduction.. A strong economic potential.. General economic background.. From the food product market point of view .. Consumption habits.. An unreliable economy.. Threats of the Baltic States.. From the food product market...»

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Coach and Polo Ralph Lauren (2006)

Document abstract : «Coach began more than half a century ago as a family-run workshop in a Manhattan loft. Six artisans handcrafted a collection of high-quality leather goods. The founder of Coach was first inspired by a baseball glove. After refining it, making it...»

Synopsis abstract : «Coach.. An American story.. Business philosophy.. Distribution business model.. Excellence formula.. SWOT.. The 'Win-Win' combination.. Polo Ralph Lauren brand.. Brand extension.. Geographic location.. Distribution strategy.. Retail strategy.. Ralph...»

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The journal Liberation and the young French readership

Document abstract : «Liberation is a daily newspaper first created in 1978 by J.P. Sartre. Originally at the extreme left wing of the French political scheme but through the decades it has shifted to a more leftist, labor-style orientation. The paper has been facing...»

Synopsis abstract : «Executive summary.. Introduction.. Presentation of Liberation.. Presentation of the marketing field study.. Background of the marketing field research project.. Research of problem methodology.. Research design.. Results.. SPPS: Statistical...»

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Harvey Nichols in Hong Kong

Document abstract : «Opportunities for China: Lower entry threshold, wider business scope, more locations,freedom to set up, subsidiaries, longer terms of operations, more relaxed approvals procedure, due to the WTO China was forced to open the distribution, wholesale...»

Synopsis abstract : «China and Hong Kong market environment.. Retail market China.. Opportunities for China.. Difficulties in China.. Hong Kong: Main shopping areas.. Landmark.. Chinese vs. HK customer.. Harvey Nichols.. Timeline of Harvey Nichols.. Dr. Dickson...»

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Doing business in Venezuela

Document abstract : «It is difficult to establish if Venezuelan society is strongly direct or indirect, but one thing is true, they always tend to be clear in negotiations, they try to express what they think at every moment, becoming emotional many times. They don't...»

Synopsis abstract : «Pictures and maps.. Websites.. Communication: Description of the communication style, issues and problems.. Cultural values.. Cultural values according to Hofstede's model.. Cultural values according to Trompenaars' model.. Business...»

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Equipex: Case presentation

Document abstract : «Early 80s: Expansion of Activities in North America and Asia. Equipex's business grew with the establishment of small sales subsidiaries in India, Thailand and Indonesia. 1981: Establishment of Equipex in Karistan as a Joint Venture with a Karistane...»

Synopsis abstract : «Introduction.. The group Equipex.. First international steps.. The subsidiary in Karistan.. The Man - Mr. Jean Dutour.. Initial situation.. HR policy and manager development.. Managers, staff and organization's structure.. Changed...»

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Tom Ford vs Marc Jacobs

Document abstract : «Jacobs launched his name sake line in 1986 and then in 2001 debuted another critically acclaimed collection, Marc by Marc Jacobs, a collection of comparatively affordable edgy and retro mass-market pieces. His accompanying accessory lines-bags...»

Synopsis abstract : «Marc Jacobs case study.. Marc Jacobs's background.. The various steps of Marc Jacobs brand development.. How his life has influence his work.. Growing and building a international brand.. The first moves with LVMH.. Marc Jacobs's recipe for...»

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Brand strategies

Document abstract : «You can build a business without a factory, without offices and without a staff, but you can not build a business without clients. The corollary is that clients are the only reason you are in business in the first place. And marketing is about...»

Synopsis abstract : «Introduction.. Country of origin.. American culture, Japan, Denmark and France.. Corporate Identity.. Packaging.. The design manual. Brand name styles.. Brands become generic terms.. Misguided brands.. Brand name criteria.. Brand strategies and...»

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Importance or otherwise for multinational enterprises of developing codes of ethics

Document abstract : «According to Milton Friedman, there is one and only one social responsibility of business - to use its resources and engage in activities designed to increase its profits so long as it engages in open and free competition without deception or fraud....»

Synopsis abstract : «Introduction.. Important issues linked with the ethical code.. Human rights.. Environment.. Corruption.. Genetically modified food.. Conclusion.. References.....»

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Accor

Document abstract : «For more than 40 years, Accor has constantly reinvented its businesses to keep pace with the world around it, with the goal of providing innovative, high-quality products to Hospitality and Services customers. In Hospitality, Accor's ambition is to...»

Synopsis abstract : «Abstract.. Executive summary.. Introduction / background.. The management of the company.. Financial analysis.. Recommendations and estimates.. Conclusion.....»

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The different approaches to develop strategy. Is there evidence in today's business world to suggest there is one best way?

Document abstract : «For a couple of years, the concept of strategy has become fundamental for any type of business. According to Ansoff (1965), the practice of strategic planning is now widespread among large, medium and small firms. The strategy comes from the Greek...»

Synopsis abstract : «Introduction.. The two main perspectives from which strategy can be defined.. Examination and comparison the different approaches to develop strategy.. The different names of approaches.. The perspective approach.. The two principal...»

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Business plan: Washybar, why wash and wait when you can drink and wash?

Document abstract : «The target market: People who don't have a washing machine at home (usually clients of launderette, mostly young people) and generally people who want to spend time in a bar. What they think now: It is boring to wait while your clothes are being...»

Synopsis abstract : «Summary.. The team.. Where do we want to be?. Vision.. Mission.. Values.. The market.. Segments.. Size of the market.. Trends.. Customer needs (questionnaire in appendix).. The actual customer behaviour.. Factorial...»

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Lego case study: Danish vs. British culture

Document abstract : «Modern companies can not longer hold on to a "go-it-alone" philosophy in the modern networked business world. Global companies look for business opportunities outside their traditional boarders and have therefore to deal with cross-cultural issues...»

