Business tourism in France

Type :

Term papers

Pages :

13 pages

Format :

.doc

Published date :

05/17/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
The problem statement
The primary and secondary research objectives
Preliminary literature review
1. Definition of business tourism
2. Values of business tourism
3. Overviews of the tourism industry: How business tourism performs within the global market?
4. Synopsis of the market
5. The major international trends and challenges of the business tourism market
6. Business tourism in France: Weaknesses of the market and strategies to be competitive and more profitable
7. How France can take advantages of the British example
8. The destination brand image in the business tourism and its interactions with leisure tourism
Description of the research design
The data collection strategy
1. Questionnaires
2. Interviews
3. Focus groups
4. Tests
5. Observation
6. Secondary data
The sampling design
1. The target population
2. The parameters of interest
3. The sampling frame
4. The sampling method
5. The size sample
About research ethics
1. The safety of participants
2. The consent of each research participant
3. Confidentiality and privacy
4. Volunteers
Limitations
Data analysis plan
References

Abstract

Working in a family business, named DESERTOURS , we perform in a challenging and competitive market: tourism. With twenty years experience, DESERTOURS is the 4WD and motorcycle adventure travel leader in the French market. Our company offers trips around the world, including Morocco, Tunisia, Libya, Okavango, Namibia, Madagascar, Venezuela and the United States. Over the past ten years, DESERTOURS has diversified its range of skills and is now organizing sports events such as 4L TROPHY , a 4L orientation race in the Moroccan desert, reserved for students, as well as the Roses des Sables Trophy , a 4WD, quads and motorcycle woman-only race.

Interested to develop incentives in the French market, the main target of this study is to "provide us information to guide managerial decisions" (Cooper & Schindler 2006: 4). We will find "strategies and tactics to capture the highest return" in the business tourism segment (Cooper & Schindler 2006: 5). In this way, we will be focused on the specific market of business tourism: meetings, incentives, conferences, exhibitions, outdoor events, individual business travels.

This composition would be presented in nine parts: first of all, it is obvious to bear in mind the problem our research is required to solve and its objectives. Then, we offer a preliminary literature review, then a concise research design, a data collection strategy and a sampling design. Furthermore, we will analyze ethical issues in relation with our study and our limitations. Last, we will give a data analysis plan.