Business venturing - feasibility study (March 2008): Hexabus

Type :

Case study

Pages :

19 pages

Format :

.doc

Published date :

01/16/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Acknowledgements.
Executive summary.
Introduction.
Methodology.
The service.
1. Description of the service.
2. Group product declaration form.
3. Study of service.
The market.
1. Description of the market.
2. Analysis of the potential customers.
3. Analysis of the competition.
4. Case of megabus.
Timetables.
1. Timetables of buses.
2. Schedule for drivers.
Financial study.
1. Financing solutions of the buses.
2. The drivers wage budget.
3. Break - even analysis.
Resources required.
Conclusions.
References.

Abstract

The main objective of feasibility study is to know if our business idea is sustainable, and if we could invest it. for this, first we are going to do the analysis of potential customers and competitors. This analysis will approach company's target in terms of age and social class. We determine the potential customers with a small budget and willing to travel throughout France. After that, the report analyse of this target represent an important group in terms of potential customer's number, because we have to prevent the market from overloading. Then, the report will present you a competition estate; it considers the potential existence of competitors and their network. This analyse will allow us to choose a special network for our bus travel; we will exploit the lack of the current network on this market. Besides, hexabus made a timetable for both the routes and has planned the working times for each driver. Thanks to that, it will be easier to determine the required number of drivers. Finally, the report is going to detail the financial part. It will determine if the company will rent or buy buses. For that, hexabus will compare the traditional credit, the leasing and the financial hiring.