Synopsis abstract : «Introduction.. The Company's background.. A pure Danish toymaker and a British Subsidiary.. Cross-cultural differences between Danish and British managers.. In the everyday life context.. Exploring cross-cultural theory as it relates to Denmark and...»

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Strategic procurement and commercial relationship

Document abstract : «'Supplier relationship' is an expression that, it can be argued, has positive connotations, indicating as it does that a relationship between buyer and supplier exists and that it is such that both sides derive benefit from it. However, this has not...»

Synopsis abstract : «Introduction.. Relationship and Partnership: Definitions and goals.. Choose suppliers relationships.. Advantages that the two parts have worked units.. Conclusion.. Reference.....»

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Petrolivia and the olive oil producers market

Document abstract : «For many years, the olive oil producer market has been dominated by three European countries: Spain, Italy and Greece, which account 97 per cent of the European production and 77 per cent of the world production. These three European countries are...»

Synopsis abstract : «Introduction.. The purpose of this essay.. Looking at the numbers.. The market segmentation.. The top five supermarkets: 80 per cent of the total olive oil sales in the UK market.. Conclusion.. References.....»

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Organizational development: Mergers and Acquisitions

Document abstract : «Nowadays, mergers are very common in all sectors. Indeed, in many sectors, the competitive pressure, the decline of prices and research costs provoke numerous mergers. However, all mergers aren't successful; there are some steps to follow to avoid...»

Synopsis abstract : «Introduction.. Daimler - Chrysler.. Pernod Ricard - Allied Domecq.. Totalfina - Elf Aquitaine.. Microsoft - Multimap.. Nestle - Dreyer's.. IBM - Lenovo.. BP - Amoco.. Rentokil - BET.. Conclusion.. References.....»

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The study of a famous Australian wine company : Banrock Station

Document abstract : «Banrock Station is an Australian wine company situated within three hours drive from Adelaide, in South Australia. Its slogan "Good earth, Fine wines" perfectly embodies the two main motivations of the company: the protection of ecological balance...»

Synopsis abstract : «Introduction.. How to meet the demands of a new market?. How to find necessary communication tools?. How to use the brand name 'Australia' as a market position reinforcement?. A name for each wine.. A possible creation of a label.. Teaching...»

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An in-depth study of the operations of Bistro Villemanzy

Document abstract : «Bistro Villemanzy is part of the "Bistrot des Cuisiniers" group (10 Bistros located in Lyon), which itself is a part of the Leon de Lyon/ Jean-Paul Lacombe group. Bistrot des Cuisiniers is a group aiming at offering upper quality meals in a bistro...»

Synopsis abstract : «Introduction.. A customer.. First impression.. Ishikawa diagram.. An auditor.. Strategy of the firm.. Financing.. Customers.. Purchasing and subcontracting.. Inventory management.. Product and process innovation.. Human resources...»

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The successful setting up of Accor in Brazil

Document abstract : «Accor is a French company, born after the merger in 1983 between Novotel (created in 1963) and JBI (Jacques Borel International, created in 1967). Today, the company can be found in 140 countries all over the world, hires 168 500 people and had a...»

Synopsis abstract : «Brief overview of Accor Group.. Difficult beginnings of the Novotel establishment in Brazil.. The decision to establish Novotel hotels.. The economic crisis in Brazil as of the first years of the Novotel's establishment.. Expansion inspite of an...»

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Pepsi's entry into India: A well planned out strategy

Document abstract : «With other Pepsi markets nearing saturation, Pepsi decided to expand its international operations into India in the late 1980s. However, even prior to entering India, Pepsi was met with strong objections by one of India's leading political parties....»

Synopsis abstract : «Case summary.. SWOT analysis.. Internal analysis.. External analysis.. Pepsi's need to globalize.. Pepsi and the Indian government.. Pepsi after India's liberalization.. Working towards improving the foreign economy.. Recommendations for Pepsi's...»

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Schneider-LeGrand merger

Document abstract : «Beginning with a certain turnover, the EU merger rules are to be applied to cross-border concentrations, irrespective of the size of the company or area of their activity. A pre-merger notification to the European Commission is obligatory. Most...»

Synopsis abstract : «Why the European Commission blocked the French merger.. Acquisition of sole control. . Low-voltage electrical equipment sector.. Impose the prices and control the market.. Restricting effective competition.. Links that exist between competition and...»

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'Fairbus' or 'Unfairbus'

Document abstract : «By the end of the 1960s, European aircraft manufacturers realized that continued competition among them could result in continued American dominance in the industry. While European airlines operated 25% of the global airliner fleet, the European...»

Synopsis abstract : «Why did European countries build a new industry?. How did European countries build a new aircraft industry in 1970's?. Is there fair competition between Airbus and Boeing or unfair competition?. Airbus as a part of EADS, with a new project A380: The...»

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The implementation of an information system and its consequences for the success of the companies

Document abstract : «Today, we are led to think that every company which wants to stay "on the run" has to implement an information system. Success stories of online businesses led companies, even those which exist from the 20th century, to develop an e-business...»

Synopsis abstract : «Introduction.. Brief overview of the 2 studied companies.. GM: The Colossus with agile feet.. Land Rover: The established giant.. Two convergent approaches.. Information system's effects on the value chain.. Presentation of the concept.. A total...»

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The impact of the lack of oil on the activity of the Promens company

Document abstract : «As far as energy is concerned, natural and in particular petroleum resources are running out and this would be one of the biggest issues world companies will have to deal with. Indeed, the world business and economy are run by oil: companies are...»

Synopsis abstract : «The lack of oil, a key intelligence topic.. Presentation of the Promens company.. Promens' activity.. Promens' products.. Promens' technologies.. Promens' mission and values.. Critical needs in intelligence.. Study of the environment.. Study of the...»

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Case study: Woolworths turnaround strategy 2007

Document abstract : «Woolworths Holdings Limited is a South African based retail group that operates locally and internationally through two subsidiaries, Woolworths (Pty) Ltd and Country Road Ltd. Stores are based in Africa, the Middle East, Australia, New Zealand,...»

Synopsis abstract : «Introduction.. The industry's dominant economic features.. Forces that drive the industry change and impact of each on competitive intensity and industry profitability. . The market positions that rivals occupy.. The strategic moves that rivals...»

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Analysis of an oligopoly phone industry in South Africa

Document abstract : «With more than 30 million South African mobile phone owners in 2007, the most powerful and the most developed country of Africa plays an important role on the international mobile phone market. According to data from the "SA Mobile Market"...»

Synopsis abstract : «Introduction.. The concentration ratio of the industry.. The nature of the competition.. Is there is a price leader in the industry?. The evidence of abnormal profits.. The barriers to entry in the industry.. The...»

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Corporate valuation: Laurent Perrier analysis

Document abstract : «Laurent Perrier is a French company specialized in champagne, which is a luxury product. Laurent Perrier manages both the production and the distribution of its champagne and wines. The Group owns its distribution network (through restaurants,...»

Synopsis abstract : «Executive summary.. Business overview.. Company's overview.. The champagne market.. Valuation of Laurent Perrier.. Net restated asset value method.. Discounted cash flow model.. DCF based on a 30-years period.. DCF with a cash flow fade.. Multiples...»

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Business venturing - feasibility study (March 2008): Hexabus

Document abstract : «The main objective of feasibility study is to know if our business idea is sustainable, and if we could invest it. for this, first we are going to do the analysis of potential customers and competitors. This analysis will approach company's target...»

Synopsis abstract : «Acknowledgements.. Executive summary.. Introduction.. Methodology.. The service.. Description of the service.. Group product declaration form.. Study of service.. The market.. Description of the market.. Analysis of the potential...»

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Business performance improvement: The Zara process

Document abstract : «Nowadays, taking all brands into account, the INDITEX parent company accounts for more than 2 900 shops in 62 countries and 58 000 employees all over the world. In the same way, the number of ZARA shops is about 930 all over the world out of which...»

Synopsis abstract : «Summary.. Presentation of the ZARA company.. Key dates.. Key figures.. The competitive advantages.. Presentation of the ZARA process.. Diagram of the D-15 model.. Creation and design.. Confection of bagged cut pieces.. Production, distribution and...»

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Genetics: Case France and bio-technologies (business model)

Document abstract : «Agricultural chemical industry has always been considered to be all but environmental friendly. Nevertheless it is also one of the industries trying to find out solutions to population's growth, overpopulation and their calamitous consequences on...»

Synopsis abstract : «Project's genesis and context.. Management and infrastructures.. The Herbfree system in the organization.. Staff and infrastructures evolutions.. Management issues.. Market research.. Demand research.. Customer...»

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knowledge management report

Document abstract : «The long-term survival of any company is dependent on its ability to generate and exploit innovative ideas, bringing to market those products or services that differentiate it from its rivals. While most companies may dismiss this statement as...»

Synopsis abstract : «Introduction.. Bakground.. Defining knowledge management.. Methods, tools and contexts.. Web-based knowledge management tools.. Web-based (enabled) information technology tools for knowledge management.. Traditional data base tools.. Enterprise...»

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The Chinese wine market (2006)

Document abstract : «We are going to enter Shanghai wine market with our French wine such as Roman County, which is expensive but excellent taste. Now is the most perfect time to go into China wine market of high income because there three advantages for us. Our goal is...»

Synopsis abstract : «Executive summary.. China wine market.. Current situation.. Market summary: Demography, needs, trends and growth.. SWOT Analysis.. Competition.. Key to success.. Critical issues.. Marketing strategy.. Marketing mission.. Marketing...»

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Pirelli vs Continental

Document abstract : «Around 1990, due to a substantial number of tyre manufacturers on the market, Pirelli SpA though of taking over the German tyres company named Continental AG. And after a long merger attempt which lasted more than two years, it finally ended with...»

Synopsis abstract : «Introduction.. Summary.. The reasons why Pirelli wanted to merge with Continental?. The shareholders meeting.. The reason of the failure.. Conclusion.. Bibliography.....»

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McDonald's commitment to their communities

Document abstract : «McDonald's has been for many decades the leading global food service retailer in the world. 30 000 restaurants have been implemented over 119 countries since the creation of the first restaurant in California sixty years ago. McDonald's employees...»

Synopsis abstract : «McDonald's corporation and its values.. McDonald's commitment to their community.. Daily actions.. Ronald McDonald House Charities.. Comparison: Burger King.. Criticism.. Conclusion.. Bibliography indicative.....»

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Brasserie Duyck

Document abstract : «This article is about studying the case of the Duyck breweries, a company that is four generations old and that is leading the tradition relentlessly free on the French beer Market. The Duyck brewery is one of the remaining independent local...»

Synopsis abstract : «Context.. Structure of the market.. The Duyck niche strategy.. The product line.. The consumer.. Consumer perception.. 4 P analysis of the launch strategy.. Bibliography.....»

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Expansion of business to new countries: JC Decaux (2006)

Document abstract : «Expanding to new countries is nowadays an important stake for companies, considering the cost benefit they can get from this. Economies of scales, of scope permit them to drive their cost down and thus to be more and more competitive on the global...»

Synopsis abstract : «Introduction.. Polish environment.. Trompenaars analysis and business culture.. Negotiation and communication.. Hofstede's cultural dimension.. Conclusion.. Bibliography.....»

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Radio frequency identification (RFID). Hudson Bay Company's next great competitive advantage

Document abstract : «The hype around Radio Frequency Identification (RFID) technology - a revolutionary information-gathering method whereby information in a tag can be read from up to 300 feet away - has caught the attention of many retailers in North America....»

Synopsis abstract : «Executive summary.. Introduction.. Technology definition.. Industry analysis.. HBC analysis.. Decision criteria.. Alternatives.. Analysis of current system.. Company-level feasibility analysis.. Benefits and limitations of RFID technology at...»

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The international development of Starbucks (2004)

Document abstract : «The Starbucks Coffee Company owns today more than 6,000 retail locations in 37 countries: It is situated in all the continents: North America, Latin America, the Middle East and the Pacific Rim, that is to say "wherever there is a demand for good...»

Synopsis abstract : «Introduction.. The international approach of Starbucks is globa-local.. The differences.. The similarities.. The pros and the cons of the international approach.. A high brand's value for the consumer.. The brand benefits.. The brand...»

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Evaluating supermarket power: Carrefour promodes

Document abstract : «In recent years, large buyers that had previously been in fragmented industries have increased their purchasing power through mergers and acquisitions. This change has placed more importance on the topic of limiting bargaining power and preserving...»

Synopsis abstract : «Evaluating supermarket power.. Is there a need for competition law?. The Carrefour/Promodes merger: Analysis of key players.. How Promodes and Carrefour came together.. The merger proposal.. The European Commission: Analyzing the facts.. Relevant...»

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Total, a successful long-term strategy

Document abstract : «Total is today the fourth largest oil and gas company in the world. This Paris-based firm is the largest European company (based on market capitalization in 2006), it has over 95 000 employees in more than 130 countries and a net income of €...»

Synopsis abstract : «Introduction.. 1924 to 2007: From a traditional French 'national champion' to a global giant.. An integrated strategy.. Today's strategy: Focused on Canadian oilsands.. Total E&P Canada, a fast-growing subsidiary.. Total competitive advantages...»

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The green future of the car industry

Document abstract : «Cars and, through them, all the automotive industries, from the conception to the end of the vehicles is one of the most polluting industries. Nowadays nobody can ignore that the effect of the pollution on the earth is the major problem that...»

Synopsis abstract : «Introduction.. Appraising of the cars situation nowadays.. Appraising of the production situation nowadays.. Appraising of the recycling situation nowadays.. Progress in work.. The cars of tomorrow.. The green cars energy for tomorrow.. Tomorrow, a...»

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Eurocamp : Proposal for development in Slovenia

Document abstract : «Eurocamp is a UK-based tour operator specializing in self-drive camping holidays. The company was founded in 1975 and began with camping holidays in Brittany. Initial success spurred the managers on to expand the product range over the next 10 years...»

Synopsis abstract : «Introduction.. The tourism market.. Generalities.. Tourism in France.. An attractive new market : Slovenia.. The structure.. The consumer profile.. Slovenia and tourism.. Eurocamp's future development in...»

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Creating artificial needs, the sinews of phone industry?

Document abstract : «The cell-phone equipment rate in the UK has reached the amazing level of 112% (i.e.: on average over one cell-phone per inhabitant). With this rate, the UK sets a European record, yet the average rate on the continent is above 75% (France: 86%). ...»

Synopsis abstract : «Introduction.. Design and creation.. How to keep on selling?. How to choose and who decides what to sell?. Marketing policies.. Technologies.. Subscriptions.. Perception of the end consumer.. The tools of our observation.. Consumer...»

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Alko

Document abstract : «For the past few years, the profits of ALKO have shrunk because of a more active concurrence. Then, the board of directors of this company, which produces lighting fixtures, decided to hire Gary Fisher to try to find a solution to reduce the...»

Synopsis abstract : «Basic assumptions.. Annual inventory and distribution costs.. Changes in setting up a national distribution centre.. Suggestions.. Conclusion.....»

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BMW new 5-Series

Document abstract : «Company background- Founded in 1917 Munich airplane motor maker. Hit series: BMW 303, 328. Total annual output: 950K. Diesel cars cover more miles than petrol engine. People are more concerned with the price of running a car than the price of...»

Synopsis abstract : «Introduction.. Company background.. BMW France.. Market analysis.. The car market in France.. Segment and target.. Target customer demography.. Motivation of purchase.. Series 5 competitors.. Consumer loyalty.. Marketing strategy.. Marketing...»

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Changing mentalities: An analysis of Dove's "Campaign for real beauty" (2006)

Document abstract : «The brand Dove is part of the English-Dutch group Unilever. It accounts for 3% of Unilever's turnover. In 1957, Dove created soaps that contained 1/4th moisturizing cream, especially for sensitive skins (50% of women). Since then, Dove has always...»

Synopsis abstract : «Introduction.. Presentation of the campaigns.. A campaign for real beauty?. Used formats and means.. Why such a campaign? What for?. Background analysis.. Social and commercial goals.. Results : A great success.. A great commercial success.. Impact...»

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Tesco case (2005)

Document abstract : «The growth of Tesco has been surprising: the company announced a forecast of $1.4 billion in annual profits in 2001, and the sales volume in the first semester of this year reached $16.8 billion. Its current market share in the UK is strong: it is...»

Synopsis abstract : «Executive summary.. Domestic growth of Tesco.. Global expansion of Tesco.. Ability to reach the good markets.. Good combination of the 4 Ts.. A global management scheme.. How Tesco learn from other...»

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M&M's, the "funniest" strategy

Document abstract : «What famous chocolate does a person who likes cinema, NASCAR races and has a fun spirit, buy first? M&M's!! This chocolate brand is known all around the world. This reputation is not the result of the hazard's but the consequence of a historic...»

Synopsis abstract : «Introduction.. History.. The first target.. The second target.. Evolution of the characters from their creation to present days.. Evolution of the packages.. M&M's chocolate market.. Evolution of the range of products.. Conclusion.. The...»

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Motown: A history of success

Document abstract : «"Music, Money, Sex and Power." That is how, in four unequivocal words, Gerald L. Posner defines Motown, the record label which transformed the landscape of American popular culture. The personage who embodies this definition is Berry Gordy Junior....»

Synopsis abstract : «Introduction.. The creation of the Motown Record Label.. Crossover.. A particular sound.. A factory-like strategy to produce hits.. Brilliant songwriters: The example of Holland-Dozier-Holland.. Talented musicians.. Great Singers turned into stars:...»

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Shell Canada

Document abstract : «Shell Canada Limited is one of Canada's largest integrated oil companies. The corporation's head offices are in Calgary and Alberta. Lead by Mr. W. Adrian Loader, Shell Canada Ltd employs 4772 people worldwide and added over 600 new full-time...»

Synopsis abstract : «Overview of Shell Canada Ltd.. Employment environment analysis.. Human resources management.. Diversity and employment equity.. Performance management.. Training & skills development.. Health, financial & family benefits.. Vacation &...»

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Senergy

Document abstract : «Government support through financial incentives and the public's trend toward environmentally friendly products has opened the way for alternative energy based companies to thrive. In the French market, with little direct competition, we believe our...»

Synopsis abstract : «Executive summary.. Marketing analysis summary.. Management and staffing summary.. Regulatory issues summary.. Summary of financial analysis.. Company summary.. Company ownership.. Company locations and facilities.. Services.. Service...»

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Vattenfall Nordic Heat: Strategy and control

Document abstract : «Vattenfall is the fourth largest generator of electricity and the largest generator of heat in Europe. The company has more than 32 000 employees and is active in all stages of the electricity value chain: generation, transmission, distribution and...»

Synopsis abstract : «Introduction.. This is Vattenfall.. Reading guide.. Strategy and control.. Vision, mission and strategy.. Organization.. Vattenfall nordic heat.. Implementation of strategy in VNH.. Analysis.. The business unit.. The balanced scorecard.. The...»

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Study of Renault's strategy

Document abstract : «Renault is a famous car-constructor. It was created in 1899 by the brothers Renault and was considered one of France's flourishing industry throughout the XXth century. But now the firm has adapted itself to a new global and more complex...»

Synopsis abstract : «Introduction.. Fighting obstacles and gaining successes.. Presentation of the world car industry.. Pre-1996 Renault: Too little, too lonely, too French.. Successful developments.. How Renault became international: Sstrategy and...»

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Operating methods in global business

Document abstract : «When companies decide to enter foreign markets and start doing international business, there are different kinds of entry models they can use. In our report we give an overview of some of the entry modes, including benefits/motivations, risks and...»

Synopsis abstract : «Introduction.. Export.. Exporting services.. Why export?. Risks of exporting.. Export requirements.. Import.. Why import?. Risks of importing.. Importing requirements.. Licensing.. Why license?. Principal issues in negotiating licensing...»

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Supermarkets face out food discounters: from buying to shopping

Document abstract : «The following report encompasses four main parts, i.e. a literature review developing theories on the selected topic, a research methodology helping in the selection of the most accurate research method, findings following from the primary research...»

Synopsis abstract : «Abstract.. Introduction.. Similarities and differences between supermarkets and food discount stores.. Some definitions.. Differences: 4 P's.. How food stores influence and affect the making decision process of consumers?. Low price strategies.. A...»

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Business plan on exporting redgreen (Danish chic sportswear products) to Brazil

Document abstract : «Brazil has become one of the most promising emerging countries besides China and India and counts a very large population, whereby extreme poverty and extreme wealth coexist. In this context Redgreen, a Danish company specializing in high end and...»

Synopsis abstract : «The Brazilian macro-environment.. Investment climate analysis.. PESTL analysis.. The keys to success: A marketing approach.. Marketing vision.. Marketing concept.. Communication.. Product selection.. A strategic distribution choice.. Expansion...»

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Market study hotel industry business 2005

Document abstract : «Marriott International's Q1 2005 net income was $145 million, a 27% increase compared to the same period last year. Marriott International recorded earnings per share (EPS) of $0.61 in the first quarter of 2005, up 30% from the same period in...»

Synopsis abstract : «Introduction.. Marriott.. Financial performance.. Stock market performance.. Mergers & acquisitions.. New properties.. Refurbishments.. Product development.. Starwood.. Finance.. Stock market performance.. Mergers & acquisitions.. New...»

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Global trade relations: Opportunities and challenges for direct investment in Brazil

Document abstract : «Brazil is the largest and most populous country in Latin America, and the fifth largest in the world in both area and population. The country possesses a developed agriculture as well as mining and manufacturing resources, Brazil also has a large...»

Synopsis abstract : «Introduction.. PEST.. Facts and figures.. Why invest in Brazil?. Challenges.. Conclusion.. Bibliography.....»

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Service operations management

Document abstract : «The service concept which will be analysed throughout this report concerns the after-sales service of the branch Alcatel's Enterprise Solution Division. This branch of the French company Alcatel provides worldwide companies with solutions of...»

Synopsis abstract : «Description of the service operation and its service concept.. Methodology.. Critical evaluation relating to the capacity management of the operation.. An apparent efficient capacity management.. Chasing the out-of-stock.. Ishikawa diagram: Cause...»

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Analysis of advertisements techniques

Document abstract : «Advertisers use every possible means and techniques to sell all kinds of products, from the cheapest to the most expensive ones, from the most to the least useful. When making an advertisement they make sure that their product will be attractive,...»

Synopsis abstract : «Introduction.. The logic behind aligning the use value with the exchange value.. Commodity fetishism.. Glamour: Preferred tools to attract consumers.. The notion of glamour.. Conclusion.. References.....»

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Cadbury Schweppes

Document abstract : «Cadbury Schweppes is one of the world's largest beverage and confectionery company, with over 50 different brands, manufacturing plants in 25 countries, sales in a further 165 and a market extension that covers countries all over the world, such as...»

Synopsis abstract : «Introduction.. Historical background: The Impact of values, management strategies and governmental regulations on business success.. The values: The past and today.. From 'Scientific Management' to 'Management for Values'.. The role of national and...»

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Implementing Monoprix in Japan

Document abstract : «This business plan is used to deal with the development plan for entering into the Japanese retail market. Based on the company's long-term need for world expansion and brand identity development, we choose Japan as the test land for Asian market...»

Synopsis abstract : «General introduction.. Executive summary.. Objective.. Company summary.. Company ownership.. Products.. Japan business environment summery.. General strategy.. Entry means: Choosing local partner.. Business scale and category.. Target...»

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The tobacco industry

Document abstract : «The origin of tobacco is quite old, and it became an industry when European discovered it. But the future of this particular industry is uncertain. Tobacco is not really an innocent product, since it has been proved to be addicting and to favour...»

Synopsis abstract : «Introduction.. History of tobacco industry.. Overview of the tobacco market.. Market definition.. The tobacco industry from a demand side perspective.. Study of concentration.. Global overview.. The American case.. Cost Structure of the...»

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Terra chips

Document abstract : «TERRA CHIPS, a USA-based company, founded in 1990, offers a wide range of vegetable and potato chips, which have created a new niche on the salty snack market. Terra has always had a tradition of creating masterful combination's of unique vegetables...»

Synopsis abstract : «Introduction.. Swot analysis.. Company.. Product.. Competition.. Market trends.. The snack food market.. The salty snack food market.. The position of terra chips on the market.. Positioning strategies.. The nutritional snackers.. The economical...»

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Project initiation document: The map shop

Document abstract : «The project initiation document is prepared as a response to an appeal from Geoffrey Smith, Map Shops, on the issues concerning the Map Shops proposed by Geoffrey and the issues identified by the consultant team, through the examination of the Map...»

Synopsis abstract : «Introduction.. Identification and analysis.. Introduction.. Identification of stakeholders.. Stakeholder relations.. Identification of issues regarding succession and modernisation.. Solutions and feasibility.. Introduction.. IS...»

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How Air France could be differentiated from low-cost carriers?

Document abstract : «The objective of this investigation project is to show, analyse and discuss about the way that Air France would fight against low-cost carriers in the same market. In our contemporary world, the airline industry is one of the most important tools in...»

Synopsis abstract : «Introduction.. Review of airline business.. Types of airlines.. Understanding the business.. The core and the secondary expectations.. Different ways of development.. Conclusion.. References.....»

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McDonald's Corporation

Document abstract : «McDonald's is the leader throughout the world in the fast-food market. Set up on the 15th of May 1940 , the symbol of America, fast-food and globalisation is present throughout 121 countries, in strategic places in cities. McDonald's is part of our...»

Synopsis abstract : «The Speed of service by McDonalds.. Example of McDonalds service.. Scope for improvement in service.. The price factor.. Attractive prices of McDonalds.. Operation objectives.. The two main objectives of McDonalds.. The conflicts between the...»

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Spa business plan

Document abstract : «Mia Day Spa is a new type of Day spa in Toulouse and even in France, offering complete day services for women who gave birth recently. We offer a 5 ultra-chic, ultra-comfortable treatment rooms with the finest spa linens and equipment. We will use...»

Synopsis abstract : «Executive summary.. Presentation of our offer.. Objectives.. Keys to success.. Management.. Company ownership and team.. Start-up summary.. Products and benefits.. Market analysis summary.. Market analysis summary.. Target market.. Competition and...»

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Bass model

Document abstract : «Most Companies recognise that a continuing stream of new product developments is essential to ensure long term organisational health, but they also recognise that innovation is accompanied by high cost and risks. These risks can be controlled...»

Synopsis abstract : «Introduction.. Model development.. Assumptions Of the bass.. Model collaboration.. Application & analysis.. Output.. Conclusion.. References.....»

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What are the reasons of Zara's success?

Document abstract : «In 1973 Amancio Ortega Gaona, Inditex Group president and main shareholder, created a textile company, which specialised in producing dressing gowns and underwear. Two years later he opened the first Zara store in La Coruña. Nowadays, the Inditex...»

Synopsis abstract : «Introduction.. Inditex group.. Localisation all around the world.. Global strategy.. A particular case: Zara.. Zara's success story.. Zara's strategy.. Zara's competitors.. Conclusion.. Bibliography.....»

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Corporate culture

Document abstract : «Culture appears for many managers as a quite simple deal: it corresponds to what the company stands for, its "identity", being widespread in the organization, easy to manipulate and to embed, a tool for making all the stakeholders going in the same...»

Synopsis abstract : «Introduction - Management of culture.. Beyond the surface level in an organization.. Example of Nadja Sorgade.. Change of culture.. Considering organizations as unique entities.. Culture management.. Relationship between identity and...»

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Organizing a global company: the Caterpillar case

Document abstract : «Within the framework of the course "Organizing a Global Company" we are invited to realize a group work composed of two parts. The objective of the first part is to try to analyze and to understand the organizational structure of an international...»

Synopsis abstract : «Introduction.. Presentation of the company.. Bergerat Monnoyeur.. Overview of the company from an HR point of view.. HR problematic.. Values and beliefs.. Rites.. Myths and symbols.. Summary.. Internal communication.. Type of...»

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The current brand situation: EDF

Document abstract : «There are great modifications in the organization of the electric sector in Europe. It is agreed that the sector management must change and must adapt to the requirements of the European Unique Market, and that consequently the invisible power of...»

Synopsis abstract : «The current brand situation.. Strategic behavior of the group.. Improvement of the marketing policy.. Positioning of the activities by country.. Competing situation of EDF in Europe.. Porter Matrix.. The Importance of brand management in value...»

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Placement report: The launch of eBay in an OXFAM charity shop

Document abstract : «From the 13th of May to the 4th of August, I was in Bristol, a town from the South West of England. From the beginning, I knew that I wanted to go to England because it is the nearest country to learn English and also because I was interested to...»

Synopsis abstract : «Introduction.. Presentation of the company.. This is Oxfam.. The history of Oxfam shops.. The Oxfam shop I worked for.. Launch pf Ebay in the Oxfam shop.. eBay: A new way of selling for Oxfam.. The functioning of eBay according to Oxfam.. Results...»

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How Clarins and its "Body Lift" can be a total success in Brazil?

Document abstract : «After three centuries under the rule of Portugal, Brazil became an independent nation in 1822. Exploiting vast natural resources, it is today South America's leading economic power and a regional leader. Meanwhile Brazil continues to develop its...»

Synopsis abstract : «Brazil: geography.. Natural resources.. Terrain.. Climate.. Environment.. Population.. History.. Social institutions.. Family value.. Women in Brazilian society.. Political system in Brazil.. Legal system.. Organization of the judiciary...»

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The business cycle in South Africa

Document abstract : «The economic powerhouse of the continent, South Africa produces one fifth of its entire production. The gross domestic product (GDP) is four times that of its southern African neighbors and covering around 25% of the entire continent's GDP....»

Synopsis abstract : «Introduction.. The current state of the business cycle in South Africa.. The current prospects for the business cycle in South Africa.. Conclusion.. Bibliography.....»

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Chesebrough-Pond's Inc. Vaseline petroleum jelly (VPJ) (2005)

Document abstract : «Robert Augustus Chesebrough, a 22-year-old chemist from Brooklyn, New York, created Vaseline Petroleum Jelly. "Oil rig workers discovered that rod wax, a petroleum by-product from oil rig pumps, healed their cuts and burns. Chesebrough extracted...»

Synopsis abstract : «Product and company presentation.. VPJ uses.. VPJ position in the company.. Place, price and advertising.. VPJ SWOT analysis.. Competition for VPJ.. Segmentation for VPJ.. People in VPJ marketing mix.. Segmentation recommendations.. Possible plans...»

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Placement report: Assurances générales de France of Allianz AGF

Document abstract : «The AGF Group is a major player in insurance and financial services, both in France and in more than twenty countries around the world. It has more than 60 billion clients from more than 70 countries world-wide. Backed by the n 1 in European...»

Synopsis abstract : «Structure and activities of AGF.. Contact details.. Nature of the business.. Legal structure of AGF.. Management structure of AGF.. Size, number of staff, key figures for 2000-2003.. Vision of AGF.. Strategic objectives.. Product/service...»

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Business plan: Personal traveller - tourism in China

Document abstract : «Personal Traveler is a travel related service company which links with travel agencies in leading European markets in forming a customized package to fit the need of "third-age" foreign travelers in main Chinese cities. The venture will leverage on...»

Synopsis abstract : «Executive summary.. The product.. Current problems.. Language of tour guides.. General language ability in China and cultural misunderstandings.. Road signs.. Mission statement.. The product.. Tourism industry in Beijing, China.. Visitor...»

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An Irish firm in the Chinese Market

Document abstract : «Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the...»

Synopsis abstract : «Introduction.. Political and socio cultural environment.. Politics as a tool to encourage or discourage activities depending on its interests.. The political risk in the host country.. The three categories of actions.. Entry modes.. Selecting the...»

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Easy Jet, Strategic management project

Document abstract : «The airlines industry has been highly perturbed by many new external and internal events since the last five years (September 11th, increasing of fuel value, and recently many technical incidents in some flights). All these components transform...»

Synopsis abstract : «Introduction.. External environment: Industry analysis.. Internal environment analysis.. Main Strategic recommendations.. The first strategy: A concept that works.. Diversification strategy for the future.. Developing other ...»

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Oracle Systems Corporation

Document abstract : «In 1990, the CEO of Oracle Systems Corporation is facing increasing pressure from analysts about the aggressive revenue-recognition policy. As a result, the stock price is plumbed and the CEO is worried about the cost of new equity capital to...»

Synopsis abstract : «Assumptions that underlie Oracle's recognition of revenue for license fees? . Estimate Oracle 1990 sales if revenue is recognized at delivery rather than when the contract is signed. . The firm's 1990 cost of sales to sales ratio and average tax...»

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Diamonds on ice

Document abstract : «In An Inquiry into the Nature and Causes of the Wealth of Nations (1776), Adam Smith said: "A diamond, (), has scared any value in use; but a very great quantity of other goods may frequently be had in exchange for it". Thus, a diamond is not...»

Synopsis abstract : «Introduction.. Identification and definition of issues.. Main facts.. The Canadian Diamond industry within the global diamond industry.. Problem statement and main issues.. Analysis of external factors, opportunities and threats.. Political,...»

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Patagonia company

Document abstract : «Nowadays, people increasingly realize that the earth is in danger and that if we keep on damaging it the future generation will face significant problems such as lack of water, of natural resources and global warming. That's why many actions are...»

Synopsis abstract : «Introduction.. Market analysis.. The outdoor clothing market.. Consumer trends.. The competitors.. The company.. History of the company.. Analysis of the company.. Patagonia as a business model.. Environmentally-based marketing program.. The role of...»

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Barclays versus RBS, Santander and Fortis

Document abstract : «ABN Amro bank comes from the merger between two Dutch banks Algermene Bank Netherlands N.V. and Amsterdam Rotterdam Bank N.V. in 1991. ABN Amro's strategic focus is on consumer and commercial clients in local markets and on corporations and...»

Synopsis abstract : «Timeline.. Overview of banks involved.. ABN Amro.. Barclays.. The banks.. Motivations for a merger.. ABN Amro.. Barclays.. The banks.. Bank of America.. Deal structure.. ABN Amro/Barclays.. Constraints.. ABN Amro/Barclays.. ABN Amro/'The...»

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Corporate Strategy: Chop Chop Analysis of Total Group

Document abstract : «Total is France's largest corporation as well as the fourth largest publicly-traded integrated oil and gas company in the world. Total is involved in three major segments: downstream, upstream, and chemicals. In the following report, we carefully...»

Synopsis abstract : «Introduction.. Strategies in the downstream segment.. The success in the upstream segment.. Efficiency of use in chemicals and suggestions to improve the efficiency.. Comparison to Analyst Report.. Conclusion.. Sources...»

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How do Toy industries react about the problem of counterfeiting & product piracy?

Document abstract : «The fight against counterfeiting is a battle which requires an approach on many levels. It is estimated that counterfeit toys account for 12 per cent of the European toy market. Counterfeiting is a danger for the health of the consumer whose...»

Synopsis abstract : «Executive summary.. The counterfeiting industry.. Counterfeiting.. Definition and terminology.. Geographical origin.. Price and quality.. The economic and social impact.. The role of the authorities.. The loss to industry.. The danger for the...»

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Cultural diversity is a source of competitive advantage. Discuss

Document abstract : «« To succeed internationally, we need to understand the cultures of the world; and we have all the cultures of the world represented right here - a tremendous competitive advantage. » ― Ernest Thompson, Proctor and Gamble Nowadays,...»

Synopsis abstract : «Introduction.. Globalization today.. Diversity and encouraging employees to develop their individual skills and perspectives.. Group and inter-group factors.. Globalisation and businesses.. The cost.. People as customers and firms representing a...»

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Brand analysis and recommendation: Carlton Draught

Document abstract : «The survey we made about Carlton Draught showed us the positive and negative points of its brand image in customers' minds. In order to improve the brand image we will proceed in three parts. First, in the brand analysis we will analyse all the...»

Synopsis abstract : «Executive summary.. Brand analysis .. Limitations.. Recommendations.. Conclusion.. Acknowledgements.. Appendix.. Cover sheets.....»

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Case study of General Electric

Document abstract : «Jack Welch was the CEO of General Electric (GE) from 1981 until 2001. He is regarded as one of the most successful CEOs of the 20th century. This essay intends to analyze Jack Welch's two-decade leadership by answering the question of what made him...»

Synopsis abstract : «Introduction.. Assuming leadership.. Restructuring of General Electric in the early 80'™s.. Launching new initiatives.. Running for the best continuing improvements.. Facing the last challenge.. References.....»

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What does 'MNE'S need to be both "global" and "local"?' mean

Document abstract : «Since the rise of liberalisation with the opening of markets in the mid 1980's, the business world has entered the era of globalisation where companies have dramatically expanded their business abroad. Indeed, the abolition of barriers of entry was...»

Synopsis abstract : «Introduction.. Key sources of the transnational structure.. Competitiveness through global efficiency.. Flexibility through local responsiveness.. Learning as part of the innovation process.. Side effects of the transnational structure.. Tight...»

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Strategy Analysis on the gambling industry with the example of MGM Mirage

Document abstract : «We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though,...»

Synopsis abstract : «Introduction.. Industry.. Industry scope.. General environment.. Market segmentation.. Market leader.. Competition.. Key strategic issues facing the industry in the next 5 years.. The key success factors of the gambling industry explained with the...»

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Heinz case

Document abstract : «Heinz is one of the most profitable companies operating in the food processing industry. This essay will try to describe the industry and environment of this company. Then, we will see how the competitive advantage has been developed within this...»

Synopsis abstract : «The industry environment(s) Heinz operates in.. The stage in which the food industry is located.. The level of sales.. the Porter's five forces.. Barrier for new entrants.. Rivalry among established companies.. Heinz's attempt to develop a...»

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Business report: Nikon

Document abstract : «Advertising and co., our agency is pleased to present the business report of the advertising campaign we want to implement throughout this closing date April 2006-March 2007 for the camera Coolpix on behalf the Japanese company Nikon. After...»

Synopsis abstract : «An overview on Nikon's camera market.. Nikon: A global brand.. Specificities of digital camera: Seasonality & maturity.. Strong brand values: Unique Selling Point & aesthetic design.. Campaign objectives.. Campaign objectives.. Secondary...»

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How strategy and network changes are linked?

Document abstract : «This paper focuses on the relation between the network changes and the strategy of an organization. It also provides a description of the links between those two concepts. The network change is an essential part of the understanding of industrial...»

Synopsis abstract : «Summary.. Introduction.. Network change: What is it and what are the main characteristics?. Network change and strategy perspectives.. Broad network change.. Is change beneficial or risky?. Network change and Strategy: Common...»

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Dell's case: the build-to-order business model

Document abstract : «Michael Dell founded the company in 1984 while he was at the University of Texas at Austin. He began by selling improvements of IBM-compatible PCs and started to sell his own brand of PCs one year later (the Turbo). The concept was very simple: from...»

Synopsis abstract : «Company background.. Dell and the technology complex: The build-to-order business model.. The role of IT and Internet in coordinating Dell's value chain: Dell as an e-commerce company.. Direct PC value chain: Dell'™s hardware delivery...»

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Nokia's corporate communications

Document abstract : «Until the 1980s, Nokia was a Finnish company, in the 1980s Nokia was a Nordic company and in the beginning of 1990s an European company. Now, we are a global company," declared Jorma Ollila, President and Chief Executive officer of Nokia, in 1997....»

Synopsis abstract : «Introduction.. Deal and Kennedy's theory of corporate culture.. The five elements of a strong corporate culture.. The four generic corporate cultures.. Nokia's corporate culture.. Nokia's business environment.. Nokia's values.. Nokia's...»

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